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Meet our East Coast ItGirls. These fierce ladies are all about the hustle and bustle, with hearts as big as their ambitions. They’re not just keeping up with culture, they’re creating it, all while turning their creativity and self-expression all the way up. Let’s hear it for the ItGirls, setting the stage on fire and taking no prisoners!


Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.

Scottie Beam

@scottiebeam

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Scottie Beam is a media personality, model, and cultural influencer. She began her on-air career with Hot 97’s morning show Ebro in the Morning. She now co-hosts The Scottie & Sylvia Show on Issa Rae’s Raedio.

Skylar Marshai

@skylarmarshai

Skylar-Marshai

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Skylar Marshai is a creative strategist and director who loves culture, community, and human behavior. Blending a passion for content capture, design, and exploration, she aims to tell stories that resonate with how her Blackness feels across spaces.

Robyn Mowatt

@robynmowatt

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Robyn Mowatt is a writer and editor. Her work covers the intricacies of Black culture, designers, music, and entertainment. She is the former associate editor at Hypebae, where she developed the site's cultural content and focused on emerging designers, music, and Black Hollywood.

Maiya The Don

@maiyathedonn

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Brooklyn's Maiya The Don, known for her viral hit "Telfy," balances rap stardom with a psychology double major at SUNY New Paltz. With infectious singles like "Keep It Cute" and "Dusties," she aims for rap greatness.

Gabrielle Williams

@gabrielleamani

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Gabrielle Williams, founder of MeFeater Magazine, pioneers fashion and culture. With vision and passion, she fosters a platform for diverse voices, shaping the prevailing trends and attitudes of our time.

 

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Melanie Fiona

Melanie Fiona is back! After taking a little more than a decade-long hiatus, she has officially made her return to music and blessed us with two singles, “Say Yes” and “I Choose You.” While both singles are very different from each other, they both reflect who she is today and the type of music she wants to make. In our conversation, the mom of two expressed what she learned during her time away.

“It's interesting, even when I said it is like coming back, I don't ever feel like I really left because I was always still performing. I've still been public. It's not like I went into being this recluse person or version of myself, but the thing that I really learned in this process is that I think things take time,” Melanie says in a xoNecole exclusive.

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Serena Williams

Serena Williams is clapping back at skin-bleaching accusations. During a makeup tutorial for her beauty brand, Wyn Beauty, the tennis legend took the opportunity to address the "haters."

“And then I put just that neutral color, that is actually my skin color, and no, for you haters out there, I do not bleach my skin,” she said. “There is a thing called sunlight, and in that sunlight, you get different colors.”

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