Meet our East Coast ItGirls. These fierce ladies are all about the hustle and bustle, with hearts as big as their ambitions. They’re not just keeping up with culture, they’re creating it, all while turning their creativity and self-expression all the way up. Let’s hear it for the ItGirls, setting the stage on fire and taking no prisoners!
Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.
Scottie Beam
Courtesy
Scottie Beam is a media personality, model, and cultural influencer. She began her on-air career with Hot 97’s morning show Ebro in the Morning. She now co-hosts The Scottie & Sylvia Show on Issa Rae’s Raedio.
Skylar Marshai
Courtesy
Skylar Marshai is a creative strategist and director who loves culture, community, and human behavior. Blending a passion for content capture, design, and exploration, she aims to tell stories that resonate with how her Blackness feels across spaces.
Robyn Mowatt
Courtesy
Robyn Mowatt is a writer and editor. Her work covers the intricacies of Black culture, designers, music, and entertainment. She is the former associate editor at Hypebae, where she developed the site's cultural content and focused on emerging designers, music, and Black Hollywood.
Maiya The Don
Courtesy
Brooklyn's Maiya The Don, known for her viral hit "Telfy," balances rap stardom with a psychology double major at SUNY New Paltz. With infectious singles like "Keep It Cute" and "Dusties," she aims for rap greatness.
Gabrielle Williams
Courtesy
Gabrielle Williams, founder of MeFeater Magazine, pioneers fashion and culture. With vision and passion, she fosters a platform for diverse voices, shaping the prevailing trends and attitudes of our time.
Exclusive: Melanie Fiona On Making High-Vibrational Music & Saying Yes To Partnership
Melanie Fiona is back! After taking a little more than a decade-long hiatus, she has officially made her return to music and blessed us with two singles, “Say Yes” and “I Choose You.” While both singles are very different from each other, they both reflect who she is today and the type of music she wants to make. In our conversation, the mom of two expressed what she learned during her time away.
“It's interesting, even when I said it is like coming back, I don't ever feel like I really left because I was always still performing. I've still been public. It's not like I went into being this recluse person or version of myself, but the thing that I really learned in this process is that I think things take time,” Melanie says in a xoNecole exclusive.
“I think often we're so caught up in it, being on the timing of demand or popularity, or, like, striking while the iron is hot and the thing that I've learned is that everything is on God's time. That's it. Every time I thought I would have been ready, or, like, things were taking too long, I had to reship some things, personally, professionally, in my life. I also gave myself permission to make a living, not just make a living, but make a life for myself.”
Making a life for herself included getting married to Grammy-nominated songwriter Jared Cotter, starting a family, and embracing new landscapes, such as podcasting as a co-host of The Mama’s Den podcast. She also began doing more spiritual work and self-care practices like meditation, sound healing, Reiki, acupuncture, and boundary setting, which allowed her to get in touch with her inner voice.
“I wasn't putting out music, and I wasn't experiencing a number one record, but I was being a number one mom,” she says.
“I was experiencing things that were allowing me to heal and get in touch with myself so that I could make new music from a space of joy and freedom, and excitement again because I definitely feel like I did lose some excitement because of just politics and industry and what it can do to your mental health and even your physical health. So giving myself the space to really just say, ‘Hey, it's okay. Everything's right on time.’”
The joy and excitement are felt in one of two new singles, “I Choose You,” which is more of a lovers rock vibe, a tribute to Melanie’s Caribbean roots. While the Grammy award-winner is known for ballads like “It Kills Me” and “Fool For You,” she is becoming more intentional about the music she makes, calling it high-vibrational music. She says her music is a “reflection of my life,” as it captures every facet, from hanging out with friends to riding around in her car.
“Say Yes” has the classic R&B vibe Melanie is known for. However, both songs are inspired by her relationship. Melanie and Jared got married in December 2020, and the Toronto-bred artist dished on their relationship. Fun fact: he is featured in the “Say Yes” music video.
“When we first started dating, I had come into that relationship post a lot of self-work. I had gotten out of a long-term relationship, I had a year and a half to date and be by myself and do a lot of work on myself alone. And when we met, I remember feeling like this has to be my person because I feel it,” she says.
“And so when we went into that relationship, and we started dating, I was very clear. I was like, I know what I want. I'm very clear on what I need, and I'm not going to withhold my truth about myself in this process because of pride or fear of rejection. I know you love me, but I'm coming with my heart in my hand to let you know that if we're gonna get there, we have to put fear aside and say yes. So that was kind of like my open letter to him, which is why the video is us having a conversation.”
Melanie also shares that saying yes to her partner has empowered her in many ways, including motherhood and showing up for herself. Her new EP, also titled Say Yes, will be available at the top of 2025.
Check out the full interview below.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Franco Zulueta
Serena Williams Hits Back At Skin-Bleaching Accusations: 'I’m A Dark, Black Woman, And I Love Who I Am'
Serena Williams is clapping back at skin-bleaching accusations. During a makeup tutorial for her beauty brand, Wyn Beauty, the tennis legend took the opportunity to address the "haters."
“And then I put just that neutral color, that is actually my skin color, and no, for you haters out there, I do not bleach my skin,” she said. “There is a thing called sunlight, and in that sunlight, you get different colors.”
The rumors started after the mom of two posted a video of herself and her husband, Alexis Ohanian, at their daughter's school play. In the video, she appeared to look a few shades lighter. During her response, she revealed that she was volunteering at the play and wore stage makeup.
“Yes, I’m calling you out on this because it is ridiculous that everyone’s like, ‘Oh, she bleached her skin,’" she said. "I’m a dark, Black woman, and I love who I am, and I love how I look and that's just not my thing.”
The 23-time Grand Slam champion also said that she doesn't judge anyone who bleaches their skin as she "stays in my lane."
Serena has always had style on and off the court, and even collaborated with Nike with her own collection Serena Williams Design Crew. However, the tennis champ has now pivoted into beauty.
Wyn Beauty was launched in April 2024 with at 10-piece collection of lip, eye, and complexion products. The brand was inspired by Serena's time on the court and the packaging is reminiscent of a tennis ball due to its chartreuse color.
“Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world,” she said in a statement. As she continues to make a name for herself in the beauty industry, I'm sure we will see a lot more looks from the tennis star.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Marc Piasecki/WireImage