
We've all heard the saying, "Today is the best day of the rest of your life." But let's get real—that's only true if you're going to make the most of today. One of the best ways to make that happen is to commit to not doing what so many of us do daily—procrastination.
If you're good for getting to work 10 minutes early and/or paying your bills on time, you might not think that procrastination is an issue for you. Maybe. But before you dismiss it as being a potential obstacle in your life, here are some of the more subtle signs that it very well be a stumbling block for you. Complaining is a sign of procrastination. Quitting when things get too hard is a sign of procrastination. Justifying bad habits is a sign of procrastination. Remaining in a dead-end job or relationship is a sign of procrastination. Envy, anxiety and negativity? Yep, you guessed it; they are procrastination signs too (because these are the kinds of feelings that keep you stagnant).
The reason why it's so important to decipher whether or not procrastination is an issue for you is because there is no way that you can truly change your life until you get that nasty little issue under control. The good news is once you recognize what is keeping you from moving forward, you can start taking steps that will get you headed in a totally different direction. A direction that will have your life looking almost unrecognizable, in comparison to this very moment, in less than a year from now.
Are you ready to make the kinds of moves that will evolve everything about you, as soon as today? If so, read on.
Write Down 20 Things That You Love About Yourself

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If I were to walk up to you right now and ask you to give me 20 of the things that you love most about yourself, how long would it take you to do it? Deeper than that, could you even do it? Not too long ago, recording artist Kirk Franklin was on The Breakfast Club talking about how, even with all of his success, he still struggles with insecurities. His candor is a reminder of the fact that it doesn't matter what someone else thinks about you, if you're not self-loving and self-confident, life is going to be really difficult, to say the least.
Currently, one of my favorite self-esteem quotes is by Oprah— "Self-esteem means knowing you are the dream." When you know that you are awesome, capable and worthy, c'mon. How can that kind of self-assuredness not cause you to totally change your life for the better?!
Send an Email to a Potential Resource
I can't tell you how many opportunities I've landed, all from simply sending a random email to someone who may seem "unreachable" on the surface. A lot of us spend—and by that, I mean waste—a lot of time thinking that a publication will never give us a byline or a producer will never listen to our music or a platform will never consider our story when the reality is when we are original, candid and concise, we can catch the eyes of all kinds of movers 'n shakers.
Shoot, the reason why you're even reading this article is because one day, I sent Necole an email. She told me that she happened to catch my message right as she was about to sign off. She pointed me to who I needed to speak with and…here I am.
One of the best things about the internet is, one way or another, you can find a contact to just about anyone you're looking for. If you're ready to change career paths, start your own company or you simply want ways to get your name out there more, peruse the site or company's contact info that you're interested in and send an email. This tip alone may be the very thing to drastically change your life. (Again, I would know.)
Sign Up for a Skillshare Class

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Knowledge is power. That's not a cliché; it's the truth. If you're a creative who wants to brush up on your design, writing, illustration or photo skills, or if you're an aspiring entrepreneur who wants to get tips on how to thrive in that lane, Skillshare offers all kinds of courses. Although they do have premium packages, the really cool thing about the site is that they have an entire section that offers free courses as well. Another thing that I really like about Skillshare is if you live by the motto "she who learns teaches", you can hit them up to apply to be an instructor as well.
Subscribe to Scribd
Author and motivational speaker Jim Rohn once said, "Reading is essential for those who seek to rise above the ordinary." So true, so true. Reading does everything from stimulating your mind and reducing your stress levels to expanding your vocabulary (and imagination), improving your concentration, developing your analytical skills and, of course, educating you.
If you want to make the time to read more, but you're having a difficult time looking for a particular book or your budget won't let you splurge as much as you would like, consider subscribing to Scribd. For one thing, it's the largest digital library around. Plus (after a 30-day trial), you only have to pay $9 a month to get access to all of the reading material—including audiobooks and magazines—it has to offer. Not bad. Not bad at all.
Download the Happier App
Some of us could totally change our lives if we simply made an attitude adjustment. If this is the category that you fall into, getting enough rest, releasing toxic relationships, exercising regularly and altering your diet a bit are a good place to start. Something else that can help is downloading an app like the Happier app. It's basically an app that helps you to focus on how to see the beauty in life and practice gratitude on a daily basis.
If you know that happiness isn't an emotion that you are able to tap into as much as you'd like, don't wait for your circumstances to change. Being happy is something that you can choose to be, despite what is or isn't going your way. And, a woman with a positive attitude is a force to be reckoned with. Period.
Also Download the Offtime App

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It's been reported that we spend around 11 hours each day engaging some sort of media. The real reality check about that comes from reading articles like "101 Things to Do with an Extra Hour". It lists everything from taking a bubble bath or catching up with a friend to creating a budget or planting flowers in your garden. And that's just after one hour.
If you know (that you know that you know) that you spend entirely too much time with electronic devices, another app worth looking into is the Offtime app. What it does is provide you the option of temporarily restricting you from sites/applications that continuously distract you while also providing a report of how much time you spend (or is it waste?) on them. You might be surprised by how much of your life you can get back, if you simply make the decision to unplug a little more often.
Shoot Your Inner Circle an Email
Something that I used to do, at least a couple of times a year, is send an email to my friends (BCC on the email addresses). It consisted of what I appreciated about them being in my life, where I was in a particular stage in it and what I was needing from them, moving forward. I asked what I could do for them as well. I don't regret any of the messages that I sent because, every time, at least one person wrote me back thanking me for the clarity they got and/or they hit me back to share something that they needed that I wasn't giving them, or some kind of transition that they wanted to make me knowledgeable of too.
I share often that one of my favorite relationship quotes is "People change and forget to tell each other." A lot of people—people who truly care about each other—grow apart, simply because they weren't open, honest and consistent when it came to communication. Just one email could breathe new life—or set necessary boundaries—into your relationships. It's worth the 30 minutes it takes to write and click "send".
Implement These Five Travel Planning Hacks
Over here at xoNecole, we're so fond of traveling that you're gonna see at least a couple of articles on the topic, pretty much on a weekly basis. If the farthest you've gone lately is to your favorite restaurant, it's time to plan a trip. Travel is educational, relaxing and a great way to expose yourself to new people and things.
If you know all of this, but you can't figure out how in the world to pay for one, I've got a few hacks that you should implement. First, sign up for some cheap flight newsletters; they typically feature deals that you wouldn't hear about any other way. Next, when you're shopping around for rates, do it while your browser is in "incognito mode"; that way, your browser won't collect any cookies and sites won't raise prices based on them knowing that you're planning a trip and where it is that you are trying to go. Third, when you're booking a hotel, don't do it through travel sites like Expedia or even hotel sites like Hotel.
Call directly for deals and to negotiate. Online sites tend to get paid by commission which means they tend to jack up prices (better yet, rent a vacation house; it'll give you so much more bang for your buck. Just go to your favorite search engine and put "vacation house rentals" in the search field). Fourth, if you don't mind living on the edge a bit, visit sites like Last Minute Travel and HotelTonight. Both provide some pretty great deals if you're willing to wait until the last hour to book your flight and/or accommodations. And finally, don't go alone. Split the costs by going with some friends. Let me get more specific—friends who will be prepared to put down deposits so that you don't end up paying for everything…at the last minute.
Stop Procrastinating

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When it comes specifically to procrastination, artist Pablo Picasso probably said it best—"Only put off until tomorrow what you are willing to die having left undone." I think that one of the most overlooked issues with procrastination is it's a very arrogant way to look at life—I have tomorrow or even next week to get around to doing such-and-such. Really? Who said?
Right now, I have a pile of T-shirts that are sitting on a wicker basket in my room. Guess how long they've been right there, all because I've been saying for two weeks now that I'll go through them…later. Really, it's a bit of a visual on procrastination because I've ordered a couple of more since then (these T-shirt lines are so addictive to me) which means the pile is only getting bigger. That's what procrastination does—turns small things into big things, overwhelms you and, usually makes a big mess in the process.
That report at work, that treadmill that's collecting dust and/or that hard conversation that you need to have with someone in your life—handle that ASAP. An organized life is a stress-less life. A stress-less life is a totally-changed-for-the-better one.
Try Something New
To tell you the truth, any article worth its weight is going to offer up this tip because if you want to evolve, you've got to do new things. You've got to get out of your comfort zone. You've got to attempt something that makes you a little anxious. You've got to be open to people, places, things and ideas that you've never really considered before.
If you need a little inspiration, call that crazy friend or relative who always seems to do stuff that has you responding like, "I'm sorry, you did…what?!" or check out Insider's article "50 New Things You Should Try in 2019". I can personally attest to the fact that once you go on a blind date, try a new food or visit a new place, it's going to expand your way of thinking.
And the moment that happens, even if it's initially unnoticeable, something about you has indeed immediately, changed.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









