
My ex-husband and I started out as best friends.
Then accidental lovers.
Then we were obsessed with each other for a while.
We got married, we fought like dogs, we ended and got back together, and then ended one last time.
That's the short version of our story. All lovers have a story, and like a quilt it's made up of scraps and pieces of things that once had so much meaning. Lovers come and go. Sometimes the thought of them chills you, sometimes it warms you — reminds you of your youth or your stupidity or your frivolity.
Sometimes you make a baby with your lover. And when you do, the two of you are bound together in a way that will sometimes feel like a cruel joke and like the only family you actually have. Because two things happen when you make a permanent decision with a temporary person:
You realize that life will not soften itself for you. And you realize that everything you ever did together left a mark.
If you want to rub salt in your ex-lover's wounds, this probably isn't the article for you to read. If you aren't ready to embrace the cardinal rule of parenthood (that it's hard and not really about you), this probably isn't the article for you to read.
I'm writing this for those of us who are trying to get it together. We're trying to be parents and people at the same time, trying to raise kids that won't grow up feeling like they missed out on something. We, the jugglers of glass balls, have no road map for this.
But I have learned a few things along the way.
Healing Is Messy
No breakup is mutual.
Let me repeat.
No. Break up. Is. Mutual.
One of you is hurt more than the other. Even when breaking up was the only logical outcome. And hurting while trying to raise children is like drowning while you blow up a life vest.
If you want to build a healthy, sustainable, long-lasting relationship with the only other person in the world who loves your kid as much as you do — then you will both have to heal.
Healing from a break up requires space. Be ok with that. Let the scrapes and cuts touch some fresh clean air, un-muddled by each other's presence. Be ok with a little bit of silence, be ok with having a few strained conversations consisting of only “kid stuff", be ok with someone who once looked at you like you were made of silk starting to avoid eye contact altogether.
Be ok with these things and they will pass.
Your relationship is going to get better. It's ok that you don't like each other right now. Stay kind, stay as supportive as possible — but you are not best friends right now.
And that's ok.
Establish Boundaries
Someone once told me that she had to get to know her ex-husband as a new person after they divorced. There is an unlearning process that happens when two people are forced to move on. Some topics may no longer be your business anymore. I remember biting my tongue when my ex told me he was going to be busy Saturday night.
Was it a date? Did she meet my son? Was it serious?
I felt entitled to the answers to the questions that popped up in my mind. But his Saturday night activities were no longer my business. For a while, we kept our conversations to our son's tuition, clothes he needed, funny things he said or did. Eventually, we started laughing at old inside jokes again and feeling like friends again. But that came after almost a year of learning things the hard way.
Your ex-lover doesn't need to know who you're dating. They don't need to know where you're going. They don't need to know anything that may lead to an uncomfortable conversation. You're entitled to your privacy, and so are they.
Don't blur lines with your co-parent. Don't exist in a tangle of comfort zones. Parenthood is hard, lonely sometimes — especially when you're single. Especially when you're healing. But do the hard shit.
Break up. Move on. Be separate people.
Have Some Respect
I once had a completely ignorant and highly disrespectful argument with my son's father. Later that same day I told our son how Daddy used to be a pro skateboarder and how cool he is for always following his dreams. In my mind exist two people. The man I fell in love with, saw magic in and had a child with. And the guy I sometimes want to set on fire.
My son is only privy to one of those people. The dope one. Because our marriage along with it's crash and burn is our business — his and mine. Not our son's. We keep our occasional 'hatred' to ourselves and leave the beautiful bits for our offspring to sort through.
Let your children know they come from beauty. Because your roots will always have an impact on how far you feel entitled to grow.
Please Get Laid
You might need a few months or even a year before you're really ready to move on with someone new. And couple that with being a single parent — who has time to date?
Find the time.
Move on. Find a handsome, exciting man or a gorgeous, amazing woman, and go have fun. Put some effort into a new love. Or a new 'Netflix & Chill' buddy. Because putting effort towards a love life also translates into putting effort into yourself. Take all those lessons you learned from your previous situation and be better for someone new. Get laid, get lost on your kid-free weekend, feel sexy, dance in the darkness, go kiss someone who thinks you fart strawberry-scented unicorn dust.
Don't be one of those people stuck on punishing themselves because of their last 'failed' love. No love is a failure. You're seasoned now, that's all.
So go be spicy.
And please. Please. Get laid.
Get To Know Each Other's Partners
You can be mad about it all you want. But that man or woman you no longer want to be with is your family. But it's complicated when you have to simultaneously push them away and at the same time — embrace them more than anyone in your life.
Still, they are and will always be your family. Their new partners…also your family now. Be respectful of each other's new partners, embrace new partners.
At the center of this amalgamated family are children who deserve to look around their various spaces and see a community of grown-ups who are helping them thrive.
Pick a day per week or a day per quarter — but make it consistent. Plan a road trip or a museum day or go see a movie. Spend time as a family, stay engaged, keep it light and keep it fun.
There is no dusting off of the hands and walking away here. Settle in.
Enjoy (Spoil) Your Kid
There's a good chance that if you call me on a random Friday night I won't pick up. Not because I'm out with the girls or on a hot date, but because I'm in bed with popcorn, my 3 year old, his stuffed elephant (named “Monkey") and a marathon of kids movies.
I have kept my son home from preschool on a random Tuesday, called off meetings and cleared my schedule just to go lay on a beach with him and build sand turtles.
Sometimes we go get on rides at the kid's park after school when I should be running errands. When he asks me for a new Hot Wheels car at Target even though we're only there to get cheese and body wash, I always say yes.
His dad and I plot on gifts for him. We let him ball out a little more often than we did when we were together. I'm sure child-rearing experts will say spoiling your kids to make up for family changes is irresponsible.
But if something creates a joyful experience in your child's life — you do it. And you do it as often as you possibly can. I'm not saying let your well-mannered child morph into an asshole because he no longer has boundaries…
…But, like, let him eat cake.
Utilize The Internet
Technology is a beautiful thing. I embrace it fully when it comes to raising kids in two households. It makes things easier and it makes things interesting.
Here are a few co-parenting life hacks:
Digital Diary
Set up a free gmail account for your kid (i.e. “mykidsname@gmail.com") and make it a point to create an email diary together. Both of you can send emails with stories or quick thoughts as you observe your child growing up from two separate perspectives. Throw in photos, voice messages, videos — whatever.
Give your kid the password when they turn 18.
Skype, Hangout, FaceTime — Always
My son's father is in New York. We're in California. But, thanks to FaceTime, his father is still part of bed time. He's part of our drive to school in the morning. Our son hears us talk about work, how he's doing in preschool, bills. He doesn't understand the complicated bits, but he knows Daddy and Mommy still laugh together, still care about each other and still remain on the same team. If you can't have traditional interactions, create new traditions.
Remember They Have Apps For Everything
Who has the kid on which days? Can we switch, I have a thing that night. Who's paying for next month's co-pay? What's your social again?
Get organized and stay on top of stuff. Don't always be the parent who forgot to bring the cupcakes. They have apps for everything now. Apps like 2houses and Ailmentor offer solutions for managing child-related finances, medical records, custody calendars, and more. Download and do better.
A Few Final Words of Encouragement
If you're like me you probably beat yourself up on occasion. You tell yourself you messed up, you should have tried harder, you should have been more mindful. I have a moment at least once a month in which I almost convince myself that I'm completely ruining my child.
But I'm not. And neither are you.
You're amazing. If you clicked on this you probably click on a lot of parenting articles and that makes you even more amazing. Stay open to the possibility that this is the exact journey you (and your child) are meant to be on. That this — the mess, the pain, the weirdness — is beautiful. Beauty isn't perfection. Beauty is grace. Accept yourself as much as possible, because raising kids isn't easy and it comes with a rainfall of bad advice and people who may convince you that you are doing it wrong.
But you're not. And neither am I.
Your ex-lover is a beautiful person. Don't convince yourself that they aren't as a way of rationalizing why it didn't work. Things don't work sometimes and often the reason why is hard to put your finger on. But the subtleties of life are just as important as the flashing lights.
So embrace the fact that your ex is your ex.
Acknowledge the fact that, despite the breakup, you're forever bound.
Seek the grace that exists between holding on and letting go.
Dance in the awkwardness to come. Smile. Love yourself and every dumb decision you have ever made.
This is life now, kiddo. Welcome to adulting.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff

















