Quantcast
RELATED

Gabrielle Union and Dwyane Wade’s daughter Kaavia is the gift that keeps on giving. She has become an internet sensation over the years due to her facial expressions, which garnered her the nickname “shady baby” and now she’s on her way to changing the baby care market for the better. The award-winning actress and her NBA champion beau teamed up with dermatologist Dr. Naana Boakye to launch their highly-anticipated baby care line PROUDLY. The line is catered to babies with darker skin tones, which historically hasn’t been the case in the niche industry.


“These products are meant to fill a gap for parents of color, like ourselves, by offering them intentionally developed formulas that put our children’s needs at the core,” the couple said in a statement. “Our hope is that for the first time ever, parents of children of color don’t need to spend money on products that aren’t effective or worry about what might irritate their children’s skin. We’ve done the work so they don’t have to.”

In an interview with Scary Mommy, the L.A.’s Finest star revealed that they have been working on the line since Kaavia was a few months after a diaper rash experience.

“We started when Kaav was only a few months old and PROUDLY is just now coming to fruition,” she said. “We took our time to build the company, not just the products, but the company in a FUBU style. Our company, our board, our investor deck actually look like our consumers, full of people of color, full of parents of color, because we wanted something different for our own kids. And it really addresses the unique skincare needs of melanated children.”

PROUDLY is a plant-based line and its containers are made of recycled materials. The line includes products such as a balm, baby wipes, hydrating lotion, oils, and a gentle baby wash. And yes, Kaavia uses the products.

“She is our guinea pig," Gabrielle told PEOPLE. "Testing out the sprays, like the lavender room spray, she was like, ‘Oh, this is nice.’ She is all about her nighttime routine that we have set from when she was firstborn. [...] She knows she wants her oils. She knows she wants her hair products. She has a routine that she does not like to deviate from. She was loving all of the products and the smells."

Get it Kaavia!

PROUDLY comes on the heels of Kaavia’s clothing collection Janie and Jack.

Featured image by Featureflash Photo Agency/Shutterstock.com

 

RELATED

 
ALSO ON XONECOLE
Sergio Hudson On Designing With Intention And Who Gets Left Out Of The Industry

Sergio Hudson dreamt big as a young South Carolina boy staring out of the window of his mom’s Volvo driving down the Ridgeway, South Carolina streets. Those dreams led him to design opulent tailoring that’s been worn by Beyoncé, Queen Latifah, former Vice President Kamala Harris and Forever First Lady Michelle Obama, just to name a few.

Those dreams have come full circle in a new way as he recently collaborated with Volvo for a mini capsule collection suitable for chic and stylish moments this fall. The 40-year-old designer follows a long legacy of fashion aficionados who’ve used their innovation to push the automotive industry forward, including Virgil Abloh, Eddie Bauer, Paul Smith and Jeremy Scott.

KEEP READINGShow less
Why A Solo Trip To Aruba Was The Nervous System Reset I Needed This Winter

Christmas has always been my favorite holiday. I host every year, from intimate dinner parties to holiday movie nights and even bigger holiday parties for my business. I’m also always the person who encourages others this time of year who are navigating grief, but this year I found myself holding more than I could carry.

2025 was a beautiful year, one marked by growth, travel, and wins I worked hard for, but it also carried profound grief. The day before Thanksgiving, my godfather, who helped raise me and had been a second father to me my entire life, passed away. On the day of his funeral, my grandfather was admitted to the hospital as he began treatment.

KEEP READINGShow less
6 Signs It's Time To Leave 'It' Behind You In 2026

Y’all know what folks tend to do in the hours leading up to a new year — they make New Year’s Resolutions. And while I’m personally not the biggest fan of those (check out “Forget New Year's Resolutions, Try This Instead.”), what I do like to recommend is taking personal inventory to see what you need to hold on to and what you can stand to actually…let go of.

So, let’s get right into it.

KEEP READINGShow less