Quantcast
RELATED
10 Black-Owned Businesses Founded & Run By Women
Business

10 Black-Owned Businesses Founded & Run By Women

As promised, the year has been sprinkled with a lot of Black girl magic.


We saw 16 black models light up the runway at the Victoria's Secret show in Shanghai, we watchedGirl's Tripmake a historic debut at the box office, and we watched Black women show their impact at the polls.

But, our most important asset is not just our ability to vote, but our ability to spend. Consumerism drives advertising, which drives corporations which in turn drives our government. It's a pretty obvious chain of events and we are the most important link. In cosmetics, we saw what happened after Fenty Beauty launched their historic 40-shade concealers and foundations. It was named by TIME Magazine as one of the best inventions of the year.

Just recently, Neilson published a report titled, "Black Girl Magic and Brand Loyalty is Propelling Total Black Buying Power Towards $1.5 Trillion." According to the report, Black women are trendsetters, and brand loyalists who are self-made and self-reliant, and the number of businesses majority-owned by Black women grew 67% between 2007 and 2012, more than all women combined.

Now that the industry is hip to the demand by darker complexions, everyone is clamoring to rethink their business model.

Cause, meet effect.

This year, I'm reclaiming my Black power and steering my coins back into the community by buying Black. So, I have been deep diving into the hashtag universe of social media and scouring the Internet in search for Black women-owned businesses that I can support by spending my coins.

Scroll below to learn which Black women-owned businesses deserve your coin.

1. LIT Brooklyn.

LIT Brooklyn

Founded by Denequa Williams in Brooklyn, New York. LIT Brooklyn offers a line of hand-poured soy wax candles in rich, homey scents that are sure to warm up the vibes indoors.

Featured image by Getty Images.

Originally published December 2017.

 

RELATED

 
ALSO ON XONECOLE
ItGirl-100-list-xoNecole

As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.

KEEP READINGShow less
Why-do-you-want-to-be-a-wife

Even though it’s my life, sometimes I look at it and totally trip out over certain things.

For instance, even though I am aware that both Hebrew and African cultures put a lot of stock in the name of a child (because they believe it speaks to their purpose; so do I) and I know that my name is pretty much Hebrew for divine covenant, it’s still wild that in a couple of years, I will have been working with married couples for a whopping two decades — and boy, is it an honor when they will say something like, “Shellie, we’ve seen [professionally] multiple people and no one has been nearly as effective as you have been.”

KEEP READINGShow less
LATEST POSTS