How Jamisa McIvor-Bennett Built A $3.2 Million Real Estate Portfolio At 26
This is what financial freedom looks like. It looks like being completely debt-free, student loans and all. It's doing work that you love and not just settling for a steady paycheck at a job you hate, or maybe packing up the kids and taking them on trips to St.Thomas, Ocho Rios, or to the Discovery Children's Museum in Las Vegas. And in the case of Jamisa McIvor-Bennett, it also looks like a $3.2 million real estate portfolio with 21 properties— all paid for in cash with the exception of one home.
It all started with an unexpected question that would lead to a life-changing opportunity when a 19-year-old McIvor-Bennett, then a cashier at ShopRite Supermarket in Philadelphia, was approached by her grandmother. "She said, 'I just wanted to know what would happen to the house if something was to happen to me?' I said, 'Grandma I'm not really sure, I can find out.' She was like, 'No, I was just asking because, if something was to happen, I want you to take full responsibility for it. You're the most responsible one.'"
At the insistence of her grandmother, the pair did a quitclaim deed transfer, allowing her grandmother to transfer the property to McIvor-Bennett for $400 total once the dust settled. Over a year later, her grandmother passed away unexpectedly, and all hell broke loose as the family clamored to make claim to the home, unaware of the agreement between McIvor-Bennett and her grandmother. "We made a video because this is during the era of record everything, so I had what I needed in terms of a paper trail."
Courtesy of Jamisa McIvor-Bennett
With no knowledge about financial literacy or real estate, McIvor-Bennett got to work on researching her best options for turning a lemon into lemonade. She didn't have the funds to make the necessary repairs to the home, so she decided to sell the paid-off abode for $152,000 at the encouragement of a real estate agent. And thanks to advice from a real estate investor turned mentor, she used the profit to purchase her first home in cash for $400— a house that she still owns today and that's worth $330,000.
Gaining more knowledge and experience through mentorship and mistakes, McIvor-Bennett has since bought 21 properties worth $3.2 million in the Philadelphia area, affording her a lifestyle that at one point never seemed imaginable for the now-married mother of two. Seems impossible? Well, don't just take our word for it. The real estate mogul is spreading knowledge on the power of investing through her company Rosebud's Investments to those looking to get in the game. "I have so many people who are interested in real estate investment just by seeing my lifestyle change gradually," McIvor-Bennett says.
xoNecole chatted with the self-made millionaire for tips on tapping into lucrative deals and how to build generational wealth through real estate investing.
1.Learn From Others’ Mistakes
Courtesy of Jamisa McIvor-Bennett
"I learned so much from my mentor just through his mistakes. He gave me a lot of information, but he showed me a lot of stuff just because I was paying attention. He was a really big dreamer. He would get really good deals and run out of money. That's why he ended up selling me the properties he did out of desperation because he was locked into a deal and ran out of money to finish it and needed to close. So he was selling off what he had just to get their money to get through that next deal.
"The second time he did it, it ended up helping me because I was down to my last $50,000. And he was like, 'I need money.' So I'm like, 'All right, I'm going to give you the money to finish your deal, and you give me back the money in interest.' And he did. He gave me 25% interest on my return. But I learned a few things— don't get into these high ticket deals without a contingency fund. I was taking notes, which is why it took me so long. I didn't get any mortgages until literally the 13th of December [2019]. So all of these houses later, I was kind of scared because of what I watched him go through."
2.Don’t Overlook Ugly Houses
"The second house sold to me was for $6,500. It looks like a scary movie. I call it the Treehouse, literally, there was a tree growing inside. But I bought it because it was $6,500, and my mentor had purchased it for $2,500. Even though it was ugly, it was structurally sound. So it wasn't one of those things where I had to do anything to it. We put a new roof on it, boarded it up to winterize it, and made sure it was safe. We had to buy a vacant property permit for it. I didn't know what equity was, I was just buying time until I conjured up enough to figure out what I wanted to do at home, but it was worth a lot. Year two [of investing], I started to really get into markets and stuff like that. By year three, the house directly up the street had sold for almost $200,000, and it was smaller than mine. I didn't know it was going to end up being a good deal, but now I knew that buying a house for $6,500 was OK."
3.Check The Comps
"When you're in real estate, you do what's called comps, or comparable property. So if you ever want to know what your house is worth, you have to find something that's comparable to it. Then we look at the work that was done to it. Obviously, if I put a waterfall and elevator in my house, and you got a little patio and vinyl sliding, mine is going to be worth a little more. But this is how you compare the numbers and you look at what [the] dollar consistency [is] in that area. You look at the last three things that sold and you get the average."
4.Buy Cheap Properties At Auctions
"When you buy a house in an auction, you get the equity, but you don't get the debt. There are actually nice houses sometimes, especially foreclosures. Somebody went through the whole mortgage process and out of the 30 years they might've had a good 125 months and they can no longer pay the mortgage. You are getting all of that equity per penny on a dollar because somebody else fell on hard times, which is bad for them, it's very sad. But if they're losing it anyway, you just happen to be the one to purchase it.
"I had purchased my own property for $1,700, and what was really interesting about it was that when I purchased it, I didn't even have to buy it. I had the money. But when you are at an auction, you can't pay for it there. You have to actually finalize your paperwork elsewhere on another day. I had to put down a deposit. The deposit is either 10% or $600, whichever is the highest. After that you have 30 days to do one or two things, the first thing you can do is obviously pay the remaining balance. But the second thing that you can do is sell the property, which I thought was really cool. I ended up returning like two or three days later and then I decided to go back every single month because they had them every month. I still have the $1,700 property. Right now the comp in the area is like $175,000. It's a bad area, but it's coming up. So I will just wait."
5.Buy Properties With Positive Cash Flow
"For myself, I'm looking for positive cash flow. I'm an urban investor so I like to stay true to my roots. I think people spend a lot of time focusing on gentrification, and they are pushing us out. I got a home that's in the city right now that's worth $600,000, you can't tell me that I'm being pushed anywhere. I typically stick to urban properties and the overhead is way less. We usually have about 1,200 to 1,600 square feet, depending on if it's a corner house or not. So with that being said, it's only but so much work that needs to be done to a house of that size."
6.Decide If You Want To Flip Or Rent
"As an investor, I never went in with the intention to flip. I sold one or two during the course of time just because I needed some fast cash and because I'm living off of the rental income, so I was like, 'All right, let me free up something.' Then I would sell one and replace it with two more, but I wasn't really interested in the flipping aspect. Some people need a quick flip. I have children and I like freedom. To me, flipping is too much of a job. You do all this to make money to then do what? You have to do it again because once you get the money, you've got to spend it on something. I like the idea of buying a house and renting it out. Right now my portfolio total is $3.2 million, cash flow is a little under $50,000 a month."
7.Look For Hard Money Lenders
Courtesy of Jamisa McIvor-Bennett
"Hard money lending is a go-to for investors because it doesn't require tax returns and you don't need anything except a good deal because they're funding you based on how much the property is worth. You do need 10% of the money because they'll give you money to purchase and rehab it, but they don't give you the money to fix it up outright. So you have to actually put money into it and then they reimburse you. And when they reimburse you, you use the reimbursement money to keep going. When you are getting a regular loan from a bank, they need at least two years of consistent tax returns. With hard money lending, you decide how much the house is worth. So it's easier to get funding, but you have to pay more upfront and altogether because it's interest-only payments too.
"The benefit of it is [money] is accessible fairly quickly. But you got to do it right because the first couple of payments are interest-only payments, and then you still owe whatever you borrowed. So let's say you did $100,000— $50,000 to purchase and $50,000 to rehab, times it by 10% interest. You owe $10,000 additional on a loan, where a normal loan is usually around 3.5% percent or so. So now you divide that $10,000 by 12 months because usually the loan is between 12 to 13 months. You have to pay them $830 every single month. Then at the end of the loan, you still give them back their whole $100,000."
8.Cash Is Still King
"You definitely get more of a return when you leverage, but the moment that you get a mortgage you owe somebody else. The market goes up and down, and what can end up happening is if the market crashes like it did last time, the value of your property decreases, which is why it's good to be an owner. Let's say for instance you bought a property worth $100,000. A bank will give you up to 80% of what the property is worth. So at $100,000, they will give you the $80,000 to play with. Then the market crashes, now the $100,000 property is only worth $60,000.
"You borrowed $80,000, so now you owe $20,000 more than what it's even worth. Not to mention most people who are investing don't even live in their investment property, so they still maybe have a mortgage. Now, you're struggling to even pay what you owe. If you are a more financially stable person, you can move money around, and then investors do things called diversification, so they have different streams of income other than [real estate] investments. But it depends on what your risk tolerance is."
9.If You Don’t Have The Cash, Consider Wholesaling
"Wholesaling isn't hard at all. You find a seller and you find a buyer. The most involved part is having time. That's what people underestimate. If you don't have credit or money, you have to have time, because the hardest part of wholesaling is finding a seller. But it's definitely not difficult depending on the numbers. Let's say a friend came to you like, 'Listen, I've got this house, I'm over it. I want to sell it for $80,000.' You sign a contract. You don't actually have to have the money when you sign a contract because the contract says that if the original buyer can't secure funding or can't close, they have the right to assign it to somebody who can. You sign a contract agreeing to purchase it for $80,000. You know I buy houses. You call me like, 'Hey, I have a house for sale for $100,000,' and if the numbers make sense and it's worth what you're asking for, I buy it and you give her $80,000 and take the other $20,000."
10. Protect Your Primary Residence
"Every person's situation is different, but I'm not going to ever tell a person to outright start with debt unless they absolutely have to. Once you lock into a 30-year mortgage, you owe them, no matter what. If things go right, good. If things go bad— you lose your job or you break your foot — you owe [the bank], and this is your primary residence. You want to always make sure your home is safe. You should be in a situation where your assets protect your liabilities. Even if you live in a house and you're like, 'I love it, it's beautiful,' it's a liability. It doesn't do anything for you other than makes you happy when you see it. You live there so you're not getting any gains from it."
11. Consider Investing In Multi-Family Units
"The idea is you get a mortgage and you get a multi-unit as opposed to a single-family. A multi-unit can be a duplex or a triplex, or it can even be a quad, which is four units. You live in one unit, you rent out the other units, and what they pay covers what you owe. Now it's not so much of a hassle on you, and then at the end of the day, you are still building equity. So if you ever decide you want out, you can still pull the equity out of your house and then reinvest it into a single-family, or you can go on to a nicer house and a nicer place."
12. Change Your Mindset Towards Money
"Believe it or not, people in urban communities have a whole lot of money. You still got people like, 'I'm not ready to buy,' and I think they're just afraid. When it comes to these properties, these tenants, they spend money consistently. I've met people who've rented for years straight, never missing a day. How do you have the discipline to know that you have to pay a landlord, but you don't have equal discipline to pay yourself? How do you invest in somebody else's equity and tell yourself you're not good enough to do the same thing for yourself? And they do it time and time again."
13. Ignore The Naysayers
"I tell people, it's not what you do is how you do it. I see people posting like, 'It's not like she got it from the muscle.' I did. [My grandmother] didn't give me 20 houses at random, she gave me an opportunity and I made the best of it. I've read, 'Oh she sold her family's legacy for money.' No, I've created a legacy. There was none."
Jamisa McIvor-Bennett is the proud owner of Rosebud's Investments, which offers individualized services in investor processes, for both new and seasoned investors who are looking to enhance their knowledge and expertise, and helps provide a blueprint for purchasing property without using credit.
Featured image courtesy of Jamisa McIvor-Bennett
Originally published on March 2, 2020.
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Astrologers Swear By Dressing Like Your Venus Sign—Here’s How To Do It
If there was a way you could express yourself in the most aligned, harmonious, and beautiful-to-you way, would you do it? If you knew what colors look best on you, what fashion styles express your personality the best, and what hair or beauty tricks enhance your aura, would you trust Astrology more? This is what Astrologers have been teaching clients and students for years, and it’s easier than you think to dress like and align with your Venus Sign.
What Does Your Venus Sign Mean?
Your Venus Sign represents what sign the planet Venus was in when you were born. It signifies how you express yourself in love, how you receive love, what you are attracted to, and what people are drawn to in you. It also represents beauty, what styles look the best on you, and how you can attract admiration, success, and love.
Dressing like your Venus Sign has been trending on TikTok and social media as of late, but this is not a new phenomenon. Venus is the planet of love, beauty, creativity, art, and finances, and has been influencing the world of fashion forever.
Your Venus Sign is your personal aesthetic and learning more about it can help you discover aspects of yourself you weren't sure of or what to know better and enhance in your life.
Certain trends become more popular during certain Venus transits, and certain celebrities also make fashion trends more popular, in which these fashion trends match their Venus signs well. Rihanna is a great example of this, as when you think of her and her style you think reds, sexy, edgy, tomboy-ish sometimes, and not afraid to take risks. Her Venus in Aries explains her fashion taste and femme fatale energy well and also aligns with her lingerie line Savage x Fenty.
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Every Venus sign is different in what they look best in, and what type of colors, accessories, and beauty tricks reflect their natural energy and aura.
Fire Venus signs tend to look best in bold colors and often feel beautiful in reds or yellows. Air Venus signs love a flowy look and look their best in blues or lavenders. Water Venus signs have a dynamic style and are more drawn to wearing darker colors like black and gray. Earth Venus signs have a taste for the luxurious and are drawn to earthy tones, faux fur, and jewel-town jewelry.
Connecting with your Venus sign is like having your own personal stylists, and it’s all about working with what the stars have given you.
Read for your Venus sign below for a more in-depth view of dressing like your Venus sign.
VENUS IN ARIES
AriesWith a Venus in Aries, everything that makes you unique and different is what you are going to want to highlight. Venus in Aries should take risks with their style and should not try to pay attention too much to trends. You ARE the trendsetter. Let people get inspired by you and the style you come up with or uniquely wear. Venus in Aries looks best in deep reds, yellows, oranges, and also just a simple all-white or a monochromatic look.
Whatever you feel the most sexy, confident, and dominant in is what you should wear. Aries Ven
VENUS IN TAURUS
TaurusVenus in Taurus has an expensive taste, and rightly so. You are more of the type of person to spend extra on fashion and luxury items because you believe it’s a good investment. With a Venus in Taurus, you would look well in earthy tones, but accessories are going to be the highlight of any look. Gold jewelry, statement pieces, and bright accessories are favored. Your style borders comfy with fashion, and you have a way of executing the perfect balance here. You are also aligned with fabrics and material, and a good chiffon top in a soft pastel or earthy tone would be perfect for you.
VENUS IN IN GEMINI
GeminiWith your Venus in Gemini, you are the type of person to have a shock factor with your style as you typically wear things people may not expect or that don’t necessarily align with your personality in any one way. Venus in Gemini can rock any color and typically has a more maximalist aesthetic. There is nothing as “too much” for a Venus in Gemini, and you should focus on maximizing your look with an extra coat, color, texture, or style within another.
Your look should highlight your fun, outgoing, and light-hearted nature and have a balance of form-fitting and more lax, flowing clothes. The colors that look best on you are the colors you would see in the sky like blues, whites, yellows, as well as stripes, polka dots, and fun patterns.
VENUS IN CANCER
CancerVenus in Cancer has a nostalgic fashion taste. If you have a certain era or time period you are more drawn to fashion-wise, you should highlight that. Venus in Cancer looks best in deep colored tones like black and dark blue, but also draws a lot of attention to them in light pinks, off-whites, and light blues as well. Fashion styles that enhance their aura are soft materials like silk and velvet, and they look the best in vintage styles and silhouettes. Dresses, blouses, pearls, and romantic looks that align with their romantic heart work well for Venus in Cancers.
VENUS IN LEO
LeoVenus in Leo needs to shine in love and their fashion. They want all eyes on them and prefer to be adored and recognized wherever they go. This is why their fashion sense needs to stand out, and they often look best in bright and bold colors, a lot of jewelry, gold, and big or eye-catching hair. Venus in Leos often look beautiful in yellow and also turn heads in reds, black, and gold.
They have a more sexy style and aren’t afraid to show skin if they feel like it. Venus in Leos shine when they are embracing their maximalist and loving character, and making a bold statement with their fashion. Hair is everything for a Venus in Leo, and they are often known for their hair or stand out in some way with this and should highlight it.
VENUS IN VIRGO
VirgoVenus in Virgo is all about a classy, put-together, and not-too-flashy style. They look best in both business and casual styles, and overall, they align with authenticity in fashion. Whatever they are feeling that day is what they are going to wear, and they often take on many different looks in fashion. Venus in Virgos looks best in whites, off-whites, coral, green, and earth tones. They know how to make a pair of jeans look like a luxury item and often have a coastal aesthetic.
Venus in Virgos have a more minimalist style and would look good in a basic tee, blazer, and sneakers. Whatever Venus in Virgo is wearing, their confidence will be the most important thing they have to make them shine, as they can get overly fixated on the details.
VENUS IN LIBRA
LibraVenus in Libra is all about the aesthetic. These are the people with a cohesive Instagram feed and that have a Pinterest everyone gets inspiration from. Venus in Libra is good at defining their aesthetic, highlighting it, and being known for it. They look best in soft colors like pastel pink, blue, and purple, as well as diamonds, faux fur, and silver.
Venus in Libra is another sign with a luxurious taste, and they often feel their best when expressing their romantic, loving, soft, and abundant nature. Venus in Libra is one of the best signs to have Venus in as Venus is the ruler of Libra, so overall, this is a Venus sign that is most likely already dressed like their romantic, feminine, and timeless Venus sign.
VENUS IN SCORPIO
ScorpioVenus in Scorpio is another Venus sign who is not afraid to take risks in fashion. They have a sexy fashion taste that pushes the boundaries and wants to make people feel something- whether good or bad. Venus in Scorpios should look more into edgy pieces and styles, as they look best in black, leather, gray, burgundy, brown, and, of course, a dark lip color.
They have a style that draws people in and would benefit from having the perfect black dress in their closet. For events, dates, or experiences they want to focus on drawing more attention or receiving love, they should be wearing a deep red.
VENUS IN SAGITTARIUS
SagittariusWith a Venus in Sagittarius, your fashion sense is inspired by the many different places you have traveled or the people you have met. You have a quirky fashion taste that gets people talking, and you love a good conversation. You are the one to have the pieces that no one else has, and you love a one-of-a-kind, special edition item. You are someone who could rock both sexy and sporty styles and look best when there is a mixture of both.
Venus in Sagittarius is also drawn to bold colors and more neutral tones, so a balance is what you are trying to reach here. Overall, your fashion should be highlighting your eclectic taste.
VENUS IN CAPRICORN
CapricornVenus in Capricorn is the perfect representation of femme fatale in fashion. Venus in Capricorns often have the best items that they have invested in and took time to research and receive. The perfect example of a Venus in Capricorn’s style is what you would wear to a gala. Meaning, that either a business suit or a long, classy dress highlights this Venus sign's aura well. The colors you should wear with a Venus in Capricorn are blacks, purples, whites, and anything that is well-tailored and sleek. You are often drawn to the more high-end pieces, and your style should match your classy aesthetic.
VENUS IN AQUARIUS
AquariusVenus in Aquarius is another Venus sign of a trendsetter. You don’t care what people think about what you are wearing, and this opens up many doors that are possible for you in the fashion world. You are someone who looks best in outfits with different patterns, textures, and colors. Fashion looks that make someone think, “Wow, I would never think to put those two things together; that looks so good,” are what you should be aiming for.
Your style should highlight your unique and unconventional character. This is a Venus sign that looks good in eclectic pieces, layers, metallics, crystal jewelry, mismatched patterns, and florals.
VENUS IN PISCES
PiscesA Venus in Pisces signifies an intuitive approach to fashion. You can often have premonitions on what styles are going to become trendy, keeping you ahead in the fashion world. Overall, you are going for styles that allow you to move around, dance, and be free. You don’t want to wear something too constrictive, and you would rather wear a dress than yoga pants.
You look beautiful in colors that resemble the ocean, like blues, teals, whites, and greens, and also in colors that represent your more mystical side, like indigo, silver, and black. Your style should reflect your romantic, dreamy, and ethereal heart. What are some of the styles you dream about or daydream of wearing? Venus in Pisces should dress the way they feel that day.
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