5 Questions With xoNecole's New EIC, Brooke Obie
Courtesy of Brooke Obie

5 Questions With xoNecole's New EIC, Brooke Obie

"My goal is to build upon the legacy of sisterhood and community Necole and the xoNecole team have diligently created."


Brooke Obie is xoNecole’s new editor-in-chief, and this sister has the career receipts that prove that she’s set to take the platform to the next level. Let’s start with the proof of real skin in the media game: She is an award-winning journalist, whose work has been featured in The New York Times, The Atlantic, The Guardian, Essence, Marie Claire, Teen Vogue, and many more.

The Hampton University and Mercer University School of Law graduate has served as the co-editor of Roxane Gay’s The Audacity, the deputy director of Refinery29 Unbothered, Ebony.com’s first editor-at-large, and as managing editor for Shadow & Act. She is also a TV and film critic who has a voice and perspective to be reckoned with.

Her smart and thought-provoking film and TV insights and cultural criticism have had a viral allure, which is not surprising. (Just go read her telling commentary on the “zombification” of Whitney Houston, and you’ll see why.) Her critiques have enhanced the cultural conversations of shows and panels including NPR’s 1A Movie Club.

She also took her writing passions further with her debut novel Book of Addis: Cradled Embers, which was honored with the 2018 Accra International Book Festival Awards’ Independent Writer’s Award, the 2017 Phillis Wheatley Book Award for First Fiction, and the 2017 Black Caucus of the American Library Association Award for self-published Fiction.

“What began as a way to pay my bills while I finished grad school and my debut novel turned into the most fulfilling career I never could’ve imagined for myself,” Brooke said of her start in journalism in an interview with xoNecole.

Courtesy of Brooke Obie

In 2019, she was named one of The Root 100’s most influential African Americans in 2019 for her viral and exclusive interview with the family of Dr. Donald Shirley, “How ‘Green Book’ And the Hollywood Machine Swallowed Donald Shirley Whole." And she has interviewed icons of entertainment and media, from Oprah Winfrey and Dr. Maya Angelou to Ava DuVernay and Aretha Franklin.

Now that's she's adding xoNecole's EIC to her resume, we sat down with Brooke to ask five key questions about her career passions and the impact she expects to have in her new role. The multi-hyphenate gives insight into her hope for all Black millennial women:

1. How did you first find your purpose and passion in journalism?

"I’ve always been a writer and loved storytelling, but it wasn’t until I graduated from law school and began a career crafting other people’s messages and stories that I felt an overwhelming urge to find my own voice and help tell Black women’s stories. I started a blog about my life in D.C., which won a few awards and led to me being a contributor for the newly-launched Ebony.com. My first professional editing job came by chance when I filled in for my editor when she went on maternity leave and I’ve been an editor, writing and helping other Black writers craft their stories ever since!"

2. What do you wish to accomplish during your xoNecole tenure?

"My goal is to build upon the legacy of sisterhood and community Necole Kane and the xoNecole team have diligently created. I’m blessed to be among such phenomenal Black women and I want to continue to cultivate an environment where our audience and our internal team feel seen, heard, and empowered."

3. We talk a lot about self-care and work-life balance. How do you create that for yourself?

"I have a hard stop time every day and I reserve my weekends for myself and my personal projects. I respect other people’s work-life balance as well and make sure to schedule emails instead of sending them during times when I know people are offline. I also schedule breaks in between meetings so I can decompress. Prioritizing outdoor time is also huge for me. I hike on the weekends and jog or walk during the week to make sure I’m getting vitamin D. And I am in daily contact with the people I love and who love me.

"I believe in Audre Lorde’s definition of self-care as a community effort that works when we can all experience rest and take care of ourselves. I’m always looking for ways we as a community can help shoulder each other’s burdens so we can all be well."

4. How has where you've been in your career led you to where you are now?

"I’ve had many different careers and have worn many different hats over the years, but the one constant in all of them is storytelling. I started off in journalism as a freelance contributor and have worked every journalism job on the way to editor-in-chief. But what I believe led me here is beyond journalism skill and experience. My heart is for Black people and our stories—one of the most powerful tools we possess for our liberation. I’ve been so blessed to spend my career in Black media, amplifying our stories, cultivating emerging writers, and providing space for us to be challenged, to grow and expand in our imagining of what’s possible."

5. What do you think is missing in this space for Black women, and how do you seek to fill that gap?

"The beautiful thing about a community of Black women is how diverse we are. I want to create more spaces for Black women across the Diaspora, across sexualities, across sizes and shades, and beyond the binary to share their stories and experiences. I’m excited to create content and curate experiences for us to all learn from each other, understand each other better and grow together.

"More than anything, I want Black millennial women to be free and well. I hope that we seek out ways to get free and to free each other; to be well and lead each other to wellness; to love each other and love ourselves, every day. We deserve it all."

Featured image courtesy of Brooke Obie

8 Kinds Of Sex Every Couple Should Have In Their Rotation

When it comes to sex, you can never have too many tricks up your sleeve. A long-term relationship can quickly become boring, and nothing kills desire faster than boredom. When people get comfortable in long-term relationships, they often lose their spark. Relationships are like monthly subscription services. You get the first month for free, but after that, you have to actually start investing in order to continue to reap the benefits.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
'Black Panther: Wakanda Forever' Reminds Us That Angela Bassett Is Still Owed An Oscar

In a world much fairer than the one we currently occupy, Angela Bassett shelves would be adorned with multiple Oscars. While watching the latest installment of the Black Panther franchise, I was reminded of the sheer brilliance and excellence of the actress who has blessed audiences with her boundless talents for over three decades now. I wasn’t the only one captivated by Bassett’s performance, with some people even going as far as to suggest that Bassett might garner award recognition for the role.

Keep reading...Show less
The Best Healing Rituals For You Based On Your Zodiac Sign

Healing rituals are key to thriving in this human experience. If you are not regulating your emotions, taking the time to process, and giving your spirit time to renew and heal, then you are often carrying emotional heaviness from one experience to the next. Healing rituals are a way to give your mind, body, and soul the attention it needs and craves, and to put yourself in a better position to live your best life. When you take the time to heal within, positive transformations occur without.

Keep reading...Show less

The holidays are widely known as a time for celebration. It is a time when many people gather together to engage in community, cultivate connection and experience the joy of togetherness. Hallmark movies play on most TV screens and the dinner table is spread to serve people in abundance. A season that is often widely known for joy, can simultaneously be a season of grief for many. There are folks who will go through this holiday season with someone they love missing from the dinner table. A stocking that would usually be found hanging over the fireplace will be out of sight. No one talks about the heaviness of death and loss during the holidays.

Keep reading...Show less
5 Things You Should Consider Before Moving Abroad

Have you considered moving abroad? In 2021, I started life as a digital nomad. A "digital nomad" is a phrase that came to popularity due to the pandemic and it describes a person who lives a location-independent lifestyle. Since I started working and traveling simultaneously, I've traveled to Mexico, London, Dubai, and the Caribbean. According to a report by Upwork, 22% of the American workforce will be remote workers by 2025 — thus giving more people than ever the opportunity to live and work abroad.

Keep reading...Show less
Exclusive Interviews
Latest Posts