Bridget Kelly Reveals How She Found Happiness After Leaving Her Label & Hitting Rock Bottom
Meet Bridget Kelly--the gorgeous and feisty New York native known for killing the live performance of “Empire State of Mind” with Jay-Z .
Now six years after being one of the first signees on Roc Nation in 2008, Bridget has left the label, and let's just say that being an independent artist sure looks good on her.
Doing the infamous "big chop” after her label breakup, Kelly went from being a long-haired brunette to a pixie cut blonde, and her music is also reflecting her newly found confidence. She recently released her new EP, Summer of 17--an ode to a simpler, more carefree time in her life.
Kelly tells xoNecole that she’s the happiest and most at peace that she’s ever been. As she approaches 30, she’s still the life of the party and is the voice of reason for women to know it’s okay to still enjoy life without the pressures of marriage or kids.
Whether you’re an aspiring artist or you’re just trying to figure out what comes next, get your tissues ready because Kelly’s story is a real tear jerker! As she prepares to take Summer of 17 on tour in the UK as well as the east coast, learn how leaving Roc Nation was liberating professionally as well as the chance for her to be in control of creating the life she’s always envisioned for herself as an artist.
What do you now know about yourself that you didn’t know when you were seventeen?
The biggest mistake that I’ve consistently made throughout my adolescence and early 20s is I didn’t trust myself. I didn’t trust my intuition, and I let too many people sway me in different directions; I was really malleable. I gave a lot of people the benefit of the doubt of knowing what was best for me. I now trust myself and I know that it’s okay to go through a trial and error process, but at least I have the peace of mind and the confidence to make a choice that I know at some point whether now, or later is going to be beneficial for me.
In an interview with The Breakfast Club, you said, “At 29, I rather be poppin' bottles instead of poppin' out babies.” Most women feel pressured to be married and have kids by age 30. How have you taken that pressure off of yourself?
I would be lying if I said that at some point I don’t want to have a family. The pressure is definitely there, but I’ve found that I’ve always been a late bloomer within my circle of friends. I can take pride in the fact that I’ve made decisions that have worked for me. I recently went on a bachelorette trip and three out of the five girls were engaged or married. I like being the single fun girl. I wouldn’t say I’m the life of the party all the time, but a lot of times I am and I think that’s okay. People can be themselves and have a good time around me and I rather eternalize that than focus on the assumption that I’m “lacking” something.
[Tweet "Not having a man or a husband doesn’t mean you “lack” anything. "]
I think that’s the unfortunate stigma about being in your 30s as well as your 40s. A lot of women seek validation from a relationship. If I’m not validated by any of the amazing things that I’ve accomplished or all of the things that I’m doing for myself, a boyfriend or a husband isn’t going to validate me. So I’m not actively pursuing it.
Your new single “Act Like That” with Mack Wilds will be every woman’s new anthem. How does your thoughts on men and love translate to your music?
I love being in love. However, if something doesn’t work out or happen for me in the timeframe that I want it to, I’ve learned to just let it go. I now take a less intense approach to relationships because I want it to feel natural; I want it to be a normal progression.
I’m a control freak by nature so typically I would drive the relationship, but I’m at a point in my life where it needs to be on cruise control. Summer of Seventeen was really special for me because conceptually I felt like I was back to being a teenager again. I want to be able to flirt and feel the butterflies and the romance of a new relationship. “Act Like That” with Mack Wilds is the battle of the sexes. As a woman, there’s nothing wrong with knowing what you want and being able to navigate your way through it.
You’ve mentioned that you left Roc Nation after six years because you felt your career had reached a plateau. When you’re a new artist how do you find a balance of speaking up for yourself and what you want for your career as opposed to falling back and doing whatever the label and the executives think is best?
New artists should understand and accept that most people aren’t out for your best interest because at the end of the day, this is a business. You can lose sight of that when you get caught up in the industry and in the process of trying to make an album. People still have this delusion that when they get signed they’re about to make a million dollars and life a certain kind of unrealistic lifestyle and it doesn’t work like that.
New artists should know, no one is against you but most people are out for self, they want to make sure they’re going to win. So you have to be very clear and concise with your team and make sure everyone is on the same page with your execution. What’s missing in the process now with labels and artists is development. They want to sign a total package. They don’t want to sign you then have to help you figure it out. Labels expect you to come to the table already prepared and that’s really difficult when you’re young and you may not know who you are as a person.
But if you know yourself, you know what you want to say and you know the power of your voice then any scenario you’re placed in, people will either take what you have or they won’t. The best piece of advice I’ve ever received was from Lady Gaga. She said.
[Tweet "'Stop asking questions and start making statements!'"]
When you make statements, people have no choice but to embrace and absorb what you’re bringing to the table or they can walk away from it but ultimately what you’ve created, people have to respond to and that’s the power of being an artist.
You’ve said you’ve gained more confidence in the past 10 months as an independent artist than you had in six years at Roc Nation. How did you know it was time for you to leave?
I finally began to trust myself. I felt like it was time for me to go maybe a year or two prior to me actually making the move, but I was scared. As an artist, when you’re attached to something for so long, it’s kind of like being in a relationship in the public eye, when you want to part ways and be your own entity, there’s a lot of fear associated with that. I wondered if people were going to accept me, are they going to care? Are they going to judge me and think I’m crazy for walking away from Roc Nation? I was paralyzed by that fear for about a year. With the execution of my last EP, Cut to Bridget Kelly, it wasn’t at all how I wanted things to go and I realized it was no longer my dream or my vision that I was living; I was just going through the motions. I remember Jay-Z saying to me, 'When you stop having fun, it’s time to quit.’ And I definitely wasn’t having fun. I felt like I was begging to release music, begging to get in the studio or get on tour and nothing was going how I wanted it to go.
Granted, initially I wasn’t being as proactive because I was expecting other people to do it for me, which led to me being unhappy. So when the time came for me to leave and have that conversation, everyone was on the same page. It took a lot of pressure off me because everyone was really supportive of me. It was probably the most amicable breakup I’ve ever had!
But don’t get it twisted after I left, I absolutely hit rock bottom. I went through months where I didn’t know what I wanted to do next.
I didn’t know how I wanted to sound or who was going to want to work with me. I really went into a slump and the relationship that I was in for four years came to an end, which was partially my fault because when I was really unhappy, I pushed him away. I also parted ways with the management team I started with nine years ago. So at that point, I had no label, I had no man and no management. I remember thinking if one room is on fire, I’m just going to burn the whole house down! That was the moment when most people would have been like, ‘Enough. I’m going to quit. It didn’t work out for me. I can walk away from everything and start my life over.’ Within that time I got called to headline a show in London and it sold out, the line was around the corner.
Removing myself from my environment here and being able to go to a different country where no one knew what I was going through personally--I was falling apart--but to have people connect to me and my performance reaffirmed where I was supposed to be. I hired a new team, started working my album and I starting writing again, which I hadn’t done in a year. I started working out again and eating better. I began seeking things that made me feel good as opposed to trying to fill voids.
The filing of voids is what got me in trouble in the first place, I was just doing everything that came across my path but nothing felt like me anymore so I got back to doing things that were really fulfilling.
While you were going through your transition, how did you maintain your mental health and positive self-image?
Working out and being fit is more for my mental health than anything else. I have stretch marks and cellulite, but I don't care!
Going to the gym, sweating and being able to push myself to be better than I was the day before is powerful. I’m continually recognizing my power day by day, because it’s still a struggle. I'm an independent artist.
[Tweet "I know a lot of people have counted me out but I wake up everyday and I fight."]
Things aren’t perfect, but I think I’m the happiest and the most at peace that I’ve ever been.
I’m more confident than ever because I know that everything that’s happening around me is what I’m building. I’m not reactionary anymore, I’m proactive. Everything that’s going on in my life, either I made a decision to put myself here or I’m reacting differently. I now know who I am. If someone had asked me five years ago where I thought I would be today, I would have never guess here but there’s a lot of beauty in every aspect of the journey.
Photo Credit: Bridget Kelly (@iambridgetkelly)
You recently switched up your style from being a long haired brunette to being a blonde with a pixie cut! For your new fans, who is Bridget Kelly and what’s the message behind your music?
Be free and happy!
The stigma that gets attached to you when you do soulful R&B music, is that you’re this love scorned, bitter, broken hearted woman all the time and you’re just struggling to be loved and I’m not that girl.
I’ve had those moments but that’s not what I embody. That’s not the essence of who I am. Sonically, my music is soulful; it’s coming from a place of pain and it’s also coming from a place of victory and I’m proud of that.
When you were seventeen, how did you go about getting your record deal? With such an influx of social media, it can be overwhelming for an aspiring artist to figure out what platform they want to use to get notice, what would you advise them to do?
At 17, I was performing at any open mic that would have me. I brought a speaker and a microphone and I went down to the L train station in NYC where I would sing, pass out CDs and ‘I heart B.K.’ t-shirts. Ultimately, because I went to a performing arts high school, those connections helped me get my foot in the door. One of my classmates was interning at Def Jam, she met someone who was looking for an artist. I recorded a demo and within two years, we had a direct contact to someone at Roc Nation. The label had just started and it was me, J.Cole and Rita Ora.
For new artists, you can post your music on every social media outlet but most importantly, you still have to be able to perform live. If you can put on a good show, people will gravitate towards that. There’s a saying that people will never forget how you made them feel. Good performances are influential; once you can capture someone’s attention in that way, you’re on the right track.
Want more Bridget Kelly? You can support her new EP 'Summer of 17,' which is available now on iTunes.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Tinashe's 'Quantum' Leap: How Manifestation & Fearlessness Drive The Pop Star's Creative Journey
If there's one mantra that feels like the sound of summer, it is definitely Tinashe's clever earworm, "Is somebody gonna match my freak?" The 31-year-old singer's career has seen quite the resurgence with the popularity of her viral hit "Nasty," the subsequent release of her seventh album, Quantum Baby, and her 23-date Match My Freak World Tour, coming to a city near you this fall.
As a believer in manifestation, Tinashe is primed to think where she is in her journey is a testament to divine timing.
Quantum Baby, which dropped last month, is the second part of what Tinashe intends to be a trilogy. No doubt a nod to her angel number 333 (which also shares a name with her fifth studio album, 333), the intended trilogy will be an ever-evolving work-in-progress with room to become anything the universe and her path have in store for her.
While she's gearing up for what she says will be a "high energy tour," the Grammy nominee is also blessing us with her turn as the cover girl for a recent cover story with FLAUNT. In their "Close Encounters" issue, the pop princess is serving looks and spiritual wisdom, and these are just a few of the gems we collected.
On the ideal way to listen to her album, 'Quantum Baby':
"You have to be focused. I want you to be sitting in your room, smoking a joint, drinking some green tea with a candle, looking out the window, vibing with some cool visuals on the TV. I just want a vibe. I’m really into a vibe and then we can grow from there."
On the importance of action when manifesting:
"I think there’s not enough conversation about manifestation through action, and about creating energy as well as receiving it. It’s just as important to be able to start conversations and create banter as it is to contribute to what the universe is. The universe is asking you to participate.
"It’s asking you to give to it as well as receive it... you can’t be waiting for someone to do something for you and for it to fall out of the sky."
On not needing external recognition to create her art:
"I would create regardless of if anyone was listening or if anyone was helping me. Viral moments are amazing, and they really help and can create a lot of attention and a lot of eyes on you, but where I think the longevity is created is in creating that universe, creating a storyline, building a world that people can immerse themselves in."
On finding safety in her art and being fearless with her creativity:
"I feel a lot of safety in my art because you always have the fallback of ‘It’s just a song...’ There’s definitely some gray areas there in terms of what’s for the story and what’s real. That can be scary. I feel like I’ve reached a point where there’s a lot less fear in my creativity. I’m much more willing to see how it all plays out and to go with the flow because I have been so successful. So it’s just about enjoying those moments and not trying to live in fear."
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Featured image by Santiago Felipe/Getty Images