
5 Black Beauty TikTokers On Navigating Social Media As Creatives Of Color

TikTok has quickly become the go-to platform for all things beauty. With trends like the “clean girl makeup look” and “slugging” filling our “For You” pages, beauty lovers are inspired to level up their routines. As a result, #BeautyTikTok is evolving rapidly with new beauty hacks and influencers rising every day, making groundbreaking impacts on their community. TikTok seems to be the “perfect platform” for beauty influencers to grow, yet there’s still a wide gap for creatives of color, and Black creatives, in particular, to be seen.
Black creatives have been vocal about the recent inequalities on the platform. There has been a clear gap between exposure and opportunity from the algorithm for brand deals. There have also been unfortunate cases of content being stolen from Black creatives without any credit or recognition. As a creative myself, there have been times when I’ve felt like I had to put in more effort than my counterparts just to be noticed and when I've had to advocate for myself in order to be paid my worth. However, I love my community, so I continue to push forward and create, an adage many creatives of color live by.
In an effort to shed light on the Black content creators in the TikTok space, xoNecole chatted with five Black beauty TikTokers about their journey and experiences in the social media landscape.
Finding Your Voice and Pushing Forward
Victoria Azubuike, Beauty and Lifestyle Content Creator
Courtesy of Victoria Azubuike
“My growth as a content creator has been prolonged, and then it dramatically increased recently. I’ve recently understood my voice on TikTok and Instagram and what I want to convey to my audience. I dabbled in a few niches when I first started - mainly fashion and motivational content. Now, I’ve finally learned how to show up for myself and the community I serve. There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed. Thankfully, I found my voice.
There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed.
"I'm learning to show up as my authentic self daily, and share elements of my journey with my community. I'm learning loads, it's a process and reminding myself not to overthink certain things and think about what I would want/need to hear from somebody else. It’s not easy. However, I’m learning it’s important to still show up as my authentic self. I used to use many filters, and this year, I decided to show up as I am - even with a pimple on my face. Through time I’ve realized people respect that more. My community wants to hear from me, the content creator, and that doesn’t always mean showing up with makeup or being perfect. I’m very grateful for my community. They inspire me to push through and show up no matter my challenges."
Representation and Unity
Damilola Adejonwo, Beauty Content Creator
Courtesy of Damilola Adejonwo
"My journey as a content creator has been incredible, but at the same time, it has come with a lot of responsibility. Due to the racial climate, I always take it upon myself to show people how to respect me as a gay and Black man. Content and representation are important because they show who we are and where we come from. I want to show people that there are people who are gay, Black, and wear makeup. It’s so important to see that. I’m happy that I can show that side of myself. Although it has been a good journey for me, I think we have a lot more to do to feel fully included.
"Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
"Believing in myself is what helped me overcome my challenges and build community. However, what I learned through that is to take time for myself. Mental health and taking a break are so important. Especially if I want to be the change, I also have to be the action. Remember to take breaks, be inspired, and know what needs to change in our community. In my community, I feel like we’re not always included, so now I make it my responsibility to include everyone for us to be unified. If I don’t take that action, other people won’t either."
Staying Positive and Being True to Yourself
Brinkley, Natural Hair Content Creator
Courtesy of Brinkley
"In the beginning, being a content creator felt easy and came out of nowhere for me. As I put in more work, I felt like I had seen less engagement. I know it’s because I am a creator of color. These days I see those who aren't part of our community do less and blow up because TikTok is showing their content. However, Black creators are constantly getting shadowbanned or not ending up on the #ForYouPage. I have over 200,000 followers, and I’m only getting 1,000 views - something is not adding up. At some point, It was disheartening, and I thought about quitting because I was putting in so much work. I can’t give up on my online community.
"Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
"My biggest challenge has been staying positive. There are times when I do get discouraged or receive hate comments that make me feel like giving up. These are the moments when it’s important to remember who you are and not let anyone’s opinions define you. The biggest lesson has been staying true to myself. When you’re true to yourself, you can be proud of what you accomplish."
Focusing on Your Joy and What You Can Control
Alyssa Francois, Beauty + Lifestyle Influencer
Courtesy of Alyssa Francois
"My journey as a content creator has been one of the most rewarding experiences, and I'm not referring to money. Being able to cultivate a community, learn from them and offer them value is one of the best feelings. However, so many challenges come with being a content creator of color. It often feels like I have to be working 1000 times harder to get the credit or pay I deserve from brands that reach out to partner with me. This could be discouraging, but I do my best to focus on what I can control. What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
"After being diagnosed with endometriosis in 2021, I embarked on a holistic healing journey because I've learned that healing goes beyond the food on your plate and medications. Taking my community on my holistic healing journey has also helped me find new ways to become and feel beautiful from the inside first. I felt that I was making a positive impact as a Black content creator when women of all walks of life reached out to me, thanking me for sharing my endometriosis journey.
"I didn't know that simply opening up more about my autoimmune disease would be interesting to my community. Being a content creator and sharing my journey to help others brings me so much joy, and I want to make sure it continuously feels this way for me."
The Power of Pivoting and Being the Change You Want To See
Trennei Adams, Beauty Influencer
Courtesy of Trennei Adams
"As a woman of color who hasn’t been in this industry very long, my experience has been great! I love the community I’ve built and continue to grow. However, I felt a lack when building a true community on TikTok. I decided to pivot over to Instagram, started taking it seriously, and posting consistently. That’s when my community started to build and form. Something about Instagram feels more intimate to me; it has now become my main platform.
"I realized I was making more of an impact on Instagram as the messages would come through. Women were thanking me for inspiring them and being transparent. Those messages mean the world to me. People are drawn to what they relate to.More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
People are drawn to what they relate to. More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
"I’m unapologetic about being the change I want to see. I want to see more women cheering other women on. I want vulnerability. I want to see women evolving and stepping into their power, loving themselves fiercely and confidently while also holding space for the woman next to them!
"I want young Black girls to see that whatever they want to achieve in this lifetime is possible. You can be poised, classy, well-spoken, kind, educated, have nice things, go to therapy, etc. I want that to be normal for us Black women and not a shock! My platform exudes the change I would like to see more of."
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Featured image courtesy of Trennei Adams
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
6 Tabletop Sex Positions That'll Unlock You & Bae's Most Primal Desires
Something I will never tire of is finding new ways to bring new layers to intimacy. A wall you use as momentum, a bathroom sink to help you keep your balance as he worships you on his knees, a shower that is usually for cleansing but evolves into a sacred ritual of shared intimacy.
My favorite kind of sex is the kind of sex that prioritizes pleasure and connection. So, technically and thankfully, I can say most of my sex life has been quite pleasurable throughout the years. But the memorable encounters for sure take the cake. One such encounter actually took place on a kitchen counter, and with it unleashed inhibitions in ways I never anticipated while unlocking levels to top-tier sex. And that, that involved a kitchen counter.
Why Kitchen Counter Sex Just Hits Different
What is it about having your hips pressed into the edge of a kitchen counter that lets out something so primal in you? The cool-to-the-touch feel of the countertop against exposed skin as you rise to meet him again and again. The urgency in every movement. The playfulness of repurposing an everyday space for something far more erotic. If you’re looking to bring that energy into your own sex life, keep reading for positions and tips to explore.
1. The Bounce House
They don’t call it Bounce House for nothing. In this position, the penetrating partner lies flat on their back on a sturdy table or counter while the receiving partner straddles them, knees bent and facing away. With their hands gripping the edge of the surface for support, the receiving partner slides or bounces at their own pace, owning the rhythm, the motion, and the view.
According to sex therapist Michael Aaron, Ph.D., who spoke with Women’s Health, the receiving partner placing their legs between their partner’s creates a tighter sensation, while staying fully astride allows for more bounce and range of motion. Either way, this one puts the receiver in full control, and you know we love a good woman on top position. Pleasure and power? Say less.
2. The Bicycle
Well, you know what they say about riding a bike. In the case of this table top position, it's the receiving partner who is the rider...but not in the way you think. While lying back on a sturdy surface or a table, the receiver will bring their knees toward their chest, bending them as if in a cycling motion. The penetrating partner stands at the edge of the surface, grabbing the receiver's ankles, and guides themselves inside, slowly so as to savor the moment. This angle puts everything on display for the penetrating partner while allowing for deep, connected thrusting for the receiver.
To take things up a notch , the receiving partner can touch themselves or flex their thighs to control the depth or the rhythm. Because, who says only one person gets to have control?
3. Counter Offer
How could we be at the table and not use it to eat? Enter: Counter Offer. In this oral-focused sex position, the receiving partner perches on the edge of a counter or table, lying back or sitting upright with legs parted or bent for comfort. The penetrating partner kneels or stands between their thighs, depending on the setup and the kind of attention they’re ready to give. No doubt, this one’s all about access and intention.
With the vulva front and center, the height makes it easier to maintain eye contact, use hands freely for things like breast play or incorporating toys, and take their time with every moan-inducing taste. And that’s on five, six, seven, ATE.
4. Standing Doggy
Standing Doggy is what happens when a classic like doggy style gets an upgrade. Instead of being on all fours on a bed, the receiving partner bends over a hard surface like a table or counter, keeping their hips aligned at its edge. The penetrating partner stands behind and enters from the back, using the angle to go deeper and create a strong, steady rhythm. This one offers maximum control and visual appeal, especially if the penetrating partner reaches around for a little extra clitoral stimulation throughout thrusting.
This angle can get intense quickly, so bonus points if the receiving partner engages their pelvic floor muscles or shifts their weight to adjust how the pressure hits, especially if your goal is to hit that G-spot sweet spot.
5. Top Shelf
Men's Healthcalls this one "Yourself on the Shelf," but we like to call it "Top Shelf" because it's giving full view, full grip, and climax potential that's hard to top. The receiving partner sits on the edge of a sturdy table or counter while the penetrating partner stands in front of them and slowly slides in, thrusting while keeping them in position. From there, legs can wrap around their waist, arms can encircle their back, and the closeness at peak ecstasy? Chef's kiss.
If you have the core strength, add lifting to the menu for the final strokes leading to orgasm. Otherwise, allow the surface to the heavy lifting and enjoy the pleasure.
6. The Thumper
What better way to remind yourself that you're both the snack and the entrée than with a little tableside service courtesy of The Thumper? This position has the receiving partner kneeling on a sturdy table or counter (keyword: sturdy), hands gripping the edge or braced in front for support. The penetrating partner can then either kneel behind them (if there's room for two), or stay anchored on the ground with both feet planted on the floor (similar to the previously mentioned Standing Doggy). It all depends on the mood.
Kneeling on the table offers just the right amount of leverage for deep, steady strokes. The receiving partner can play with tightness by either keeping their knees closer together for a snug grip, or open their knees wider to invite more access, depth, and stretch. The Thumper is versatile that way, and the most important thing? The receiver gets to be the main course. Yum.
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Featured image by Shutterstock