
"He called you back. He opened the door for you. He kissed your forehead. Now you want a relationship. It's time for us to re-evaluate, sis."
- Me to me in the mirror.
"Bare minimum Twitter" has become a thing, and it's triggering. Out in the Twittersphere, there are women tweeting about simple things that they claim to be relationship goals and many commenters are calling them out about their choice of standards.
"Bare Minimum Twitter" is a reflection of the reality about the standards we have for romantic partners.
It exists as a result of the prevalence of guys out there who put in less effort than what is being tweeted about, and the fact that what is being praised are things that are standard and mandatory (read: bare minimum). Have we gone so far down the abyss that a man opening the door for us, calling us by our name, and texting us back is subject to praise? When did basic behavior start becoming the bar for bae-material? Are we convincing ourselves that we are not settling?
A lot of these tweets have been dirty mirrors for me to look into. Throughout my history of dating, there have been many times where I've called my best friend to gloat about how charming a man was on a date - opening the door for me, paying for the food, driving me home, telling me how pretty I was. The annoyance in my friend's voice was anything but sugarcoated, "Uh, yeah, girl. That's what he's supposed to do."
It made me take a long look into the patterns of partners that I've allowed into my sacred space. The realization hit me hard: a lot of the men I had been dating were admitted a pass because of the minimal requirements of respect I had for myself.
And suddenly, my membership card to the Bare Minimum Club began to sparkle under the enlightenment.
Call me a hopeless romantic, but I want a type of love that feels like poetry to my soul and wine to my bloodstream.
I no longer want to be involved in situationships that require me to silence half my voice, dilute my being to be fit to their preferences, or feel guilty about my whole self only being half-loved. There are things that I tell myself that are standard to receiving my love - character, ambition, respect, generosity, etc. - but fall short.
Why am I allowing myself to get excited over men doing things that should be considered necessary before I even consider dating? Have I really forgotten the principles of courtship to the instant gratification of the era that we live in? Why should I feel ashamed to say I want a emotionally stable, honest, attractive man with good credit, great relationships with his family, and an even better career?
In 2018, I want to attract high-vibrational and wholesome relationships into my life.
With the new year about to be in full effect, I think it's important that I begin to ask myself questions to reflect on why I have allowed my love life to be half-assed and half-full. Here are a few things I am learning in order to cultivate what I want and rid myself of the bare minimum syndrome for good:
Know What You Bring To The Table

When you know what you bring to the table, you have a platfrom to expect reciprocity. Because, honestly, no one likes an entitled sista. What are you willing to give and what do you bring to the table? Are we doing the bare minimum for ourselves so it's okay for others to do that as well? Raise the standard for yourself and therefore you'll attract that kind of partner into your life.
Know What Your Standards Are & Abide By Them

Once you know and understand what you have to bring to the table, you have the footnotes to provide when people snootily ask, "Well, you're asking for so much out of a partner. What do you even have to offer?"
Bring out the receipts, sis. What do you want from a partner? What do you expect? Are we compromising our standards to just say that someone is in our life or that we aren't alone? Are we so afraid of being alone and doing for ourselves that we're willing to accept anything? No, because we know our worth and we are abiding by the standards we've set. Don't settle for less when you know exactly who you are.
Make Sure The People In Your Life Who Reflect & Hold You Accountable

If the people around you don't hold themselves to a high standard, then they don't have the muscle mass to hold you up. Their uplifting will only be temporary. They will grow tired in their praise of you if you don't believe it or if they are not secure about themselves. Keeping positive, self-secure people around you will only elevate you, because they will not have the time to be around Debbie Downers or self-pity lobbyists. Queens recognize queens.
Find you a queen that sees your magic just as you see hers - she'll remind you if you're stepping out of your own boundaries for a partner real quick.
Observe How Much Energy & Effort A Man Puts Into Other Things

Do your homework. When an interest in a partner begins, you want to observe. How is he treating you compared to everyone else and the other aspects of his life? Once you get a clear vision of where he puts his efforts and his energy, you'll be able to see where you stand. Are you accepting the bare minimum from him? Is he going out of his way to provide for you or make time to get to know you? If not, you need to return to step number 1 and 2, and act accordingly.
There is no question that I am coming for everything that I deserve; therefore, accepting the bare minimum is no longer an option. I may have new years resolutions of minimalism but a minimalist love affair is not one of them.
I am learning the difference between low maintenance and low standards.
For a woman to be low maintenance, there has to be a high standard to exist regarding how a man treats you. When he's consistent in operating from a higher standard, it is low maintenance because it's the norm. When he's consistently operating from a low standard, you'll always be considered high maintenance because you're asking for more than what he is used to providing.
We need to stop confusing standards with preferences and confusing our assertiveness of these standards as being "too much" because a man's criticism is rooted in his inability to perform and deliver.
It's okay to set the bar high when consistently operating from your deepest, truest self. That's called knowing your worth.
When you know your worth, you know what serves you and doesn't. If you feel triggered by the truth coming full circle and making you look into the mirror, self-evaluate where you are, work on yourself, invest in yourself and raise your own stock so that you can raise your standards and turn in your Bare Minimum membership card.
Should excellence be expected or rewarded? Only you can answer that for yourself.
Featured image by Giphy
- Are My Standards Too High In Dating? Short Answer? No. - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- 5 Relationship Standards You Shouldn’t Compromise On - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Are Your Love Standards Too High? | HuffPost ›
- 7 Reasons You NEED To Raise Your Standards For Men And Love ... ›
- The World's Standard Of Love Does Not Have To Be Your Standard ... ›
- Are Your Standards Too High? - ›
- Setting Standards for a Healthy Relationship | USC Center for Work ... ›
- The Double Standards On Love Island Have Been Laid Bare | News ... ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









