
Something that I’ve had for, basically what seems like forever, is a fungal sensitivity. This means that I have to stay on top of things that could trigger health-related issues like a yeast infection or a health condition known as tinea versicolor (you can read more about it here). One way that I do that is by being hypervigilant when it comes to making sure that my vagina stays at a healthy pH level (check out “Sis, This Is How To Keep Your Vagina's pH Balanced”). One way that I accomplish that particular goal is by avoiding things that I know will, quite frankly, piss my vagina off.
It really is fascinating that, with as much of a powerhouse as our vaginas are, they can still be somewhat fragile as it relates to what needs to be done in order to keep them healthy and happy. And since very few things are more annoying than vaginal itching, burning, or shifts in discharge, I’m going to share 15 things that you should take special note of — if you want to keep your own vagina from getting super upset with you.
1. Fragranced (or Antibacterial) Body Wash

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When it comes to keeping your va-jay-jay clean (check out “Are You Washing Your Vagina Correctly? You Sure?”), it’s first important to remember that your actual vagina (the muscular inner tube that connects your vulva to your cervix) doesn’t need your help; it’s self-cleaning. This means if something smells strange or there’s a lot of uncomfortable discharge going out, douching is not what needs to be done…going to see a medical professional is what your move should be.
As far as your vulva (the outer part of your vagina) goes, while plain water can get the (cleaning) job done, if you would prefer to go a few steps up from that, make sure that you go with all-natural ingredients (check out “Love On Yourself With These 7 All-Natural DIY Vaginal Washes”) and that you avoid heavy fragrances or even antibacterial soaps.
No matter how much those types of commercial brands may boast about keeping your vagina “extra clean,” more times than not, all they’re going to do is irritate your vulva and remove “good” bacteria from your vagina in the process.
2. An Unhealthy Gut
Did you know that somewhere around 80 percent of your immune system is in your gut? This is one reason to be conscious of your diet and to add a probiotic to your system. Not only will your immunity thank you for it, but so will your vagina. That’s because when your gut isn’t in tip-top shape, that can trigger gut inflammation which could cause “bad” bacteria to wreak total havoc in your gut and your vagina as the bacteria travels down to it. So, if your gut has never really been a priority to you before, there’s no time like the present to change that…right?
3. Baby Wipes

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If nothing else ends up being your “something new” in this article, this very well may be. Did you know that you actually SHOULD NOT use wipes while going to the bathroom? According to a rectal surgeon, things like baby wipes can actually get you “too clean” in the sense that they can strip away some of the good bacteria that your body needs. As a result, constant use of them can trigger a yeast infection. Plus, if you have human papillomavirus (HPV), the wipes can actually spread warts. Kind of mind-blowing. Mind-blowing, indeed.
4. Not Cleaning Out Your Clitoral Hood
I will always find it to be hella ironic that while a lot of women turn their nose up at a man’s foreskin (“uncut men” tend to give more sexual pleasure than cut ones, by the way), it’s like they forget (or maybe they don’t even know) that their clitoral hood is also a form of foreskin: it’s skin that covers up and protects their clitoris (check out “7 Reasons You Should TOTALLY Be In Love With Your Clitoral Hood”). With that said, although clitoral hoods probably get as much hygienic attention as belly buttons do, it is a good idea to be intentional about cleaning yours out at least once a month.
Things like panty lint, pubic hair, and dried discharge can get caught up in there, and when that happens, it could lead to discomfort or irritation. To get it right, all you need to do is put some olive oil on a Q-tip, gently pull back your hood, and rub underneath it. Problem solved.
5. Fast Food

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Sure, fast food is convenient. Still, when you get a chance, read “Why You Should Consider Leaving Fast Food Alone.” It’s got a few reminders in there for why we should actually be leery about an entire meal costing less than eight bucks (give or take a couple of dollars). When it comes to your vagina, foods that are high in fat, are heavily processed or fried aren’t good for “her” because they can cause bad bacteria to overtake the good bacteria that’s in there — and that could trigger bacterial vaginosis or other forms of vaginal irritation. Does this mean that you can never have a burger? Eh. The bigger takeaway is enjoying a combo a couple of times a week, every week, probably isn’t the best idea.
6. Dairy
Although I’ve never been a big milk drinker, what I will do is tear some cheese and ice cream up. I will admit that, the older I get, the heavier I feel whenever I have more than a couple of slices of pizza or scoops of ice cream in one setting — and I know that it’s because dairy isn’t the best for me…me, or my vagina. Yep, something else that can trigger your vagina is dairy. One reason is that the hormones in it can throw off your own natural hormonal balance.
When this happens, it can block estrogen from creating the mucosal lining needed to keep your vagina from experiencing certain types of infections. So, while the thought of absolutely no dairy may not be for you (hey, I get it), at least try and consume it in extreme moderation.
7. Condoms

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Although latex allergies are a very real thing, reportedly, between 1-5 percent of the population actually have one. And even if you happen to fall within this small number, there are quite a few alternatives to latex condoms these days, including polyurethane and polyisoprene ones (and let’s not forget the female condom) — so there really is no excuse to go without using one.
So, why is it that some condoms can irritate the vagina even if you’re not allergic to what it’s made out of? Charge it to either the spermicide (which may be too strong for your vagina) or the need for lubrication (to reduce friction). The thing to remember here is not to go without condoms; just be more thoughtful about what your vagina needs when purchasing them.
8. Dirty Fingers or Fingernails
Business Insider once published an article stating that you can easily have anywhere from “100,000 to a few million germs” on your hands at any given moment (eww). Now add to that the fact that your fingernails tend to hold those same germs along with the type of bacteria that can make you vomit or get the runs (especially if you wear nail tips) and the moral to the story is this: whether your partner plans on putting his fingers in your vagina or y’all have some mutual masturbation plans going on, washing hands and using a fingernail file to get any reachable “gunk” out is most definitely a good idea. So is doing this before inserting a tampon or menstrual cup because the less bad bacteria that gets into your vagina, the better.
9. New Sperm

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It’s not uncommon for some women to go through a season of abstinence, return to sex and end up with some sort of vaginal infection. Actually, a similar thing can happen if you start sleeping with someone new (unprotected) as well. That’s because, while sperm/semen is usually alkaline, your vagina is acidic. This means that your partner’s fluids can throw your vagina’s pH way off until it adjusts to it. Hmph. Another reason to be pro-condom usage, if you ask me.
10. A “Wet” Penis
If you’re out here having unprotected sex, please make sure that your partner “wipes his Willy” well before engaging in intercourse with you because another thing that can irritate your vagina is urine. Since it contains a pretty high amount of acid, when his urine comes into contact with your vagina or your vulva, it can lead to burning, itching, and even something known as vulvar contact dermatitis. Honestly, even your own urine can do these things, which is why it’s so important to wipe thoroughly and to clean your vaginal region consistently.
11. An Alcohol-Filled Mouth

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Aside from the fact that consuming alcohol increases your chances of having bacterial vaginosis (who knew?!) and can also make it harder to naturally lubricate and/or climax, you might want to pay attention to how much liquor is in your partner’s mouth before he attempts to go down on you.
Back when vodka tampons were all the rage (chile), some warnings were sent out about them due to the fact that alcohol is highly acidic and can actually damage the mucous membranes of your vagina if you’re not careful. So, if you’ve ever had a super drunken night, some pretty good sex (which included oral sex), and then ended up with a case of vaginitis or yeast infection — the dranks could very well be why.
12. Synthetic Fibers
Like every other part of your body, your vagina needs to breathe — and that’s hard to do when you’re wearing synthetic fibers like polyester, nylon, and spandex. That’s why you should immediately remove these types of fabrics after working out; otherwise, all of the sweat could cause bacteria to take over. By the way, if you’re wondering what some workout material alternatives are, moisture-wicking cotton, bamboo fiber, and poly-dri are far better options.
13. Thongs. Sometimes.

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Thongs are something that I’m gonna let y’all have. Although I get the sexiness factor that they bring, I’ve personally never found them to be comfortable (at all). Plus, my vagina doesn’t seem to enjoy them very much either. That makes sense when you factor in that they can cause a lot of friction, make it hard for your va-jay-jay to breathe, and they can also make it easier for infections to spread up into your vaginal area. Listen, thongs aren’t the devil. All I’m saying is, in the pursuit of not pissing your vagina off, when it comes to using them, specifically, it’s probably best to take a “less is more” approach.
14. Polyester or Rayon Sheets
Some of the cheapest — meaning most economical — bedsheets around are ones that are made out of polyester and/or rayon. Come to think of it (because I’ve owned a few sets of them in my lifetime), they are actually pretty comfortable, too. Problem is, both fabrics can trap moisture, and since our bodies tend to change temperatures throughout the night, you don’t want to get all sweaty and create a super moisture-filled environment for the not-so-good bacteria to thrive. Yeah, organic cotton sheets (or even bamboo ones) are always gonna be your better bet.
15. An Unsterilized Menstrual Cup

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One of the best things to ever happen to my life (at least as far as my period is concerned) is a menstrual cup. It’s comfortable. If you’re not a heavy bleeder, you can put it in for the day and almost forget that you’re even on your cycle. And, because you can use it over and over again, it’s good for the environment too. Just make sure that you sterilize it by boiling it after each and every cycle ends. Simply running it under some hot water is not good enough if you want to remove all of what remained from your period before — germs that could definitely piss your vagina off.
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There you have it, y’all: 15 things that our vaginas would prefer us not to do (or do often). So, if you want you and your vagina to get along, please take heed to each and every one because, when you take good care of her, she definitely strives to take stellar care of you. Amen? Amen.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









