Amanda Spann Wants More Black Women In The Tech Industry. Here’s Why.
Despite being identified as the fastest-growing group of entrepreneurs in the United States, Black women still lack representation in one of the fastest growing and influential sectors of society - technology. One 2018 Kapor Center study reports that Black women account for less than 0.5% of Silicon Valley tech leadership positions and less than 4% of female-led tech startups. How can Black women confidently hold positions in the technology world, use their power as a catalyst to empower communities and fuel the next generation of innovation?
Chicago-based marketing consultant and app entrepreneur Amanda Spann is on a mission to change that narrative.
She's a fierce advocate for helping people of color make their mark in the tech industry - a space that we often count ourselves out of. Through her work, she helps build and brand startups while also helping aspiring and emerging founders bring their technology-focused ideas to life. Her company, Happii, currently consists of three different business verticals: apps, entrepreneurship-focused digital products and ebooks, and consulting services for startups and enterprises. Her new podcast, The Minimal Viable Podcast, provides Blacks founders a platform to talk candidly about their experiences in tech. She also hopes it will be a safe space for listeners to learn about the intersection of technology and entrepreneurship.
xoNecole spoke with Amanda about her journey, challenges many tech entrepreneurs face, tips for thriving as a new entrepreneur, why we need more Black women in tech, and the bigger impact funding technological innovation will have on our communities.
Check out the interview below!
How did you become interested in technology?
I've been in the space for about ten years now. I've always been interested in technology since I was a teenager, but I think there was some apprehension about being involved in the space because I felt like I couldn't be a part of it unless I was coding. As someone who has a nontechnical background, that was an initial barrier of entry for me. I could have gotten into the space a little earlier if I didn't have those insecurities about my skill-set and impostor syndrome looming over my head. The more I learned and researched about the space, I realized there were capacities and opportunities for everyone. There are opportunities to create your own role within the tech space or fill a lot of necessary roles at existing companies.
How did working in public relations help you as an entrepreneur?
Publicists organically are great founders. You tend to have to wear a lot of hats. You become your client's manager, therapist and confidant, in addition to becoming their friend. Likewise when you're running a tech startup or a company, there is always something to do. You can't be hands off with any part of the company even if that is not your sole responsibility. You have to be agile and fluid about your roles and capacity. You have to be able to move in a lot of directions. Being able to learn how to be flexible and malleable to learn from every mistake really set me up to be a startup entrepreneur in the future.
"When you're running a tech startup or a company, there is always something to do. You can't be hands off with any part of the company even if that is not your sole responsibility. You have to be agile and fluid about your roles and capacity."
Why did you decide to become an entrepreneur?
I always had side hustles. At some point, it became faith versus fear for me. I realized as I kept entering back into the corporate space, I wasn't as happy or fulfilled. I felt like I was never going to be able to give as much to these companies as I would my own. It had been tugging on my heart strings and mind for a really long time. It started to feel debilitating that I was haunted by my ideas. At some point, I had to make a choice whether I was going to stink or swim. A big part of that was taking the leap and not looking back. I felt like I was never going to get my products to where I wanted to be if I didn't dedicate myself to it full-time. It's been one of the most difficult yet rewarding experiences of my life.
What's the biggest challenge most entrepreneurs face when starting?
Money. Between running the company and business development, you're getting pulled in a lot of directions. It's hard to work on your business when you're working in it. You have to learn the discipline to balance and allocate time for both.
One thing that I encourage entrepreneurs to do is to start small and scale up. I just had a friend who wanted to open a restaurant. I suggested to start with selling just sauces. That might provide you with the capital to open a brick and mortar business. You don't want to assume too much risk so soon. There's not that much risk associated with buying the time you need at an open kitchen and buying the supplies you need to make the sauce. The returns are good. You can build up the capital as opposed to taking out a loan.
I don't want to discourage people from dreaming big. Keep your long-term dream in mind, but there are a lot of different paths to get there. It doesn't always start with the biggest iteration. You never know where it might take you. You may find yourself on another path.
What are the critical keys to successfully scaling a business?
What we try to encourage most founders in tech when they are building their product is to build a minimal viable product (MVP). This is the leanest, simplest version of your product possible. How do I build the simplest version of this product, get it out to the world and learn as much as I can about my consumers so I can make it better and make more money in the process? You're not going to know everything. You do yourself a disservice if you give all the bells and whistles upfront. What's in your head isn't necessarily a guarantee that people might like it. You eat up a lot of your money by adding features that [are not] always critical at the time of launch.
If you are not embarrassed by the first version of your product, then you did too much or you did it wrong. You're not going to catch everything. You are going to make mistakes and be embarrassed. That's part of the process. You can always improve the product. Take the leap and start. Don't be embarrassed to admit what you don't know. You have to learn to be patient with yourself and know that everything will come in time. Don't beat yourself up every step of the way about getting it perfect because it never will be. It's more important to start, keep going, build, and iterate as you go.
Courtesy of Amanda Spann
What are some of your favorite business resources for tech entrepreneurs?
Use Google! Everything that you're looking for is figure-out-able. You'll be surprised at how many people ask questions and don't take the time to plug it in and search. If you're going to go into tech, Building A Startup is a really helpful book about the process of building a MVP.
User acquisition is a big challenge for tech entrepreneurs. What's your go-to marketing tip for getting customers to know about one's product?
The biggest thing is understanding who your target audience is and narrowing that down. There are a lot of people who build a product and say it's for Black people. Which Black people? Elderly? Millennial moms? Generation Z? Define and hone in on the demographics and psychographics of your target audience, what motivates them to purchase further, where they are living online (and offline), what they are reading and how they get their information. Not enough entrepreneurs are doing the due diligence to figure out who they are really targeting.
How do you get into the tech industry as a non-technical founder?
You have to swallow your fears. Know that you're going to have to operate through fear. Broaden your idea of what it means to be a tech entrepreneur or someone who works in the tech space.There are plenty of opportunities in several roles. Tech companies are businesses just like any other company. They need operations, business management, accounting, etc. A lot of us have those skill-sets. We just need to figure out how to transfer them over to the space.
Open yourself up to networking. A lot of times people are getting these roles because they know the right people or the right people know them. It's easy for us to pull ourselves off solely into Black spaces - which I encourage to some degree. In order to step into this new space, you're going to have to step into new territories you've never gone before. That may make you uncomfortable but you are more confident and capable of being there than you know. People need your skills, ideas, and perspective. They'll never get it if you never take that leap into entering the space.
"You have to swallow your fears. Know that you're going to have to operate through fear... That may make you uncomfortable but you are more confident and capable of being there than you know. People need your skills, ideas, and perspective."
What tech industries are in desperate need of Black voices?
All of them! The cannabis industry needs a lot of ancillary professionals - people who aren't necessarily growing or distributing the products. They need people who are helping them streamline their operational practices...there's a huge opportunity there. Gaming and e-sports is wide open for Black women. Artificial intelligence, augmented reality...there's a great opportunity to learn more about that. Any tech industry overlaps with everything we already do. Use the skills you have currently and figure out how you can apply those and add value to existing tech companies and where they are going. Your expertise is valued and wanted but we have to figure out better ways of making a bridge for ourselves.
People always ask me about how racist the tech industry is. It's definitely racist but it's not always a willful racism. [Tech folks] are consumed with themselves and what they are building. When they need someone to fill a role, they reach out to their network. If you are only in the tech space and don't step outside to other industries and spaces, you will only get people who are like-minded or like you - even if what you ultimately need is outside of that. That cycle happens again and again. Because they have so much money and resources, it isn't always second nature to step outside. As the landscape of this country changes and we become more involved in the tech space, there will be an even greater demand and it will require white entrepreneurs and executives to look outside their spaces and be proactive and thoughtful about seeking out Black and Brown talent.
What are the biggest challenges that women of color in tech encounter?
We often pursue ideas that we believe should exist, but we don't necessarily think of them in terms of businesses. I see a lot of Black women creating service-oriented businesses or a product that is difficult to scale. We have to think about our ideas in terms of how we can monetize them and not just in terms of bringing them to life. We need to think of a business in terms of "How can I build or provide something that is so valuable and solves such a big problem that they will actually pay for it?"
[The reason] why you don't see as any Black women tech entrepreneurs is not because we're not entrepreneurs, it's because we're entrepreneurs in other spaces. So many women are starting skincare, haircare, cleaning, or event planning services. I think it's cultural to some degree. We're passionate and generous givers and tend to be more service-oriented. We've oftentimes put ourselves in position to be the mules of our family and community. We need to be mindful of that in terms of our own self-care and well-being.
This is not to say these can't be tech businesses. We don't think about how we can infuse tech to scale our business, get it to more people and make it more affordable and accessible to people so they can buy and we can make money while we sleep.
More Black women need to be afforded educational opportunities and information on what they can do with technology. It's not even about thinking of yourself as a tech founder, it's about leveraging what is out there to make your business better. A lot of people call me a techie - but I don't call myself one. I solve problems out in the world by way of technology.
What are "innovation deserts" and how do they impact our communities?
If you go into a lot of Black neighborhoods around the country, you will notice a lack of (or limited) type of commerce. I live on the south side of Chicago. We have coffee shops, but when you go across town, you're seeing wi-fi cafes and places where people can build and create - places where people have access to computers and information. As a result of lack of access to information, technology, and innovation - we are falling behind in a lot of industries and falling behind financially. The lack of information is costing us money. There is a Black tax for a lack of information, financial resources and access. Poverty costs.
When people don't have access to information or innovation, our communities stay behind. Other communities are being built up, progressing and attracting new residents, commerce, and jobs. In our communities, all you have is chicken shacks and liquor stores on every corner. [We] deserve more than that. It's important that we support entrepreneurs who want to bring businesses into our communities. Advocate amongst our Congress people and representatives to bring innovation centers to our schools and buildings in our community so that our youth and adult population are better educated on how they can create new jobs and further communities for themselves.
"As a result of lack of access to information, technology, and innovation - we are falling behind in a lot of industries and falling behind financially. The lack of information is costing us money. There is a Black tax for a lack of information, financial resources and access. Poverty costs."
Will creating more innovation centers change the landscape for Black entrepreneurs?
There will be a dynamic shift in our economic and mental empowerment. We are already an amazingly resilient and dynamic people. We have survived and created so much with nothing. Imagine what we could do if we were provided access. Imagine how the landscape of our communities might change if the three most savvy entrepreneurs you know are now afforded money and access to capital. Now those people are economically empowered, secured, can pour into their kids and relatives and create new opportunities for the next generation.
Who are some of your favorite Black woman tech crushes?
I have a soft spot for Myleik Teele being that she was a publicist and is now running a tech-enabled business. I see a lot of parallels in my life with hers. As far as women in the tech space, [I admire] Felicia Hatcher who does so much to ensure that we are included in the conversation and are disrupting innovation deserts around the country. My former business partner Sheena Allen is the youngest Black woman in the country who owns an online bank.
Megan Holston- Alexander is a Black woman venture capitalist who is making sure we have representation out there in Silicon Valley. There are a lot of dynamic woman in the startup scene who are rising quietly and building. It's an exciting time for all of us. Over the next five years, you will see an increase in women taking the reins of their financial and economic future and as tech entrepreneurs.
To learn more about Amanda, her products, consultations, and podcast, visit www.amandaspann.com.
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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What's Your 'Beyoncé Big 3'?: The xoNecole Team Share Their Favorite Beyoncé Songs
While it’s become popular to ask the question, "Why do people like Beyoncé’s music?" I’ve always wondered why some people don’t. With a catalog nearly 30 years deep, a distinctive voice so exquisitely mastered that it is as fluid as it is dextrous, a master of mystique and musical reinvention, countless awards for her craft, and the uncanny ability to surprise and awe, the reason behind her longevity in her decades-spanning career should be obvious.
When I think about Beyoncé and her music, there’s no question that she is the reigning Queen of Pop (if you disagree, argue wit yo mama). However, for me, and other Beyoncé fans alike, the love for the icon’s music goes far beyond that title, the accolades, and the global reach it brings. It’s the passion, the relentless drive that undercuts her strive to push past previous iterations of herself as an artist, her dedication to curating classic bodies of work that rival meme-able earworms on today’s music charts, and the “That Girl” energy she can’t help but emit in everything she touches.
I don’t care what anyone says, there is an innate confidence that washes over you the instant you play a Beyoncé song.
Whether you’re channeling your female rage ("Don't Hurt Yourself"), celebrating the unapologetic love of your Blackness ("BLACK PARADE"), kissing the scars from a cruel world that sought to turn you cold ("MY POWER"), twerking just because ("ENERGY"), making love to the person in your world who makes you see stars ("Rocket"), conveying the love you have as a mother to your daughter ("PROTECTOR"), learning to forgive who you once were in the face of love ("Resentment"), or you just want to feel yourself ("Diva") - Beyoncé has quite literally has a song to bless your eardrums and your spirit with.
No matter the track, you feel her and whatever the vocalist is trying to convey. Full stop. Even if her sonic explorations into the forays of country, Afrobeats, disco, house, trap, pop, and R&B still have you puzzled about why girls love Beyoncé, put some respect on her name today and every day.
In honor of Beyoncé Giselle Knowles Carter’s 43rd lap around the sun, some members of the xoNecole team take a beat to show love to a woman whose love for music has touched something within us all.
An introduction to Bey:
"I was in my early teens when I knew I loved Destiny's Child, but my favorites back then were LeToya (Luckett) and Kelly (Rowland). I could relate to their unique style and sassiness the most at that age. (I had the Kelly haircut back then and rocked it to my prom). After Beyoncé went solo in 2003, it wasn't until the Dangerously in Love album that I'd truly fall in love with her voice and artistry. I had the CD and played it until it would skip due to the scratches from it being on repeat too much.
"The cover reminded me of one of my favorite icons, Diana Ross, and when it debuted, that was a time of heartbreak for me. I really needed songs like 'Me, Myself and I,' 'Gift From Virgo,' and 'Signs' (with one of my all-time faves, Missy Elliott). The harmonies, the riffs, and the videos were everything. It's still my favorite album of hers to date."
What Beyoncé's music means to her:
"For me, Beyoncé's musical journey represents an empowered one of progression and self-actualization. I've been around since the days of Girls Tyme, so I saw her go from kiddie on the come-up, to playing the background with that big voice as part of Destiny's Child, to the powerhouse actress, entrepreneur, culture-shifter, mom, and global iconic brand she is today. She has really unapologetically grown into her womanhood and unique God-given purpose---both via the music and in the bits of her personal life she shares---right in front of us.
"She seems to be savvy in owning her narrative and not letting anybody tell her who she is, even as a multimillion-dollar brand with a lot at stake. That's revolutionary. I like that she uses her celebrity to do good---though it can get a bit contentious and dangerous due to the machine that is the superfan element among her fan base. Overall, for me, she represents what can be manifested through resilient hard work, full expression and development of self, strategy, and Black excellence."
Her Beyoncé Big Three:
1. "Drunk in Love"
"Drunk In Love," from Beyoncé:
"In mid-December 2013, Beyoncé surprised everyone with a striking and provocative social media marketing campaign for the album. The campaign was ahead of its time and has become a 'norm' nowadays, but she and her team were pioneers, of sorts. My 'drunk in love' early-January birthday weekend the following year included a beach, a few casinos, and more than a few wild public 'surfboard' nights with my guy at the time, a Brooklyn dude who I still chuckle about whenever I hear the song today.
"The DJs were still playing it on repeat around that time, and the song would shut the clubs down, especially if you'd had one too many glasses of Nuvo (remember that pink sparkling liqueur?! Ha!), D'usse, Dom, or that Hpnotiq-Henny combo. There are probably many saucy-sex babies conceived off of this song."
2. "BREAK MY SOUL"
"Break My Soul" from Renaissance:
"I adore that this powerfully liberating song features Big Freedia and a bounce culture I've loved for years. I also love the empowering lyrics, especially in these post-pandemic days where it just seems like everyone is stressed out, embracing doom mentalities, and forgetting that life is indeed a privilege and we should be empowered by that God-given privilege to take charge of our own joy, build our own tables, and go for our dreams in a way that is radically courageous and hopeful.
"She sings, 'I'm looking for motivation, and I'm on that new vibration. I'm building my own foundation,' while Big Freedia repeats 'Release ya anger, release ya mind... release ya love, forget the rest.'"
3. "Me, Myself and I"
"Me, Myself and I" from Dangerously in Love:
"I'd always lean on this song in hard times, especially when I felt very alone. I'd replace the word 'I' with 'God' and it really got me through some dark times in my life. The simple but self-affirming lyrics and her bold voice on this track make it an all-time winner for me that's timeless."
THE Beyoncé that changed everything:
"B'Day, her second solo album, is a soundtrack of life-changing memories for me. It was released the summer of 2006, and at that time, I'd just officially moved to New York full-time to advance my career after working at a small New York Times Co. publication in the South. I'd moved to New York with only my car and clothes and didn't really have a confirmed job at the time. A former friend's mom let me sleep on a blow-up bed in a tiny guest room that she was using for storage at the time, and by God's grace and the recommendations of a mentor, I actually landed a job at The New York Times shortly after.
"I started making a nice amount of money after that and would blow it on bottle service, parking tickets, and clothes! Ha! It was an exciting time both for New York entertainment and media culture, and for my personal life as a 20-something living and working there. That whole album features songs associated with my first New York City job, spending many of my after-work hours at rooftop parties, industry events, on dates in bars and over-indulging in VIP sections at Meatpacking District clubs, my first big-girl post-college situationships, my relocations all over New York (from the Bronx to Harlem, and finally to Brooklyn), and the new groups of friends I made that were a mix of born-and-raised New Yorkers and transplants."
What Beyoncé's journey has taught her:
"I think that Beyoncé's journey just inspires me to keep taking every day, one by one, to thrive in my lane, to unapologetically hold dear things private, and to mature more into fulfilling God's purpose for my adult life. I think her journey---the bit that she has shown us publicly--is simply empowerment in using whatever talent you have to fulfill the ultimate parameters of purpose in whatever multifaceted ways you can. Live life with boldness and purpose."
Chantal Gainous
Client Services & Campaign Manager, xoNecole
An introduction to Bey:
"I was definitely there from the start. Destiny's Child's 'Survivor' running on MTV/VH1 every morning before school was definitely a huge moment for me. It was 6 a.m. and I was trying to nail down those moves! She was 'that girl' then and she's still 'that girl' now."
What Beyoncé's music means to her:
"It's a direct result of hard work. Every body of work she has gifted us with is laced with inspiration and motivation. Whenever I'm trying to hype myself up - I think of what Beyoncé album could get me there."
Her Beyoncé Big Three:
1. "Smash Into You"
"Smash Into You" from I Am... Sasha Fierce:
"We still don't give I Am... Sasha Fierce enough credit!"
2. "Upgrade U"
"Upgrade U" from B'Day:
"A classic!"
3. "ALIEN SUPERSTAR"
"ALIEN SUPERSTAR" from Renaissance:
"THE ONLY ONE!"
"It would have to be Beyoncé self-titled [Beyoncé]. I always find myself going back to that album - it motivated me to get work done, it's helped pick me off the floor when I'm in a puddle of tears, I sing it with my girlfriends - there's a song for every moment of life on that album."
What Beyoncé's journey has taught her:
"Never think there isn't a new part of yourself you can't explore."
London Whitson
Contributing Editor, xoNecole
Her introduction to Bey:
"I was first introduced to Beyoncé when she was in Destiny's Child. My first memory of her was through their song 'No, No, No Pt. 2,' which I would listen to all the time."
What Beyoncé's music means to her:
"Beyoncé is such a powerful figure in music and also as a woman. She is a great representation of everything we can be: powerful, sexy, beautiful, smart, creative, and more."
Her Beyoncé Big Three:
1. "Drunk in Love"
"Drunk in Love," from Beyoncé:
"'Drunk in Love' is such a fun, sexy song and arguably one of her best songs."
2. "I Care"
"I Care," from 4:
"'I Care,' especially the Homecoming: The Live version is such a beautiful and emotional song that always gives me all the feels."
3. "Dangerously in Love 2"
"Dangerously in Love 2" from Dangerously in Love:
"'Dangerously in Love 2'" is a Beyoncé classic, so I had to include it."
THE Beyoncé album that changed everything:
"I will have to say B'Day was the album that did it for me. I've always felt like that era was quintessential Beyoncé, and it was the soundtrack to my 10th grade."
What Beyonce's journey has taught her:
"A lesson I've learned from Beyoncé is that we are unstoppable, limitless, and can create all that we can imagine."
An introduction to Bey:
"Definitely Destiny's Child. From the vocals to her center position to the signature blonde hair, I was just entranced with her from minute one. The first album I ever heard by them was The Writing's on the Wall and I was a fan from that point on. As kids in summer camp, my friends and I even did a performance where we created choreography for 'Say My Name.' I was Kelly (Rowland). I think I was 10 or 11. I have been a self-proclaimed Beyoncé enthusiast ever since."
What Beyoncé's music means to her:
"Oh, wow. The layers. I can tap into my most powerful self whenever I listen to Beyonce. Her music has been transformative for me in many ways. I have been able to literally grow with her over the years and it has been beautiful to see her growth as an artist. I've seen her become more sure of herself, her become more herself with each album, and I feel that in her music and what she chooses to say in her projects. Her music acts as an anthem for me and the multifaceted woman I want to be, but also the fullness of who I want to be.
"She transports me into different emotions, and when I am not feeling like myself, I turn something of hers on and am instantly reminded of this personal power that is always accessible to me at my fingertips. I can be so many things. I can do so many things. Her music reminds me of the magic of living and loving loudly for its highs and its lows. Different albums of hers have acted as soundtracks of different seasons of my life."
Her Beyoncé Big Three:
1. "FIND YOUR WAY BACK"
"FIND YOUR WAY BACK" from The Lion King: The Gift:
"Y'all, if there is one Beyoncé song that has seen its fair share of replay, it's 'FIND YOUR WAY BACK.' The message that resounds for me is that you are never lost, even when you think you are, you are finding your way, and because you're finding your way, you are where you're supposed to be. I know it's about Simba and The Lion King, and more specifically Black Is King, but how could that message not find me?
"Whenever I am in a state of overwhelm or uncertainty, or having a bad day and I feel like, 'Where do I begin?' Turning on this song, swaying my hips, and singing this song like a mantra feels like I'm grounded again. It puts me back into my body, and back into a state of knowing that I'll always find my way."
2. "Love Drought"
"Love Drought" from LEMONADE:
"Those first few seconds get me every single time. It's such a dreamy and airy listen. Honestly, the song as a whole reminds me of how delicate of a thing vulnerability is but also how powerful. To me, the song is about a relationship on the rocks and she is trying to bend without breaking while her lover does the same. She pleads for them to help her end the 'love drought' so that their love can heal.
"'All the loving I've been giving goes unnoticed, it's just floating in the air,' the lyrics are so beautiful in their simplicity but are somehow able to capture so much. Her vocal choices in the song makes them hit that much more. This song is one of my all-time favorites by her."
3. "FLAMENCO"
"FLAMENCO" from COWBOY CARTER:
"The harmonies! From the very start, the harmonies that start the song off pull you in. I loved a lot about COWBOY CARTER but by the time I got to this track, it was just something special about how haunting it sounds. I had to stop whatever I was doing to allow myself to fully take it in. I am not sure of its meaning, but I think it is a song about the sometimes heavy yet always ephemeral nature of life. This lyric 'I hope that God knows that I'm in need of help right now' feels like a call to that fact.
"And when she goes off at the end with her runs? The melody, the lyricism, I was blown away and continue to be whenever I hear it. At one minute, 40 seconds, it feels criminally short, but I also think that's what's really sweet about this listen."
THE Beyoncé album that changed everything:
"4. As far as I'm concerned, 4 is one of Beyoncé's most slept-on albums to date, but that's okay because I love it. I think this album shifted how I felt about her as an artist. Even though I loved her singles as a solo artist for years predating 4, I never revisited them to listen from beginning to end like I did with this one. I know we had 'Love On Top' and 'Countdown,' but there are truly so many gems like 'I Care,' 'I Miss You' and one of my all-time Beyoncé favorites, 'End of Time.'
"It grew my appreciation for her as an album artist. I love that she had a certain vision for an R&B album and she stuck to it. I feel like I've seen her dedication to crafting bodies of work as a throughline in much of her later work but 4 was that introduction for me. Also, if you haven't seen her perform this while pregnant with baby Blue at her Live at Roseland: Elements of 4 concert, you haven't lived."
What Beyoncé's journey has taught her:
"Don't let other people's comfort level dictate the life you see for yourself. If you can see it, you can be it. Sometimes even if you can't see it, you can be it. Dare to take up space as a Black woman and as a creative. Dare to be more yourself."
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Featured image by Mason Poole/Parkwood Media/Getty Images for Atlantis The Royal