
Whether you’re someone who happens to be big on making New Year’s resolutions or not, if there is one thing that I definitely think every single reader on our platform should commit to doing in 2022, it’s getting some sound sleep on a consistent basis. Between all of these variants of COVID that are creeping up, the emotional roller coaster rides that keep on coming politically, professionally and financially, compounded with the everyday stress that comes from, shoot, just being a human on planet earth, now, more than ever, sleep has to be treated like it always should have been — an absolutely essential thing to do. Not some of the time but every single day of our lives.
So, how about doing your health and well-being a solid by making the following 10 sleep-related promises to yourself? Without question, being well-rested is one of the surefire ways to handle all that will come your way. That’s pretty much a guarantee. Anyway, on to the promises.
1. “I Will Get No Less Than Six Hours Each Night”
According to the Centers for Disease Control and Prevention, 1 in 3 of us do not get enough sleep. And how much should that be? Believe it or not, even as an adult, you should be getting somewhere between 7-9 hours, each and every night for the sake of “recharging” your system. If you don’t, it could eventually lead to things like mood swings; stress; low productivity; poor decision-making; weak immunity; weight gain; lack of balance; a low libido; a higher risk of heart disease and diabetes, and even shortened longevity.
Listen, I know that hectic work schedules, kids, and whatever else you’ve got going on can make being in bed for nine hours seem like a real stretch; that’s why I said “six” in the title. That said, if you’re currently out here getting any less than that, that’s not good and the older you get, the more you’re going to notice it. Again, sleep is not a luxury; it’s a priority. Go into this year making sure that you treat it as such. Everything about you absolutely depends on it. Straight up.
2. “I Will Not Eat or Drink Two Hours Before Bedtime”
If you’re someone who struggles with acid reflux, you can’t account for some of the pounds that you’ve been packing on and/or it drives you crazy that you have to keep getting up in the middle of the night to use the bathroom (especially since sometimes that can make falling back asleep seem damn near impossible), it could be because you are eating too close to bedtime. Consuming foods and drinks less than 2-3 hours before retiring for the night can cause your metabolism to slow down which can make it harder for you to digest your food (which can sometimes trigger heartburn).
Not only that but midnight snacking typically leads to eating foods that are full of sugar (which can keep you up). Plus, it’s pretty much a guarantee that drinking right before bed is going to result in you needing to empty your bladder at some point. So, if you want to sleep more soundly, stay out of the kitchen two hours before bedtime. If you don’t…prepare to deal with the consequences. Literally.
3. “I Will Also Be Intentional About What I Snack on After Dinner”
And what if you’re not prepared to stop snacking before bedtime? You’re grown, chile. Just make sure that you are more intentional about what you put into your mouth. Almonds are high in magnesium which can help to settle your nerves. Kiwi can boost your serotonin levels so that you’re able to fall asleep faster. Cheese and sunflower seeds both have tryptophan in them; this is a good thing because it’s an amino acid that can increase your melatonin levels which is a hormone that helps to regulate your sleeping patterns.
Sweet potatoes are dope because potassium, magnesium, and calcium can lower your blood pressure. Popcorn is a healthy carb that can help to produce more tryptophan in your system. Dark chocolate is loaded with magnesium (which can also keep your circadian rhythms in check). Pineapple is able to boost your melatonin levels too. And while you really should watch the drinking thing, if you must, tart cherry juice has a good amount of melatonin in it, oat milk contains tryptophan, and chamomile tea is great at relaxing you.
4. “I Will Create a Regular Sleep Schedule”
One definition of schedule is “a plan of procedure, usually written, for a proposed objective…”. When it comes to sleep if your “proposed objective” is to get all of the rest that your mind, body, and spirit require, you need to put a plan into action. This includes deciding what time you are going to retire every night, what your “wind down routine” will require and what time you want to wake up the following morning. For instance, if you want to turn in at 10 p.m. each night and get up at 6 a.m. (eight hours), you should give yourself 1-1 ½ hours to get ready.
This can include taking a shower or bath; reading a couple of chapters of your favorite book or listening to a podcast episode; doing some meditating and/or praying; listening to some soothing music; journaling; relaxing with an essential oil diffuser on; having sex (more on that in a bit) — whatever will de-stress you and relax you is ideal. Just keep in mind that the key to making a sleep schedule/routine work for you is that you do it, as consistently as possible, without fail, each and every night…until it becomes a natural habit.
5. “I Will Give Myself a Foot Massage at Least Three Times a Week”
It’s kinda crazy how many people ignore their feet when it comes to getting a good night’s rest. The reason why I say that is because a good foot massage can do everything from increasing blood circulation and easing pain to reducing anxiety and encouraging relaxation. The key to a successful foot massage at night is to apply an essential oil or even some CBD oil to (especially) your soles. The reason why is because there are thousands of pores on your feet (some say as much as 2,000) and they contain some of the largest pores on your entire body; this means that the oils that you put there will absorb into your system faster.
And just what kind of oils are best? Lavender will calm you. Ylang-ylang will slow down your heart rate. Bergamot reduces stress levels. Sandalwood will help to balance out your moods. And peppermint can reduce seasonal allergies so that you can rest more soundly. As far as CBD oil goes (something I’ve been using for my own feet for most of this year), it helps to relieve aches and pains and it works like a sedative which is always a good thing once you’re ready to catch some zzz’s.
For tips on how to give you (or your partner) a proper foot massage, click here and here.
6. “I Will NOT Have Deep Convos Prior to Bedtime”
A few years ago, Elite Daily published an article that said the best time for people to have deep conversations is during the evening hours. The logic is when you are more relaxed, you’re better at listening and communicating. While I understand the logic, my two cents are that “evening” should be no later than dinnertime. Yes, I am a huge fan of pillow talk between couples; still, I don’t think that should mean discussing bills, relationship stresses, or even sexual critiques. Although some people can compartmentalize these types of discussions to the point where they can have them, roll over and then sleep like a baby, most of us (especially people who are overthinkers) cannot.
Bottom line, when it comes to the really deep discussions that tend to take a lot out of you mentally, schedule times, preferably outside of the bedroom to have those. Inside of it, discuss things that create positive vibes and will make the two of you feel closer and safer. It can’t be said enough that a lot of interior decorators believe that bedrooms should ONLY be for sex and sleep; definitely not low-key business meetings or draining debates. Personally, I couldn’t agree more.
7. “I Will Not Use My Phone As a Way to Fall Asleep”
I’ve got a girlfriend who is a literal insomniac. She’s not really helping matters either because she is pretty much glued to her phone. She falls asleep looking at it and if she happens to get up in the middle of the night, she won’t go back to bed without peeking at the screen first. Yeah, that’s a real problem because not only does whatever intel she may see on her phone increase her chances of becoming preoccupied as her mind gets to racing but the blue light that comes from her phone screen can actually disrupt the melatonin production within her system.
I promise you that whatever is happening on your phone will be right there, waiting for you, come morning. So, unless you’ve got some folks within your home who are traveling or there’s a sick person who you are checking on and you want to leave the phone on in case of emergencies, there’s no need for your ringer to be on. Shoot, here’s a novel concept — how about turning it completely off until morning? (Close your mouth, it is indeed possible. LOL.)
8. “I Will Incorporate More ASMR”
If you’ve ever wondered what ASMR stands for, it’s Autonomous Sensory Meridian Response. And what the heck does that mean? Well, a nickname for ASMR that might make more sense is “brain massage.” Yep, when you watch or listen to an ASMR video, it literally massages your brain in a way that activates the production of hormones like dopamine, oxytocin, and endorphins — all of which are beneficial to you getting a good night’s rest.
For the past couple of years, I’ve been sleeping to the sound of rain falling and it has only taken my quality of sleep to another level. So, even if it’s not in your budget to cop an ASMR machine, at least hop onto YouTube to listen to the rain, wind, fans, ocean waves, or some other nature sound that can calm you, drown out outside noise, and take your quality of sleep to an entirely new level. (Just go to YouTube and put ASMR and the sound you are looking for into the search field. A lot of them will run for 7-10 hours without any commercial breaks.)
9. “I Will Sleep Naked More Often”
For many years, I’ve slept without any panties on, just so that my vagina can “breathe” (check out “What Your Vagina Wishes You Would Do More Often”). But it’s only been the past few years or so that I’ve been sleeping completely naked and boy — I really wish I’d been doing it for all of my adult life! On this platform, we’re such a fan of it that an entire article has been devoted to why it’s such a smart thing to do (check out “Yes, Sleeping Naked Could Help Your Anxiety & Sleep Pattern”).
Some of the perks that aren’t mentioned in this piece include the fact that sleeping in the nude can put you in a better mood, boost your metabolism, help you to maintain healthy skin, improve infertility (for both men and women) and most definitely increase your chances of gettin’ a lil’ sumthin’ sumthin’ if you happen to have someone in the bed with you. When you sit and think about all of the ways that sleeping naked can benefit you, it’s kinda crazy that only roughly 29 percent of people do it with only around 17 percent who do it every night. Still, if there is ever a time when you should want to be the exception and not the rule, sleeping in your birthday suit should most definitely top the list.
10. “Sex Will Become More of a Constant at Nighttime”
If you’re currently practicing abstinence or there isn’t a “contender” in your life right now, I’ll just say that this is a promise that you should make to yourself whenever the time is right. For the rest of you, though, definitely check out “Why Couples Should Engage In ‘Midnight Sex’ More Often” and seriously consider taking it to heart. The reason why I say that is because, if there is one act that can relax your body, calm your senses and make you feel safe and sound all night long, it’s sex — sex right before going to sleep.
For men, it increases their prolactin levels which can make them super drowsy, and for us, after sex, our estrogen levels tend to get a boost which can result in our REM cycle enhancing which can definitely help us to sleep so much better. Hmph. Not like any of us should need another reason to get it in more often, but if more sleep is what you’re after, more sex can certainly help you out. Happy New Year, y’all!
Featured image by Getty Images
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









