Whether going international or just to another state, traveling alone can feel a bit intimidating at first.
While my solo traveling journey was a bit unexpected, those of us who have taken this venture even once, know that it's super easy to become addicted to traveling solo. It's real easy to be on some Dr. Seuss oh the places you'll go type ish. Even though I'm definitely here for the couples and crews across my Instagram feed who take trips together, there's something about being an independent woman who can go at it alone unapologetically.
Whether she's married, single, or in a situationship, going on any #eatpraylove journey via traveling can renew so much within us and make us discover and find things about ourselves we never knew were there. If you still need a little convincing, check out a few reasons every woman needs to travel the road at least once.
That Freedom Though
You know those vacations that make you feel like you need another vacation by the time you get home? I think one of the things that brings us into that state of mind is traveling with other people. Going with a group of people, you most likely have to stick to a schedule, and have to accommodate other people who might want to go sightseeing and take in all that the area has to offer, while you're perfectly fine having a staycation in the hotel room. In the end, you realize that you didn't get close to the amount of rest you really needed that made you book the vacay in the first place. Even if you just go on a solo trip just once, there's nothing like experiencing the freedom of having your own schedule in a new place you can discover at your own pace.
You Can Make New Friends
Even though one of the benefits of traveling by yourself is being able to clear your space and mind without the interference or interruption from other people, you also have a better chance of meeting other people you might not have if you were on vacation with your clique. When we travel with friends, it's typical that we don't get that far outside of the comfort zone of familiar faces. But traveling solo almost forces you to start up a conversation with someone at breakfast or get to know the story and life of someone at the swim up bar in the pool. Even if you're a proud introvert like me, you can still get comfortable talking with people you don't know, because you know good and well if it goes bad, you won't see them again anyway. But if it goes better than expected, you have a new friend to experience unique adventures with.
Clear Out Your Mental Space
When you're traveling solo, it's easier to set aside a day, or two, or ten, to just intentionally free your mind and empty your mental space. You're not bogged down by the opinions of other people, but instead can take as much time as you need to really regroup. You can seriously do whatever you need to indulge in as much self-care as possible before you head back to the realities of life. While this can easily be done at home with an amazing staycation in place, doing it in a brand new area can cause for your mental space to not only be cleared, but for that space to be filled with a refreshed and exciting lease on life.
Discover Who You Really Are
There's nothing like a good uninterrupted moment of self-reflection on the beach. Let's be clear, I live for a good girls' trip or even couples vacation, but when I travel by myself, I really find time to go on this self-proclaimed #eatpraylove journey that forces me to find out things about myself that I never realized. And honey, some of these things could've been kept covered in cobwebs. But the bonus is that it doesn't have to be all serious stuff. It could be trying a new type of food or getting all the way out of character and sparking up a conversation with a complete stranger. Being alone on a trip gives you a rare chance to find out what you love about you and encourage you to take action with the things you want to improve on.
You’ll Feel Empowered & Confident
It's a little difficult to explain but doing any adventurous journey alone can be so fulfilling. There's this feeling of independence that while it's absolutely amazing to have friends and family to see the world with, sometimes you just need to do it alone. It might seem like everything from getting on the plane to checking in to the hotel room is something small, but it's a really big deal. It takes bravery to experience something brand new and by yourself, especially when you're used to doing it with your girls or your man. While it can be scary when you think about all of the seemingly endless things that could happen to you, when you do your research and are careful of your surroundings, the sky's the limit, and you'll want to do it again as you realize the freedom in being comfortable in your skin and unafraid to see the world through your eyes and your eyes alone.
You’ll Appreciate Your Home Life
Even when you're in the most beautiful place in the world, eventually, you'll be ready to go home. But you won't have the same outlook on your reality as you did when you left. You'll come back stronger, braver, and with the realization of your strength and power. Of course, you'll miss your days taking a walk through the most popular area, or enjoying the quiet sounds of the nature around you, but when it's time for you to go back home, you'll be ready. And it won't take you long to start planning your next adventure.
Related Stories:
10 Best Female Solo Travel Destinations – Read More
The 30 Best Group Travel Trips You Can Join In 2018 – Read More
I Downsized To Travel the World & Live My Dream Life – Read More
5 Ways To Travel Solo Like A Boss – Read More
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Charmaine Patterson is a journalist, lifestyle blogger, and a lover of all things pop culture. While she has much experience in covering top entertainment news stories, she aims to share her everyday life experiences, old and new, with other women who can relate, laugh, and love along with her. Follow Char on Twitter @charjpatterson, Instagram @charpatterson, and keep up with her journey at CharJPatterson.com .
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
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