I’m gonna tell you what. This time last year, while everyone was out here talking about how much the new year was going to be the better, I was like, “I think it’s gonna be more like 2.0." Why did I feel that way? Because I wholeheartedly believe in the sowing and reaping process in all things and the seeds of 2020 had to “sprout up” somewhere. That’s why, with all that has been a trip about this year, on pretty much every level that there is, very rarely have I been surprised, let alone shocked. Disappointed (especially in how dysfunctional and cyclic this country has the tendency to be)? Sure. Shocked? Nah.
I’m thankful too because when you learn — and I mean, really learn — that the only person you can (and should) fully control is yourself, it prevents you from letting humans shake you too much. This includes your relationships which includes your friendships. Besides, it’s usually in times of great testing that the cream really does rise to the top — that we really do get to see who in our life is genuine and who, well, has other plans in mind.
So, as we’re in the last month of the calendar year (which is when a lot of us tend to do a significant amount of reflecting), when it comes to your own friendships, what have you learned? What (or who) will you leave behind and what (or who) will enter into this new season of another year with you — and why? From what I’ve personally experienced and also observed, here are the five greatest friendship-related takeaways that I’ve gathered that came from a year like this one.
2021 Probably Taught You: Who Your True Friends Are
You know what? It’s easy to have a ton of friends when you don’t need anything or, more importantly, when you are the main one who’s doing most of the giving. Oh, but let you be going through some ish and that’s when you really get to see what’s going on. If this year caused you to lose a job, go through some real financial strain, experience a heart-wrenching break-up, experience a health issue or scare, have some mental health issues or anything else that really challenged you, who were the people who really had your back?
It's “funny” because I have one friend, in particular, who I was catching up with not too long ago who said to me, “I used to think you were ridiculous for being like ‘I don’t call a lot of people my friend; that word is serious to me’ until I went through some stuff this year and I saw who was suddenly unavailable or who didn’t even really hear me out. Sometimes, you need tough times for folks to reveal themselves.”
Truer words have never been spoken, y’all. A true friend is going to be loyal. A true friend is going to be giving. A true friend is going to be committed. A true friend believes in reciprocity. A true friend is a safe space.
The folks who have proven to be a good friend, be a good friend back (check out “5 Things You Can Do Today To Be A Better Friend”) and let them know that they are appreciated. The ones who haven’t? Well, before deciding what to do with those jokers — I mean, people — check out my next point first.
2021 Probably Taught You: Friendships Have Levels
The older I get, the more I’m resigned to the fact that there is a lot of space in between certain things. What I mean by that, in the context of this article is, just because someone isn’t a friend, that doesn’t always or automatically make them an enemy. Or just because you don’t love someone, that doesn’t always or automatically mean you should hate them. That’s a part of the reason why I wrote the article, “Always Remember That Friendships Have ‘Levels’ To Them” for the site last year and “According To Aristotle, We Need ‘Utility’, ‘Pleasure’ & ‘Good’ Friends” the year before that.
This year, something that I intentionally did was get quiet around some of the people who, while they are cool ‘n all, I know that we pretty much only interact when I put in the effort. Some of them stepped up and started initiating communication more. Others, I haven’t spoken to, literally, all year long.
One of the people behind Door #2, I ran into, not too long ago. Back in the day, I would’ve dished out an attitude or mini-sermon about their communication patterns (or lack thereof). This round, I greeted them, we caught up and I kept it moving. Oh, and when they said, “I’ll call you,” I simply say, “OK” because I don’t hold them in the same space as some of the other people in my life. They’re fun. They’re funny. And I’m sure (if we can ever get COVID under control) that we’ve got a couple of more lunches in our future. But are they my inner circle tribe? Heck no. Do I dislike them because they aren’t? That’s not accurate either. They are in the in-between space.
I’m willing to bet you’ve got some folks who have revealed themselves to be this way too. Y’all aren’t in a bad place it’s just…they aren’t really who you rely on or who you will allow to rely on you. And you know what? That’s OK. Some people should just be someone you can have lunch with at work or someone you can catch a movie with on the weekends from time to time. Like an onion, the word “friend” sometimes has layers and levels. Making peace with that can only benefit you in the long run.
2021 Probably Taught You: A Lot of People Don’t Want to Be “Inconvenienced”
Back in my 20s, financially, I was all over the place. Because I wasn’t really taught any type of financial savviness (at school, at home or at church), I had to learn the really (REALLY) hard way. During that pretty tumultuous time, I had a girlfriend who used to just randomly send me checks from time to time. No special occasion or reason. Just because. And I never forgot it. Fast forward to our 40s and she’s been going through some challenges (singles, PLEASE go through thorough premarital counseling before jumping the broom; it’s never a waste of time). When she shared with me some of what was going on, I set aside a few hundred bucks, just in case she needed it. It’s not because I’ve “got it like that”; it’s because she’s my friend, she has proven to consistently be that way and when you’ve got those kinds of people in your life, you’ve got to be open to being inconvenienced sometimes (check out “Life Taught Me That True Friendships Are ‘Inconvenient’”).
Boy oh boy. In the context of relationships, to be inconvenienced is to be contacted or needed at an inopportune time or when it doesn’t really benefit you one bit. Sadly, a lot of folks are so self-consumed that they think relationships should never inconvenience them. Those of us with emotional intelligence and maturity know that this couldn’t be further from the truth. My tribe knows they can call me whenever; that if they are in distress, I’m gonna try and help them find a solution. And if they have a need, I am going to be open to being inconvenienced at times to meet it…because they have done all of these things for me.
If something that you learned this year is a lot of people who you call “friend” only wanted to hold you down when it was convenient for them, please rethink the place that they hold in your world. Life is too…shoot, much right through here for you to think that you’ve got people in your corner who are only willing to be there when it suits them. Straight up.
2021 Probably Taught You: There Is a Huge Difference Between Fun, a Distraction and Being Dependable
The flip side to the friend I just mentioned is a guy I know. Our journey is a long and semi-complex one. Yet all these years later, what I do know is he’s not my “inner circle”; he doesn’t deserve to be. Still, we do have a lot in common and when we hang out, it’s usually a good time. He’s just not really all that dependable and so, I’ve stopped expecting him to be.
Y’all, there are some people who are pure fun. There are some people who we like having in our life because they are welcome distractions (like, you might be really stressed from work and talking to them on the phone about absolutely nothing for an hour once you get home is something that you look forward to). Then there are those who, you know that you know that if you called them at 2 a.m., for whatever the reason, they would be there. If there is one thing that I hope 2021 taught — or confirmed for — you it’s that you shouldn’t automatically merge all three of these things together.
The guy who I just mentioned? The last time we met up for lunch, we talked for a good three hours. However, something recently happened in my world where I needed some assistance and when I tell you that he didn’t even cross my mind? Again, he’s not dependable like that. That doesn’t make him a bad person; that just means he’s not who I rely on. That also doesn’t mean he should be punished for that. I just simply know his place in my life — and I keep him there.
Sometimes, we fall out with folks, unnecessarily so, because we try and make them be either what they don’t want to be or are incapable of being to us. When that is the case, it’s important to step back and assess if they do indeed hold some value and, if so, how? When you know where someone stands, it’s easier to know where to lean. Know what I’m sayin’? I’m sure that you do.
2021 Probably Taught You: You Deserve the Kind of Friendships That You Need — and Your Needs May Have Changed
This. One. Right. Here. Sooner than later, I’ll touch on how, I think, we all should approach outgrowing someone. For now, what I will say is — trying times not only test us, they oftentimes change us too. And when we shift on some level, sometimes the needs that we have become different. Through open and honest communication, some friendships are able to swiftly adjust and still move forward. Then there are those where either one or both people have no interest in making necessary transitions which ultimately results in them growing apart.
If your needs have changed, don’t feel bad about that. At the same time, if some of your friends have different needs now, they shouldn’t be blamed either. It happens and it really can’t be said enough that the root word for relationship is “relate” which means (among other things) “to establish a connection.” A connection is a bond and a bond is something that holds two things — or in this case, two people — together. If nothing is holding you with someone else but time and memories at this point, it really is OK to “loosen the reins” or even release one another (check out “Why I Don't "Cut People Off" Anymore, I Release Them Instead”) — not because you’re now enemies but so you won’t become that as you both keep trying to give each other what neither of you are succeeding at doing.
Besides, giving your heart room to receive what you need at this time in your life while doing the same for a friend is one of the “friendliest” things you can do. It’s selfless. It’s loving. And it’s how we avoid letting resentment and bitterness set in.
2021 was a doozy. There is no way around that fact. Here’s to learning the relational lessons that you needed to, so that you can step into next year knowing who belongs where in your life — and why. Feel me? Sis, I know that you do.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023