In The Smoking Gun, we talk to CEO cannabis connoisseurs about how they planted the very first seeds of success in their careers, how they balance their day-to-day life, and how they are using their work to make the marijuana market more inclusive to people of color.
Society tells us there are two types of people in this world: polished professionals who are CEOs of wildly successful businesses and people who like to get high AF. But Simply Pure CEO Wanda James is living proof that you, too, can be a woman who does both, sis.
As a veteran, former member of President Obama's Finance Committee, previous campaign manager for congressman-turned-Colorado Governor, Jared Polis, and full-time business owner, there's no doubt that Colorado dispensary owner Wanda James has a lot on her plate. But this trailblazer is on a mission to ensure that every single person in our community has the opportunity to eat. After her brother was indicted and incarcerated for a minor weed offense at only 18 years old, Wanda discovered a discrepancy in the system that was obviously disproportionate to people of color and decided to become the agent of change that she wanted to see in the cannabis industry.
In 2009, Wanda and her husband, restaurateur Scott Durrah, became the first Black dispensary owners in Colorado, and since have used their platform to advocate for the abolition of mass incarceration and create opportunities for people of color in the cannabis industry. Wanda told xoNecole exclusively, "Along the way, we found out that cannabis is indeed, truly medicinal. That we can save people; we could help vets with PTSD...we found out that we can help babies with epilepsy and grownups with MS. So all of a sudden we've gone from a recreational plant that the side effects make you giggle and eat cheesecake, and we found that this amazing plant also heals your body."
I had a chance to sit down, roll up, and blaze one with this trailblazer, who spilled all the tea on how she got started, her love of the plant, and what she's doing to change the landscape for people of color in the cannabis industry. Here's what I learned:
What is your first memory of being introduced to cannabis?
I was 16, and I was hanging out with a really good friend of mine. He was giving me a ride home and he pulled out a joint and he's like, "You ready to try this yet?" And I was like, "You know what? Alright, I'll try it."
At first, I was scared because I was expecting to be stoned, [like] walls were gonna move and I was going to see pink elephants and my mind was going to be blown, and I was going to be stoned. And what I found was I was delightfully elevated. My thoughts became more focused because there were so many different things that I was thinking and feeling and I enjoyed it.
What does your day to day look like?
I want to be fair. I want people to know that I work my ass off and I need young people and I need women to know that, y'all, what everybody thinks they see, it's like the iceberg, right? That's 20% of what I do. The 80% of what I do is that underside of the iceberg. I am up every single day at 4:30 AM, Saturday and Sunday included. I don't sleep in; I can't sleep in. The minute I get up, I turn on my computer. I answer all of my emails from the last 10 hours or so. During that time, it's quiet. I can think and I can get my thoughts out. So I return all my emails. I then do all of my accounting. I take a shower and I'm in the office by 9:30, 10:00 every day.
I usually leave the office at about 5:30 or 6:00 every night, or maybe a little earlier and maybe Kali, my assistant, and I will go and end the day and smoke a joint and she'll go off and do her things. I'll get home here at about 6:30 or so. Scott and I will have dinner together. Maybe catch a few movies or whatever else. And then I'm usually in bed at about 11:00, 11:30 every day.
Has working in the cannabis industry always been a goal for you?
No, and it's funny because you're the second young person that's asked me, has this always been a goal? You have to remember, up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?
Photo by Joe Mahoney
"Up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?"
Yes! There is definitely a difference!
And this is what's really inspiring, you may not even know what your career is yet because your career may not have even been invented yet. I did not know until 2009 that the possibility of this being a business would even be a thing. I wasn't really sure what it was going to be, but I didn't think it was going to be that.
What inspired you to join the market in the first place?
Because of my 25 years with three senators on speed dial, with a governor on speed dial, with Congress on speed dial, we felt relatively confident that we were going to be able to enter this industry without the fear of going to jail, which was the point of entering the industry. Because up until then, Black people had been going to jail. When we started in 2009, the goal was social justice. $260 worth of the street value of bad cannabis cost my brother 10 years of his life. He never saw an attorney, which, when he told me that I didn't understand until I saw When They See Us.
He [later] tested positive on his piss test and they immediately put an 18-year-old in a privatized prison, where for the next four and a half years, my brother picked cotton every day. He had to pick a hundred pounds of cotton a day in Texas to purchase his freedom. My brother became a slave. A whole bunch of people's brothers became a slave because that became an American-Corporate balance. My brother picked a hundred pounds of cotton every day for four years. How much does the cotton industry owe my family?
For almost seven years, we were the only ones in Colorado and that's a shame. And this is the racism that we've got to be able to fight. I've often said that my father's generation fought to be able to ride the bus, right? To get on the bus and sit where they wanted to on the bus. Our challenge is how do we own the bus? How do we own the bus line, right? So, it's one thing to decriminalize, which is great. We should not be going to jail for this. But now let's take it a step further.
What has your extensive professional career working with Presidents and Fortune 500 Companies taught you about the work you’re doing now?
Ironically, everything that I have done in my life up until this point has prepared me for this point. When you're going through your life and like, "Why am I here? Why am I doing this?" When I look back on it, everything that I have done has trained me for this.
After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client.
Courtesy of Wanda James
"After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client."
I love that! And I saw in a previous interview you said that at your house, there’s weed in the wine, food, and beer and I’ve never aligned with someone so closely in my life. In your own words, what are your views on medical and recreational cannabis usage?
The only time that I didn't smoke was the five years that I was in the military because the penalty was too high for a military officer in the late 80s, early 90s. If you were caught with illegal drugs, you went directly to jail, period. No conversation, no nothing. You just went to jail. So I wasn't going to chance that.
If you go to The Officer's Club, you could get top-shelf alcohol for 75 cents a drink. If you could drink all night and get up in the morning and put on your uniform, you were doing it right. And during that time of my life, I mean that was probably the time that I felt the least like myself. I was in my twenties, so hangovers don't last long and you're able to deal with your day, but [you're] nowhere near as sharp as you could be, nowhere near as engaged as you could be and it was because of alcohol. So it's been interesting to me when I look at alcohol versus cannabis. Alcohol loses all the time in my book.
What is the biggest misconception you think people have about marijuana products?
I think that the biggest misconception about cannabis is that people want to put it in the drug column. For me, when I think of drugs, I think of something that your body doesn't necessarily want or doesn't want, may need but doesn't want. I think that cannabis is something that works with our bodies. It works in total alignment with our bodies.
I just don't see this as a negative at all. I run three businesses, I'm up at 4:30 every morning, my husband and I are in great shape; we run, we do all kinds of athletic things. Neither one of us have any "ailments" to speak of; we don't have high blood pressure, we don't have diabetes and I'm not saying that's because of cannabis, but I'm also not saying it's not because of cannabis.
What advice do you have for women like me who want to enter the cannabis industry but may be intimidated by the barriers to entry?
Don't be intimidated, first and foremost. Take the word "intimidated" out of your vocabulary. And let me say, we all feel nervous sometimes. We all feel anxiety sometimes. Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp.
We need to learn to love that feeling because that's the feeling of excitement and things happening. Yes, it's scary. Absolutely. It's scary because you know what? It might not work, but so what? So what? Because it might work.
"Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp."
What footprint do you plan to leave on the cannabis industry when you retire?
I want this industry to be the catalyst for ending slave labor in America. Because when we talk about mass incarceration, we are talking about [in cannabis-related arrests alone], 800,000 people a year arrested for simple possession before legalization started. A year. Not 800,000 people total; a year. So I want this industry to be equitable. I want it to shine a light on what racism has done to destroy the black and brown community.
And then I want to see cannabis be the means of fixing that issue. Okay. In other words, I want to see our families and our communities benefit long-term from cannabis in the exact same way that Kennedys benefited from Irish whiskey when it was illegal. I want to see America pay its debt. And it is a debt and they do owe us, and I think that cannabis, that this industry can be the vehicle in order to make that happen.
Make sure to stop by Simply Pure the next time you're in Colorado and keep up with Wanda's adventures on Instagram @WandaLJames!
*Some responses have been edited and condensed for clarity.
Featured image courtesy of Wanda James.
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Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
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Featured image by xoStaff
I’ve shared before that waste means “to consume, spend, or employ uselessly or without adequate return,” and if you are doing things that don’t really give you an ROI on the minutes and hours that you will never see again, to a large extent, you are definitely wasting your time. One way to avoid doing that is to manage your time wisely, and one way to do that is to incorporate a quote by author Stephen Covey: “The key is not to prioritize what's on your schedule, but to schedule your priorities.” That’ll preach. A few sermons.
So, how can you know, without question, that you could stand to do some fine-tuning when it comes to time management? Well, for starters, if the following eight things apply to you on some level, you definitely could use some work on improving your time management skills. ASAP too.
1. You Spend Too Much Time on Social Media
GiphyReportedly, 10-15 percent of marriages are sexless. To be a part of category, it means that you have sex with your spouse no more than 10-12 times a year. What this basically boils down to is if you only engage in copulation once a month, you technically fall into this demographic (by the way, you’re considered to have a healthy marital sex life if you engage in coitus no less than once a week).
Where am I going with all of this? Well, whenever I have clients who are sexless and one or both of them tell me that they don’t have time for intimacy, one of the first things that I ask is how much time they spend on social media — and boy, you should see their faces. LOL.
There really is no telling how many times I’ve shared on this platform that most people spend somewhere around 2.5 hours, daily, on social media AND that most people are fine with intercourse lasting between 7-13 minutes. So nah, it doesn’t fly that if you’re not gettin’ it in with your partner, it’s because you’ve run out of time. A quickie alone gives you PLENTY of it.
It won’t feel that way, though, if you’re on social media for — shoot, the length of time of a movie (and then one sitcom episode). And that’s what you’ve got to watch about your time, in general, because if you are online a whopping 150 minutes each and every day — think about all of the other things that you could be getting done: exercising, meal prepping, goal-setting, catching up with family members and friends…so much, chile.
Social media as a form of entertainment or escapism is cool. Most experts say that beyond 30 minutes a day is leaning into it being somewhat counterproductive, though (unless you are getting actual work done on it). So yeah, if you want to become a master at time management, using self-discipline while being on your social media accounts is a great way to start.
Social media time management hack: Turn on a 30-minute sitcom and scroll as you watch it. Once it’s over — BING! You know that you’ve been on IG, TikTok or Facebook for 30 minutes straight.
2. You Are (Almost) Always Late
GiphyBack in my 20s, it was nothing for me to be late — if I showed up to something (that I said I was coming to) at all. And boy, was I being selfish, entitled and disrespectful of other people’s time. Yeah, you don’t really realize until you’re on the receiving end of someone’s tardiness (especially perpetual tardiness) just how irresponsible it can be to not show up at the time when you said that you would. Because really, if it — whatever “it” is — was gonna be, whenever, why was a time set in the first place?
Not to mention the fact that being late tends to have a ripple effect because, unless you and someone else were going to be together for an entire day, they typically have other things to do after leaving you — and your lateness could affect their already planned schedule.
Effective time management means that you plan things when you know that you can do them, you give yourself enough time to arrive on time — and if, for some reason, you’re going to be late, you respect the person enough to let them know.
Besides, people who keep schedules tend to be less stressed — and because they value other people’s time enough to not waste it, their relationships tend to be more easy-going too. That’s because respecting time cultivates trust; it makes you appear reliable which is always a good thing.
How to be on time hack: Add time to your time. What I mean by that is, if you told someone that you would meet up with them at 6:30 and you are 20 minutes away, add 20 minutes to that time. It helps when it comes to unexpected traffic and prevents you from rushing.
3. You Don’t Have Daily Goals
GiphyIdle hands are the devil’s workshop. King Solomon was once inspired to say that. Hmph. While we’re here, he also said that idle lips are his mouthpiece (just sayin’ — Proverbs 16:27). Anyway, as far as the hands thing, when you don’t have goals, it can be really easy to waste time — maybe because you’re bored, maybe because you’re antsy, maybe because, whether it’s consciously or subconsciously, you are looking for ways to use up your time. Problem is, when your time isn’t being utilized wisely, you can end up killing time — time that you will never get back.
It can’t be said enough that we all get the same 24 hours in a day and within each day, many productivity experts say that it’s important to have somewhere between 3-5 daily goals. It’s a good way to use your time wisely, to feel inspired and motivated and to make progress in various areas of your life.
How to set daily goals hack: Before turning in each night, pull out a journal or your phone and jot down three short-term goals that can be done the following day and two longer-term ones that you can start on. Make sure one long-term goal can be completed by the end of the week.
4. You Overestimate Your Multitasking Capabilities
GiphyMozart once said, “The shorter way to do many things is to only do one thing at a time." That said, I am always tickled whenever a female client (it is ALWAYS a female client — LOL) brags to me about how good she is at doing a million things at once. Listen, just because you can do that, it doesn’t mean that you are doing each of the things well. Science says so. And while some experts say that two is the limit and others say four, when it comes to checking things off of your to-do list, try to avoid doing several things at one time.
For one thing, it reduces the chance that you will make a mistake or overlook something. Also, it can prevent you from feeling anxious or frazzled. Yeah, even if you think that you are getting a lot done by multitasking, it can create unnecessary pressure and stress into your life and who needs that? It can also up your chances of doing things over — and that definitely can be a waste of your time.
How to multitask less hack: Meditate before starting your day. This means not looking at your phone, especially. Why? Because when you see all of the texts and notifications that are in it, that is typically what tempts you to attempt multiple things at once. Instead, ease into your morning quietly and calmly. Then prioritize what needs to be done and only do two things at a time.
Knowing that you were thorough is so much more satisfying than feeling like you did five things at once at an average level.
5. You Overwhelm Yourself
GiphyKnow what else can come from super multitasking — you find yourself feeling so overwhelmed that you become mentally and physically stagnant. In fact, many mental health experts say that it is very common to find yourself procrastinating whenever you are overwhelmed. Why? Well, when you sit and think about doing things that you may not want to do, that can overwhelm you.
At the same time, if you keep putting off what you need to do (good or “bad”), for days on end, until stuff piles up, the very thought of getting it all taken care of can tempt you to procrastinate — which only leads to a bigger pile of stuff to get overwhelmed with.
As a result, rather than what needs to be done, you intentionally seek out distractions that don’t really benefit you in the long run (more times than not).
How to stop overwhelming yourself hack: Write down what needs to be done in the order of their importance. Then go for a walk to clear your mind and commit to doing a couple of the things upon your return. Do them and then take another quick break before doing a couple more. The breaks will keep you from feeling stressed out from the weight of it all. Think of it like tearing down a mountain — a stone at a time.
6. You Don’t Have a Sleep Schedule
GiphyYou NEED sleep. Sleep IS NOT a luxury. And for goodness’ sake, stop saying that you’ll sleep when you’re dead? You’ll be dead when you’re dead. All of this said, I doubt that health experts will ever state that you won’t need between 6-8 hours of sleep every night. Sleep boosts immunity, so that you don’t “lose time” getting over being sick. Sleep gives you energy, so that you can actually get things done. Sleep helps with your cognitive function, so that your memory, concentration and productivity are intact, so that you can do things well.
A lot of people waste time because they aren’t performing well and it’s all because they aren’t getting the quality rest that they should. If you are one of these individuals, you should really consider implementing a sleep schedule. At the end of the day, all it means is you are prioritizing sleep — because you absolutely should.
How to start a sleep schedule hack: A part of what comes with having a sleep schedule is incorporating a bedtime routine. Check out “These Sleep Hacks Will Make Getting A Good Night’s Rest So Much Easier” for tips on how to make that easier for you.
7. Pleasure Isn’t Prioritized
GiphyRecently, a friend of mine wrote to me to say that their boyfriend (of quite some time) decided to, pretty much out of nowhere, break up with her a week before her birthday. When I asked her what her availability was so that I could treat her to lunch or dinner, she shared with me that most nights, she is working until 10:30pm. What in the world, chile?
If you don’t have a good and consistent work/life balance, you also low-key suck at time management because you absolutely were not put on this earth to do nothing but work all day and night long. SMDH. Pleasure is about enjoyment and some of your time is absolutely to be filled with that. If you don’t carve out leisure time to do things that make you happy — you 1000 percent suck at time management.
How to prioritize what pleases you (more often) hack: One hour a day during the week. No less than three hours, at least one day, on the weekends. Devote that time to nothing but what you enjoy doing. It keeps the stress levels down and also makes it easier to do the tasks that are less fun that need to be done.
8. You Don’t “Tithe” Your Time
GiphyAlthough tithe is a word that most of us don’t hear unless it’s in reference to church (Malachi 3), the word actually means “a tenth part or any indefinitely small part of anything” — and yes, when it comes to your time, it’s really important to tithe it out when it comes to things like your health regimen, self-care and decompression.
So, that said, be honest — do you tithe your time in the sense of making sure that within your 24-hour day, time is set aside for certain things? Now, to be fair, 10 percent of 24 hours is 2.4 hours, right? So, while some of these things might need to be combined — doing some yoga while binge-watching a show would qualify as “tithe timing.” So would taking a bubble bath and listening to your favorite podcast.
How to tithe your time hack: No matter what is going on, make sure that 2.4 hours, DAILY, is set aside for a bit of “you” time — you in the sense of doing what reminds you to prioritize yourself.
BONUS: You Remain in Cyclic Nonsense
I can’t believe that it’s basically been a year since I released my third book (what is time?). In it, there is a chapter entitled, “The Nice Guy Narcissist” and although the man’s name (and certain details that would make it clear to some folks who I am talking about) isn’t present, my circle knows who I am referring to.
Anyway, one of my friends loathes him so much that she doesn’t deal with him on any level — even has him blocked on social media. Meanwhile, a guy who has been basically wasting her time since she was a teenager (who she allows to put her through all sorts of mental and emotional roller coaster rides and she’s middle-aged at this point), they play the block/unblock game on a monthly basis.
That same energy she has for who hurt me? She needs to give her own self a triple portion for the clown in her life. In fact, I’ve said to her that I think she is actually projecting on “my guy” because she doesn’t have the courage to do the same with her own (ouch and amen).
And that is why the video above this point is so fitting. Yeah, I’m pretty sure that you’ve seen a hamster in a hamster wheel before. Hmph. All that running and not getting any damn wear. Cyclic patterns are just like that — and if you are in a cyclic situation, how can you NOT be wasting your time? What can going around and around and getting nowhere be a way of using your time wisely. You wanna master time management? Leave the people, places, things and ideas that are counterproductive AF TOTALLY alone. FOR GOOD.
A way to get off of your own hamster wheel hack: The thing that is your “wheel,” think about the ways that it takes you backwards and keeps you stuck. Then get REALLY HONEST about what needs to be done to move you forward. THEN DO THAT THING.
____
Author Micheal Altshuler once said, “The bad news is time flies. The good news is you're the pilot” — and as I wrap this up, when it comes to time management, truer words have not been spoken.
The beautiful thing about time management is you have the ability to manage your own.
Hopefully now you know how to do that a bit better.
So that you can get the absolute most out of your time.
Amen? YES.
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Featured image by LightField Studios/Shutterstock