When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff
RELATED
I was completely broken, and every part of me hurt. I was no longer the lighthearted Camille that everyone loved and knew me to be. I remember a family friend saying, “You’re not the same.” And I wasn’t. I no longer recognized the girl looking back at me in the mirror. I needed major healing.
It was 2018 when I found the courage to seek mental health therapy. At that point, I knew there was nothing more that my friends could do for me. I was all cried out, and the silence was killing me. At the time, I was diagnosed with clinical anxiety, depression, and PTSD. How?
How did I let trauma take complete control of my life? But I had to forgive myself for all the things I did not know.
At the time, my therapist introduced me to journaling as a coping mechanism. Words ultimately became my best friend. In many ways, I would like to think that writing saved me. I am in love with words, and I always have been. My writing was and still is my safe space. It unlocked opportunities I never imagined – like writing for xoNecole.
And with this gift, I can now tell you a story about my own trauma, healing, self-discovery, and the journey to learning how to celebrate myself.
Starting a Healing Journey
In early Spring 2019, I was told by a Reiki healer that I was going to embark on a journey. She told me it was going to be lonely, but I was never alone. The thing is I never once mentioned to this woman my travel plans. It was August 2019 when I planned my solo trip to Europe. It was going to be 38 days alone on a continent I knew absolutely nothing about. By the end of summer and a nine-hour flight later, I touched down in London.
I fell in love with every single thing. I fell in love with everything I could see – colors, cobblestone streets, spiral staircases, adorned windows, architecture, garden terraces, nature, and people. I fell in love with everything I could hear – accents, language, history, and music. I fell in love with everything I could taste – wines, foods, and desserts. I fell in love with everything I could feel – ocean breezes, white sands, and well-designed buildings. I fell in love with everything that fed my soul. People, stories, and connections. I fell in love with myself.
I traveled to England, Portugal, Spain, France, and Italy. And with every conversation and every connection I made – I found healing.
I always say women have the ability to heal others naturally. It was here in my travels that I started to pay attention to the concepts of purpose, connection, energy, alignment, and universal signs. I began to truly realize not only my strengths and universal gifts but also how to use them too. I started to step into my authentic self. I began to realize who Camille really was. A free spirit with a heart of gold.
Courtesy of Camille Ali
A New Season
By the time I had returned from Europe, it was late Fall 2019, and I was a completely different person.
I spent most of my time pouring into myself. Self-development and self-love became key. Everything that I previously settled for in family, friends, and relationships – I went and gave to myself. Read that again. I became completely in love with who I was becoming, and I still am. I had let go of tradition, conditional beliefs, people pleasing, and living my life to make my parents proud.
I had let go of being a “straight arrow,” and the idea of having it all figured out. I outgrew tradition and cultural norms. Sometimes, those things can be so blinding.
I began to shift. I adopted and altered the things that aligned with my purpose and values.
I became risk-tolerant instead of risk-averse.
I canceled my fears.
I welcomed uncertainty, knowing I would always land on my feet.
This newfound level of confidence came out of nowhere. It was no longer a question of if I can do this. The question became, how can I do this? I stayed open to possibilities and opportunities in whichever form they came to me. I became selective and intentional with my time and energy, too. I went from being a 9 to 5 government employee, then a corporate consultant, to a small business owner not once but twice by 2021.
If you ask me who I am now, I would say I am authentically a creative. I write from my heart, and I speak from my core. My voice is my power, and my words hold weight. By trade, I am a paralegal and a business consultant.
How Trauma Shows Up in the Body
Even though I was able to heal my heart, my mind, and my spirit, I wasn’t quite done healing. And I didn’t even know it. In the last seven years, I gained weight. This was a direct result of a broken heart, emotional trauma, mental health issues, stress, and poor lifestyle choices. I was a good 50 pounds overweight, too. I knew something was wrong with my body when it stopped responding to my dietary and lifestyle efforts.
I started to advocate for my health in the winter of 2022 to get clarity and answers. I sought the care of medical specialists, asked the right questions, requested second opinions, and tested and retested my blood. Not one doctor could properly diagnose me, either.
When Western medicine failed me, I chose holistic medicine. What I learned and what I understood was that my physical health issues were a straight-up trauma response. I cried. I was always conscious about my health, and now I’m sick with Hashimoto’s thyroiditis. Yes, PTSD triggers and is linked to autoimmune diseases.
I remember thinking, “I did this to myself, and I have to fix it.”
I spent the majority of 2023 detoxing with Chinese herbs, making every lifestyle change possible. My body was holding on to dead weight – it had to go for me to continue to become.
Courtesy of Camille Ali
Celebrating Myself
Summer 2023 couldn’t come any faster. I completed my holistic detox with sacrifice and ease. While everyone saw just a “body transformation,” for me, it was an emotional release.
I was no longer reminded of what transpired. I cried again.
There were so many days, months, and years that I thought I would never get me back. And I believed it. I mean, who wouldn’t? Medical experts adamantly told me that there was nothing wrong with me. All I wanted was to feel like myself again. I missed me so badly.
I looked for me everywhere. I couldn’t find her until I paused and did the inner work.
I wouldn’t change one thing about my healing journey. It all had to happen so I could be in this current moment. And this girl right here – I know exactly who she is. I know what she stands for through and through. And I’ll never stray from that.
I’ve grown so much, yet in some ways, I’m rediscovering who this girl is again. It’s so intoxicating.
Courtesy of Camille Ali
Returning to Europe
I have always wanted to go back to Europe. Europe is a magical place to be. It's the energy, the people, and the lifestyle for me. But the timing wasn’t right. It took the wedding of a close friend of mine to make my return happen. I returned to Europe in August 2023. This time to Greece.
At first, I didn’t realize the significance of the timing. But make no mistake, this was alignment, a full circle moment, and a testimony to myself. I started a healing journey in August 2019, and I returned as a completely different person this year.
Happy, whole, and healed. Resilient and confident.
I knew I was meant to share a pivotal moment in my friend’s life and celebrate myself. My word for 2023 was joy, and I wanted all of it. More importantly, I deserved it.
I fell in love with everything all over again. Everything that I can see, hear, smell, touch, and taste, that is. I created moments and memories. And I felt each moment and memory deeply in new places and with new faces. Greece owed me absolutely nothing. Europe will always and forever have a special place in my heart.
My five-year healing journey taught me to always choose myself. I am grateful because my entire journey brought me home to myself. And one thing about me is that when I am in the right environment — I thrive. Always.
The journey to self-discovery is worth the uncomfortable moments and ugly crying. It’s worth the undoing, redoing, and reprocessing to finally come to a place of happiness, peace, and being comfortable in your own skin.
Featured image by Shutterstock
Originally published on October 4, 2023
