From Beauty Editor To Bestselling Novelist: Inside The World Of Author Tia Williams
If Tia Williams’ A Love Song for Ricki Wilde is an ode to Black artists, it’s at least partially informed by her experience as a creator herself. The novelist has never been a florist or a musician, like the couple in her latest book, but she’s most certainly an artist in her own right.
Williams has repeatedly imagined – and subsequently depicted – Black women as protagonists who are just as ordinary as they are extraordinary. Her readers might bury themselves in her tales of romance as a means of escaping their own lives, but they likely also see glimpses of themselves within the pages of each of her books.
A Love Song for Ricki Wilde, released earlier this year via Grand Central Publishing, follows a florist who has recently moved into an “enchanted” brownstone in Harlem from Atlanta. When she falls in love with a musician, the pair realizes their lives are intertwined in a mysterious way that dates back to the Harlem Renaissance.
Williams says she wanted to use the book to explore the idea of “Black Excellence” and what it means for artists today. “We had to call it out [our achievements] because our excellence for so long had been ignored and still is being erased. But, I do think Black excellence can become a prison because the idea of what is excellent can become very narrow,” she says. “This book is about Black artists and having the freedom to pursue Black art. I just wanted to investigate what Black excellence really means. Should we be redefining it? Is it a different definition based on who you are?”
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Although she spent a few years in Germany, Tia Williams spent most of her childhood in Virginia and Maryland, surrounded by Black people who had various lived experiences. A career as a writer, she says, always felt within her grasp. “I always knew I could do it,” she tells me when we speak in early February, just days after the release of her latest book. While she released her first novel, The Accidental Diva, in 2004, she’s certainly been writing for more than 20 years. According to her, she wrote her first book when she was just seven years old. “It was called Peter and the Crystal Bunny, and there was an “About the Author” section. It [said] ‘Tia Williams, 7, is probably the youngest writer you’ve ever read.’”
In elementary school, Williams found herself reading magazines such as Harper’s Bazaar, Elle, Cosmopolitan, and Mademoiselle, determined to become a beauty editor and a novelist when she became an adult. She’s achieved both. In addition to her creative writing, she’s worked as a beauty editor for magazines such as Elle, Glamour, Lucky, and Essence. Most recently, she was the editorial director for Estèe Lauder.
Two of Williams’ novels have achieved noteworthy success in the past decade. The 2016 novel The Perfect Find was adapted into a film, which won the audience award for narrative feature at The Tribeca Film Festival before it was released on Netflix last year. Gabrielle Union stars in the film as Jenna Jones, a 40-year-old creative director who falls in love with her company’s 25-year-old videographer, Eric, following a bad breakup. Eric (portrayed by Keith Powers) also happens to be the son of Jenna’s boss/professional rival.
(L-R) Keith Powers and Gabrielle Union starring in the Netflix film, 'The Perfect Find.'
Courtesy of NetflixWilliams says she’d placed Gabrielle Union on a vision board when she was writing the book. “And I don’t even do vision boards,” she says. “My friend made me do one. I was having such a hard time writing.”
Recently, it was announced that Williams’ 2021 Seven Days in June – a New York Times bestseller and former pick for Reese Witherspoon’s Book Club – would be adapted into a television series for Prime Video. Will Packer Media will produce the series, with Williams serving as an executive producer.
Still, the writer’s career hasn’t come without challenges. As an avid reader, Williams remembers being frustrated by how whitewashed literature was because of how much it juxtaposed with the world she grew up in. “I knew we were in all spaces,” she says. The few stories she did see about Black people tended to invoke common narratives about slavery or the civil rights era, which felt extremely limiting. Where were the stories about Black people who were living lives that were not centered around trauma and oppression, she wondered.
In the '90s, she fell in love with authors such as Terry McMillan, Omar Tyree, and Eric Jerome Dickey, only to be disappointed when publishing moved away from uplifting Black authors again in the early 2000s.
She learned for herself how difficult the publishing industry could be when she tried to find a publisher for The Perfect Find. “I went with a very, very small indie press. It was really more like self-publishing,” she says, adding that the book had been rejected by every major publisher. But, publishing this way proved to be extremely challenging, especially for someone with a disability. (Williams, like the protagonist in Seven Days in June, suffers from chronic migraines.)
Williams is hesitant to even reflect on this time in her life because of how traumatic it was. “It’s still really triggering to even talk about. It was a terrible, terrible time,” she says before letting a deep, long sigh. “It stays with me. It was horrible.”
“And I wanted to give up, but then there's this other part of me that…when you're a writer, you know when your work sucks and you know when it's good. I knew that this was good, and I just refused to, I couldn't let it go,” she continues. “I just poured everything into it. And I felt like just letting it go would be like a death. That sounds dramatic, but it’s true.”
Working in a creative industry can feel like always “waiting for the other shoe to drop,” but Williams has persisted and continued to follow her lifelong dreams.
Reflecting again on her latest book, the Brooklyn resident says A Love Song for Ricki Wilde was also inspired by her fascination with Harlem in the 1920s. “It was really fun to do research [and] to go up to Harlem and walk around and sort of get the vibe of the contemporary feel of the streets,” Williams says. “But, then, you'll be walking down some street and see an obscure little plaque that will say something like ‘Billie Holiday was discovered here, singing at 14 in 1928,’ or something. It feels like the past and the present are coexisting there in a really magical way. That helped inspire the story.”
In the days following our conversation, Williams will begin a book tour to promote the novel and connect with the readers who have supported her throughout the years. “A Love Song for Ricki Wilde," she says, is a “magical, modern fairytale.”
But it’s her latest offering to Black women who are so often ignored by the media and literary worlds. “I really write for Black women primarily. Anyone else who comes to the table, I’m thrilled,” she says. “But, first and foremost, I write my books, and especially this one, as a gift to us.”
Editor's note: Will Packer Media, the company that will adapt Tia Williams’ Seven Days in June into a Prime Video series, owns xoNecole.
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- What We Know About Gabrielle Union & Keith Powers' Romantic Comedy 'The Perfect Find' ›
- These Book Clubs For Black Women Have Us Updating Our Reading Lists ›
- Gabrielle Union Wants People To Know She’s Thriving In Her 50s And Shares How Her New Project Influenced Her ›
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Not too long ago, while in a session with one of my clients, they were talking to me about having strong sex cravings that seemed to have come out of nowhere. After asking some questions for clarity’s sake, I got that the reason why they used the word “craving” is because it’s not like they are hornier than usual all of the time. Nah, it’s more like the urge creeps up at some pretty random and/or unexpected moments. What they wanted to know from me was if I thought that it was normal.
The short answer is “yes.”
Now, while it’s another message for another time that if this type of sex-related craving feels impulsive or out of one’s control, it could be a sign of someone who is leaning into some level of sex addiction; however, that is not what we’re going to unpack today. Today, we’re going to look into what could be going on with you if it seems like, lately, you’ve been having a greater desire for sex, and you can’t quite pinpoint why.
Because, just like, say, a craving for a particular type of food oftentimes reveals something that is going on with you physically or mentally — sex cravings tend to bring certain things to light in those same areas, too.
Let’s dig in…
Hormonal Shifts
GiphyAlthough I don’t have social media accounts, I do tiptoe out there to see what’s going on — and boy, do I roll my eyes whenever I hear folks act like being over 40 is old. SMDH. It’s especially annoying when I hear about it in the context of sex because, believe it or not, there are a lot of late perimenopausal and menopausal women who are “gettin’ theirs” more than some of these 20 and 30-year-olds are (just ask them).
One reason is that the fear of experiencing an unplanned pregnancy, for many, is now in their rearview mirror. Another is because some are taking a form of hormone therapy to treat the changes that their system is going through — and when you’re getting more estrogen, progesterone, and/or testosterone into your body (in order to level things out) — HUNNAY.
For other women, even consuming phytoestrogens (plant-based estrogen) like peaches, garlic, berries, spinach, and cabbage can make them want sex more than when those aren’t a part of their diet. Bottom line here, a shift in your sexual hormones can definitely cause you to desire sex more than you have before (or have in a while).
Ovulation
GiphyBack when I was a teen mom director for the local chapter of a national non-profit, something that I used to tell “my daughters” all of the time is when you know that you’re ovulating, that’s when you need to be hypervigilant about using wisdom when it comes to the sex-related decisions that you make. I’m thinking that most of you get why: your body was designed to feel its horniest when you’re able to get pregnant — and that is during your time of ovulation.
That’s why it really is a good idea to keep up with your cycle and, if a baby is not something that is on your priority list right now, you either avoid having sex during that time of the month or make sure to use some form of birth control. Chile, even women with low libidos can find themselves wanting to hang off of a chandelier or two when they are ovulating. It’s nature’s way.
A Healthy Diet
GiphyIf you happen to be someone with a sluggish sex drive and you know that you spend most of your time in a drive-thru, there is probably a direct correlation there. No joke. There is plenty of research out in cyberspace to support the fact that a wack diet and low sex drive have a lot in common. While processed foods and unhealthy fats can throw your (sex) hormones off, foods that are filled with zinc, vitamins B12 and D, and iron can ramp up your desire for intimacy.
This is why many people who decide to make a lifestyle change as far as their eating habits are concerned are oftentimes surprised by how much sex is on their minds and how much easier it is for them to orgasm because of it. While a part of it can be due to a boost in their sexual confidence, a lot of it has to do with consuming foods that will literally feed their libido (in a healthy way).
More Exercise
GiphyPlainly put, exercise makes you hornier. Not only does it boost your testosterone levels, (consistently) working out also lowers your stress levels and gives you a boost in the self-esteem department. On top of that, exercise makes you more flexible, builds up endurance, and increases blood circulation which can turn around and intensify your climaxes as a direct result. In fact, this is oftentimes why people will want to have sex right after a workout session.
While we’re here, let me also share that too much of a good thing can end up being counterproductive. What I mean by that is, that although it is wise to exercise on a regular basis, make sure to not overdo it. Something known as overtraining syndrome can result in fatigue, insomnia, and irritability; no one can really have amazing sex when all of that is going on.
Being a Certain Age
GiphyWhile it used to be said that the sexual peak for men is in their teens and for women, it’s in their 30s (some believe it’s because after 35, it’s more challenging for women to get pregnant and so our biological clock plays a role in it all), some research believes that coming to that conclusion isn’t fair because aging affects people differently. For instance, while on one hand, people in their 40s tend to see a dip in their sex hormones, as we’ve already discussed, hormone therapy (for both men and women) can level some of those issues out, if not increase some people’s sex drives altogether.
Adding to that, it should also go on record that some studies indicate that women between the ages of 27-45 actually have a stronger desire — or craving — for sex than women between the ages of 18-26. So honestly, there goes the myth that being younger (automatically) means that you’re hornier. #Elmoshrug
Certain Medications
GiphyIf you used to have a higher sex drive and you’re currently on an antidepressant, that could be why your desire for copulation has decreased. Some studies say that as much as 40 percent of people who are on these types of medication end up having a lower libido (by the way, antihistamines and beta-blockers can have this effect, too).
On the other hand, if you’ve been taking a prescribed drug to increase your sex drive (perhaps like Vyleesi or Addyi), then it would make sense that you may have an increased libido level. Other meds that may have a similar effect include birth control pills (since they alter your hormones), medications that help to treat Parkinson’s disease, along with dopamine-related drugs.
Less Stress
GiphyIf, on the days when you don’t seem to have a care in the world, you also desire sex more than usual, that’s not a coincidence either. Thing is, when you’re all stressed out, that can cause the stress hormone known as cortisol to work overtime and, when that happens, that can end up suppressing your sex hormones which can deplete you of sexual urges. Ironically, there is a flip side to this because when you engage in sexual activity, that actually elevates feel-good (and bonding) hormones like dopamine, oxytocin, and endorphins, which can also de-stress you.
So basically, if you’re craving sex, you probably aren’t very stressed out (right now), and if you want to stop being stressed out, you probably should have some sex (some protected sex, if you don’t want to be stressed later up the road…if you know what I mean).
Having an Amazing Sex Life
GiphyTo me, this one right here should be a given because when something is both good to and for you, why wouldn’t you want more of it? So yeah, if you have a great sex life with someone, it’s common sense that you’d want to engage in that act with them as much as possible. Hey, not to mention the fact that orgasms activate your brain in a way similar to a drug high does.
So, if while reading this, you’re thinking about sexting your bae to make arrangements to — eh hem — satisfy your craving, I say go for it! To “greatly want” to connect with your partner in order to have some fulfilling and satisfying sex? What in the world could possibly be wrong with that?! Not a damn thing.
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