The 4 Tips That Helped Jasmene Bowdry Leave Corporate America To Launch Her Own Boutique
Jasmene Bowdry was living the American Dream. With a lucrative, high-level job in corporate America and enough disposable income to travel whenever and wherever she wanted, the sky was the limit for the fashion buyer. With a promising future working for high-end luxury fashion brands like Saks Fifth Avenue and a constantly increasing bank account, from the outside looking in, it seemed like Jasmene had it all figured out, but for some reason, she still wasn't happy.
Like most of us, Jasmene grew up with the belief that to truly reach a level of optimum adulting, you had to go to school, get a degree, find a good job, and retire. But as Jasmene matured and continued to excel in her career, she began to question this way of thinking. "It really just came to a point in 2015 where I was like, okay, how can I merge these passions of mine? I love fashion, I love business. How can I really merge all of that together and do something that really fulfills me?"
While she had pursued her dreams of becoming a boutique owner in her spare time away from work, reality hit her like a ton of bricks when she was let go from her full-time job and forced to explore other options. Although Jasmene had plans of leaving corporate America in the future, she learned to see her seemingly spontaneous misfortune as an act of God. She explained:
Courtesy of @JasmeneMache
"When you pray for things, God will make them happen in his time, and I was just like well this is just the time; that God wanted it to happen sooner than I did. So, to me, it was a blessing."
It takes a truly ambitious woman to shift her paradigm to see the obstacle in every opportunity, and for Jasmene, the now-owner of SHIFT StyleHouse fashion boutique, that transformation inspired the career of her dreams. As a young girl from Lansing, Michigan with a love for dressing up paper dolls, Jasmene never imagined that celebrities like Tyra Banks and Sarah Jakes Roberts would wear pieces from her boutique thanks to stylist J. Bolin, or that she'd have the opportunity to open her own pop-up boutique space in Macy's next month. But God has a funny way of pushing us into our passions.
Along with preparing for her brand debut at The Market @ Macy's in Lenox Mall on July 7th, Jasmene also spends her time as a business coach who helps women learn the ins and outs of starting their own boutique.
We sat down with Jasmene, who got real about most important things every woman should know when launching their own businesses:
Know Your Audience
So you've decided to get like our girl Jas and step out on faith to start a new business. While your first thought may be creating an Instagram page or finding a web designer, Jasmene advises that we apply a different method. Instead of focusing so intently on the aesthetic aspects of your business, get to know everything you can about your ideal customer.
Knowing your customer and honing in on your target audience to be more niche than broad is key to seeing success in your business. This is part of the reason Jasmene started her online coaching business, The Boutique Teacher. She told xoNecole, "Many times when people start boutiques, they want it for the masses. They want everybody to come shop. And when you're trying to sell to everybody, you sell to nobody."
"When you're trying to sell to everybody, you sell to nobody."
Take Your Time
Knowing your customer isn't just about filling out a worksheet, issa process. Doing the work can mean taking days, weeks, or even months to develop and evolve your business. Jasmene shared that because her target audience drives the core of her business, she uses this information to make any and every major decision that she's confronted with. "I really dove down into like, who my girl was. When I decided that I'm going to rebrand, it wasn't something that happened overnight. It was months of work and research to really understand who my ideal customer was. It was months of finding the perfect pieces that fit along with her lifestyle."
For Jasmene, getting to know her ideal customer meant using her imagination, even giving her target client a name. Once she made the decision to focus on that aspect of her business, she hasn't looked back.
Standing Out In A Crowd
Anyone who's ever dipped a toe in the fashion industry knows that thriving in an oversaturated market is no easy feat. There are new businesses popping up every day, b; so it's important that you find a way to stand out from the crowd. The SHIFT Stylehouse owner emphasized the power of staying in your own lane, because no one can do you like you.
As an introvert with just a dash of social anxiety, at times, it's hard for Jasmene to be in front of the camera. But, according to her, moving in silence isn't always the best move. She told xoNecole that the key to conquering your market is just being you, sis. "Sometimes you gotta pop out. Sometimes you do have to show yourself so that people can see you and understand you because people buy into the stories of the people they buy from; who they trust and love and who they can connect with. So sharing your unique story is really what will set you apart in this industry."
"Sometimes you gotta pop out. Sometimes you do have to show yourself so that people can see you and understand you because people buy into the stories of the people they buy from; who they trust and love and who they can connect with."
Stop Purchasing Vendor Lists
Starting a business is hard, but nothing that's truly worth having will come easily. The same is true when you're starting a boutique, and according to Jasmene, the easy way isn't always the most lucrative. I can admit that I've fallen victim to buying a wholesale vendor guide on a whim, hoping that it would help me fulfill all of my entrepreneurial dreams, but Jasmene informed me that this way of thinking was dead wrong.
"It's deeper than somebody just putting in the names of vendors on a spreadsheet. You need to build a relationship with wholesalers and manufacturers. You need to touch the quality of the product before you decide you're going to try and sell that to somebody," the style curator explained. "I see what a lot of starter boutique owners do is, they have the idea that they want to start a boutique and now they're like, 'Okay, well where do I source the product?' So they think that getting a vendor list is the solution to that."
Jasmene advised that although that vendor list may be specific to one audience, it doesn't necessarily mean that vendor's products will work for your ideal client. Vendor lists have the potential to stunt your growth, and if you're not careful, can be a real waste of money.
Feel The Fear & Do It Anyway
Courtesy of @JasmeneMache
Maybe you think you don't have enough money to start a business. Do it anyway. Maybe you think you're too old to step out on faith and leave your job. Do it anyway.
According to Jasmene, we will never truly feel like we have enough, know enough, or are enough to follow our dreams. Her mantra since leaving her job in corporate America has been, "'Feel the fear and do it anyway.' There's so much greater on the other side of fear. There's so much more outside of your comfort zone, and I was so comfortable working in corporate America. I wasn't fulfilled, but I would think that my paycheck was fulfilling me."
According to her, if she had one piece of advice, it would be: "Take the leap, take the risk. Never get too comfortable. Never. Had I taken risks earlier in my life, then the brand could have probably been so much further. But that's not something I harp on, there are no regrets. Everything happens in the timing that it is supposed to happen."
"Take the leap, take the risk. Never get too comfortable. Never."
If you're in Atlanta this month, make sure to check out Jasmene's brand, SHIFT StyleHouse at The Market @ Macy's while it's available for a limited time in Lenox Mall in Buckhead!
You can keep up with Jasmene via Instagram @jasmenemache and shop her dope collection at SHIFTStyleHouse.com.
Featured image courtesy of @jasmenemache.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Here Are 8 Supplements That Can Greatly Improve Your Vaginal Health
I grew up in a house that was full of herbal teas and supplements. That’s why, whenever I read an article that poses some sort of skepticism towards either one of them, I roll my eyes in the most exaggerated way possible. And when it comes to supplements, specifically — y’all, don’t get me started on how I think it is very interesting that pharma gets pushed down our throats damn near every hour on the hour (with some of the most extreme side effects, might I add), oh, but let someone take something that is natural and all of a sudden, “We should be careful.”
Whatever. Supplements (and teas) have served me well — including when it comes to maintaining my vaginal health and so, as long as I continue to learn about the types of vitamins, minerals, and herbs that will do your body good, I will write about them.
Today, it’s about a mixture of nutrients that you’ve heard of and ones that you probably didn’t even know existed. The cool thing about this list is whether you’re looking for an all-natural remedy for yeast infections or bacterial vaginosis or how to elevate your sex drive — these eight supplements can do that and so much more.
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1. Vitamin B-Complex
If you’re borderline anemic, consistently low on energy, more stressed out than you would like, trying to keep your gut in good condition, and/or you’re looking for a non-medicated way to reduce the discomfort of migraines, B-complex can actually help you out with all of this. And since we’re focusing on how it helps us as women, it should also go on record that B-complex can make PMS symptoms a lot more bearable. Also, it’s definitely something that you should get more into your system if you plan on getting pregnant.
The reason why this vitamin leads the pack as far as vaginal health goes is that it can help to prevent vaginal dryness as well as speed up the healing process of vulvovaginal candidiasis, which is a type of yeast infection. So, if B-complex isn’t in your daily supplement regimen, maybe this will inspire you to change your mind.
2. Asparagus Racemosus
Asparagus racemosus, which is also known as shatavari, is an herb that can support vaginal health. On so many levels, this isa “woman’s herb” because almost all of its health benefits are tied to our bodies including the fact that it can help balance your hormones, reduce menopause-related symptoms, and help new moms to produce breastmilk. Some other cool things about Asparagus racemosus are it can reduce anxiety, lower blood sugar levels, and even help to suppress a stubborn cough.
Your vagina will appreciatethis herb because if hormonal imbalances are directly affecting your libido in a not-so-positive way, and you don’t want to take a prescribed medication to bring some relief, this may be the alternative that can give you the results that you’ve been looking for.
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3. Calendula
Earlier this year, when I penned, “Beauty In Bloom: 12 Flowers That Will Make Your Hair And Skin Radiant,” one of the flowers that I shouted out was calendula. That’s because it contains properties that help to treat acne and reduce eczema. Beyond that, though, calendula is bomb because it is full of antioxidants, can bring relief to muscle fatigue, strengthens your heart, improves oral health, and it can even bring relief to your nipples if they are sore due to breastfeeding.
What else can this herb do? Well, “she” will like it because it can also help to regulate your period and keep certain strains of yeast in check, and it has even been proven to reduce the symptoms that are associated with bacterial vaginosis (BV).
4. Fish Oil
If you want to get some omega-3s into your system, taking a fish oil supplement is one of the best ways to do it. In fact, as much as 30 percent of fish oil is made up of not only those fatty acids but also vitamins A and D. And with all of this working together, fish oil can help you to have lower cholesterol, make you feel less depressed, protect your eyes, reduce bodily inflammation, give you healthier skin and bones and even slow down aging as far as your brain is concerned.
Adding to all of this, fish oil is good for your vagina’s overall health and well-being because it not only helps to hydrate you from the inside out but, since it has a reputation for raising estrogen levels in your system, those two things can work together to prevent vaginal dryness.
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5. Motherwort
Traditional Chinese medicine is actually a really big fan ofmotherwort. That’s because it can do things like slow down the development of heart disease, treat anxiety, and for new mothers, reduce the amount of postpartum bleeding that they may experience.Other benefits of this herb include being able to fight off free radicals, containing properties that can help prevent bacterial infections, and that it’s an all-natural sedative if you’re looking for a (temporary) sleep remedy.
When it comes to vaginal health, specifically, since motherwort both regulates hormones and increases blood circulation, if more or intensified orgasms are what you’re after, taking this might be just what you need.
6. Sage
If you like to season your food with (fresh) sage, you are doing more for your health than you might realize. I say that because sage is an herb that is a pretty good source of vitamin K and calcium, as well as antioxidants. Plus, sage can help you to maintain your memory and keep your cholesterol levels where they should be, and it can help to stop the appearance of wrinkles before they even start.
Also, since sage actually mimics the effects of estrogen in your system, it can help to reduce the intensity of menopause-related symptoms like hot flashes, excessive sweating, and vaginal dryness. Not only that but if sage happens to be white, it can help to bring relief to menstrual cramps, too.
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7. Yashtimadhu
So, here’s something that you may not have known until today: Yashtimadhu is the Sanskrit name of the herb that’s more commonly known as licorice. In the Ayurvedic world, it’s used for things like treating ulcers, bringing relief to asthma, and bronchitis, reducing fine lines and wrinkles, strengthening your liver, and helping to keep you at a healthy weight. Yep, apparently, Yashtimadhu is where it’s at.
It’s actually due to the phytoestrogenic properties in Yashtimadhu that make it possible for you to take it and have less menstrual cramps, decreased menopause-related symptoms, and it can help to reduce vaginal dryness too. Plus, if it’s used in cream form, this herb can also help to reduce vaginal atrophy if you happen to be post-menopausal.
8. Zinc
I recently read that somewhere around two billion people are deficient when it comes to the mineral zinc. That’s super unfortunate because it’s what we all need when it comes to keeping our immune system strong, helping to suppress oxidative stress, decreasing bodily inflammation, and even keeping breakouts at bay. Personally, one of my favorite things about zinc is it can help with achieving strong and healthy hair (as well as preventing hair loss).
Your vagina likes zinc too. That’s because it also helps to prevent yeast infections and can help to slow down vaginal aging (as far as your vaginal tissues are concerned; check out “Vaginas Age Just Like Everything Else. You Can Slow It Down, Though.” and “Keep Your Vagina Like A (Literal) Fountain Of Youth”) and some studies even reveal that zinc is effective as it relates to increasing sexual desire and arousal.
So, just like I started with vitamin B-complex and I’m now ending with the mineral zinc, if you add nothing else into your diet, please make sure that it’s “B” and “Z.” Your vagina will certainly appreciate it. And you know what? The rest of your body will, too.
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Featured image by solidcolours/Getty Images