Girrrrl, you don't even have to say it. I've been single on Valentine's Day for so long at this point, that I'm not sure I'd know what to do if I actually was in a relationship today. The crazy thing is, not being with someone doesn't really bother me (anymore). I think it's because I've moved past just wanting to "have somebody". Now I'm more in the lane of, "If he ain't the one, I'd rather be by myself." And that mindset is what keeps me from throwing daggers with my eyes while looking at couples who are all boo'ed up in public or going into crying marathons while listening to songs by Joe ("So, I Can Have You Back"), Jagged Edge ("I Gotta Be"), an indie sangin' white boy who goes by Britten ("Stick to Your Guns"), Yuna featuring Usher ("Crush") or what continues to be one of the best R&B songs ever—Justin Timberlake featuring Beyoncé's "Until the End of Time".
These days, instead of wishing I had someone to go out or dance with, I treat myself and slow drag in my drawers in my living room. Why? Because Valentine's Day is no longer a day to me that only lovers can play. Shoot, with all of the lessons I've learned about how to love myself, I feel like I have earned the right to get in on the action as well. And sis, so can you.
If it so happens to be that there is no plus-one in your Cupid day plans, here are 10 ways to keep you from going into hiding or acting like Valentine's Day doesn't exist. You can totally still have a good time alone. I've got my own past memories to prove it.
1. Wear Red (or Pink) to Work
Yeah, I know. When we think of the color red and what it traditionally symbolizes, things like love and passion are what immediately come to mind. But did you also know that it's a hue that represents energy, power and determination? As far as pink goes, it's a color that is romantic but it's also really feminine. I don't know about y'all, but I don't know one Black woman, no matter what her complexion is, who doesn't look pretty damn amazing in red. Oh, and since a classic red lipstick is a huge make-up trend right now, why not add that to your outfit while you're at it?
2. Take a Social Media Fast
Personally, I think it's a good idea to take a social media fast, at least once a season. But even if you simply can't imagine not being on Instagram or getting in some sort of Twitter battle for more than a couple of days, trust me—you want to steer clear of social media platforms on Valentine's Day. Well, you do if being single, especially on holidays, is some sort of trigger for you.
I'm telling you, if there's ever a time when folks want to turn up and show out when it comes to displaying their love for their significant other, February 14 would be it. So, unless you are some sort of social media masochist, use Valentine's Day as a day to catch up on some YouTube videos, do a little online shopping or—here's a thought—avoid being out in cyberspace altogether.
3. Send Some Words of Affirmation to Your Homies
No one said that Valentine's Day was only for romantic love; platonic love is special too. Now is just as good of a time as any to take out a few moments to express to your friends what you love, respect and appreciate about them. If they're good friends, they won't leave your texts or emails on read. They will take out a sec to share how they feel about you too. And you know what? Chances are, you'll hear something about yourself that you didn't know they saw in you. Compliments from friends can be super encouraging. I'm saying that from very up close and personal experience.
4. Do Something Your Ex Didn’t Like to Do
All relationships consist of compromise. That said, I'm pretty sure there was something you liked to do that your ex couldn't stand. Maybe it was watching rom-coms. Maybe it was listening to a certain genre of music. Maybe it was eating a particular kind of food or going to a certain kind of venue. Well, guess what? You're single now, baby! Do all of that stuff in honor of not having to give a flying leap about what anyone thinks or wants—but yourself. You survived the break-up. You've earned it.
5. Go Panty Shopping
Last summer, I wrote an article on here entitled, "When Should You Replace Underwear, Make-Up, Bedding, Washcloths & Towels?" As far as your panties go, if it's been more than six months since you've copped some new ones, it's time to do just that. My recommendation would be to get some functional ones (you know, some comfortable cotton undies) and then to pick up a pair of some super sexy ones too. I actually have a hope chest in my living room that is full of lingerie for my future husband. You know what they say—if you build it, they (well, he) will come. And cum. Why not take an act of faith and create your own collection as well?
6. Get in on a Valentine’s Day Restaurant Special
Unless you plan on fasting in protest of Cupid and all of his antics, you do wanna eat, right? It's pretty common for restaurants to have specials on Valentine's Day and no, they do not care if you are with someone or not. From now through Leap Day, Chick-fil-A is offering their nuggets in heart-shaped containers. If you kiss something—it can be literally anything—at QDOBA, they'll give you a free entrée with the purchase of something of equal or more value. If you place an order via Jack in the Box's mobile app, you can get a free shake or slice of cheesecake on February 14. TCBY has a BOGO (Buy One, Get One) deal on Valentine's Day. Chili's has a meal-for-two deal that is $25 (that means you can have leftovers). Get this—if you are down to digitally shred a pic of your ex on Hooter's website, they'll email you are coupon for 10 free wings with a 10-wing purchase. If you live in LA, New York, San Francisco or Boston, a pick of your ex can earn you a free Whopper. All of this sounds pretty good to me. (If you want to fact check all of this, you can do so by clicking here and here.)
7. Jot Down All of the Self-Love Lessons You’ve Learned over the Past Year
Author Paulo Coelho once said, "Every blessing ignored becomes a curse." Author Mary Davis once said, "The more grateful I am, the more beauty I see." And, author Alex Haley once said, "Find the good and praise it." I can't tell you how many husbands and/or wives have told me that they totally regret getting married, not so much because of their spouse but because they didn't know themselves well enough prior to saying "I do". It might not feel like it right at this very second, but singledom has some real benefits. One of them is learning how to love yourself so that you can have a standard for how someone else should love you.
That's why, it can also be a cool practice to break out your journal and jot down all of the self-love lessons that you've learned since this time last year. You might discover that a part of the reason why you're single this Valentine's Day is because your expectations have shifted; that it's not so much "circumstantial" but that you actually choose to rock the single status (for now).
8. Indulge in a Chocolate Bubble Bath
If you take a bath the right way (because yes, there is actually a wrong way to do it), there are some pretty impressive benefits that come from partaking. It can relieve stress; improve your heart's health; clear up your respiratory system; ease achy bones and joints; improve your quality of sleep; balance your hormones, and even strengthen your immune system. This year, pamper yourself in one; only, add a twist to it. While couples will be out here giving each other chocolate candy, how about you soak in some chocolate instead? All you need is some unscented bubble bath, powdered milk and unsweetened powdered chocolate and you'll have a sweet-smelling soak that you'll want to stay in for hours on end. (There's an actual recipe here.)
9. Take a Brief Road Trip
Valentine's Day just so happens to fall on a Friday this year. This means that if you want to make a weekend out of it, you can. If you've got a few extra bucks, use this as a time to take a road trip. Maybe take a couple of girls or even one of your guy friends with you. Making the time to do something you love can be just as wonderful as being in love with someone. For real, for real.
10. Or…Sleep In
Even if the love cynic in you rolled your eyes and everything that I just said, how can you not feel good about this last point? Since Valentine's Day is on a Friday, this means that you can go home, get into some comfy pajamas, binge-watch something on your favorite streaming network, get drunk (if you want) and sleep in for as long as you'd like. C'mon—if there's nothing else to be thrilled about as it relates to February 14, knowing you can chill all day February 15 is it. Happy Valentine's Day, my fellow single, sista.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
If You're Not In Love With Being Single, Ask Yourself These 6 Questions
10 Words That'll Make You Totally Rethink The Word 'Single'
I'm Not Your Relationship Goals: A Word To Single Ladies From A Married Woman
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff