Since when did looking like ourselves start being considered a hot mess?
In a day and age where the "natural" look includes contoured cheeks and eyebrows on fleek, it's easy to forget that there was once a time where makeup didn't rule a good part of our lives (and time for that matter). Once reserved for special events and date nights, the art of having a "beat face" is pretty standard these days, with most of us refusing to step out the house if our selfie game ain't strong or if our highlight isn't right.
Social media has us putting on for the gram and snapchat and now everyone is a critic. So it was no shock to see people weigh in on Keke Palmer's choice of not wearing makeup after posting this image to her SnapChat.
Of course people had negative things to say, but it was amazing to see the support of other women and celebrities encouraging Keke's look.
Even K. Michelle weighed in.
It's soo powerful to see other women stand up for one another instead of tearing each other down!
Teen star Zendaya did the same when she rushed to the defense of a Youtube star last year who posted a before and after makeup picture of herself after a Twitter troll took jabs at the girl. Zendaya's classy 140 character clapback included a photo of herself sans makeup as she gave the commenter a side eye. But it wasn't the first or the last time Zendaya went bare faced. She posted a video early last year encouraging young girls to be happy with themselves saying:
“Not trying to have a preach moment, but it should not be a phenomenon if a girl decides to—or not to—wear makeup. If you want to beat that face down, then beat it down. If you want to go natural, then go natural. Do you, booboo. Be happy.”
Keri Hilson also touched on something similar a while back after posting a photo of herself in high school. She wrote:
"10th grade Keri. ? Ohh, you young girls don't know how lucky you are in the fight against puberty these days. Yall have lashes, weaves, make-up counters, brow appointments, contouring, youtube beauty tutorials...WE had to figure that sh-t out. I didn't even have foundation. All I had was lip-liner & roll-on gloss. ☝️This is a tomboy trying. #braceface #ididmyownhair #stayedupallnite #sleptlikereginakingonfriday"
Preach Keri! Times are different and there's nothing wrong with wanting to have a beat face, just like there's nothing wrong with walking out without one. True beauty lies within.
[Tweet "There's nothing wrong with a beat face and there's nothing wrong not having one."]
In a Youtube video comedian, motivational speaker and YouTube star Lilly "Superwoman" Singh (makeup-free and all) vowed to never apologize again in the event that she is caught slipping. It all started when she caught herself having a busy day of meetings that left no room to get her face "beat," which led to her apologizing for wearing her natural face. The 26-year-old (who has a whopping 5 million followers on YouTube and 2 million followers on Instagram) admitted that although she loves makeup, there is nothing wrong with going a day or two without it and in the event that we do- we should offer up zero apologies.
Besides, we woke up like this, right? Flawless!
Today I was really busy running around, doing a bunch of things and I had two meetings. So before the meetings, I had no time to get ready like I usually would and I found myself texting the people I was having a meeting with, who are also my friends like 'Hey, just a heads up, I look like a mess. Sorry, don't judge me.' And I did that twice. And that's because I was dressed like [in a hoodie], but moreso, I didn't have any makeup on my face and I have dark circles under my eyes and I have a whole bunch of acne and and I have half an eyebrow or sometimes one eyebrow. But a few hours after my meetings when I calmed down a a little bit and gathered my thoughts, it really hit me that I actually apologized to people for looking like a mess and not wearing makeup.And I was like 'Girl!' Did I really just apologize for not wearing makeup? And then I yelled at myself like- since when do I have to apologize for looking like myself? And since when did looking like myself considered 'a mess'? And I really, really and truly mean this. I love makeup and I love the way it makes me feel and when I go out, I enjoy putting on makeup and it does give me a sense of confidence but since when do I have to feel bad when I don't wear makeup? And I feel like I don't just do this because I know a lot of my other girlfriends message me and say 'Hey, I look like a mess. I'm not wearing makeup, don't judge me.'
Why do we do that? That is not okay! Looking like yourself is not something you need to be sorry for. And I feel like I just had the greatest realization of life today. And I mean this in the most humble way. I try to be a really nice person and really kind to people and just humble and honest and that's what makes me pretty. Not the makeup on my face.
And when I see other people and what draws me to other people is how they make me feel. Not the makeup on their face.
She ended the video with this encouragement to young girls:
So I just really wanted to remind all of you girls, especially if you are younger, you don't need to wear makeup. You can and there is nothing wrong with it, it's awesome but if you don't, you're still awesome!
Yes!!!
Peep Lilly's (aka Superwoman) powerful PSA on the next page.
What do you think of people feeling like celebrities should always have a beat face?
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During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
Courtesy
So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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“I think for me, an all-American girl, for some reason, brings me back to when I was younger, and just like playing at my grandma’s house and just being outside,” Kennedy told xoNecole ahead of her attendance at the 2025 BET Awards.
“I just feel like when I was younger, you know, you don’t have as many responsibilities. There’s not as much weighing you down, and so I kind of go back to that mindset. Like, even now, being 27, I’m trying to get back to that younger girl.”
The 2025 BET Awards, hosted by Kevin Hart, took place in Los Angeles at the Peacock Theater on Monday night (June 9). The star-studded event was filled with tons of surprises, including a trip down memory lane with a 106 & Park reunion, coupled with performances by artists that dominated the top spots during the music video countdown show’s reign from 2000 to 2014.
Kennedy, who received her first nomination alongside Tanner Adell, Brittney Spencer, Reyna Roberts, and Beyoncè in the BET Her category for “Blackbiird,” the reimagination of the original The Beatles of the same title (minus the extra i), invited xoNecole to get ready with her as she prepared for her first-ever BET Awards.
Beauty Rituals Inherited From Her Mother.
Rather than booking her makeup artist ahead of the big night, Kennedy decided to go on a budget and do the task herself, something that isn’t too out of her norm. She noted how she incorporates some of the things she witnessed her mother do while growing up in her routine.
“I remember being younger and seeing all the makeup laid out on my mom’s counter,” the “I Look Good In That Truck” singer recalled. “I don’t even think she knows this, but there were moments where I would like to go and steal her makeup. She would have Mac. I think it was some kind of foundation powder, and I would go in there and I would put it on, and I’m like I hope she doesn’t see.”
She added, “My mom is very natural with her makeup, so even though I’ve got these big lashes on, I always gravitate towards just neutral looks… I don’t do anything too fancy.”
Tiera Kennedy’s Holy Grail of Products.
Kennedy took it upon herself to take a class to ensure that she’s prepared for nights like these, where she’s the one responsible for bringing her glam look to life.
“We are independent,” she said, reminding us that she is no longer tied to a big machine when it comes to her work as an artist. “We ball on a budget. I have to do my makeup for award shows, events, all the things, and so my makeup artist that taught me how to do all of this, Hailee Clark, she put me on to Nars, the foundation. I don’t know exactly what the name of it is, but I love it.”
“I don’t know all the fancy technicals, but I know that it makes me just look kind of airbrushed, and so I love it. Then, I always use this Laura Mercier [setting] powder because I get real shiny, so I’ve gotta reapply that quite often.”
“We are independent. We ball on a budget. I have to do my makeup for award shows, events, all the things, and so my makeup artist that taught me how to do all of this, Hailee Clark, she put me on."
Her Decision To Wear Hanifa For The Big Night.
Intentionality is essential for Kennedy, which is why she jumped at the opportunity to support Black designer Anifa Mvuemba with a dress from her fashion brand, Hanifa.
“Takirra on my team helped me pick out the dress. I really like to represent in country music, and being in Nashville, I like to represent Black culture through the things that I wear, and I was excited to get to wear a Black brand to the BET Awards,” said Kennedy.
“She was telling me about this brand, Hanifa, and we were on FaceTime just scrolling through the website, and she was like this looks like you. This feels very rooted, like fits those natural tones, and so she bought the dress and was like, ‘This is what you’re wearing.’”
The look was a Raven Knit Dress in Eggplant/Dark Brown Mesh from Hanifa.
Tiera Kennedy in her younger years.
Courtesy
Kennedy also nurtured her inner child for the look, taking it back to her roots with one small detail in her hair that she had her mother carry out before she hopped on the flight to LA.
“I had this vision of wearing beads in my hair because when I was younger, my mom would always do that, and I didn’t love it, but now I’m like, it would be really beautiful to tie all of that together, and the Hanifa dress just fit perfectly.”
“Just even in the past couple of days, I’ve had to take a second, and just look back at all of the awesome things we’ve gotten to do,” said Kennedy when asked what baby Tiera is feeling in this moment.
“I had this vision of wearing beads in my hair, because when I was younger, my mom would always do that, and I didn’t love it, but now I’m like, it would be really beautiful to tie all of that together, and the Hanifa dress just fit perfectly.”
“I dreamed of having a record and having this team that was doing all of these things for me, and now, being an independent artist, and being in control of my career, I’ve gotten to build an awesome team behind me that helps me get to where I am. It’s been a lot of hard work, and I think when I was younger, I would have never imagined that I could do all of these things, and so, yeah, to be here, I don’t even think I would believe it.”
Although “Blackbiird” didn’t win in the BET Her category during Monday night’s show, Kennedy’s future is brighter than ever, which she attests to her faith playing a huge role in guiding her next steps as she continues to rise to stardom.
“Thinking about the next thing, I think that can be really daunting when you’re an independent artist. It’s like you have to be thinking of what’s coming next, to prepare for that, but I think the way that I like to walk through life in general is letting the Lord lead,” Kennedy said.
“I know that a lot of time when I have a vision of what I want things to look like in my head, He always exceed my expectations. So, I think the plan is to continue to release music, and continue to show up as my authentic self. Getting to have these moments like the BET Awards is so awesome, but also, at the same time, that’s not what I do this for. I do it for the humans that are listening to my music, that are [having] fun and healing through my music, so I hope that I can just continue to do that.”
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Feature image by Rob Latour/Shutterstock