How Influencer Ijeoma Kola Is Slaying A Cross-Continent Move & New Mommyhood
As women, we often juggle so many roles, from our jobs to our households, and many of us count it all as a normal part of living our best lives. If we want to advance, upgrade, and reach our dreams, we take the steps, make the sacrifices, and enjoy the ride.
YouTube vlogger and lifestyle influencer Ijeoma Kola knows this all to well. In the past five years, sis has married the love of her life, finished out a PhD program, gotten pregnant and relocated to a whole 'nother country---all while running a thriving online lifestyle platform that has attracted more than 80,000 followers on IG alone. She's also launched a tourism platform to connect other women to African culture and experiences, and she has been slowly but surely transitioning a new normal as the mother of a newborn.
We caught up with Ijeoma in this xoNecole interview to talk how she juggles being a wife and new mom, her leap into global relocation while pregnant, and how faith pushes her boss moves:
Image by Ade Osinubi
You and your husband relocated to Kenya last year, and you totally moved your life while pregnant. How was that experience?
I visited Kenya four or five times before moving here, so I was familiar with Nairobi. The first time I came, I felt super-comfortable. The infrastructure and amenities are pretty similar to America, so I didn't feel out of place here versus moving to, say, a more rural part of Kenya or of Africa. In terms of being relatively newlywed, it's been fun doing this with my husband Jonathan because he's from here and while were dating, he actually went to Nigeria for a year and a half and that's where I'm from. He ended up being in my country for a little bit and I ended up being in his country, so I think it helps us understand one another.
Although our cultural experiences growing up were different, now we get to see both sides. I've met a lot of people he went to school with and get to learn more about him a little bit deeper. It's cool to experience that. It provides another interesting dimension to our marriage for sure.
Something we considered when moving is that it's not that unfamiliar to both of us. We have extended family and friends here so that's made the transition a lot easier. Being a new mom in a new country, I was really shocked because it seems like as soon as I landed I was able to connect with three other pregnant women at the time. I have been exposed to a community of new moms. I just really felt welcomed. I find it's so easy to find a common ground with people and easy to make friends simply being pregnant.
Image by Lyra Aoko
With all the change you've experienced in the past six months, has your perspective on balance changed?
There are days that I don't do any work or there are days that I do. I have grace with myself, and I get comfortable with the fact that I can't do everything and I can't please everybody. Just letting go of the weight of having to be perfect is key. If a day goes by and I haven't exactly gotten to everything I want to do, it's totally OK. Tomorrow's another day and [if] I can't get to, [I] can go for it tomorrow.
My husband is really down for the cause and he's super-helpful. His family is also very helpful, and they'll stop by and they've been my support system. I also have a team for the work that I do---an assistant and an agent for my blog who helps with negotiating contracts and collaborations. And we have house help. It's important to surround yourself with people who can help you and to outsource tasks.
What does self-care look like for you now that you're a mom?
Whenever he's napping or I'm able to get a break, I try to do something for me. I get out of the house, and I may get my hair or my nails done. I really like working out, and I make sure I go for a walk---alone or sometimes with my husband. I do yoga and I love facials and massages. The time I do these things can vary because my son has needs and he might wake up at different times or need things [at different times].
I'm hoping that in the next few months we can get a good routine going, but for the most part that's pretty much what it looks like.
As a vloggerpreneur, how has it been in terms of transitioning your business and shifting the way you present content?
My blogging business has definitely changed. It's really been about recognizing that my audience has changed. Once I moved, my Kenyan audience grew, and with that, they have different expectations. The Kenyan market operates differently from the American market and I had to decide how to position myself. You have to know how you want to shift your content--if at all--and I had to adapt. Also, when it comes to influencer marketing, I've had to approach brands differently. For example, a Kenyan brand might have a much smaller budget and might expect different deliverables. It might shift from a focus, in America, for blog post campaigns, to more Instagram-focused in Kenya.
The last change has more to do with becoming a mom. I now have to think more about how the content I post affects other people.
Before I got married, [my blog] just had to do with me and my life. Then, once I got married, it was about me and my husband. There were things I'd post that I'd include him in, but he's not a blogger for a living, so I had to be conscious of that. Now that I'm a mom, it's about being even more mindful of how I post and maybe being a bit more private about what I post or share.
What are your plans for the future in Kenya, particularly your newest venture, the Safe Journey Retreat?
I'm a spiritual person so I try to be guided by God's calling and what He wants for my life. I try to mold what I do around that. That helps me stay balanced and grounds me. Starting the Safe Journey Retreat made sense for me. It helps me in my position here. I blogged in America, I finished school and I have this audience.
I just moved here, I love it here, and I think that everyone should experience Kenya as a beautiful place to be. It felt very natural to combine all of those---my passion for traveling and Africa in general.
Also, because I'm taking a break from [what I studied in school], it's also a good way to pursue another project as I figure out things. In the early part of my 20s, I spent a lot of time trying to strictly plan out my life. I had this grand plan and I was going to accomplish things by a certain time. Something I've learned over the past decade is that when man plans, God laughs. As much as you have goals and plans, ultimately you don't really know. If you would've talked to me back then and told me that I'd be married and moving to Kenya, I'd say, "Girl, get out of my face!" (Laughs) I try to let go of the desire to overly plan my life. I kind of go with the flow right now. As long as I'm being true to myself, and continue to uplift and inspire---what I'm called to do---I'm at peace.
For more of Ijeoma, follow her on Instagram.
Featured Image by Marta Skovro
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Sheila Rashid's Androgynous Approach To Unisex Clothing Is A Lesson In Embracing Individuality
The ItGirl 100 List is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
For Sheila Rashid, it all started with some free-hand drawings and a few strokes of paint.
The Chicago-based clothing designer and creative director of Sheila Rashid Brand recalls using her spare time in high school to hand paint designs on t-shirts and distressed hoodies, distributing them to classmates as walking billboards for her art.
Rashid sought to pursue fashion design at Columbia College in Chicago but eventually took the self-taught route to build upon her knack for crafting one-of-a-kind, androgynous pieces.
Courtesy
Thanks to the mentorship of local designers taking her under their wings, Rashid was able to gain valuable experience in putting together collections and creating patterns; equipping her with them with the necessary skills to pursue her own collections.
After two years of living in New York, Rashid returned home to the Chi and uncovered the unique flair she could offer the city. “I moved to New York after that because I wanted to be in the fashion capital world,” she tells xoNecole. “That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
For the Midwest native, inspiration comes from her time around creative peers and the city’s notorious winters — known to be a main character in many Chicagoans stories. “It's a different perspective and mindset when I'm making stuff because of the weather here,” she explains. “When we get summer, it’s ‘Summertime Chi’ — it's amazing. It's beautiful. Still, I find myself always making clothes that cater to the winter.”
"I moved to New York after that because I wanted to be in the fashion capital world. That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
Courtesy
Many designers have a signature aesthetic or theme in their creations. In Rashid’s design story, dancing between the lines of femininity and masculinity is how she’s been able to distinguish herself within the industry. Her androgynous clothing has garnered the eye of celebrities like Zendaya, Chance the Rapper, WNBA star Sydney Colson, and more — showing her range and approach to designs with inclusivity in mind.
“I think I do reflect my own style,” she says. “When I do make pieces, I'm very tomboyish, androgynous. My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes.” From denim to overalls, and color-drenched outerwear, Rashid has mastered the structure of statement pieces that tell a story.
“Each collection, I never know what's going to be the thing I'm going to focus on. I try to reflect my own style and have fun with the storytelling,” she shares. “I look at it more like it's my art in this small way of expressing myself, so it's not that calculated.”
"My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes."
Courtesy
Still, if you were able to add up all the moments within Rashid’s 20-year career in design, one theme that has multiplied her into becoming an “ItGirl” is her confidence to take up space within the fashion industry as a queer, Black woman. “Being an ItGirl is about being yourself, loving what you do, finding your niche, and mastering that,” she says.
No matter where you are on your ItGirl journey, Rashid says to always remain persistent and never hesitate to share your art with the world. “Don’t give up. Even if it's something small, finish it and don't be afraid to put it out,” she says, “It's about tackling your own fear of feeling like you have to please everybody, but just please yourself, and that's good enough.”
To learn more about the ItGirl 100 List, view the full list here.
Featured image Courtesy