
Women, specifically women of color, are making their dreams come true and impacting their communities and the culture and we're killin' it. The number of businesses owned by Black women in the United States in 2018? 2.4 million! We've been building an impressive army of entrepreneurship, generational wealth, and influence while seemingly no one was paying attention. It can be asserted that Black women have been moving in silence, building lives and generations long before the idea snuck into song lyrics and subsequently cemented itself in popular culture as a life and business principle.
So what is it that sistas are doing and how are we doing it so well?
Sometimes we do more looking up to the smaller percentage of people who've become household names than we spend connecting with and learning from the wealth and experiences of those whose stars are steadily rising. So, I tapped 8 incredible Black women – I mean truly amazing, everyday women who walk, talk, live, and create in impactful ways. Women who see through the veneer of accolades straight to impact in its truest sense and form. Keep reading to find out why there is success in learning to move in silence.
Deanna M. Griffin, Co-Founder of Crownhunt
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence looks like doing the work instead of just talking about it. We live in an age where it's easy to position or brand yourself a certain way without having the sweat and receipts behind it. I like to focus on the results – brainstorming launches, developing timelines and budgets, identifying partners and collaborators, writing/editing/scheduling/promoting... whatever has to be done to get my ideas off the ground before I start bragging about the work. The celebration can come later.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Be transparent. If you are figuring it out, while making mistakes, share that. It's easy to think that "the hustle" means looking like you're killing it all the time. People are quickly turned off by that and it's devastating to come off as a fraud when you were just trying to "fake it 'til you make it". This is why we created the Crownhunt newsletter, which surprisingly doesn't focus on hair but on our journey to tell our inner Impostor Syndrome to STFU. We're hoping that our decision to be transparent will pay off.
Follow her on Instagram: @crownhunt
Princess “Coach P” Owens, Wellness Expert/Holistic Health Coach
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence for me is actively practicing wisdom and patience while I work the plan. You move with care and understand that it's not a secretive thing but a sacred experience. You don't just guard your visions/goals but it's an out guarding the process. Trust no one with your dreams but self and the creator. It's hard not to share the good parts. "Everyone else is flourishing and being magical, I want in".... but never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Social media is a space where your influence, value, and even likability is often attached to "wins". We often use these platforms to prove that we belong by being pretentious in our sharing. You can't fake energy. You may fake a lifestyle for a bit (even that will get exposed) but you can never fake magic. Trust that you will always belong – even as you are. Do the work in authenticity. Take care of YOU, so that you'll never lose YOU in the process. Be you.
Follow her on Twitter and Instagram: @coachpsays"Never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way."
Yetti Ajayi-Obe, Owner of YettiSays & Founder of Certified 10
What does moving in silence mean to you? Is it easy? Why or why not?
I actually have a love/hate relationship with this idea of "move in silence." I don't necessarily believe one should be shouting their every move from the rooftops, but I don't subscribe to the thoughts of every power move should be done in silence – unless you're Beyoncé, of course. I think us WOC, especially those of us that are wellness advocates, need to be more open and honest about the process of producing and creating, because truthfully, it takes a lot [out] of a person. I tend to "move in silence" naturally, but that's only because outside pressures and opinions do something ridiculous to my anxiety. I have an internal team I work with because they provide me the balance I need. But I think talking about the process can aid in making sure there are more of us Black and brown women sitting at the table.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
"Only you can do what you do. Only you can reach certain people. Only you can speak to your story. And by not doing what you're meant to do on this Earth, you're robbing this world of a service only you can provide." – I'm not sure if this is something my therapist coined, or if it's an official quote, but this is what I refer back to when pressure, anxiety, and whatever else interferes with my work. It's not about the numbers, the money, or the cool opportunities. It's about the reach, whether it be two people or two thousand. It has nothing to do with what the next person is doing. It's about your why, and what you're doing to fulfill it. Honest and authentic work will always trump whatever is being done for the looks of it.
Follow her on Twitter: @phenomenalyetti, Instagram: @yettisays
Jasmine Katrina Smith, Founder of Pure Communications & Co, Faith & Lifestyle blogger
What does moving in silence mean to you? Is it easy? Why or why not?
"Moving in silence" to me means staying focused on my work and the quality of it. It looks like supporting a fellow influencer and/or entrepreneur while keeping my goals aligned to what God has instructed me to do. It's not always easy because comparison can come to defeat my progress, but I find solace in knowing I'm focused on exactly what God's last instructions were until we're ready to move forward to the next thing.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
If I could offer one tip, it would be to remember that we don't work to please man, we work to glorify God, and by doing so, that means we're called to produce fruit (ie: we should have results). Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character.
Follow her on Twitter & Instagram: @jkatrinasmith
"Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character."
Shayla Racquel, Writer, Director, Filmmaker
What does moving in silence mean to you? Is it easy? Why or why not?
For me, "moving in silence" doesn't necessarily mean to be secretive about my trajectory through the film industry. I think it means to have discretion and discernment about when, where, and how I announce my moves, and to allow my work and my work ethic to speak for itself. At times, it is difficult to move in silence. We feel like we have to make those grand announcements not for self-gratification, but to receive validation from others. I remember watching a Film Independent keynote address by Ava DuVernay, in which she talked about "desperation vs. doing." She said that we should never "ooze desperation," instead, we should make a way out of no way, and just do. "The only thing that moves you forward is your work," were her words, and as an independent filmmaker who is in the beginning stages of my career, those words were cemented in my spirit, and since hearing that, that is how I've decided to move.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Think of finding your work rhythm as building your foundation. You need a strong foundation to have something solid to stand upon – something you can always go back to, even if you want to start over with what you're building. When people concern themselves more so with how people "perceive" their work/work ethic rather than concerning themselves with their actual work, something is going to fall through the cracks. It gets harder and harder to keep up the facade when you actually aren't doing anything, and the truth will always be revealed in the end. Focus on your work, build your foundation, and don't concern yourself with what everyone else is doing – focus on you.
Follow her on Twitter & Instagram: @ShaylaRacquel
Shefon Nachelle, Artist, Founder of Etcetera Creative
What does moving in silence mean to you? Is it easy? Why or why not?
I instinctively interpret it as "do more, say less". I realized that a part of my desire to make others aware of what was happening in my life, was about validation. That I, or my work, did not have meaning without the approval of others. That dangerous slope became a thief of my freedom, my creativity, and personal sense of value. "Moving in silence" is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing.
Of course it is not easy, but when I think about my personal icons, they are in deep trust of themselves and their work. So, I often consider what tasks I am taking up for myself and if they are driven by my desire for approval. Those that are not, allow for a personal peace that facilitates moving in silence.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I believe there are moments we grossly underestimate the time, work, and study required prior to regarding ourselves as an authority in any given field of work or subject matter. Sometimes even those labels, of entrepreneur and influencer, transport us to a place that often relies on deceptive exteriors and are disingenuous. The truth about learning craft is that we fail constantly, it takes a long time, and it is hardly ever as beautiful as our pre-planned photo shoots at our favorite coffee shops.
Even though I have spent almost ten years in design and most of my life as an artist, there is so much that I have yet to learn, to experience. My good internet friend, Ann Daramola, offers an urgent affirmation to "Face Your Work." That is the tip I would have wanted someone to give me. Just do the work. The hard work. The invisible work. The uninspiring work. The work is enough. In the words of astrologer, Chani Nicholas, "The only way to manifest epic projects is to bow deeply to your daily grind."
Follow her on all social media platforms: @shefonnachelle
"'Moving in silence' is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing."
Amber Gabrielle, Founder of Oh She Went Global, CEO of The Lit Lady
What does moving in silence mean to you? Is it easy? Why or why not?
For me, it means that I spend more time putting my head down and doing the work instead of blabbing about it every step of the way. This doesn't mean that I never say anything about my current projects, but boundaries must exist. This concept has been drilled into my head since childhood, and I shall pass it on to my future children. For the most part, it's easy for me to do more than I talk, because I see people on social media who DON'T practice this and frankly, it's nauseating. I don't want to be the nauseating girl. Haha! I've noticed that this concept of "moving in silence" has gotten pushback in recent months, and people will assume that you're elusive, or a failure, if you don't post what you have going on. Well, others may choose to blab their plans from here to Addis Ababa, but I'll continue to keep quiet until I have results worth speaking about. Then, and only then, will I talk about what I've been doing, in hopes of providing wisdom and value to those coming after me.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I feel that sometimes, the ambitious community consumes unbelievable amounts of information, but does very little when it comes to applying that information to everyday life. It's one thing to post pretty, inspirational memes on Instagram and tweet quotes from the book You Are a Badass; it's quite another to take all the advice you're constantly being hit with, and intentionally make it useful to you. So, I challenge everyone reading this to think of the last piece of information you consumed that you found valuable…I mean valuable to the point where you highlighted it, posted it with a YAAAAAS caption, sent it to your momma and her prayer group, all that. Take that piece of information, advice, whatever it is, and commit to implementing it in your life for the rest of the year. I would absolutely LOVE to hear what your results are!
Mia Jones-Walker, Digital Media Specialist & Mental Health Advocate
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence is a process of waiting patiently for the manifestation to come forth, pursuing purpose with due diligence. It consists of putting in the work and fulfilling my tasks at hand without seeking external validation from my peers or calling attention to me doing the work. It's not easy to move in silence when you consider our natural need for acceptance – we want to be recognized (often prematurely) for each increment in the process but that congrats cannot supplant taming the steps we still must walk out. Premature applause can cause us to become short sighted on the full journey ahead. Moving in silence requires a resilient attitude, enduring without despairing, or envying whoever surpasses you in achieving their goals.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Know that discipline is the key to moving forward. Set your pace realistically according to your interest (how often you want to engage your audience balanced with the demands of your life) and give yourself grace to take a breather when you need to!
Featured image by Jasmine Katrina.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Originally published January 14, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Give Thanks: 10 Tips For Hosting An Absolutely Awesome Friendsgiving
If you’ve never checked out an episode of the ReLiving Single Podcast featuring Maxine and Synclaire — oops, I mean Erika Alexander and Kim Coles — it’s worth listening to an episode or two; especially if you’re someone like me who watches the Living Single reruns on TV One, sometimes, like they just came out. Good times.
And what does this even remotely have to do with Friendsgiving? Well, if you ever wondered what the origin story of this non-holiday-holiday is, legend has it that it’s mostly due to the combination of a 2007 tweet and the show that tries to act like it wasn’t birthed out of Living Single: Friends (I’m not the only one who feels this way either; you can read more about all of that here, here and here).
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor

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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With

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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish

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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail

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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal

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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock









