With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Growing up as a Liberian immigrant, Charlene Dunbar struggled to find clothing that celebrated her African identity and culture. Inspired by the stylish garments of her mom and Liberian church ladies, Dunbar decided to put a contemporary spin on traditional pieces, and in 2010 launched her brand, suakoko betty to give women a way to express themselves through unique African designs, prints and color combinations. suakoko betty was selected as a 2014 Belk Southern Designer Showcase winner and was sold in select Belk stores, and has since been featured in ESSENCE and made available at boutiques online and in cities across the Southeastern region.
In this week's feature, meet Charlene Dunbar of suakoko betty.
Courtesy of Charlene Dunbar
The Stats
Title: Founder/CEO of suakoko betty
Location: Atlanta, GA
Year started: 2010
# of employee(s): 2
30-Second Pitch: "Hate dressing like everyone else? Express your style and creativity with modern, African-inspired print dresses and separates by suakoko betty."
The Details
What inspired you to start your brand?
I was inspired by my experience as a young immigrant and really struggling to celebrate my identity and culture as an African at a time where being African wasn't cool. I started suakoko betty as a way to celebrate African design and color and give women a way to express themselves.
What was your a-ha moment that brought your idea into reality?
My husband was taking his music artist to perform at an African Arts festival in Memphis and I feel like God spoke and let me know it was time to start working on this vision for the "modern, everyday African-inspired clothing" I'd had in my heart for a long time.
Courtesy of Charlene Dunbar/suakoko betty
Who is your ideal customer?
My ideal customer is minimalist meets artistic rebel. She wears bold colored or printed pieces and needs style that moves easily between work and play. She is always seeking new experiences and creative inspiration.
What makes your business different?
We're fantastic about customer service and like to help our customers with styling and lifestyle inspiration.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
One key obstacle was me understanding the importance of marketing my brand. I spent a lot of time on design, which is a strength for us, but wasn't always intentional about marketing and reaching new customers. I've overcome that by learning as much as I can, seeking out the expertise of others and making investments in marketing.
What was the defining moment in your entrepreneurial journey?
A defining moment for us was being selected as a Belk Southern Designer Showcase winner. There was a grueling interview process and we were selected out of 300 applicants. When we won, we had to figure out how to make 10 times more volume than we were accustomed to and it really validated the need for our brand and what we were capable of.
Where do you see your company in 5-10 years?
I see suakoko betty as a household name known for stunning African-inspired design and for showcasing African artists.
Where have you seen the biggest return on investment?
I've seen the biggest return on my marketing investment, as it relates to content and optimizing our website.
Do you have a mentor? If so, who?
I have a few informal mentors; including trusted customers and store owners.
Biggest lesson you’ve learned in business?
The biggest lesson learned is the importance of staying focused and not dividing myself across too many initiatives. I worked full-time while growing my business and had to learn to pick battles and be strategic in how I spent my limited time.
For more suakoko betty, follow them on social media @suakoko betty.
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While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Now and then, the beauty industry releases a two-in-one product that makes life worth living again. One of those brands is REFY.
The Hype Behind REFY's Face Sculpt Moisturizer With Built-In Roller
The company shook the industry when it first released its REFY Glow and Sculpt Face Serum Primer With Niacinamide. Now they’ve come out with a moisturizer version of the product. The Face Sculpt by REFY is the world's first moisturizer with a sculpting piece attached.
The product aims to lift the skin while hydrating it at the same time. This is music to my ears, since it’s one less step I have to take separately and still get my facelift.
Face Sculpt by REFY is the "world's first facial sculpting moisturizer that instantly lifts, defines and hydrates."
REFY
Key Ingredients in REFY's Sculpting Moisturizer: What Your Skin Will Love
Before I try any product, I always look at the ingredients. It’s important to know what's going on with your skin. Doing this extra step can help you learn the benefits or risks you’re up against. I love that this moisturizer is filled with glycerin and provitamin B5.
Glycerin is incredible for deeply hydrating the skin, which is essential since I have dry skin. Provitamin B5 is an ingredient I rarely see in most skincare products. It’s excellent for calming the skin and reducing redness. This can come in handy on mornings when your skin is puffy and needs to calm down.
How To Use REFY’s Face Sculpt Moisturizer for Best Results
When applying the product, I learned that patience is key. Rolling the moisturizer into your skin won’t melt in as quickly as using your hands. I found this beneficial since it meant the moisturizer was slowly working its way into my pores, instead of forcing it in. I worked the “roller” in upward motions to ensure I got the face lift effect I sought.
Although the facelift didn’t come instantly, I knew it would come in time if I were consistent enough—four weeks to be exact.
REFY
Four-Week Facelift or Nah? My First Impressions
The website shows various final results after using the moisturizer for four weeks. Several women are posing with pride, showing off their final results. There was a slight difference in lifting for each face. In addition, their smile wrinkles have subsided.
I look forward to these results as I continue to use this product consistently. I encourage everyone to check out the results on their website, as they're worth looking into before you start.
After using this product immediately, I noticed a noticeable difference in hydration. The moisturizer created a luminous effect on my skin that I deeply appreciated. I also loved how much it helped with lymphatic drainage. Since I had to work in the moisturizer, the rolling motions helped smooth out my skin. Allowing for a depuffing effect before starting my day.
Final Thoughts: Is REFY's Face Sculpt Worth It?
I give this product a 10 out of 10. It's perfect for all skin types, but especially those looking for a subtle face lift. With patience and commitment, your skin can be perky and ready for the day!
Remember to roll day and night so your skin can stay plump.
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