She's beauty, she's grace, yes, she's the blueprint, and she's the moment. She's a Style Innovator, turning everyday moments into the kind of fashion statements we can't stop double-tapping. And she's not alone.
This year's It Girl 100 is a mosaic of brilliance, featuring entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving authenticity will always be in style.
Among these 100 It Girls stand the Style Innovators, the muses and the artists setting the tone in beauty, hair, and fashion. They're the creatives who turn self-expression into a walking art form. With every detail devoured, from OOTDs to OOTNs, they remind us that personal style isn't just about what you wear, but how you move through the world and how you show up as no one but yourself.
Here's the roll call for xoNecole's It Girl Class of 2025: Style Innovators.
Model, Content Creator, and TV Host Achieng Agutu
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Achieng Agutu
Her Handle: @noordinarynoire
Her Title: Model, Content Creator, TV Host
Who's That It Girl: Achieng Agutu is the Kenyan-born Confidence Queen taking over digital culture. We love her for using her platform to uplift others with fearless self-expression and for proving that beauty lies in authenticity.
Her "Yes, And" Statement: "Yes, and I am apologetically me!"
Beauty Editor and Expert Maya Allen
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Maya Allen
Her Handle: @mayaalenaa
Her Title: Beauty Editor and Expert
Who's That It Girl: Maya Allen is a beauty editor and writer whose work at Cosmopolitan, Marie Claire, and The Cut has changed how we talk about beauty. She’s passionate about representation and using storytelling to challenge old standards.
Her "Yes, And" Statement: "Yes, I'm a storyteller, and I know the most powerful chapters of my story are still being written."
Beauty Influencer and Content Creator Alissa Armon
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Alissa Armon
Her Handle: @alissa.ashley
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: Alissa Ashley is a beauty and lifestyle content creator with over 2 million YouTube subscribers. Known for her makeup tutorials and relatable style, she's expanded her content to include fitness and wellness.
Creator and Social Media Personality Jodie Taylor
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Jodie Taylor
Her Handle: @jodiektayl
Her Title: Creator and Social Media Personality
Who's That Girl: Jodie Taylor blends creativity and confidence in everything she wears. We celebrate her for her fearless individuality and for leading a generation of women who style their own stories.
Her "Yes, And" Statement: "Yes, I operate at the highest levels and I bring others along with me."
Creator and Beauty Consultant Golloria George
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Golloria George
Her Handle: @golloria
Her Title: Creator and Beauty Consultant
Who's That It Girl: Golloria George is a beauty creator and consultant known for pushing shade inclusivity in the industry. She’s collaborated with brands like Patrick Ta and Rhode and earned recognition from Forbes, TIME, and Ebony for her impact.
Her "Yes, And," Statement: "Yes, I stand firmly in who I am and am confident in my power."
Founder and Designer Sade Mims
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Sade Mims
Her Handle: @sademims
Her Title: Founder and Designer
Who's That It Girl: Sade Mims is an artist and founder of design label EDAS. Mims skills, experience, and innate interest for conceptualization and design have been the driving force of her work. With over 10 years of experience, she has immersed herself in many mediums and finds joy and inspiration from the mundane parts of life.
Her "Yes, And" Statement: "Yes, I’m chill and still full of depth."
Fashion, Style Influencer and Content Creator Courtney Quinn
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Courtney Quinn
Her Handle: @colormecourtney
Her Title: Fashion, Style Influencer and Content Creator
Who's That It Girl: We love Courtney Quinn’s unapologetic embrace of color and play. Her creative storytelling and business savvy prove that joy can be a strategy and that whimsy and purpose belong together.
Beauty and Lifestyle Creator Toni Bravo
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Toni Bravo
Her Handle: @bonitravo
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Toni Bravo is a visionary stylist and creative director redefining chic. We honor her for transforming fashion into a language of empowerment and self-celebration.
Her "Yes, And" Statement: "Yes, I am limitless and I’m paving my own path."
Beauty Content Creator Amber Nicole
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Amber Nicole
Her Handle: @withambernicole
Her Title: Beauty Content Creator
Who's That It Girl: Amber Nicole is a beauty entrepreneur and wellness advocate who founded her clean-skincare line, Naked By Nature to honor her journey with vitiligo, champion self-care, and redefine beauty standards for women of color.
Beauty Influencer and Content Creator Arnell Armon
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Arnell Armon
Her Handle: @arnell.armon
Her Title: Beauty Influencer and Content Creator
Who's That It Girl: We honor Arnell Armon’s sharp editorial eye and influence across beauty and lifestyle. Her thoughtful content and authenticity continue to inspire a community that values creativity and confidence.
Her "Yes, And" Statement: "Yes, I’m a mom, creator, and trailblazer."
Creator Salina Williams
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Salina Williams
Her Handle: @salina_sincerely
Her Title: Creator
Who's That It Girl: Salina Williams brings soulful elegance to every ensemble. We celebrate her for merging classic beauty with contemporary edge, creating a signature style that speaks volumes without saying a word.
Creator and Social Media Personality Jodie Woods
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Jodie Woods
Her Handle: @jodiewoods
Her Title: Creator and Social Media Personality
Who's That It Girl: With charm and poise beyond her years, Jodie Woods is shaping the future of fashion influence. We love her for showing that authenticity, not trends, is the ultimate luxury.
Model, Entrepreneur, Beauty and Media Personality Jordyn Woods
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Jordyn Woods
Her Handle: @jordynwoods
Her Title: Model, Entrepreneur, Beauty and Media Personality
Who's That It Girl: Jordyn Woods continues to turn reinvention into an art form. We honor her for her self-made journey and for using her platform to champion body positivity, growth, and grace.
Kirah Ominique
Her Handle: @kirahominique
Who's That It Girl: Kirah Ominique is the creative voice behind confidence-filled style moments. We celebrate her for inspiring women to embrace every curve, color, and chapter of their beauty.
Beauty and Lifestyle Creator Yana Carr
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Yana Carr
Her Handle: @goldynaps
Her Title: Beauty and Lifestyle Creator
Who's That It Girl: Yana is a Philadelphia content creator who started with natural hair and beauty, then expanded into tennis and lifestyle. She now hosts tennis events for young Black women and is launching her own braiding hair brand.
Her "Yes, And" Statement: "Yes, I'm multifaceted and unapologetic about pursuing my passions."
Influencer Tiara Willis
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Tiara Willis
Her Handle: @thetiarawillis
Who's That It Girl: Tiara Willis started creating beauty content at just 14 and built a trusted community of over half a million followers. Now, she is an amazing licensed esthetician, and partners with major brands to educate and empower skincare lovers everywhere.
Her "Yes, And" Statement: "Yes, I built a trusted community and I shape the way they experience beauty."
Makeup Artist and Beauty Creator Makeup Shayla
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Makeup Shayla
Her Handle: @makeupshayla
Her Title: Makeup Artist and Beauty Creator
Who's That It Girl: Makeup Shayla’s artistry has become iconic in the beauty world. We love her for setting the standard for glam that’s equal parts bold, empowering, and timeless.
Zaya Wade
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Zaya Wade
Her Title: Model
Who's That It Girl: Zaya Wade is courage personified. We celebrate her for standing proudly in her truth and inspiring a global movement toward acceptance, identity, and radiant self-love.
Entrepreneur Ruthann Palacios
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Ruthann Palacios
Her Handle: @ruesworldd
Her Title: Entrepreneur
Who's That It Girl: "My overall purpose is to show that it is possible to show your personality through your clothes no matter the size, race, or gender and that you can do anything you set your mind to. At the end of the day we are our biggest critics and if you feel free, confident, and good in what you do, the weight of being judged by others won’t hold any value."
Her "Yes, And" Statement: "Yes, I am a creator who celebrates fashion, and I am a voice reminding people they don’t have to fit in to stand out."
Now that you've met the Style Innovators, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all 100 women changing game this year and beyond. See the full list here.
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A big part of the clarity that is coming through this month is due to Neptune going direct in Pisces on December 10, after being retrograde here since July. With Neptune now direct, we are able to see our inspiration and creativity a little more clearly, providing the perfect energy for dreams and manifestation to be built upon. The smoke is clearing, and it’s up to you to decide what you want to do with this newfound clarity that this transit is bringing. Mercury also moves back into Sagittarius on December 11, which is great for communication and clarity, and the adventures you were trying to see through at the beginning of November come around for you again with greater purpose and support.
On December 15, Mars enters Capricorn until the end of January 2026, and this is the extra push we need to make important changes and to be on the path towards greater abundance, stability, and prosperity. Mars in Capricorn takes care of business, and we have extra energy at our disposal during this time to do so. This transit is an ideal time to focus on your career or financial goals for next year and to start putting some of these plans into motion now. A few days later, we have the New Moon of the month, which will be in Sagittarius on December 19, and this is the perfect New Moon to manifest.
The energy is high, magic is in the air, and it’s all about moving forward with the new beginnings that are inspiring you and bringing you joy to think about right now.
Capricorn Season officially begins on December 21, and this earth sign energy is how we heal, gain closure, and build new foundations in our world. With Venus also moving into a Capricorn a few days later, there is something about peace, prosperity, and security that we are gaining in life and in love as we close out the year, and this is what we need right now. This month is about reflecting on what was, letting go of old hurt, and renewing. December is an ending and a new beginning in one, and there is magic in this space to be created.
Read for your sun and rising sign below to see what December 2025 has in store for you.
AriesKyra Jay for xoNecoleARIES
December is a full-circle moment for you, Aries. You are seeing the gifts in your world and have a lot of gratitude for the way things have come about for you as of late. There are culminations in your world that are providing you with more abundance, stability, and community, and you are exactly where you are meant to be this month. With the Sun in a fellow fire sign and in your 9th house of travel for most of the month, December is a good time to get out of your comfort zone, explore the world around you, and get your body moving.
Mars, your ruling planet, also makes a change and moves into Capricorn on December 15, which will fuel your inspiration and power in your career space. You are making a lot of professional progress as we close out the year; however, make sure to be more mindful of your competitive drive right now. The New Moon on December 19 is the perfect opportunity for you to create some new plans and goals when it comes to traveling, education, and where you want to gain some new inspiration in your world. Overall, this is a month of things coming together for you serendipitously.
TaurusKyra Jay for xoNecoleTAURUS
December is about trusting your intuition, Taurus. You have a lot on your mind this month, and it’s best to delegate, communicate, and allow yourself some relief by opening up to someone and not feeling like you have to hold everything in. As we begin the month, we have a Supermoon in Gemini happening in your house of income, and the plans and projects you have been building here come to fruition for you now. This is the time to gain clarity on your financial world and to take a look at what spending habits you want to let go of here as well.
With Venus in your 8th house of shared resources for most of the month, you are doing a cleanse on your commitments, partnerships, and business ventures. You are taking a look at what you want to dedicate yourself to in the future, and what commitments you may need to let go of now in order to be in the space you truly want to be, both financially and within some of your relationship dynamics. Before we end the month, we have a New Moon in this same area of your chart, and it’s time to look at the opportunities that are presenting themselves and to trust your internal guidance system to lead you forward.
GeminiKyra Jay for xoNecoleGEMINI
You are moving forward fearlessly this month, Gemini. December is your month of love, passion, and dignity, and you are owning the light that you shine. We begin the month with the last Supermoon of the year, happening in your sign, and you are stepping up to the plate. You are showing up, owning how much you have grown this year, and allowing yourself to heal while also acknowledging that you have done your best and you deserve to have fun in the midst of the changes you are creating.
Mercury, your ruling planet, is officially out of retrograde, and you can use this energy to the fullest potential now. With Mercury in your 7th house of love, it’s time to speak from the heart and to talk about the things that matter and that are inspiring you right now to your loved ones. You never know what kind of epiphanies you may have when you open up the conversation to others. Before the month ends, you have a New Moon in this same love area of your chart, and this New Moon is all about manifesting romance, commitment, and abundance in your world.
CancerKyra Jay for xoNecoleCANCER
December is an opening for more love, more joy, and more freedom in your life, Cancer. You have come to a place where you hold so much gratitude in your heart for where you are today and where your heart is shining, and things come together for you with more ease right now. With the Sun in your 6th house of health, work, and daily routines for most of the month, you are getting your ducks in a row while also putting more energy and effort into taking care of yourself, your priorities, and your well-being. This month surprises you in many ways, and it’s because you are showing up.
Mars and Venus both move into your house of love, relationships, marriage, and abundance this month, and you are making strides in your love life. You have both of these opposing forces on your side and are being recognized for the love you are while also receiving the love you want. This month, overall, is about focusing more on the positives in your world and letting your heart have its joy. Before December comes to an end, there is a New Moon in Sagittarius, and this is the perfect opportunity to create the plans you want to see through next year, especially when it comes to your work life, colleagues, business ventures, and health.
LeoKyra Jay for xoNecoleLEO
The scales of karma are balancing, and they are balancing in your favor this month, Leo. December is your month of truth, and of seeing it clearly in your world. The Sun is in your house of romance, pleasure, and happiness for most of the month, and it’s time to relax, be in the present moment, and allow what is meant to be, to be. With a Supermoon in your 11th house of manifestation as December begins, this is a powerful month for seeing your dreams come to fruition, and for feeling like the intentions you have set this year are finally here for you now.
Mars also moves into your 6th house mid-month, and this is the perfect energy to have to move into the new year. You have extra energy at your disposal right now and are feeling fearless with what is possible for you and your daily routine. Before the month ends, we also have a New Moon in a fellow fire sign, Sagittarius, and this is a breakthrough moment for you and your heart. December, overall, wants to show you how loved and supported you are and will be doing so in magical, unexpected, and concrete ways.
VirgoKyra Jay for xoNecoleVIRGO
December is a month of victory, Virgo. You are showing up and experiencing some new successes in your world that move you forward on your path in life. With a Supermoon in your 10th house of career as we begin the month, the effort and intentions you have made this year come into full bloom, and you are being recognized for who you are and the good work you have done. This month is all about showing up and allowing yourself to be seen and loved, knowing that you deserve the support and opportunities you are receiving.
Mars moves into Capricorn on December 15, which brings the passion and excitement into your love life, hobbies, and little pleasures in life that light you up. You want to have fun this month and are going to be walking into the new year with this fearless, happy, and spontaneous energy within you. Before the month ends, Venus also enters Capricorn, and in this same area of your chart, you have a lot to look forward to and believe in right now. Overall, December wants you to be happy and will be doing everything possible to make that happen for you. This is your month to shine, Virgo.
LibraKyra Jay for xoNecoleLIBRA
December is a month of opportunity for you, Libra. New doors open, and you are financially making breakthroughs this month because of it. December begins with a Supermoon in your 9th house, and you are getting a clearer view of where you have been making strides in your life and how it has all brought you here to this present moment of freedom. This month is showing you what happens when you are fearless with your purpose and when you believe in yourself and what you are worthy of.
Moving further into December, Mars moves into your 4th house of home and family mid-month, and you are closing out the year in your safe spaces. You are spending more time with your loved ones and taking the time to quiet your mind and listen to what your heart has been telling you. Before the month ends, we have a New Moon in Sagittarius, happening in an area of your life that deals with communication. This is a great time for getting the answers you have been looking for and for feeling more clear-headed and confident about the decisions you are making as you move into the new year.
ScorpioKyra Jay for xoNecoleSCORPIO
Patience is a virtue this month, Scorpio. December is all about remaining patient and vigilant with what you are creating in your world, and knowing that the universe has your back. It’s time to be reminded of the power of hope, and this month is an opening to greater clarity in your life. There is a lot of energy in your financial zones right now, and this is providing you with new opportunities and new insight; however, the speed at which things come about for you may feel daunting. Keep your head up and eyes focused on what you want and know that you are more than worthy of receiving it.
With Mercury in your 2nd house of income this month, December is a good time to plant new seeds and to think about where you want to be financially a month from now or even a year. This month is asking you to think bigger and to think more long-term so that you can set the appropriate plans into motion now. We also have a New Moon in your house of income before the month ends, and this is when you will see more of your dreams come to fruition in this area of your life, and have more opportunities to build. Overall, December will be teaching you a lot, Scorpio.
SagittariusKyra Jay for xoNecoleSAGITTARIUS
Sagittarius Season is here, and there is a lot in store for you this month, Sag. December is all about what you are dedicating yourself to. It’s about setting your intentions and putting the work in to back up your dreams, and about getting things in order so that when the new beginnings come, you are ready for them. The Sun and Venus are in your sign for most of this month, and there are a lot of eyes on you right now. You have the potential to create a new beginning for yourself, and it’s time to invest in yourself, your love life, and your dreams.
Mercury moves into Sagittarius on December 11, and this is giving you another opportunity to see through some of the plans that you had initiated in November. Mercury was retrograde in your sign last month, and there may have been some disruptions to your vision and plans for the future, and now this energy is turning around for you. Before the month ends, we also have a New Moon in Sagittarius, and you are walking through new doors fearlessly. You are catching others by surprise by your growth this month, and you are thinking a lot about your purpose, future, and plans for the new year.
CapricornKyra Jay for xoNecoleCAPRICORN
December is all about the vision, Capricorn. You are moving through a lot of changes and transformations this month, yet they are giving you a chance at a new beginning in the process. You are focused more on the future and what goals you want to manifest for yourself right now, and are ready to let go of what hasn’t been working for you. With the Sun in your 12th house of closure for most of December, this is your time for healing, but remember, healing doesn’t have to be isolating or boring; you can thrive while you renew, and you are this month.
Mid-month, the excitement picks up for you, and you are feeling more energized than you have in a while. Mars moves into Capricorn until the end of January 2026, and you are being proactive with your goals, intentions, and passions. You are a force to be reckoned with this month, and you are making things happen for yourself with confidence. Capricorn Season officially begins on December 21 this year, and this is definitely speeding up your healing process. You are breaking free from what was, and with Venus also moving into Capricorn before the month ends, you are leaving this year in high spirits and with love opening a new door for you.
AquariusKyra Jay for xoNecoleAQUARIUS
December is all about community, creativity, and manifestation, Aquarius. This is the month to work together with others to help bring your dreams to life. You are in a space of inspiration, empowerment, and beauty, and are creating more of this energy around you and in your world. Look out for what support comes your way this month and know that you don’t have to do everything alone to succeed. With the Sun in your 11th house of manifestation and friendship, your intentions are coming to fruition, and it’s time to celebrate with the people you love and to own how far you have come this year.
On December 19, we have a New Moon in Sagittarius, lighting up your life in all of the best ways possible. This is your New Moon of freedom, victory, and magic, and you are seeing new beginnings appear that you were once just hoping for. Before the month comes to an end, Venus moves into your 12th house of closure, and after an active and successful month, you are ready to relax, heal, and give your heart some of the attention it has been asking for. You are moving into the new year with the need to release and renew what hasn’t been working in your relationships, and you are finally ready to.
PiscesKyra Jay for xoNecolePISCES
December is a big month for you, Pisces. You are making some huge accomplishments this month, and are feeling like everything you have been through this year has been worth it for these moments that are coming to fruition for you now. The Sun is in your 10th house of career and reputation for most of the month, and this is where a lot of your focus is right now. You are claiming your successes and putting yourself out there in ways that not only serve you, but that inspire others as well.
Neptune officially goes direct on December 10, after being retrograde in your sign since July, and you are finally seeing things a little more clearly. You are feeling renewed inspiration and passion in your life, and your intuition is your strongest asset right now. Before December comes to an end, we also have a New Moon in your 10th house of career, and what happens now not only changes things for you in the present, but it also opens new doors and what is possible for you in the new year as well. Overall, you are on top of your game this month and are owning the joy and empowerment you feel.
Featured image by Kyra Jay for xoNecole
