
Jessica Zziwa. Indigenous Strandz. StayUniquee. Merry Curly. Maryam Hampton. BeYoutifully Natural. Seun Okimi. Believe you me, I could go on and on but for the sake of time and space, those are seven naturalistas on YouTube who have some pretty long hair (most of 'em are Type 4 hair too). I thought that shouting them out would be a great way to intro this because, if one of your New Year's desires is to have the longest ponytail ever come Christmastime, those women can inspire you—right along with some tips that I've got down below.
I won't lie to y'all. Genetics play a valid role in how long our hair gets and how fast it gets there. Yet if you're someone who thinks that you can't get longer tresses than you've ever had because your hair simply doesn't grow, that's a bold-faced lie. It grows. Somewhere around one-half inch and an inch a month, to be exact. You've just got to make sure that you do all that you can to retain your inches. That's where these tips come in.
How To Grow An Inch Of Hair Each Month
If your deepest desire is to keep as much new growth as possible, apply the following 10 suggestions and watch how close to your goal you get by around this time next year.
1. Take the “Less Is More” Approach
When I first began my own length retention journey, I would literally spend hours a week on YouTube, listening to what different naturalistas would put in their own hair to get the inches that they had. One tip that had me super stoked, I wrote about on here ("Looking For Hair Growth? It Might Be Time To Bring 'Blue Magic' Back"). I got so excited that I purchased 4-5 tubs of Blue Magic, right out the gate. Unfortunately, using it more than to seal my ends every once in a while ended up being way too heavy for my hair (although some folks have been thriving with it). Anyway, after spending more money than I ever thought I would on a bunch of other products that are still in both of my bathroom cabinets, the thought crossed my mind to simplify and see if that would be my best bet. It was. Hands down.
I'm not even going to get into the specific products that worked for me vs. the ones that didn't because it doesn't really matter. All of us are unique, so it really is different strokes for different folks. What I will say is clogging up your hair follicles and weighing down your strands with tons of stuff is gonna probably do more harm than good. So, get to know your hair type and texture, try a few things that are branded for those two things specifically and wait at least a month to see how it all turns out. In the long run, you'll probably come to realize what I did—that less (product) really is more when it comes to hair growth.
2. Boost Your Collagen Intake
If you want your hair to thrive, it definitely needs protein. Something that a lot of people don't realize is collagen is one of the most abundant forms of protein that there is. The reason why it's so good for your tresses is because, for one thing, your hair is made up of mostly protein (keratin). Also, collagen provides your hair with the amino acids that are necessary to build protein. Also, collagen fights off free radicals at the root (your hair follicles) and, as bonuses, it can slow down hair thinning and greying as well.This is why it's wise to eat foods that contain a good amount of collagen in them. Some of those include fish, chicken, berries, citrus fruits, red bell peppers, tomatoes and bone broth. If you'd like, you can also take a collagen supplement. A list of some of the best ones for 2021 can be found here.
3. Stay Hydrated
Our bodies are made up of more than 60 percent water, so of course, we need to consume a lot of it on a daily basis. Unfortunately, 75 percent of Americans are chronically dehydrated which can lead to all sorts of health issues. If you're wondering if you could be among that number, check out "10 Overlooked Signs That You're Dehydrated". As far as your hair goes, a sign that it could use some extra hydration from the inside out is if your strands feel dry and brittle, no matter what you do or if your scalp dry.
In the quest to have long hair, a lot of people overlook very simple steps. When it comes to making sure that your hair is moisturized, it's not going to matter how many moisture-rich products you use if your system is begging for water on the inside. So, definitely make sure that you get no less than eight glasses a day. Your hair will thank you with every sip.
4. Take a Vitamin B12 Supplement
A vitamin deficiency that is actually pretty prevalent within the Black community is Vitamin B12. What are some signs that you could be low in it? You're irritable. You have low energy. Your vision is blurry. You have an unexplainable shortness of breath. You're constipated. You sense that your muscles are weak. Your tongue feels "slicker" than usual. There's a random numbing or tingling feeling throughout your body. You've got memory loss. Your hair follicles are dormant.
Since Vitamin B12 is something that helps to keep your iron in good condition, when you don't have enough of it in your system, it can weaken the blood supply to your hair follicles which can result in weak follicles, hair thinning and even hair loss. This is why it's also a good idea to take a Vitamin B12 supplement and to eat foods that are loaded with this particular nutrient. Some of those include fortified cereals, salmon, eggs, Greek yogurt, and beef.
5. Wash Your Scalp More than Your Hair
A huge mistake that folks make when it comes to wash day is focusing a ton on their actual hair more than their scalp. The reason why this is a no-no is because your scalp is the foundation of your hair. If you don't get all of the gunk and build-up off of it, ultimately, your hair isn't going to thrive. Not only that but I once read an article that said, that a part of the reason why it seems that white women have more success with length retention is they shampoo their hair more often which means their scalp gets massaged more in the process.
First up—white women's hair doesn't grow faster. Their hair is straighter (so it appears that way), it's naturally oily (which makes it harder to break) and we experience more shrinkage (by a country mile). Second, I didn't just say all of that so that you would up your wash day frequency (more than once a week can rob your hair of the little natural oil that it has).
However, it is a good idea to detox your scalp once every 4 to 6 weeks, and massage your scalp at least once a week (all you need is to warm up a carrier oil like jojoba or avocado, put a few drops of lavender in it and then use your fingertips to rub your scalp for 5-10 minutes), and to definitely put more emphasis on washing your scalp than your hair. The key is to get your scalp really clean so that your follicles are healthy; your hair doesn't need that "squeaky feeling", tho. The cleanser that drips down from your scalp is more than enough.
6. Rinse Hair in Cool Water
It definitely feels divine to let hot water run down your hair and scalp, but it's actually not the best thing for your hair's progress. It's because hot (or even super warm) water can end up drying out your hair and causing frizz. So, how can you avoid all of this? By actually rinsing your hair in cool water after your deep condition it (because you do that every wash day so that it's extra moisturized, right?). Cool water is what will help to seal your hair's cuticles while closing the pores on your scalp too.
7. Dust More than Trim
Is there anything more annoying than uneven hair growth? When you want to get your hair down your back, probably not. The thing is, having one side of your hair that is thicker and grows faster is pretty normal, for two reasons. One reason is that the left vs. the right side of our bodies is not identical. This is why one of your feet or breasts may be bigger than the other. The other reason is that we tend to give one side of our hair more stress than the other when it comes to things like constantly sleeping on one side, parting our hair on one side—stuff like that.
While you would think that the remedy may be to constantly cut the "thriving side" so that it will catch up with the "weaker" one, that is actually gonna be more counterproductive than not. Your best bet would be to focus on dusting (lightly trimming) your ends (you can watch videos on how to do that here, here, and here) and then keeping your hair in a protective style so that you don't even have to think about it. Then, once the weaker side has made some real progress, you can get a trim to even things out. Make sense?
8. Remember That Protein Is Essential
Again, your hair is made up of protein, so it needs a lot of it in order to remain healthy and strong. Aside from what I already shared about getting more collagen into your system, something else that you should do is eat other foods that are high in protein. Meat is an automatic protein booster. If meat's not your thing, check out "Vegetarian Or Vegan? Check Out These High Protein Foods." for a list of other options.
Speaking of protein, it's also really important that you give yourself a protein treatment, about every six weeks. It's what will help to improve your hair's elasticity, so that it can endure more of the styling and manipulation that you do. A lot of people notice more breakage than they should because they miss this small-yet-impactful step. I hit on this specifically in "10 Things Your Natural Hair Needs In The Winter".
9. Leave Permanent Dye Alone
There used to be a time when you couldn't guess what color my hair was going to be on a pretty much weekly basis. Now that I know how detrimental hair dye and chemical relaxers are, especially to our health ("our" meaning Black women), I tend to use hair wax or a semi-permanent alternative (henna is a pretty good one too). Besides, if you are serious about gaining ½-1" of growth each month, permanent hair color is gonna be your ultimate nemesis. The main reason why is because the ammonia in hair dye strips your tresses of its natural pigment (in order to deposit the color) which can make your hair brittle as all get out. And if your hair keeps breaking off, you'll never reach your hair goals.
I know for some of you, it sucks to even think about going without dye. But sometimes we've gotta make sacrifices for the greater goal. Bottom line, color or inches? In 2021, which one is it gonna be?
10. Use Saw Palmetto Oil
If there's a new oil that you'd like to try on your hair, my vote is saw palmetto. It has a great reputation for preventing and even restoring hair loss because it blocks an androgen known as DHT from developing in our bodies. Why does that matter? Because DHT plays a direct role in hair loss. Saw palmetto also has a pretty good reputation for increasing hair density too. Not only that but it's an oil that can decrease inflammation, treat urinary tract infections and can regulate your man's testosterone levels too. For internal health benefits, it's probably best to consume it as a supplement (like maybe a liquid extract) or in tea form. If you want it to be the main oil that you use for those scalp massages that we already talked about, a cool place to purchase some is right here.
11. Apply Extreme TLC to Your Ends
One more time for those in the back. Again, a myth that you need to make sure to debunk for the rest of your life is your hair doesn't grow. That is a damn lie. If you are living, your hair is growing. The reason why a lot of us don't see proof of this is because our ends break off as fast as our roots grow. The way to prevent this from (further) happening to you is to treat the ends of your hair like you would a newborn baby in the sense that you choose to treat them oh so very gently. Seal them on wash day. Try and keep your hair in a protective style (even if that's a wig) most days of the week. Wrap your hair up in a silk or satin scarf (or bonnet) at night (friction is your hair's enemy too). Let straggly ends go. When your hair is out, keep your hands out of it. Simple things like this will keep your ends about as fresh as your roots.
12. Stick with What Works
Out of all of what I said, the main thing to remember when it comes to achieving hair growth is you've absolutely got to be as patient with the process as possible. The reality is, growing out your hair is a lot like baking some cookies—if you keep watching the oven or your roots, it's going to seem like nothing is happening. However, if you cultivate a routine, stick with it and try and leave your hair alone as much as possible, by June you could have 4-6 inches and by December…at least double that!
Alright. Let me get off of here and nurture these cornrows I've got so that I can walk the talk, chile. Let's all check back in around the holidays to see how things have been going. Can't wait to see you flipping your hair back. Whew, girl. #wink
Featured image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









