It's something about Christmas that I truly love. One of those things is trimming the Christmas tree! I mean – what's Christmas without a Christmas tree?!
I remember growing up, my great-grandmother made sure she put up our tree the day after Thanksgiving. She had a small tree but propped it on a wooden table, so from the window outside looking in, it literally looked about 6 ft tall (haha). The tree had colorful lights that blinked on and off to the sound of Christmas tunes, colorful ornaments that would break –if you held it to tight, and mad silver tinsel EVERYWHERE! On the wooden table around the tree, there would be more tinsel garland, baby Jesus in the manger, and other biblical figurines that she proudly displayed. Spray snow was placed around the window seals for a frosty look (that wouldn't later come off for nothing), more colorful lights, and electric candlesticks in just about every window in the front of the house. Not many gifts under the tree, but the VIBE of love and the season of giving was PRICELESS. Man, those were the good ol' days! But I digress.
I feel like the Christmas tree is the foundation of Christmas. Once it's up, and decorated beautifully, you get a sense of the MOST WONDERFUL time of the year! I'm not going to be giving out tips on how to achieve my great-grandmother's tree, but I will be dishing out 7 steps on how to decorate/trim your Christmas tree Vogue-style!
Choose A Theme.
To make styling your tree a little easier, I would suggest for you to come up with a theme. Maybe you love black and white and want to create a Chanel inspired Christmas tree. Whatever it is, DO IT! Make sure your theme is cohesive with the colors you choose. My theme for my tree this year is The Vogue Room-inspired. Yes, my actual business and brand! (Is that vain??) I wanted my Christmas tree to exude GLAM! I am loving blush/champagne tones, along with silver and a hint of gold. Therefore, I thought those would be the perfect colors to incorporate on the tree as well.
Set Up Your Tree.
I suggest you go with a flocked or colored (maybe white, or even silver) tree to achieve the super glam look. However, if you have a green Christmas tree, that will work too. Moreover, make sure you setup your tree and fluff the branches! I typically start to fluff at the bottom, and work my way up. I suggest you put on a good Christmas music playlist, for entertainment purposes and TAKE YOUR TIME! You should fluff one branch at a time, so your tree will look full!
Step 2a: If you don't have a pre-lit tree, after you fluff your branches out completely, add lights to your tree. I like to wrap the lights around the branches and in between the sprigs.
For Added GLAM:my tree is pre-lit, BUT because I'm extra, I added more lights for MORE TWINKLE and you should too!
Ebony Staten/The Vogue Room
Add Faux Fur Or Ribbon.
When I think of faux fur, immediately my mind says GLAM! Therefore, we are going to add faux fur, ribbon or whatever material you choose to wrap around your tree. You can use a few techniques below:
Faux Fur Method:
This can be done with faux fur garland, a faux fur rug (you can always cut it into rectangles), or if you want to save a few coins, you can use white dusters! Yes, you read it correctly, DUSTERS! Starting at the top, I placed the fur between the branches and went all the way around the tree. Therefore when I finished, it created a "spiral" look around the tree.
I do understand everyone may not want to use faux fur and if that's the case, you can use some old faithful ribbon. There are at least three ways to wrap ribbon around the tree:
- The Spiral: some people start at the top and wrap it around the tree like a maze or spiral.
- The Waterfall: start at the top on each side of the tree and create a cascading look, which causes a waterfall look.
- Random: I like to go with the "random" approach. I start at the top and simply tuck the ribbon in and out of the tree. Essentially, I do this all throughout the tree in different random sections with different ribbon lengths. Trust me, it's going to look good!
Add dusters as faux fur to complete this spiral look.
Ebony Staten/The Vogue Room
Add "Chic" Large Ornaments.
This step is pretty straightforward. Starting with the largest ornaments, place each ornament on the tree in different spots. I like to start at the top of the tree and work my way down (but whatever works best for you). Remember – try to put a decent amount of space between each ornament.
For Added GLAM: make sure your ornaments are SUPER chic. Hobby Lobby, Big Lots, and At Home stores are my top places to go to for nice glam ornaments. I normally select ornaments of varies sizes, shapes, textures, and of course, BLING!
These ornaments are from Hobby Lobby and if you look closely, they have added bling to them.
Ebony Staten/The Vogue Room
Add Florals & Sprays.
Besides getting very nice ornaments, this step has to be my favorite! Florals and sprays are a good way to add definition and dimension to your tree. These elements are great fillers that takes your tree from average to POPPIN'! There isn't a specific technique I use for this step. Once again, I like to get my sprays and florals from Hobby Lobby and At Home. They come in the form of glittery feathers, fluffy feathers, glittery sticks, antlers, etc. Simply, stick them in the tree and even on the garland. Make sure it's secured, and there you have it! The more sprays and florals, the better!
Ebony Staten/The Vogue Room
Ebony Staten/The Vogue Room
Add More "Blingy" Ornaments.
You thought I forgot about the rest of those cute ornaments – of course not! Evaluate your tree, take a step back, and see where you may have gaps and spaces that need to be filled. We want to add the rest of your medium to smaller size ornaments here. I like to place a variety of ornaments on the tree. For smaller sizes, I like to place them deeper inside the tree and some on the outside branches.
For Added Glam: The "blingy-er" the ornaments, the better! Glitter, disco balls, and sequins are just a few of my favorite types of ornaments to style with.
Top It Off With Something Visually Interesting.
Add something super interesting to the tree for VISUAL interest. Whether, it's between the branches or an over-the-top topper to set off your tree. You need something interesting that will seal the deal to your overall theme. In my case, I added a few Vogue pictures I had in frames on the wall to the tree. Because my tree is The Vogue Room-inspired, I thought these pictures would be visually interesting and would give my tree the right "pop" I was going for! Mission accomplished!
Ebony Staten/The Vogue Room
Ebony Staten/The Vogue Room
And there you have it! You have successfully decorated and styled your GLAM Christmas tree, in true VOGUE style! I hope this was helpful and let me know, how your Christmas Tree turn out on Instagram. Happy Holidays!!
Originally published on The Vogue Room.
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Ebony Staten is a chic geek & interior stylist/ founder of The Vogue Room. After a few storied hiccups, Ebony finally settled on her true passion for design. She believes that one's killer sense of fashion style should match their living space. Her ultimate goal is to help you design a home that's a true reflection of your personal style.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
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