As a part of our Friday Nights, Saturday Mornings feature, we're talking to some of our favorite boss ladies about their weekends, their way. How do they relax, recharge and refuel? As we all know, life shouldn't be all about work. It's what we do beyond business and career that help keep us motivated and able to dominate for the week ahead.
Meet Ashley Rouse - a chef and founder of Trade St. Jam Co., a small batch jam company that offer fruit forward and clean tasting vegan jams that are low in sugar and high in flavor. She was recently featured on VICELAND's new show Hustle and now she's chatting with us about managing her work life with much-needed R&R.
How she spends her Friday nights:
Courtesy of Ashley Rouse
"My perfect Friday night includes spending time with my husband. We'll make craft cocktails while listening to music (anything from Solange to Migos). We'll grab Hennessy donuts from Cuzin's Duzins and we'll stay up late watching The Walking Dead. Most importantly, talking about work is off limits! Being an entrepreneur is a 24/7 job, but it's important to just spend some time soaking up each other and not the business."
How she powers up on Saturday mornings:
"Rule #1 for Saturday morning: Sleep in as long as possible. I feel so accomplished when I look at the clock and it's 10 am. God, what a great feeling! Hubby and I cuddle in bed for as long as possible. Then, a good workout. Last weekend, we finished a workout and then scurried off to Sisters BK for brunch right before they closed. Bellinis can make a Saturday feel perfect. I'll usually work later in the day, but it's crucial for me to spend at least half of the day on myself!"
Courtesy of Ashley Rouse
Her ideal Girls’ Night:
"I love drinks and juicy conversation. I can sit at a bar for hours with my girls just gushing about life. I spend so much time with my husband that I sometimes don't realize that I'm missing out on precious girl time. Women need to talk to other women--it's a connection that is indescribable."
On why finding balance is important:
Courtesy of Ashley Rouse
"Well, God has blessed me in this life with things that are far more important than my business, and it's my job to nurture and to steward over those things. Business comes and goes, but love and happiness is eternal. That concept helps me stay grounded, and not let business struggles reign over everything."
To learn more about Ashley and the steps she took to leave her corporate job so that she she could work on Trade St. Jam Co full-time., check out our feature with her here. And purchase one (or more) of her delicious jams here.
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On the journey to becoming a homeowner, Annisa looks back on her experience as a "rough one," detailing that she officially started house hunting in March 2020. It had become so expensive to rent, and the 30-something lifestyle influencer decided she would rather invest the money she spent renting into owning a home. However, nine days into house hunting, her search was put on hold for a year. The following year, in 2021, the process of finding the right home and going under contract took a total of four months.
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"The resell route didn’t work out, so my realtor suggested a new construction home, which turned out to be the better option," she tells xoNecole of her experience. "Although it requires more patience, it turned out to be a much easier process and a lot easier to maintain since it’s brand new."
As it turns out, the open floor plan three-bedroom two-and-half-bath would prove to be a blank canvas for Annisa to flex her creativity and design skills.
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
As a new construction, she watched the townhome get built from the ground up, and due to the "cookie-cutter" nature of new builds, Annisa knew immediately that she would change everything about it. The best part about it? All of her updates were cosmetic, so transformation could occur without having to do major renovations to achieve the look and feel she desired.
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"The first things I updated were all the lighting, adding built-ins around my fireplace, and installing wallpaper in my bedroom, office, and dining room! I also had board and batten installed in the upstairs loft to make a statement and the kitchen island," Annisa details.
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
"Lastly, we painted the loft a soft blush pink, the kitchen island is a gorgeous terracotta, and added contrast with black on the doors, fireplace, and stairwell banisters."
In total, she spent $15K in renovations (plus the cost of furniture and decor). And although she says the second level of her home is a "work-in-progress," two years in, she considers the transformation nearly done.
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
Annisa defines her decor style as "organic modern meets midcentury modern with a touch of boho," and with thoughtfully placed touches like plants, warm tones, and organic textures, her perspective can be felt throughout. "I found my point of view as a designer in my work and as I worked on my home, so it all came together organically based on what I was naturally drawn to."
"The organic modern meets midcentury modern with a touch of boho' is definitely my signature style. You’ll always see greenery, warm tones, brass, and rattan or wicker in just about every room. My color story is based on my brand [The Creative Peach Studios] colors: blush pink, ivory, olive and sage green, terracotta, and nudes," she adds.
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
It was her brand colors that would be the jumping-off point for her approach to decorating and styling her space. That, and a picture she had of what would become her sofa from Albany Park. She recalled her decor decisions, "It was their olive Park Sectional Sofa, and I knew instantly I wanted it, and it aligned with my brand colors naturally, so it was a no-brainer."
Kanobi Pollard/xoNecole
By drawing inspiration from Pinterest, favorite design brands like CB2, Arhaus, and Souk Bohemian, and through her work, Annisa allowed herself to be guided by her signature style as well as her instincts when making decor and color choices for her own home. "Sometimes there is no rhyme or reason; it just feels right."
Some of the aspects of her home that she regards as her favorites include her bedroom and its little nook where her bed is positioned, the open upstairs loft, and the open concept because "it really allows you to see all of the details I put into the design all at once." Another of her favorite finds is a purchase she copped from the thrift store years ago.
"I have this little brown and gold chair that I picked up for $6 at a thrift store in Jersey six years ago. I couldn’t afford much in my little studio, but the chair was beautiful and unlike anything I had ever seen."
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
In addition to accent walls featuring blush pink and terracotta tones throughout the space, her gallery wall is another element that immediately draws the eye of any guest who enters. Annisa recalled a fond memory of a fine art piece she purchased from a Black woman artist when she first moved to Atlanta that she now prominently features in her living room. "It was a Black villager from her travels in Africa, and I fell in love with it because it felt like an ancestor I never met. I later found out that she was the sister of one of my very first design clients two years later," she shares. "Talk about a full-circle moment!"
Kanobi Pollard/xoNecole
Kanobi Pollard/xoNecole
Cultivating a space takes time and patience, and that is a sentiment Annisa echoes when advising people who are looking to infuse more of themselves into their own dope abodes through design. "It is not a race, and you’ll spend more money if you rush into designing without really being intentional about the vision for your space," Annisa concludes. "You just need creativity and patience to do it! And most of all, make sure you feel like it’s an oasis for you!"
For more of Annisa, follow her on Instagram @annisalimara.
Tour Interior Designer Annisa LiMara's Modern Meets Midcentury ATL Home | Dope Abodes
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Featured image by Kanobi Pollard/xoNecole
What we do know about Louis is that his career is in international banking. He’s said to be Senegalese, and he appeared on an episode of Issa’s web series, The Mis-Adventures of Awkward Black Girl. It’s the episode where Issa’s character Jay goes on a date with white Jay and gets nasty looks from people in the restaurant, including her then-boyfriend Louis.
Another fun fact is that the American Fiction actress’ family seems to like him. Issa’s brother, Lamine, told Us Weekly in 2019, “He’s just a good guy, man. He’s just a cool guy,” he said. “They’ve been dating forever. He’s already been like a brother to me. Family ties at all the family events and dinners, Christmas, Thanksgiving.”
Here’s everything Issa has said about her relationship with Louis.
Issa on Her Wedding to Louis
Following their wedding, the Viarae Prosecco founder stopped by the Tamron Hall Show and said she “publicly” claims him and talked about the special occasion. "It was just a beautiful experience," she recalled.
"People tell you that it goes by fast, and they're right. But my thing was, it was a party. At the end of the day, it was just a big party. And it was a lot of fun. I feel so blessed to be surrounded by people who took the time out to just come and celebrate, and that's something that I'll cherish for the rest of my life."
Issa on Married Life with Louis and Whether She Wants Kids
Issa further opened up about being a newlywed in a cover story for SELF magazine and said she was “extremely happy.” When the question arose about having kids, however, she had this to say.
“I like my life, I like this selfishness, and I know that I have a window. I’ve always felt that way, that women, Black women especially—unless you’re Viola Davis or Angela Bassett—you have a window when people are going to want to continue to see you and see what you can do,” she explained.
“Then there are so many limitations placed upon you, and that does keep me up. I want to do as much as I can while I still can. I know it’s not the proper mentality to think that kids will slow you down, but I do feel that way.”
Issa on Being “Super Protective” of Her Relationship
Issa Rae and Louis Diame
Photo by Leon Bennett/Getty Images for Essence
In the April 2021 cover story for Rolling Stone, the journalist shared how protective Louis was as she interviewed Issa. She explained how he was at their home, and later in the week, he showed up during her early morning stroll with the star, staying on the opposite side of the street. This was during the pandemic and yes, they quarantined together.
But Louis isn’t alone. The multi-hyphenate feels the same way about their relationship. “I just feel superprotective of any relationship I’m in,” she said. “That’s come from observing and making fun of people over the years who broadcast the most intimate parts of their relationships, then are left with egg on their face. I call them the ‘me and my boo’ people. Let me embarrass myself. Don’t let a nigga embarrass you. That’s always been my focus.”
Issa on How Keeping Her Privacy is a Form of Self-Care
The producer shared with SELF magazine about the importance of keeping her peace. Like many social media users, Issa often shared a lot of herself on the platforms. However, she began to change her habits pertaining to her personal life.
“I think the little time I’ve been in the industry, I’ve witnessed how so many people who are front-facing don’t have a peace and aren’t at peace, and that’s always been troubling to me,” she said.
“In this age of social media, where I was an avid user, I would share so much of myself, of my friend group, and it was fun because it felt like [it was] just among my friends. The more I started to seep out, the more I felt like people took ownership of me and my decisions and things that I did. That's just not something that sat right with me, and I found that I don’t like to be the subject of conversations that I don’t initiate. There’s just something uncomfortable about that.”
So, when it comes to her marriage, Issa is mindful of keeping some things for herself. "There's something really nice to have a piece of me that no one knows about or no one can talk about except for the people that are part of my life," she said. "Self-care has been having a private piece that's just for me."
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Feature image by Jeff Kravitz/FilmMagic
