Women Reveal The Go-To Lipstick Shades That Elevate Them To Boss Status
Being a #BAWSE nowadays may not be easy. Waking up early, staying up late, working that corporate job, that side hustle, or even that dream job, supporting your tribe and being there for everyone while also taking care of yourself? Yeah, not always the easiest.
Despite its challenges, there's nothing like waking up and slaying your day in style and grace! For me, nothing gets me into "go mode" and ready to tackle the day like finishing my makeup off with my favorite lipstick. Seriously, think about it: have you ever noticed how you just instantly look more put together once you throw that lipstick on? There's just something about lipstick that ties your makeup look together - heck, even when going out bare face, it instantly elevates you.
These days, you may be looking for some color inspiration to add to your beauty arsenal. I grabbed 10 women killin' it in their industries to share what's their go-to lip shade:
Renae Bluitt
What She Does:
Founder of InHerShoes / Executive Producer of SheDidThat / Beauty PR Consultant
What She Wears:
"Boy Trouble" by The Lip Bar & "Ruby Woo" by MAC
Why She Loves It:
"My favorite winter (spring, fall, and summer) lip combination is The Lip Bar's 'Boy Trouble' mixed with 'Ruby Woo' by MAC. I rarely step out into the world without a lippie and have always loved statement-making colors against my brown skin. There's something about a bright and bold lip that makes me feel pulled together in any and everything from sweatshirts to sequins. My approach to life has always been put on some bold lipstick and handle it!"
Karleen Roy
What She Does:
Founder of The Vanity Group
What She Wears:
"Toosie" by Scoobie West & Company
Why She Loves It:
"I love this color because it's the color of fire! It makes me feel like the fly women in the 70's/80's who always wore red lipstick and wore long red nails. Bianca Jagger style! Even if you do not have on a full face of makeup, red lipstick instantly pops and give you a polished look."
Delina Medhin
What She Does:
Celebrity Makeup Artist
What She Wears:
Why She Loves It:
"I love a dark lip in the winter! One of my favorites is this pigmented brown lipstick. It's a creamy consistency that glides on to the lip and wears comfortably. To give this lip longer wear, pair it with Mac Cosmetics lipliner in the color 'Chestnut.'"
Dana Oliver
What She Does:
Beauty Director at Yahoo Lifestyle
What She Wears:
"Rock With You" by NARS Powermatte Lip Pigment
Why She Loves It:
"During the cold-weather months, I like to accessorize my cool gray and crisp black winter outfits with vampy matte lipsticks. And NARS Powermatte Lip Pigment in 'Rock With You' is my new favorite for four fabulous reasons: 1) This is one matte lip product that doesn't dry out my lips. 2) It goes on super smooth — I don't even need a mirror to apply flawlessly, thanks to the precise doe-foot applicator. 3) The rich mulberry pigment is long-lasting, even with drinking several cups of almond chai. 4) The name reminds me of my favorite Michael Jackson record."
Shantel Rousseau
What She Does:
Style, Travel & Beauty blogger / YouTuber
What She Wears:
Why She Loves It:
"I'm pretty exclusive to either Red or Nude lips and, in the winter, it's no different. I like to give it more depth during the cooler season by opting for a richer red than a typical bright one. 'Icon' is one I've been using for 7+ years!"
Africa Miranda
What She Does:
Actress / Spokesmodel / Founder of Beauty by Africa Miranda
What She Wears:
Why She Loves It:
"I LOVE a dark lip in the winter. 'Media' gives great coverage and doesn't dry out your lips, which is a huge plus in the cold. I also love that it is both edgy and glamorous."
Leila Noelliste
What She Does:
Founder of Blackgirllonghair.com & BGLH marketplace
What She Wears:
Why She Loves It:
"I rarely ever wear makeup. And that isn't, like, a stance or anything. It's because I never learned. But 2017 was the year I decided to step out of my comfort zone, and that included doing a photoshoot in my new Bed Stuy storefront. My publicist asked how I wanted my makeup to look, so I browsed Tumblr and saw a woman wearing this beautiful shade of maroon. I instantly knew that was what I wanted. When the MUA arrived, she brought a bunch of maroon lippies and I picked 'Goldie' by Colourpop. When the pictures came back, I was amazed at how incredible I looked!"
Camara Aunique
What She Does:
Celebrity Makeup Artist & Beauty Expert
What She Wears:
"#NoFilter" by AJ Crimson Beauty
Why She Loves It:
"The color works on all women of color! It's the perfect nude that lasts and keeps your lips conditioned, oh, and it's perfect for kissing!"
Ylorie Taylor
What She Does:
Vice President at Eden Bodyworks
What She Wears:
"Oh Lady" and "High Drama" by MAC
What She Does:
"As a working wife and mom with a very full life, when I have the opportunity to get glam, I allow the makeup artist to make me her palette. I trust her judgement to bring my lips to life! I am always pleasantly surprised at the final look and very appreciative because it accentuates me so well. I rarely wear makeup, but when 'in front of the camera' work calls or a special occasion arises, I make sure to treat myself to a glam session. It's just one more way I take care of me (#selfcare) to put my best foot forward."
Kéla Walker
What She Does:
TV Host / Producer Style Authority
What She Wears:
"Bawse Lady" by The Lip Bar & "Berry" by Kami Cosmetics
Why She Loves It:
"I'm never without a red lipstick. I love it year-round. It's a part of my signature style but, in the colder months, I prefer it to be a little deeper, with a warm undertones like 'Bawse Lady.' Save the bright reds with cooler undertones for the warmer month.
"There's nothing like layering on a deep plum color in the winter. This oxblood berry color provides just the right amount of warmth to the season's cool styles and trends. I love wearing the dark bold color with neutral tones for a great contrast. I also love the edge it gives any look. Either way you pick it, both colors require you to wear in confidence."
Want more stories like this? Sign up for our newsletter here to receive our latest articles and news straight to your inbox.
Originally published January 7, 2018
- Best Nude Lipsticks Black Women, POC - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Best Signature Scents To Wear This Spring - xoNecole ›
- How To Do Winged Eyeliner Like A Boss Beauty Blogger | more.com ›
- Beauty Products Every Woman Should Own | Real Simple ›
- Black Owned Beauty Brands To Support In 2017 | Essence.com ›
- NastyGal Founder Sophia Amoruso on How to Become a #GirlBoss ›
- I Followed French Beauty Tips, And Now I Only Wash My Hair Twice ... ›
- Meet The Lipstick That'll Convince You To Stop Hating Lipstick ›
The Mecca Of Fashion: The Top Street Style Moments At Howard Homecoming
Outfits were planned, bags were packed, and cameras were ready to capture Howard University's collegiate spirit during its centennial Homecoming celebration. Not only does it hold the number one ranking as the most elite Historically Black College and University or its top performing academics, diversity of students and alumni, but the HBCU also leaves a legacy of style and grace.
The essence of effortless poise and refinement shines bright through the iconic university colors of indigo blue, red, and white. Every October, Howard University students, alumni, staff, and friends gather on the prestigious campus in Washington, D.C. to take part in time-honored traditions and events, which is Homecoming. This year's theme, “The Meccaverse,” was a week-long celebration of Howard University’s heritage, including the Homecoming football game and Bison Pep Rally, the Fashion Show, Greek Life Step Show, Homecoming Day of Service, Lavender Reception, and the iconic Yard Fest Concert.
As 2024 marked the 100th anniversary of the Howard Bison trek back to The Mecca and after two years of virtual events due to the COVID-19 pandemic, this was to be a celebration of a lifetime. We enlisted HU alumnus Sharmaine Harris, a luxury retail buyer, as she revisited her alma mater as eyes on the yard for fashion-forward outfits mixed with personal style and campus pride for the weeklong celebration.
Before we get to the looks, discover how attending Howard University impacted her career in fashion and her day-to-day style:
Credit: Sharmaine and Friends
xoNecole: Describe your personal style. Did attending Howard have any impact on developing it?
Sharmaine: Howard taught me that there’s no such thing as being TOO dressed. There’s always a reason to “put it on” and look presentable, even if it’s just for a day of classes. Standing out was celebrated and encouraged with my peers embracing the opportunity, giving me the confidence to try new styles and trends.
xoNecole: How did Howard shape your career as a luxury buyer?
Sharmaine: I studied Fashion Merchandising, through which I was fortunate to have professors who were very connected to the industry and able to give first-hand accounts of opportunities and what to expect post-college. I was also able to build a network through my peers and other Howard Alum, which has opened doors to endless possibilities both within fashion as well as daily life.
The same confidence instilled in me through my style has also been rooted deeply within me as I step into any role or project I’m faced with throughout my career.
xoNecole: This year marked Howard’s 100th-anniversary Homecoming celebration. Can you describe what the weekend looked and felt like?
Sharmaine: I’ve gone to many Howard Homecomings since graduating, but this year’s 100th anniversary felt like a huge family reunion filled with nothing but love. It was beautiful to see so many Bison return home looking great and radiating joy. It was beautiful!
xoNecole: What makes Howard fashion different from other HBCUs?
Sharmaine: Being that Howard is The Mecca, we have such a diverse population with each individual having their own spin on fashion. Getting dressed is second nature for us, but the layered confidence is our secret ingredient to make any look come together. Through that comfortability to push barriers, we have a legacy of setting trends, as indicated by the many alumni we have in the fashion and entertainment industry.
Keep scrolling for the top street style moments from The Mecca's Homecoming weekend:
Credit: Lacey Gallagher
Credit: Alan Henderson
Credit: JaLynn Davis
Credit: Dylan Davis
Credit: Caleb Smith
Credit: Kendall W.
Credit: Jordyn Finney
Credit: Vanessa Nneoma
Credit: Dr. Mariah Sankey-Thomas
Credit: Caleb MacBruce
Credit: Tiffany Battle
Credit: Teniola
Credit: Ilahi Creary
Credit: Nicolas Ryan Grant
Credit: Dylan Davis
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image courtesy of Sharmaine Harris
Message From A Mad Black Woman: Y’all Keep The Blue Bracelets, We’ll Take Our Rest.
Mere hours after the 2024 presidential election results made it clear that the United States would need to gird its loins for a second Trump presidency, a gaggle of women ran over to social media to announce that blue bracelets would serve as a new sign of solidarity. A safe space, if you will.
This declaration came about in response to Black women openly voicing their disappointment in both the election results and exit poll data that showed that not just white people, but Latinos and women of “all other races” had played a surprising role in the now President-Elect, Donald Trump’s reelection.
These exit polls quickly became the object of Black women’s attention and ultimate disappointment. Because while Black women went out and reliably voted for Vice President Kamala Harris to the tune of 91%, white women handed Trump 53% of their collective vote, Latino women 36%, and women of “other races” 46%.
On the night of November 5, 2024, Black women were left in shock. This shock would morph into disappointment, and the disappointment was a consequence of what, some would begin to argue, felt like, well, betrayal.
Like Rome, though, this heart-wrenching disappointment wasn’t built in a day.
Screenshot from "2024 Exit Polls," NBC News, accessed Nov. 12, 2024.
The Set-Up
On Sunday, July 21, President Joe Biden announced that he would not be seeking reelection - a decision that followed the disastrous one-and-done debate against former president Donald Trump, the subsequent wavering of major donors, and growing calls for a new candidate to run on the Democrat’s ticket. Hours after Biden’s announcement, Vice President Kamala Harris would send Beyoncé's internet into a frenzy by announcing that she would seek the party’s nomination.
That July night, 44,000 Black women assembled via Zoom to stress test the limits of the meeting app, break historical fundraising records, and strategize - subsequently setting into motion a series of virtual meet-ups. As a result, more Zoom meetings cropped up, bringing together attendees connected through countless combinations of backgrounds, orientations, and genders.
One said meeting was held by and for 164,000 “White Women for Kamala” who’d come together to publicly declare that they’d regretted not doing more in 2016 and were ready to use their privilege for the sake of advocacy and allyship.
A woman wearing an anti-Trump button as she listens to Democratic presidential nominee VP Kamala Harris speak at a campaign event on Oct. 18, 2024.
Bill Pugliano/Getty Images
For months, white women made it a point to convince Black women that they were on board - ensuring us that they were ready to seize their second chance at pushing back on the pillars of the patriarchy. The same group who’d failed to answer the call of rejecting Trump’s racist, sexist, and xenophobic antics before swore, for months, that they’d seen the error of their ways and were looking for redemption. The alleged fix? Betting better. Doing more. Voting differently.
While there was an understanding undertone of apprehension from Black women, the rhetoric began to lend itself to hope — with some going so far as to lift the moratorium on cookout invites. There seemed to be a collective sigh. A brief moment of unity.
The Let-Down
Little did Black women know, they were about to be played like a fiddle by the same group who, like in 2016 and 2020, were more interested in their own self-preservation than in actual change. This short-lived hope was dashed on Nov. 5 as the true nature of performative allyship became evident.
Turns out, the Black women who’d served at the helm of the movement, bless their hearts, had been bamboozled. Hoodwinked. Swindled. Like a modern-day Boo Boo the Fool. Believing the hook, line, and sinker, it was almost cute, in a tragic sort of way. They saw the potential, the hope, and the promise, drinking the red Kool-Aid, so to speak, eagerly awaiting the revolution.
The excessive blue hearts and social media commentary pledging solidarity had turned out to be performative or had over-indexed the voices of the 44% who were actually in solidarity. Either way, the seemingly overwhelming allyship wasn’t there, reminding Black women that while they are constantly expected to stand on the front lines for so many, rarely is there any ally who will actually show up for them.
A History of Short-Lived, Self-Serving Allyship
The 2024 election wasn’t the first time we’d seen this type of performative allyship, though. While a noble concept in theory, the kinds of allyship that have been displayed in many movements across The States have far too often missed the actual point. In fact, throughout U.S. history, allyship has actually been used more as a tool to bolster a single group’s positioning in the social hierarchy rather than genuinely advocating for the progression of marginalized groups.
Think back to 2020. Just months after the COVID-19 pandemic forced much of the country into isolation, remote work, the acknowledgment of essential workers as, well, essential, and, for some reason, bread-making. For 9 minutes and 29 seconds, the world watched, helplessly, as a powerless George Floyd was slowly pulled away from the world, drained by Officer Derek Chauvin's knee to his nape. In a traumatic 8 minutes and 46 seconds, the world seemingly changed.
Ira L. Black/Corbis via Getty Images
Protests quickly spread across the globe, and along with it, a wave of “allyship” swept across America. Large corporations, scrambling to answer the calls of Black employees, consumers, and investors demanding that they use their financial prowess to do more to prevent the next Floyd, almost instantly began releasing statements of solidarity, pledging donations to “racial justice” causes, and promising to promote more Black employees.
However, as quickly as these gestures showed up, most were forgotten, with almost all proving to have provided minimal impact on the groups they’d pledged to help. While some companies, like Target, increased their spending on Black-owned businesses, others faced scrutiny for their lack of substantive change.
A study by Color Of Change found that only 17% of companies that pledged donations after Floyd's death had fulfilled their commitments. Data compiled by the Washington Post found that two years after America’s 50 largest publicly traded companies pledged a collective $50 billion to racial justice causes, just 37 had disbursed a collective $1.7 billion. What’s worse?
Ninety percent of the pledged amount - or $45.2 billion - had been allocated in the form of mortgages, loans, and investments that the companies themselves would more than likely benefit from. These companies said one thing and did another and still found a way to benefit from the delta.
Performative Allyship: Civil Rights & Women’s Liberation Movements
This type of allyship is new, though. It didn’t take long for powerful groups to figure out that the simple appearance of allyship was, for the most part, good for business and the bottom line. For decades, powerful entities have publicly supported movements only to be later found to have engaged in discriminatory practices, highlighting the consistent disconnect.
During the Civil Rights Movement, companies issued statements of solidarity and even donated to civil rights organizations, but behind the scenes, they continued to segregate their workforces and refuse to hire Black employees for higher-level positions. During the Women's Liberation Movement, advertisers capitalized on the feminist moment by incorporating imagery and slogans associated with women's empowerment into their campaigns, while the underlying message of many advertisements reinforced traditional gender roles and stereotypes.
The difference between what is said and what is done has time after time exposed the shallowness of allyship, highlighting how it has mostly served as a tool for public relations rather than a genuine commitment to social justice and to the marginalized groups who are most at risk by the upholding of the status quo.
For two election cycles straight, white women posed as allies and still voted in a way that upheld the power structure that they benefit from - with many understanding that the survival of white supremacy is of more value to them than sexism and misogyny is a threat. In 2016 and 2020, 52% and 55% of white women, respectively, decided that they’d rather keep their position of second place in the social hierarchy than risk dismantling it and being forced to find a new place in society.
Latino women and women of “all of the races” followed the trend - blatantly ignoring the warnings of the same Black women who have not only been on the front lines of social justice but who are often called into the lead movements in communities that are not there own - increasing their support for Trump between 2016 and 2025 by 13% and 15% respectively.
Screenshot from "2020 Exit Polls," NBC News, accessed Nov. 12, 2024.
The Blue Bracelets are Going to Be A “No”
On the night of Nov. 5, 2024, Black women watched their country look at a qualified, experienced, capable, and willing Black woman and say, “Nah, we good.” It was on this night that a group that had been denied democratic rights for centuries, but had still attempted to rescue American democracy far too many times, only to be let down, put away the warnings, and began issuing a new declaration - they were opting out.
Black women have decided to lean into rest and recuperation - uninterested in any additional work that will, more than likely, end in disappointment and betrayal. For many Black women, the suggestion to wear blue bracelets as a symbol of solidarity is patronizing and dismissive of a greater and more complex issue. It’s a way to absolve the women who let Black women down for failing to keep promises made while simultaneously positioning the wearer as morally superior.
It fails to address the historically deep betrayal that Black women have experienced at the hands of their country and, more specifically, their own countrywomen. The request reduces the fight for equality to a simple, superficial gesture when allyship isn’t aesthetic and Black women deserve more than a symbol.
While the blue bracelets may be the new fashion choice for white women attempting to set themselves apart, to symbolize that they were on the right side of history, for many Black women, it’ll always be difficult to trust. In fact, it may serve as a symbol of a hollow and fleeting promise for the Black women who have done the tireless and thankless work for justice and equality.
For now, Black women are choosing themselves. Anywhere between a few days and the next four years should be enough time to reset and recoup. And who knows, they may even find the excess capacity means energy to train as pilots, restart forgotten yoga practices, expand the business, or earn that second Ph.D.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured illustration by nadia_bormotova/Getty Images