This article is in partnership with Ulta Beauty.
When it comes to blowing out natural hair, it can be tricky. Naturally, our hair thrives with less manipulation, but that doesn't mean you can't blow it out from time to time. Depending on your hair, it could cause damage depending on how often you blow out your hair and how much heat you add to it. It's no doubt that blow-drying your hair is less damaging than flat ironing it, but if not done correctly and too often you may sacrifice your curl pattern.
This week's Ulta Beauty Gorgeous Hair Event has a lot of great sales on products and tools that will make blowing out your hair healthier and easier. One of the best dryers to use on natural hair is the Deva Curl Devadryer and Devafuser, which is 50% off this week. It's a two-in-one dryer that you can use for drying your curls or blowing it out without too much heat.
Here's a step-by-step tutorial of how to get the perfect blowout without ruining your curls and what the best products to use are.
Step 1:
Krissy Lewis for xoNecole.com
Start with your hair washed and conditioned.
Step 2:
Ulta Beauty
Deep condition your hair with the It's A 10 Miracle Hair Mask and apply a medium palm-sized amount all over your hair. This hair mask helps strengthen and protect hair while softening it. Deep conditioning is important, especially when preparing for your blow out. The It's A 10 Miracle Hair Mask is on sale for 24 hours only today Oct. 10 for 24 hours only at 50% off.
Step 3:
Krissy Lewis for xoNecole.com
Comb through hair to remove any knots with the Tangle Teezer Mint & Lilac Ultimate Detangler and wrap your hair with a plastic cap for 10 minutes.
Step 4:
Krissy Lewis for xoNecole.com
Rinse thoroughly with cool-water rinse (if desired).
Step 6:
Krissy Lewis for xoNecole.com
Apply the Butter Cream Daily Moisturizer by tgin, a Black-owned brand that promises to add additional moisture, shine, and seal moisture.
Step 7:
Krissy Lewis for xoNecole.com
Create small sections and blow-dry your hair with the DevaCurl Deva Dryer & DevaFuser.
Step 8:
Krissy Lewis for xoNecole.com
Add more of the Butter Cream Daily Moisturizer by Black-owned brand, tgin as needed and style as desired in a stretched twist or braid out, a flexi/perm rod set, or prep for a protective style.
The Final Look:
Krissy Lewis for xoNecole.com
Krissy Lewis for xoNecole.com
Lastly don't forget that you can get each of these products 50% off this week only during Ulta's Gorgeous Hair Event. Click below to shop!
It's A 10 Miracle Hair Mask (Saturday, Oct. 10 - 50% Off)
Ulta Beauty
Regular Price: $52.99
Sale Price:
Tangle Teezer Mint & Lilac Ultimate Detangler (Thursday, Oct. 15 - 50% Off)
Ulta Beauty
Regular Price: $14
Sale Price:
tgin Butter Cream Daily Moisturizer (Sunday Oct. 18 - Entire Brand 50% Off)
Ulta Beauty
Regular Price: $6-9
Sale Price: $11-17
Deva Curl Devadryer and Devafuser (Thursday, Oct. 15 - 50% Off)
Ulta Beauty
Regular Price: $159
Sale Price:
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Featured image by Krissy Lewis for xoNecole.com.
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
