She Got Game: ESPN’s Maria Taylor Is Changing The Face Of Sports Broadcasting
Growing up, Maria Taylor never imagined that she'd be a host for college and professional sports shows. Not because she lacked the desire to, but because with the exception of ESPN sports journalist Lisa Salters, brown-skinned girls weren't the faces flashed on television screens during game days. They were analysts or players, not hosts or commentators, so when the former University of Georgia basketball and All-SEC volleyball player picked her path, she primed herself for a long career climbing the ladder in women's athletics.
"I just figured that I didn't fit the aesthetic and I never even thought that that was an option," she says. "It never crossed my mind until I got my first job in college football."
Call it fate or call it divine purpose, Taylor soon found herself going from a reporter and host for IMG College at the University of Georgia to a host of traveling pregame show SEC Nation and ESPN's first African-American woman host on pregame show College GameDay. In addition, she's served as a reporter for college football and basketball, a host for the NCAA Women's Final Four, and more recently added the co-host of NBA Countdown to her roster. But while she's collecting her trophies, she's still facing challenges along the way as she breaks down barriers of the boys' club and paves the way for black girls aspiring to follow in her footsteps. She's the representation that matters, and a voice that's needed.
Proof that the unimaginable is possible, we chatted with the sports broadcasting pioneer about her journey from student-athlete to being watched by millions of sports fanatics every week, overcoming feelings of not belonging in a male-dominated industry, and why she's motivated to stay on top of her game as a black woman in sports.
*Some responses have been edited for length and clarity.
xoNecole: What did your parents teach you about being a black woman, and how did that shape how you moved throughout the rest of your career?
Maria Taylor: My dad faced a lot of adversity at work and he understood what it was like to go through feeling like there was a job you should have received, but there might've been some unrelated circumstances holding him back. But as far as my mom was concerned, she always held down a full-time job and took care of all of us. They're still married to this day. She worked full-time as the CFO for the Paper Institute of Technology, which was affiliated with Georgia Tech. So I knew and watched what a strong black woman looks like.
My grandmother, too, played a big role in raising us because she lived in Atlanta and owned a dump truck business. Although she couldn't go to the University of Georgia because at the time they weren't accepting black students, she still found a way to get her associate's degree; she still found a way to own her own business. I've always been taught that what's not going to be an excuse is your gender or your race because I come from this strong lineage of black women that have always done it by themselves. So, it's never been an excuse for me.
Joe Faraoni/ ESPN Images
"I've always been taught that what's not going to be an excuse is your gender or your race because I come from this strong lineage of black women that have always done it by themselves. So, it's never been an excuse for me."
xoNecole: At what point did you realize that you could take your sports broadcasting career to the next level?
Maria Taylor: I worked at Comcast Sports South, and the very first game I did was a Vanderbilt game. They had a black coach at the time— his name was James Franklin. I think there was a reason why that was the very first game that I worked on. One, because it's Vanderbilt football and so we always got the game that not as many people cared about. But he just made me feel so welcomed and my crew was great that first year. And I was like, "Oh, I can totally do this."
I also realized that I had this unique advantage of being around a team where most of the majority of the team are African-Americans. They look at me as a sister or a cousin or an auntie, so there's a different kinship and bond that I can have with them when I'm asking them questions and trying to make them feel comfortable. And I do feel like it's a bit of my responsibility to be a "strong black woman" that shows up in their space, because if you go to division one or FBS schools, there's just not a lot of that around period. No one's really hired in those roles. Obviously their coaches aren't going to be black women. It's cool that I get to pop in every now and then and be a representation of them when I can.
xoNecole: When you're walking into these [male-dominated] rooms, are there things that you have to keep in mind being both a woman and a black woman?
Maria Taylor: I don't voice concerns in the same way that maybe one of my counterparts could because, and this might be women in general, but it would be seen as negative or derogatory or having an attitude. So, I have come at it from a different respect, you know what I mean? I have to come up with, "OK, this is why I would like to be treated this way or this is why I would like to work on this or have you thought about that?" These are conversations I've had time and time again.
And I always tell people, sometimes it's just about being recognized because I always think that being a black woman in this world is like you have an invisible struggle; like you're barely seen. Yeah, you're a woman, but you're black, that's different. So race doesn't recognize it. Gender doesn't fully recognize it because you're a black woman. So, who's really fighting your fight? And it's just us, you know. But sometimes it's just the recognition of someone coming up to you and being like, "Hey, I recognize this can't always be easy for you or that this could possibly be draining for you. And I see that and I recognize it and just keep going."
Allen Kee / ESPN Images
"Being a black woman in this world is like you have an invisible struggle; like you're barely seen. Yeah, you're a woman, but you're black, that's different. So race doesn't recognize it. Gender doesn't fully recognize it because you're a black woman. So, who's really fighting your fight? And it's just us."
xoNecole: Do you have a sister circle that you kind of keep around you, whether they're other black women in your industry or friends from different backgrounds?
Maria Taylor: Oh, absolutely. I mean, Taylor Rooks, she is an amazing talent. I feel like Carrie Champion is someone who I've always loved and adored. Amina Hussein, she actually is my coordinating producer on NBA Countdown. I've worked with one other black female producer and this is the first coordinating producer I've ever worked with, so it means a lot to be working one-on-one with someone on a project that has power. Every now and then, when you find that person, you just latch onto them. And I will say that at every step of the way I've had someone that I've been able to work with or just have a common bond with.
And then Robin Roberts has been kind of like my go-to person. Every single time I have to make a big decision, "Let me call her and see if she thinks this is right," or "Should I make a big deal about this?" Or, "What direction do you think would be the best direction?" You know, that type of thing.
xoNecole: Speaking of Robin Roberts, you've mentioned that she's one of your role models. Was there any specific advice that she gave you that inspired your journey?
Maria Taylor: One of the things that really stuck with me is that she said no matter what job or direction you decide to go, every day that you show up for work, you need to act as though there's no place in the world you'd rather be and that this is the only job you could see yourself having. When people walk in the room, they should feel better after having spoken to you. And she just reminded me that our world is so small, that if you upset one person, it could come back to bite you in 10 years and you won't even know it happened.
She also said you're going to see some things that won't sit well with you and you're going to see that it takes you a little bit longer to run your race, but you can't get frustrated or get down about it because it will pay off in the long run. And I think part of that is just speaking to the struggle that women have, the struggle a Black woman might have, that there's going to be more hurdles in your race and it's going to be longer, but do you have the diligence or do you have the persistence and the endurance to make it through?
Joe Faraoni / ESPN Images
"Every day that you show up for work, you need to act as though there's no place in the world you'd rather be and that this is the only job you could see yourself having. When people walk in the room, they should feel better after having spoken to you."
xoNecole: Recently Gabrielle Union was in the news for her hair being “too Black” for ‘America's Got Talent’. Being in the industry you're in, do you feel a pressure to conform or wear your hair a certain way?
Maria Taylor: The question for me always is, do I want to be that change or am I being enough of a change? No one else has to ask themselves this question, you know what I mean? No one else's hair is a statement on all of society, but my hair is. If I choose to change my hair, it's going to be a story on E!. That's something that I have to internally battle. It's something where maybe if I have a daughter and I see her hair and I want her to know that she's beautiful just the way she is, then I may just start wearing my hair out. And so those are all the things that I'm constantly thinking of.
But I do think financially that would have some implications, and I don't know that every single sponsor or every single show that I've been put on will see the same cause. I used to always say that at the end of the day I'm a product of my target market. In college football, it might be a 50-year-old white man. Keeping that in mind, if I'm a product being sold to that target market, then I have to go with what their tastes would align with. It's small decisions we make all the time.
xoNecole: What are some lessons you've learned from sports that translate into other areas of your life?
Maria Taylor: Shoot, everything. I've learned the whole practice makes perfect thing. Not only that, but attention to detail could change everything for you. Because there are people that have all of the natural talent in the world and they never turned it into anything. And there's a reason for that. Also the fact that your talent can only take you so far, height can only take you so far, beauty can only take you so far. People who have sustained success are the ones who are students of any game. So, whether that's researching every day how to make your shot better or rehabbing or staying ahead of the curve on what helps your body.
And then just juggling a bunch of different things. As an athlete, when I played volleyball and basketball at [University of] Georgia, there was never time. Being productive was a big part of being successful, so it taught me how to be productive under stressful situations. It teaches you how to lower your heart rate, know how to handle stress, and to know how to channel it into something different.
Phil Ellsworth / ESPN Images
"Height can only take you so far, beauty can only take you so far. People who have sustained success are the ones who are students of any game. So, whether that's researching every day how to make your shot better or rehabbing or staying ahead of the curve on what helps your body. And then just juggling a bunch of different things."
xoNecole: So for young women coming into the sports broadcasting industry, where would you say they should start? And what attributes should they start working on now?
Maria Taylor: The biggest thing is being comfortable on camera. How can you be yourself on camera? Are you comfortable enough in your own skin that you can just show up and talk and no one thinks, "They're trying to be somebody else," or 'They don't know what they're talking about"? Because at the end of the day, the audience has to kind of like you. So, are you likable on camera? And then just being knowledgeable. I'm constantly listening to podcasts and reading articles, and it's the only way that you could bounce from college football to the NBA. You have to be genuinely interested in your subject matter.
So those are kind of the two biggest things. I get a lot of resume tapes and I love to watch them, but it's someone who just seems so natural on camera. It's almost like, oh they belong there versus someone who's almost forcing it. I don't know if it's a natural thing or it's something that can be worked on, but you can see the difference.
xoNecole: Were you always comfortable in your own skin or was that something you had to grow into?
Maria Taylor: It took time to grow into, but I think sports is the reason why I am. Being a 6'2'' black girl in the suburbs, there's nothing comfortable about your skin in that you know there's nothing in common but your hair. But I found my comfort. And at the end of the day, they can call me the Jolly Green Giant, but this is who I am. So I think sports is what made me comfortable in my own skin, and then it started to translate on camera. Without that I'm probably still like a nervous 13-year-old in high water pants and big boots. [The Netflix movie Tall Girl] was me in real life. Literally, my friends came up to my elbows and I was huge.
xoNecole: One thing I love is that you keep your style more feminine. Is that a purposeful decision?
Maria Taylor: Sometimes I wake up and I'm like, 'I want to be a super biker chick.' And so usually when I'm doing football, I want a leather jacket and leather pants, and I want boots and no one [to] talk to me. You know what I mean? I just want to [have] that kind of strong persona. And then sometimes I'm like, 'You know what, I'm in the studio today and I want a bright yellow dress and I just want to look like sunshine.' And I do think that's the power of being a woman. We get to choose which costume we want to put on and which persona we want to fill up a room with. So if one day I want to be really, you know, a turtleneck and a jacket, then I'll be that. The next day if I want to wear a dress with sneakers, then I'll do that. And if the next day I want to put on heels, then I'll do that too.
Allen Kee / ESPN Images
"I do think that's the power of being a woman. We get to choose which costume we want to put on and which persona we want to fill up a room with."
xoNecole: So what's like your go-to Bible verse when you're like encountering life's challenges?
Maria Taylor: Oh, there's so many. What I tend to do is pray to God that He gives me some kind of strength. Like at the end of the day I want wisdom and I need strength because there are so many times when I'm confused about how I should react to someone or what I should say at this moment. But every single time that I pray for strength or wisdom, I get exactly what I need from it.
xoNecole: Between ‘NBA Countdown’, ‘College GameDay’, and more, you’ve got a lot on your plate! What do you do to get yourself back in the right mental and emotional space?
Maria Taylor: It's hard because the job is so time-consuming. Just the other day I was close to breakdown mode where I'm just like, 'I can't do anything. I don't want to get on a plane, blah, blah, blah.' And then my husband was just like, "Just go home." And so that's what I did. I just stopped for 24 hours and waited until the next event, trying not to over-pack myself. Sometimes you think about these 19 things you've got to get crossed off the list, but realize that you don't; it doesn't have to be done in that order.
xoNecole: At one point when you were engaged you realized that while your fiancé was a good guy, he wasn't the one God had for you. In our society there's this whole push for being married by a certain age, and people sometimes settle in their relationships for that reason. How did you get the courage to walk away from a situation that wasn’t serving you?
Maria Taylor: I knew probably when we got engaged that neither of us was ready to be engaged and that he definitely wasn't ready to be a husband. And it was almost a come-to-Jesus moment where I called the pastor that we were doing our couples therapy with and I was like, "I just can't do it. I don't think I want to do it." And he literally told me, "I've actually been praying that you would come to this decision because I knew, but God had to tell you." And so I had all the peace in the world having that conversation with him about it. But I think it's just recognizing that it's OK to be alone. Like that's just totally fine.
Courtesy of The Knot
And the greatest twist to that story is now we are married. We separated for two years, didn't talk at all, and then started talking again February of last year right around Super Bowl. All the changes and whatever growth that was supposed to happen happened, and we got married in May.
Congrats to the happy couple!
You can catch Maria Taylor on this season of NBA Countdown.
Featured image by Joe Faraoni/ ESPN Images
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Less & Less Of Us Have Close Friends These Days. Why Is That?
German philosopher Friedrich Nietzsche once said, “It is not a lack of love, but a lack of friendship that makes unhappy marriages.” At close to two decades of working with married couples, I agree with this man 1000 percent. It’s actually the main motivation for why I once penned, “Are You Sure You're Actually FRIENDS With Your Spouse?” because, the reality is, if you’re not friends with the person who you vowed to share every aspect of your life with, for the rest of your life, it’s going to be very difficult (if not damn near impossible) to honor that level of commitment. Without question, I will now and forever die on the hill that if you like your partner, you can make it through the not-so-in-love-right-now moments. Vice versa? Eh…not so much.
A basis for why I feel this way? Another quote immediately comes to mind. Famed author Jane Austen once wrote: “There is nothing I would not do for those who are really my friends. I have no notion of loving people by halves, it is not my nature.” You know, back when I also wrote “10 Things You Should Absolutely Expect From Your Friendships” for the platform, I shared that some of the traits of a friend — a real friend — include loyalty, honesty and compassion. And if you can’t say that your spouse is this way (as they say the same thing about you), chile…what is y’all doin’ over there?
So, why am I talking about marriage when this article is supposed to be about friendship? It’s because, something that life has taught me, kinda sorta the hard way, is we should vet potential friends — especially close friends — almost like we would a spouse.
And if you keep reading, I think you’ll get why I framed the intro in the way that I did.
Why Friendships Are Still Hella Essential
GiphyOkay, so before I get into why it seems that people have fewer friends than they ever had before, let me just say that, even as an ambivert who enjoys my own company and has absolutely no problem with being alone a good amount of the time, every personality type needs friends. That’s not just my opinion;science makes it a fact. Not only do studies support thathealthy friendships help us to feel more satisfied with our lives, but they can also reduce our chances of experiencing depression, stress, and anxiety and they increase longevity overall.
This is why — without going too deep because it’s kind of another topic for another time — it’s important to not allow past hurts and disappointments from former friends (or folks you thought were your friends) to cause you to build up walls as you declare that you don’t need anyone. When you do that, all you’re really doing is working against your own health and well-being. The saying that “no man (or woman) is an island”? It is absolutely true.
That said, even if it’s just a couple of people, make sure that you’ve got individuals in your life who you can call a friend and, in turn, they can say the very same thing about you, okay?
Are All of Those People Your Actual Friends? Or Do You Just Happen to Know a Lot of Folks?
GiphyAight but what if you happen to be someone who swings on the other side of few? Meaning, if someone were to ask you how many friends you had, you’d quickly declare that you’ve got too many to count. Listen, not to patronize or anything yet, but whenever I hear folks (especially if they are over 35) say something along those lines, it takes me back to high school — a time when so many of us thought that so long as we knew a ton of folks and/or we were popular, clearly, we had many friends.
Wisdom and pure ole’ dealing with humans on a consistent basis will teach you that an article that I wrote a few years back for the platform has a title that is spot-on: “According To Experts, We Only Have A Few Friends — Here's Why.” According to it, the average American (based on a survey that was conducted) has somewhere around 16 friends. Oh, but wait. Last fall, I wrote another article for the platform entitled, “What's The 'Five Friendship Theory' All About?” According to it, if you’re someone who takes the word “friend” and the responsibility that comes along with it very seriously and quite literally, as an adult, you can probably only maintain about five close friendships.
Why? Well, that brings in another article that I once wrote: “Life Taught Me That True Friendships Are 'Inconvenient.'” Chile, I don’t know about y’all but my friends know that if I call you that, you can call me in the middle of the night, and you can have money towards your rent (I’m not your mama but we all have hard times sometimes) and I’m gonna have your back in a way where you’ll wonder where you stop and I start — and no, I don’t have a lot of bandwidth for a ton of those people.
Okay, but what if you’re someone who is like, “I know that I have more than 16 and definitely more than five friends, no question”? The next thing that I would encourage you to explore is a theory by Aristotle (check out “According To Aristotle, We Need ‘Utility’, ‘Pleasure’ & ‘Good’ Friends”). Without even realizing it, many of us have people who we use the word “friend” for when…it’s kind of like how social media apps say “friend”: we’re familiar with one another and enjoy some of the same things, we might even have some of the same goals; at the same time, though, we’re not “all-encompassing friends.” We just get along really well at work (utility friends) or like to go to brunch at the same spots sometimes (pleasure friends).
Taking all of this into account, are you sure that you have a ton of actual friends? Or do you just happen to know a lot of people and you use that word for the lack of having another?
And that brings me to my next point.
There’s A LOT of Space Between “Friend” and “Enemy”
GiphyIf you read a lot of my friendship content, something that you will notice me saying quite a bit is that there is quite a bit of space between friend and enemy. It needs to be mentioned, as often as possible, because there are some people who get offended if you don’t consider them to be a friend — and that is unfortunate. I say that because the conclusion shouldn’t automatically be that they are your enemy just because “friend” isn’t what immediately comes to your mind.
They can be an acquaintance. They can be “cool people.” There is someone in my life who, while we’re not friends in the traditional sense, we are each other’s confidant; years ago, we agreed that we would be the place to tell each other whatever and it would stay between us — that is the main purpose that we serve in each other’s lives. Some people, you may consider to be spiritual family in the sense that you care for them and have some deeply profound things in common and still, they are not exactly a friend (I mean, a lot of blood relatives aren’t “friends” with each other).
All I’m trying to say here is we’re all too old now to only put folks in two boxes when it comes to this particular relational dynamic: friend or enemy. So, take some time out to seriously reflect on what you consider the various people in your life to be. I can promise you from personal experience that the sooner you know and the clearer you are, the easier it will be on everybody — because needs and expectations will be clear to you (and them once you articulate them) too.
What Got Folks to Having Less Friends? The Pandemic Plays a Significant Part.
GiphySo finally on to what inspired this piece to begin with. A part of it was an article that was published last year by Big Think entitled, “Americans more than ever have no friends. Here are 5 steps to make more friends.” Another was something that The New Yorker published back in 2021; it’s entitled “What COVID did to friendship.” Y’all don’t have enough time and I don’t have enough space to get into the fact that, just because the media may be talking about it less, that doesn’t mean that we’re not still in a pandemic.
In fact,one article stated my thoughts on it quite well when it said, “The real question, then, is not whether COVID is still a pandemic, but how much COVID illness and death are we willing to accept?” SMDH. And one of the things that has come with experiencing COVID is an interesting type of PTSD: detachment. There are plenty of articles out here to support the fact that my saying that is not merely my opinion.
Even according to the American Psychological Association, loneliness damn near skyrocketed, especially during lockdown and, unfortunately, a lot of people have not recovered from it. That’s why it did not surprise me at all when I read that more than ever, many people do not consider anyone to be a best friend; fewer people are relying on friends for any type of real support, and there is a semi-steady decline in people having friends, especially quality friendships, overall.
In fact, as far as close friends go, currently, close to 50 percent of Americans say that they only have three or fewer, and a relevant contributor to that was what the pandemic revealed as far as people’s proactive participation in other individuals’ lives (I actually read that young women were the ones who lost touch with friends during the peak of the pandemic the most). I also thought it was interesting that some studies cite that 12 percent of Americans say that they don’t have any friends at all.
Is the pandemic the only cause? No. So are things like people working more hours and spending more time online than they probably should (which also increased due to the pandemic, though). To that, Teen Vogue once published, “Social Media Is Impacting IRL Friendships” and Healthline once published, “Social Media Is Killing Your Friendships.” Then we also have to factor in having families of our own which can also take up a lot of time, and that sometimes can cause us to forget to nurture our friendships; so, before you know it, they fade to black. Not due to a fallout or anything, just…life.
And all of this? Some people are saying that it has led to what is known as a “friendship recession.” A huge flag about that is there are reports that a drop in close friends can cultivate a type of loneliness that is just as health hazardous as smoking a whopping 15 cigarettes a day. Not good, y’all. Not. Good.
Quality over Quantity Is Key. Just Make Sure That You Have a Friend or Two.
GiphyOkay, so what is my overall point? That’s a fair question. Just like sometimes “life life-ing” can make us forget to tend to our friendships, if you don’t stumble across content like this, you might not even realize that you’re feeling mentally stressed, emotionally strained, or super isolated and it’s all because you need to prioritize your friendships — because your mind, body, and spirit need them. Again, science has proved it.
At the same time, if, like a client of mine, you find yourself getting a little bit paranoid because you have noticed that over the past several years, your close friend count has been far less than what it used to be, this article proves that you are absolutely not (pardon the pun) alone. Honestly, there’s nothing wrong with having a very small circle of friends because quality is gonna beat out quantity every time; you just need to assess when it happened and why so that you can be sure that you are choosing it to play out that way and it’s not due to some underlying cause that you hadn’t taken into consideration — until now.
An Italian priest by the name of Thomas Aquinas once said, “The happy man in this life needs friends.” Even if it’s just one or two people, please make sure that you have folks who aren’t just your friend but your very close friend. You need them. They need you.
Everyone else, figure out where they fall and nurture accordingly. Life is a lot. We all get by with the help of our friends. Real talk, y’all. Thank goodness for them.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by jose carlos cerdeno martinez/Getty Images