Meet Sadé + Shaniya, The Design Duo Leading Fashion's New Class Of Designs
When it comes to the fashion world, there's no denying the direct influence and contribution of Black women.
Although recognition and credit tend to go unsaid, the simple truth is: Black women are the blueprint. As the tides shift within the industry, the true measure of sustainable progress will be weighed by how well the new class of designers and emerging brands are embraced and amplified. However, it's important to note that this isn't a request for permission: this is an announcement. Black designers aren't waiting for a chance for their stories to be told, they're letting their brands speak for themselves. And if you truly want to know where the future of fashion is headed, you must first tap into the rising voices who are creating history today.
Meet Sadé Lewis and Shaniya Charles, the design duo behind the self-titled fashion and lifestyle brand, Sadé + Shaniya. When the two Brooklynites met in their high school English class, their bond was formed over their shared interest in extracurricular activities, like Modeling Club and their desire to dissect the ambiguity of the industry they aspired to break into. As Sadé shares, "I feel like we align on things that we didn't like about the fashion industry and how it real mysterious and superficial, as well as not really seeing people that looked like us at the forefront."
Shaniya Charles, left. Sadé Lewis, right.
Photo Credit: Pia Fergus
As graduates of the prestigious Fashion Institute of Technology, FIT, the pair have been able to combine their talents beyond the textbooks, weaving their story into the fabric of their take on accessible high fashion and ready-to-wear pieces. Drawing inspiration from their personal journey, Black culture, and womanhood, the complex and nuanced experience that Black women share serves as a natural muse for everything they put their hands to.
Their signature design, the Mora Bag, tells a story of the duality of Black womanhood that serves as a stylish and metaphorical reminder to pack light and be light. "The color palettes that we looking into were [colors] that would trigger us to be soft and more vulnerable. There's always the notion that the Black woman is hard, she's strong, and she can do all these things. And she can, but she also has to step into the power of being vulnerable, being open, and being able to feel like you can release," Shaniya shares.
When the innovation of two Black women joins forces, there's no limit to the possibilities that they can unleash. Luckily, xoNecole has a front-row seat to the beginning stages of these dynamic designers, destined to dominate the fashion world on their own terms.
xoNecole: As Black women, sometimes we don't always have control over our narratives. With storytelling being such a huge part of you all’s design process, how does Black womanhood play the role of muse for you two?
Sadé Lewis: The origin of our collections, everything is based off a real story or feeling. For example, The Looking Glass [collection] was very much about looking yourself in the mirror and seeing this multifaceted person. You don't have to fit into one version of yourself, or one version of what people think you should be, you are many things. So that was our individual journey during that time. Literally, accepting us being women who can be everything at once, you know? It definitely always comes from something that we're going through. We don't try to pressure ourselves to create timing. It just comes when it comes. And yeah, it's always from within us, navigating our own lives, then figuring out how can we make a physical manifestation of how we feel.
Shaniya Charles: We also grab inspiration from the woman that we talk to, the people that we deal with on an everyday basis, and the majority of them are Black women. We try to make sure that we're telling their stories as well. Although it's our narrative, we want to make sure that our consumers are connecting to what we're putting out and feel or see themselves in what we are creating.
Sadé Lewis: As Black women, we want to be safe, we want to be able to control our narratives and our lives. This brand for us isn't just popularity. It's so we can have the freedom to be our absolute selves and create how we want to create, tell our story how we want to tell our story, and live how we want to live - and be an avenue for other people to do the same. The overall goal is to be able to support other women and other creatives in their endeavors.
"As Black women, we want to be safe, we want to be able to control our narratives and our lives. This brand for us isn't just popularity. It's so we can have the freedom to be our absolute selves and create how we want to create, tell our story how we want to tell our story, and live how we want to live - and be an avenue for other people to do the same. The overall goal is to be able to support other women and other creatives in their endeavors."
Photo Credit: Pia Fergus
Let’s get into your short film which premiered on the Council of Fashion Designers of America (CFDA)! That was you all’s first short film too. What was the inspiration behind the 'Green Eyes'' story?
Shaniya: First and foremost, we both love Erykah Badu! Green Eyes is one of our favorite songs. Sadé was listening to the song in the shower. And she came out and she was like, "I have an idea. We're going to create a visual fashion show based on this!" From there, we just started planning out what we wanted the story to be, the garments we would create for it, and how that would be an introduction to our actual collection that was coming up. We partnered with a Black woman to create the film; we wanted to make sure that although it's our story, that the people involved in it were also authentic and Black.
Sadé: That shower moment was literally me listening to the song. It almost felt like I was in a trance. There's no visual for that song, so it was just me envisioning alone and in a way pleading to this man. When it comes to communication between a man and a woman, sometimes it's just not there. We have egos and pride. The story that Erykah was telling was a matter of pride. It's not time to put your pride out there when you really feel this is your person. This is your soulmate, but your pride is literally ruining everything.
It was really cool to work with the director, Kyra Andrews. She has a theme about her work where she does love stories and Black romance shorts. It was really cool to tell her about our ideas and how we connect to the song and see how she could visually support that the film. It was very hands-on for all of us, even the actors in the film. We did it in one day, in the middle of a snowstorm, but it was really fun. Seeing the end result was like, wow.
As two Black women and emerging designers, I’m sure there have been obstacles that you’ve had to overcome through your trajectory. What are some of the challenges that you all experienced starting out?
Sadé: This is an industry that in all honesty, a lot of the cultural, creative, and artistic design aspects do come from Black people - we are at the forefront of a lot of those things. It's also hard as women to be respected and to be taken seriously. I don't know when those challenges will ever end for our people. So when things get hard and we might feel like our message is not getting across or things didn't perform as well as we want it to, we do have each other to remind us why we're here and that we're in it for the long run; we're not in it to be a quick trend.
You both have been friends for over a decade. How has it been working together while maintaining your friendship? How do you all make it work?
Shaniya: Our communication has always been at the forefront. From high school, we've always been very honest with each other. We make sure that we are each others' open and safe space. Even if something's bothering me, or something's bothering her, we try our best to communicate that. And I think the communication aspect and comfortability that we both have in each other allows us to explore different avenues of friendship and business partnership.
Sadé: We don't really have much of a system in place because I know it's important to separate business from friendship; it's not much a strict structure. But I think the both of us know when it's time to talk business and just time to just be friends. We have a good sense of understanding each other's needs. Just having that grace for each other and knowing when to read the room.
"I think the both of us know when it's time to talk business and just time to just be friends. We have a good sense of understanding each other's needs. Just having that grace for each other and knowing when to read the room."
Photo Credit: Pia Fergus
The whole “networking across” concept that Issa Rae famously coined has really become a collective mindset for many creatives. For those who are looking for their creative partner-in-crime, what are some tips that you would give to finding one successfully?
Sadé: I would say, be open and honest about your needs. I think a lot of times when people are doing something creative, or looking for a service, they go to Google and type in, "Photographers. NYC." And it's like, you might know someone from your high school or your college who's into photography. I think we have to have more of a mindset of working together. If we all came together with our respective interests, we could be so powerful.
It's not necessarily always about looking up to these big names. Because a lot of the time, they're not going to have the same respect. Or uphold your ideas and your project to the same reverence as someone who is grinding just like you. And then you'll learn who you can really build with. Just be open to the people around you and what they can offer.
Shaniya: Be authentic to who you are. It's a lot of pressure and there's a lot coming at you at once in terms of being creative, but I feel like you should just be authentic to who you are. If you like photography or designer, you'll align with the people that you're supposed to align with. We have so much pressure around us now from social media and a whole bunch of different outlets saying, you should do this, you should do that. But just be authentic and true to who you are as a person. And whatever is supposed to align with you and the people that you are supposed to meet will come your way and those relationships will foster and grow to be what you need them to be.
"It's not necessarily always about looking up to these big names. Because a lot of the time, they're not going to have the same respect. Or uphold your ideas and your project to the same reverence as someone who is grinding just like you. And then you'll learn who you can really build with. Just be open to the people around you and what they can offer."
Photo Credit: Pia Fergus
It’s really encouraging to hear that you all are able to lean on each other through the ups and the downs of your journey. Is there anything that you all tell each other to keep each other motivated?
Sadé: We have these little moments where we'll just go to each other and we'll be like, "Girl, you the sh*t." Or, "Wow, you really my best friend, you a bad b*tch." Stuff like that. Also, because we put a lot of storytelling and meaning behind our collection, we use that to align ourselves. This work comes from a place within.
It's always from a place based on the story that we're telling and our experiences together. I feel like that is our anchor; reminding each other that you're creating from a real place. And also, we both come from the fashion industry. We studied it in college and we also work in it. It's like, you really know what you're doing. Just trust yourself and keep going.
To stay connected to Shaniya and Sadé's upcoming collection, and cop a Mora Bag of your own, click here.
Featured image courtesy of Sadé + Shaniya
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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'Finding Tony' Director Raven Magwood Goodson And Star Stephen Bishop On Telling Authentic Stories On Screen
In cinema, stories often serve as mirrors reflecting the complexities of our experiences. Finding Tony, the latest cinematic gem from millennial director Raven Magwood Goodson, takes us on a profound journey of trauma, redemption, and resilience. With the magnetic performance of lead actor Stephen Bishop, this film shines a light on the struggles and triumphs we face daily. Through the lens of mentorship, community, and self-discovery, Finding Tony invites audiences to journey alongside its characters as they navigate the complexities of life, love, and everything in between.
In the process, it sparks conversations, challenges assumptions, and inspires viewers to embrace their own stories with pride and authenticity. As the film prepares to make its mark on the cinematic landscape, it serves as a reminder of the importance of representation and the power of storytelling. Executive-produced by NBA star Anthony Davis, Finding Tony not only adds another layer to the tapestry of Black narratives in cinema but also reaffirms the significance of our voices in shaping the cultural conversation.
Crafting Calm in the Creative Storm
As Black women, it's crucial to carve out moments of self-care amidst the demands of our daily lives. Raven Magwood Goodson, the visionary behind Finding Tony, embodies this ethos with unwavering grace and determination. In our conversation, she shared her strategies for nurturing her well-being amidst the whirlwind of filmmaking, offering valuable insights into the importance of prioritizing self-care in pursuit of creative excellence.
"While shooting, I was all into the film. No one knew, but I was pregnant and 2-3 months along. After production, you have a long period of post-production, and we spent months editing, going back, rewatching, and adding music,” Raven explains. “During that time, I was able to prioritize myself and my family. It’s a matter of being intentional for me and knowing these are the things I have to do for the film or for other businesses I have. I'm very intentional about whether it's work or play and making sure everything gets my attention.”
Amplifying Black Narratives in Cinema
Anthony Davis (L) and Raven Magwood Goodson (R).
Courtesy
Our stories matter, serving as the heartbeat of our collective experiences. Authentic representation on screen is not just a desire but a necessity, and Finding Tony emerges as a powerful testament to the importance of reclaiming our narratives. In our dialogue with Raven, we delved into her vision for the film and its profound impact on Black stories in cinema.
"I just want to be able to be an advocate, whether it's through the actual storytelling or my own life, for individuals that look like me. I know the importance of being able to watch TV and have an example because, being a brown-skinned girl growing up, sometimes you look and you don't see those examples,” Raven says. “To have women and little girls come up to me and say how much I've motivated them and that they want to write a book or a movie because of me means the world to me.”
Authorship Amplified: Raven's Journey to Filmmaking Mastery
Black women are no strangers to wearing many hats, navigating various roles and responsibilities with unparalleled grace. Raven epitomizes this multifaceted brilliance, seamlessly transitioning from author and motivational speaker to director. In our conversation, she shared how her experiences in these diverse domains equipped her with the skills and perspective needed to lead with confidence and creativity in the realm of filmmaking.
"I get the distinct opportunity to speak to a lot of different types of people, young people, women, men, and athletes about their experiences. I got the inspiration for Finding Tony. I've met a lot of different individuals, youth, whether that's in high school or college, that had similar experiences to [the lead character] Destiny and the film,” Raven shares. “I've also spoken to a lot of mentors, and people have gone through adversity and found themselves in a Tony space as well. My experience in speaking, writing, and getting to know different audiences shaped my viewpoint to be able to write this story.”
Game Plan to Script: Stephen's Playbook for Acting Success
Stephen Bishop
Courtesy
In a world that often underestimates our abilities, the Black community continues to excel in diverse arenas. Stephen Bishop's journey from professional athlete to actor resonates deeply with our own experiences of resilience and adaptability. As a former Atlanta Braves player, Stephen talked about how his background in sports equipped him for the challenges of portraying a complex character in Finding Tony.
“In sports, you learn a lot of life lessons and can use a lot of those to help inform your characters when you're in different roles. But specifically, this role, it helped because I’ve been an athlete who's had to retire,” Stephen says.
“I am a current coach, so I know what the transition was like. I know a lot of the emotions you go through and things you battle with when you're looking at athletes that you're trying to get to level themselves up. It was a very fortunate coincidence that I happened to be an ex-professional athlete who was going to play this role. It played a big part in me being able to be as comfortable as I was in the role.”
A Role Written in the Stars: Stephen's Path to 'Finding Tony’
Raven shares that her decision to cast Stephen in the lead role of Tony was a moment of intuitive certainty, sparked by his compelling performance in Terminal List alongside Chris Pratt. Upon witnessing his talent, she knew without hesitation that he was the perfect person to capture the essence of Tony Greene. The very next day, fueled by conviction, she reached out to her casting director, passionately advocating to do whatever it took to secure Stephen for the pivotal role. This bold move speaks volumes about Raven's unwavering commitment to bringing her vision to life with authenticity and excellence.
As Stephen reflects on this pivotal moment from his perspective, he shares, "They told me about it and sent the script. [My team and I] all read it the same day, and then the next day, we all got back on the phone, and I said, ‘I really like this.’ A lot of times in my career, by the grace of God, I've played the love interest, and I've been in a couple. I've been really wanting to move into roles where I could just be a standalone character and have my storyline drive the film or the television show without it being at the whim of the relationship. And this role came along and it was not only that, but it was an opportunity for me to really show myself and others what kind of chops I really have because there's a huge emotional arc.”
L-R: Raven Magwood Goodson, Stephen Bishop, and David Banner on set of "Finding Tony."
Courtesy
As today marks the release of Finding Tony, it's not just a film hitting the screens; it's a testament to the power of determination. Shot in a mere 17 days, this cinematic gem shows the sheer dedication and grit of its creators. Director Raven Magwood Goodson, amidst her battles, led the charge with unwavering strength and grace, proving that obstacles are merely stepping stones to greatness. Through late nights and unforeseen hurdles, her unwavering vision shone bright, guiding the cast and crew through the rollercoaster ride of production.
Finding Tony reminds us that even in the face of adversity, there's beauty to be found, strength to be discovered, and purpose to be fulfilled. So, as we prepare to immerse ourselves in Tony's journey, let's raise a glass to the triumphs of creativity, resilience, and the unbreakable bonds forged in the pursuit of art.
Finding Tony - Official Trailer
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