When Robin Thede walks on set of her late-night talk show The Rundown with Robin Thede, there's no shortage of brown faces. The wardrobe assistant that helps keep her dressed to the nines, the digital assistant snapping behind-the-scenes footage for social media, and the stage manager and producers who help bring her show to life are all equally talented at their respective crafts, and are being given the opportunity to shine in an industry where they're often the minority.
“I have producers, writers, sound people—black women in every sort of position, and so whatever happens with this show they can go on to other things because that's all it takes," she tells me on our Monday morning phone call. “It's getting their foot in the door, so I'm really proud of that. I employ a ton of black women on my show and I'm happy everyday to come in to see their faces."
Somewhere on the path to purpose, a legacy begins to be birthed. It's the thing that you leave behind that ensures that the generations after you who are reaching up can one day reach back—creating an unbreakable chain of opportunity that pulls often overlooked ethnic and gender groups out of obscurity.
Thede's own climb began at the beckoning presence of comedic icons, such as Whoopi Goldberg, Eddie Murphy, and Richard Pryor.
“When I saw Whoopi's one-woman show, I remember seeing it on TV and being so captivated," she says. “I'd never seen a brown woman on television before being funny, and she had such an affect on me."
“I'd never seen a brown woman on television before being funny, and she had such an affect on me."
It was enough to encourage the daughter of “good Midwestern folks" to dream beyond the trailer parks of Iowa. While Thede didn't grow up well endowed, she was rich in love, support, and confidence.
While getting her formal education, she simultaneously became an intense student of her craft, developing a voracious appetite for all things comedy—from sketch and improv to standup. Before the days of Black comedians like Ellen Cleghorne, Thede tuned to the likes of Chevy Chase, Gene Wilder, and Carol Burnett.
Photo Credit: Jaxonphotogroup.com
“The black comedians came as I got older and they got more exposure and I got to see them more, but in the early, early days it was definitely Whoopi, first and foremost, and then all of these other comedians that I was able to watch on network television—the cleaner comics."
In the late night hours during sleepovers with friends, she was introduced to more unfiltered comics, such as Richard Pryor and Eddie Murphy. “Once I discovered Eddie Murphy and Richard Pryor it was like, oh my God, I can be like this," she says. “All of these amazing, varied comics, you have to be able to appreciate their style and their genius for what it is."
Thede majored in Broadcast Journalism and African-American Studies, but her fire for comedy never extinguished. At Northwestern University, she ran a sketch comedy group and then later trained at The Second City in Chicago before following in the footsteps of her comedic predecessor and bringing her own one-woman show to Los Angeles.
During that time, she caught the attention of Mike Epps' manager, which led to her writing for the comedian both on the road and on the sketch comedy show Funny Bidness. Thede began landing one opportunity after another, and soon became a regular writer for award shows (BET Awards, BET Hip Hop Awards and NAACP Image Awards), penning jokes for a number of comedians, including Anthony Anderson, Kevin Hart, and Jamie Foxx.
Simultaneously, Thede pursued a career in acting, appearing on shows such as All of Us, BET's web series Buppies, and later Key & Peele, and working as an entertainment correspondent for E! News. She also wrote and acted in videos for Funny or Die (one of her most popular videos was a remake of Bobby Brown's “Every Little Step" with Wayne Brady and Mike Tyson) and wrote on a number of TV shows including In the Flow with Affion Crockett and Real Husband of Hollywood with Kevin Hart.
But ironically, despite her long trajectory as a writer, Thede never sought out to become the woman behind many of the jokes from our favorite comedians.
“I was always a performer, I never called myself a writer," says Thede. “I was acting for many years before I ever admitted that I was a writer. Even when I was doing writing jobs I just thought, oh, I'm doing that to pay the bills. What happened was, I would always perform in sketch shows, pilots, and sitcoms, and then they would either ask me to write or I'd get hired to write and asked to perform. So people are like why did you choose one or the other? And that's not how it went. I came out to LA to be a comedian and was acting but was always a good writer because I learned growing up and at The Second City, I really honed my writing; I never set out to be a writer. But then, one day I woke up and I'm like oh, I'm in the Writer's Guild and also in SAG, I guess I'm also a writer. Once I embraced both wholly, my career opened up."
For a number of years, Thede split her time both in front and behind the camera as she climbed the ladder of success. Her ability to master different comedic voices led to her becoming the head writer for The Queen Latifah Show and ultimately The Nightly Show with Larry Wilmore, marking her place in history as the first black woman to serve as a head writer for a late-night television show.
"It's not about putting my jokes out there, it's about doing their jokes and making them the best comedian they already are and can continue to be."
“I think it really helped me to become better. The thing that I became known for in the industry and why I worked with so many different comedians is because I can listen to five or ten minutes of somebody's stand up and know how to write jokes in their voice. I was very much a student of comedy and a student of joke structure and formulas and tone and how people sound. I don't write the same jokes for everybody, I write different jokes for Kevin Hart than I would Chris Rock. So I think that's why I became valuable very quickly in the industry, because I was a valuable writer. And my sole purpose in writing for someone else is to make them their funniest. It's not about putting my jokes out there, it's about doing their jokes and making them the best comedian they already are and can continue to be."
While many of today's up-and-coming talent operate their careers on a microwave minute—often expressing frustration when success doesn't come as quickly as expected and dismissing the role of serving others until it's their time—Thede credits her years behind the scenes as being critical to her own evolution as a comedian and a writer.
Despite her continued success, she's never stopped craving knowledge—a trait often attributed to the wealthy and the wise. “Even today, working with Chris Rock as an executive producer is a dream come true. He's literally a living legend, which he's teaching me things that are different than what other comedians taught me and so I just try to absorb, and the more that I can absorb from all different types of comedians from sketch to stand up has been what helped me to find my comedy."
The Rundown with Robin Thede is being credited as a voice for the black community—a relatively unfiltered one that beautifully weaves pop culture and politics, and where Gucci Mane and presidential references can co-exist without being trumped by the white counterparts of a far too long racially diluted industry.
Photo Credit: Robin Thede
Thede believes that it's a sign of the times that a late-night show of such caliber can exist without rebuttal. “I was expecting the reviews of the show to either be non-existent or to say that they didn't understand what I was talking about, and they weren't. The reviews have been ridiculously glowing, and they get what we're doing, and so that's when I knew okay, the time is right. Black culture is the trendsetting culture and I think people want to be woke and they want to hear. They want to be cool also, and I think my show can do both."
Having a show that carries her name in the title isn't about fame or donning the title of “first," it's about paving the way for the now and the next, and making dents one thought-provoking joke at a time in a wall that keeps our voices—our people—from crossing comedic borders.
And as a Black woman, it's about being a pioneer so that one day it's no surprise to see similar faces in the writer's room, and that those who have a seat at the table didn't have to get there by softening their tone, straightening their hair, or wearing clothing that doesn't accentuate and complement their body type—but by working hard, not because they had to be ten times better than, but because they're simply the best.
“I don't take any of this for granted," she continues. “I think it's such a blessing. I certainly can't speak for every black woman nor would I attempt to, but I do think that being a Black woman in this space right now is so personal for me because women come up to me and say like thank you for speaking for us. Thank you for being a voice for us. Thank you for just being present. Thank you for being there. And that's why I'm here; this is it."
Aspiring talent, take note—this is what success looks like.
Watch the The Rundown with Robin Thede Thursdays 11/10c on BET.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It’s not like it has to be a bad thing. In fact, studies say that somewhere around 15 percent of engaged couples actually met through a friend. All I’m saying is, before you entertain someone’s “I’ve got someone I want you to meet” invitation, it would benefit you to interview them first — for the sake of all parties involved.
The questions that I recommend asking? The following six are what I think can get everyone on the same page, so that there is more pleasure than regret from the hook-up attempt.
1. Why Are They So Invested?
GiphyTwo things that I recently watched over again are the series Survivor’s Remorse (the writing is so damn good) and a movie called Trapped in Temptation (both are currently on Tubi). Something that both of them made me think about is the fact that motive reveals a lot when it comes to why people say and do the things that they do.
When it comes to the movie, specifically, without giving the film away — let me just say that, if you are in a relationship, be really careful about listening to individuals who try to talk you out of maintaining it. More times than not, the motive is shady as hell. And honestly, sometimes people who are close to obsessed with you being in one deserve a bit of side-eye too.
Now, if it’s someone who loves all things love, they are in love and they want you to experience something similar — that’s sweet. Just make sure that they are approaching the set up from a healthy space. What I mean by that is they don’t see singleness as some sort of relational handicap or they aren’t trying to override what you want for your life as if they somehow know better (there are so many ways to be a control freak, y’all).
Hmph. Now that I think about it — make sure that the set-up crew isn’t trying to use you to “save” some male friend or relative of theirs. I say that because I once knew a mother whose son had — count ‘em — 10 kids and she was FOREVER trying to get me to date him. Girl, that wasn’t for me. She was looking for a Holy Ghost Jr. for that child of hers. I’ll pass. HARD PASS.
Bottom line with this one — if someone wants to set you up with someone else, the first thing to ask is why? Make sure to really listen to what their answer is. Then pay attention to if your mind, body and spirit are at peace with their answer(s).
2. Do They Know What You Want?
GiphyI don’t know about y’all, but the people (and let’s be honest, by far, it’s usually women) who have tried to set me up with someone? They didn’t even know what my preferences or type was. Hell, they didn’t even know my thoughts or timeline as it relates to being in a serious relationship were either. And what that boils down to is they were trying to hook me up based on their agenda, not mine — and that usually meant that the guys who they came up with? Yeah…I was good on them. LOL.
Yeah, if someone wants to hook you up, you definitely should ask them if they know what you are looking for in a guy when it comes to his looks, personality, passions, spirituality, relational desires and goals, location, etc. Because, indeed, what is the point in going out with someone who is fine as hell and yet, you want kids and he doesn’t (or vice versa) or who has a great personality yet he isn’t even in the same ballpark of your spiritual beliefs?
If your friend really wants to help you out, valuing your time should come with that — and that means bringing someone into your life who complements your lifestyle. No wiggle room here.
3. Are They Aware of Your Deal-Breakers?
GiphyLast year, I wrote an article for the platform entitled, “Should Bad Sex Actually Be A Relationship Deal-Breaker?” The thing that I think needs to go on record about deal-breakers is they aren’t exactly standards that you have. No, a deal-breaker is something that can’t be worked out even after trying to negotiate or compromise. When it comes to relationships, a deal-breaker might be how long two people should date before becoming exclusive or getting engaged. Another deal-breaker might be if being religious is more important than being spiritual and how that manifests itself (church or no church, etc.). And yes, another deal-breaker may be what each other’s sexual needs and expectations are.
When someone is setting you up, it is imperative that they know about your standards. For instance, for me, I am not interested in dating a divorced person, pretty much ever (I Corinthians 7:10-11). I’ve had friends who have tried to hook me up with that demographic before and it has always been a moot effort. The fact that some of them have gotten frustrated with my convictions has absolutely nothing to do with me. Some have tried to get me to compromise my deal-breakers too — like a long-distance relationship. Is it a firm “naw”? No. However, it’s not really something that I am interested in, so why not just…recommend someone local?
Yeah, if someone thinks that they know you well enough to hook you up, they absolutely should be well-versed in what your deal-breakers are before they do. And if they’ve never asked, all they are doing is assuming — and we know what that typically means. LOL.
4. What Is Their Track Record?
GiphyIt’s kind of wild that we now live in a time when more couples meet online than they do through “old-fashioned ways” like via their friends (although some reports say that Gen Z is getting back to that) — and yet, here we are. Still, if you are willing to let someone play pseudo matchmaker in your life, you are well within your rights to inquire about their track record in that department. Have they hooked others up, successfully, before? Has any of their “Cupid work” caused both people to get exactly what they wanted out of the situation? If/when things went awry, why was that?
I know someone who is constantly trying to hook people up. Thing is, maybe 10-15 percent (no joke) of their efforts have proven to be positive and fruitful — and we’re talking about close to close to two decades of them doing it. Listen, time is too precious to be out here doing stuff ONLY to please other people. That said, if someone wants you to devote some time to one of their grand ideas, you are well within your rights to ask about their past and current success score when it comes to it.
5. Can They Keep Their Own Feelings Out of It?
GiphyWanna know if someone who is offering to do something for you is actually doing it more for themselves? If they try to make it be about them when things don’t go the way they would like, that is a dead ringer. An example? They post a message about you on social media and then question you about why you didn’t do the same thing in return. Another example? They do something for you and then throw it in your face during an argument. Still another example? They set you up with someone, it doesn’t work out, and suddenly you’ve put them in a weird spot. No dear — you put your own self in that position by trying to hook two people up in the first place.
I promise you, it will spare everyone unnecessary energy spent (or even drama experienced) if, before you agree to be hooked up, you get the matchmaker on record stating that they will keep their emotions out of it as much as possible. MEANING — they will do the introductions and then let the chips fall where they may. If they can’t do this, my two cents (save it or spend it) would be to decline the offer. Because all you need is someone texting you about why you haven’t called their cousin back or having an attitude with you when you break up with some guy at their church who they thought was the perfect catch (P.S. These aren’t hypothetical examples — LOL).
6. Will They Respect Your Boundaries? Start to Finish?
GiphyYeah, this final one is a biggie. Just because someone sets you up with another person, that doesn’t automatically or necessarily mean that they should have the right to the details of the dynamic. I don’t care if it’s the first date or the 10th date. I don’t care if you decide to just be sex buddies or to have a full-blown relationship. I don’t care if you stay together or break-up — it’s your relationship which makes it your business. Whatever you share is privileged data.
Yeah, I would say that probably the most challenging thing about being hooked up by someone you know is they have a tendency to think that they are a part of the relationship too — and that is a lie. If things go well beyond a couple of dates, you and the guy should discuss what you will both share with the person who introduced you and then agree to stick to that boundary, no matter what. It’s a great way to protect the dynamic, to keep “outside voices” from influencing the growth and to navigate how you want to move, moving forward.
Someone who hooked you up for the right reasons and knows how to honor limits? They will understand. Will they ask questions? Absolutely. Will they pry? Nah.
___
Should you sit and let someone hook you up? I mean, you never know how your blessing will come. Just make sure that they are prepared for you to do some digging into their mindset before they start sweetly meddling into your love life.
It’s only fair. Hell, and right. LOL.
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