Highlighter-obsessed ladies raise your hands! I have both of mine raised right now because my stash is ridiculous. Highlighter makes you look like you drink enough water and don't have any stress in your life, but let's be real, only using powder as highlighters can get a little boring. There are some things powder highlighters just can't do. With liquid highlighter, aka illuminating drops, you can get an awesome or subtle glow with very little effort. Plus, there's an added bonus for us oilier girls: you can get a radiant glow in your foundation without getting any oilier than usual.
I've got three ways to use liquid highlighter to take your complexion game to the next level. Thank me later.
On Its Own
I love to layer powder foundation on as much as the next highlighter junkie, but sometimes that just doesn't glow the way I want it to. Illuminating drops solve that problem for me. Just a couple strategically placed drops are all I need to get a full impact, megawatt glow. No fan brush necessary. To be honest, I like to use my fingers to blend it out. It gives a more natural-looking finish. (Not that natural is what I'm going for.)
Products Used:
From top left to bottom right
Becca Shimmering Skin Perfector – Rose Gold
Makeup Revolution Liquid Highlighter – Champagne
Makeup Revolution Liquid Highlighter – Luminous Gold
Layered Under Foundation
This is where the fun starts. Because the highlighter is a liquid, it won't slide right off if you apply a liquid product on top of it like a powder would. This means you can cover your face in liquid highlighter before you put on your foundation and you'll look like you have a radiant glow coming from within.
To show you what I mean, I added a very thin layer of Milk Makeup Blur Liquid Foundation over the liquid highlighter swatches so you can really see the difference between the shades. Pro tip: You can always add more layers of foundation to tone it down if the radiance seems to be a bit much.
Products Used:
From top to bottom
Becca Shimmering Skin Perfector – Rose Gold
Makeup Revolution Liquid Highlighter – Champagne
Makeup Revolution Liquid Highlighter – Luminous Gold
Mixed Into Foundation
This is probably my favorite way to use these drops. I have oily skin all year long so a foundation with a dewy, radiant finish is out of the question. I don't like for my foundation to look so matte that it's dull so a couple of drops of illuminator mixed into my usual foundation saves me! All I do is pump out my usual amount of foundation on to the back of my hand, add a few drops of illuminator and mix them together. I apply that mixture like I would my foundation and, bam! I have a radiant finish without any extra oiliness.
To show you what these look like mixed, I used equal parts foundation and illuminating drops. I would normally use more foundation than highlighter, but again, I wanted you to really be able to see what I'm talking about with the added radiance. I mixed each highlighter with Milk Makeup Blur Liquid Matte Foundation.
You can add as much or as little liquid highlighter to layer or mix as you'd like.
Products Used:
From top left to bottom right
Becca Shimmering Skin Perfector – Rose Gold
Makeup Revolution Liquid Highlighter – Champagne
Makeup Revolution Liquid Highlighter – Luminous Gold
Now that you know the tricks of the megawatt highlight trade and the tools that will help you elevant your radiant look - test the waters. If you really want to have fun with it, you can mix different liquid illuminators together to make a custom shade! That's the fun part about make-up - you can really do whatever you want. You better glow girl!
Featured image by Shutterstock
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Last year, our inaugural It Girl 100 list featured the best of the best in their regions. This year, we are highlighting women from each field. Their impact can be felt across multiple industries as they continue to use their voices to uplift those around them.
The Category Is... Culture & Entertainment:
Culture and entertainment continues to be one of the most popular industries for creative women. Whether it's comedy or singing, these ladies keep the culture buzzing and timelines lit.
The Category Is... Sports & Wellness:
With the renewed interest in the WNBA, women are showing we can dominate in any field. Women are making waves in sports and wellness due to their strength, innovation, and determination.
The Category Is... Style Innovators:
From Instagram to Pinterest, these women are on our mood boards. Their love for beauty, hair, and fashion translates in their work and inspires others to be their best selves.
The Category Is... Business:
There's nothing like a woman about her business. From signing checks to closing deals, women are taking ambition to a new level.
The Category Is... Viral Voices:
Whenever they speak, people listen proving they can move mountains with their voices alone. You can find these women on the internet keeping us entertained and/or informed.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image by xoStaff