Quantcast
RELATED

Ami Colé has officially launched lip liners to complement their award-winning lip oil, so as a wellness girl, journalist, and fan of clean beauty, I had to review them. Truth is, the announcement wasn’t a surprise. Last month, I was invited to a private event at the PUBLIC Hotel in New York City for the launch of its skin-enhancing foundation stick and lip liners, which launched on May 7.

During the exclusive celebration, the Senegal-inspired brand teased the new lip liners, and they gave journalists, beauty experts, and influencers in attendance the opportunity to swatch each one (while Beyoncé's Cowboy Carter played in the background).


As someone who loves a layered lip (lipstick, liner, and gloss), this announcement made me realize founder Diarrha N'Diaye-Mbaye knows what Ami Colé consumers want. I vividly remember playing in my mother’s makeup case in the early 2000s, looking for liners to experiment with when I wanted to look just like her. We still discuss what liners work best for not just our skin but our lips because, as Black women, we struggle with finding liners and lip kits that complement our various shades.

Ami Colé Soft Shape Lip Liner Shades & Cost

Courtesy

Ami Colé’s soft shape lip liner retails for $18 and comes in five inclusive shades:

  • Midnight (Rich Chocolate)
  • Café Touba (Hickory Brown)
  • Petit Cola (Warm Cinnamon)
  • Rose Clay (Rossy Brown)
  • Lac Rose (Warm Pink)

How Much Does The Ami Colé Lip Kit Cost?

The lip kits are $36 and they feature the Soft Shape Lip Liner and Lip Treatment Oil housed in a chic tin perfectly designed to fit both products. It also includes a built-in mirror which comes in handy to reapply on the go.

Variations Of The Kit Available

  • Rich 001 (Soft Shape Lip Liner in Midnight & Lip Treatment Oil in Reflection)
  • Deep 001 (Soft Shape Lip Liner in Café Touba & Lip Treatment Oil in Excellence)
  • Medium 001 (Soft Shape Lip Liner in Lac Rose & Lip Treatment Oil in Bliss)

My Honest Review

Courtesy

When I heard that the product had launched, I was genuinely excited because I use it daily. Opening the soft shade lip liners, it was clear that the brand did its homework. The shades were varied, and the liner went on smoothly due to the ingredients, which include Marula Oil, Shea Butter, and vitamin E. Ami Colé has been consistent about its brand messaging and products going back to the motherland, so I was anticipating a moisturizing application when I heard that shea butter was a leading ingredient.

Liners tend to leave a dry finish, which was the furthest thing from that. I’d love to see additional liners to complement lip oil shades such as Romance and 5/17 as they expand. A pencil would also be an excellent addition to the kit so the liner can always be applied with the sharpness needed to achieve a defined lined lip.

My Favorite Shades & Lip Kit 

So far, my favorite shades are Café Touba, Midnight, and Petit Cola. I experimented with each shade and various lip oils to complement them. I also tried the lip kit combinations and landed on Deep 001 as my go-to, which includes Café Touba & their Lip Treatment Oil in Excellence.

Where To Shop

Courtesy

The Soft Shape Lip Liner is available now on Amicole.com and Sephora.com. The Colé Lip Kit is currently available exclusively on Amicole.com.

Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.

Feature image courtesy

 

RELATED

 
ALSO ON XONECOLE
Sergio Hudson On Designing With Intention And Who Gets Left Out Of The Industry

Sergio Hudson dreamt big as a young South Carolina boy staring out of the window of his mom’s Volvo driving down the Ridgeway, South Carolina streets. Those dreams led him to design opulent tailoring that’s been worn by Beyoncé, Queen Latifah, former Vice President Kamala Harris and Forever First Lady Michelle Obama, just to name a few.

Those dreams have come full circle in a new way as he recently collaborated with Volvo for a mini capsule collection suitable for chic and stylish moments this fall. The 40-year-old designer follows a long legacy of fashion aficionados who’ve used their innovation to push the automotive industry forward, including Virgil Abloh, Eddie Bauer, Paul Smith and Jeremy Scott.

KEEP READINGShow less
I Tried It: Hollywood Beauty's Level Up Collection

Hollywood Beauty has been a staple brand in many Black households due to their variety of oils for hair and skin. You could always find them at your local drug store or hair store making them readily accessible and the price was always right. Growing up, I would get hot oil treatments regularly with Hollywood Beauty's Tea Tree Oil and Olive Oil.

Now, they have a new collection of oils that are a blend of ingredients that promote healthy skin and hair. Introducing Hollywood Beauty's Level Up Collection.

KEEP READINGShow less
Wondering If Your Relationship Is Stagnant? Have This Convo Before 2026.

It really is a trip that sometimes, right when I’m about to sit down and pen an article, I will feel like the timing isn’t quite right…just yet. Today’s piece is a great example of that because I was actually going to write this up a couple of weeks ago — yet I didn’t have complete peace about it at the time. As life would have it, recently, I received the confirmation that I needed for why that was the case.

The YouTube video in this intro? They feature a fairly young couple who go by Cey and Jai (fun fact: Jai is actually Jocelyn Savage’s younger sister — IYKYK). Although I don’t know how Cey ended up in my YouTube algorithm several years back, he did, and catching his content from time to time is how I ended up seeing the video where he met Jai for the first time while doing random interviews at a mall. And now, six years later, they are married. What’s really wild is they got engaged four months ago and then got married this month.

KEEP READINGShow less