When I asked Jasmine Lawrence to describe herself in one word, she paused to think, but a few short seconds later she said, without a flinch, "Amazing."
Up until that point, I'd been trying to find the words to describe how this fiercely confident Black woman was able to accomplish so much by the age of 28. She launched her first company EDEN BodyWorks at just thirteen after experiencing a personal hair loss crisis and then attending NFTE BizCamp, a student entrepreneurship program, where she was equipped with the tools that would help her find a way to create and sell a product that solved a hair problem she knew many like her needed. EDEN is now celebrating its 15th anniversary, with a repertoire of accomplishments, retail partners like Target, CVS, and Sally Beauty Supply, a loyal beauty community, and global experiences supporting the journey.
But, more interestingly, Jasmine is not only a beauty entrepreneur. After graduating from Georgia Institute of Technology with a degree in Computer Science, she's gone on to build a thriving career in tech at powerhouse companies like Microsoft and most currently, Facebook.
To top it off, she's not looking to quit either anytime soon.
What's the road to amazing look like? How has Jasmine been able to boldly and unapologetically float between two worlds - without sacrificing who she is and how her natural passion for solution-seeking shows up in the world? For Jasmine, this is important because she doesn't "always want to be the first or the only person that are doing things that are impressive." The word "amazing" comes with the desire to show other women that look like her that they, too, can do great things.
xoNecole spoke to Jasmine about her road to flourishing in two careers, the powers of being entrepreneurially fluid, when being multi passionate can be advantageous in the workplace, why more Black women should consider STEM careers, and whether "having it all" is ever really possible.
Responses have been edited for length and clarity.
What has contributed the most to your business success?
Consistency. It doesn't mean you never change. It means you have a foundational understanding of who you are. At EDEN, we know our vision, mission, what we want to be known for, and what kind of impact we want to have in people's lives. That remains consistent no matter who is on my team. If you don't align with our mission and values, this isn't the brand you want to be part of.
It was also about choosing wisely what we were going to invest our time in. You can get quickly burned out emotionally or financially [by] going to every single hair/trade show and accepting every distribution deal for every mom and pop shop and everyone who wants to carry your products. It's very draining. Strategic growth and saying no to the opportunities that are not going to give you the return on investment that you really need with your limited time and other resources is important.
Courtesy of Jasmine Lawrence
"Strategic growth and saying no to the opportunities that are not going to give you the return on investment that you really need with your limited time and other resources is important."
How did you manage going to college and running a beauty company?
The work that I do with EDEN and the work I do in tech are very similar. They require the same set of strengths. I wanted to be an engineer before I lost my hair. I always wanted to be a builder, creator, and inventor of things and solve people's problems. When I lost my own hair and needed something for myself, I used my knowledge of science and the scientific method to create different formulas. All of those things I learned from my passion for science and creating things.
I knew college was going to be a challenge. I took preventative measures before officially moving to Atlanta. Building the team that I have today was part of that exercise. We took a time out for a year in the late 2000s to reassess who was going to be on our board and who's going to be on our team and run day-to-day operations. We had to automate some things that we were previously doing manually. I find a way to have the best of both worlds and make sacrifices I'm comfortable with.
In our world, we’re told you can’t have it all. Your story shows that it is possible to have your foot in different industries. How do you do it?
Having a computer degree helped me understand how stuff is being built and my role in making sure that it's built ethically and that it is accessible. It opened my mind to an entire career path that is sometimes intimidating and challenging. I love to be that bridge between people and tech. Even in the Black community or women's community - I like to let [people] know this is something you can strive towards. I'm not some crazy unicorn that just has a genius mind. It's something I've worked hard for and sought to understand and have been able to make an impact by pursuing although it may be nontraditional for someone with my background.
I'm super hesitant to say we can have it all. It gives an unrealistic expectation that you are going to be 100% fulfilled in every area that you invest your time in. It's not an accurate description. It wanes and waxes. You're in seasons of pouring more and more into your business, job, self, or family - it takes a while for you to settle into a balance that makes sense. It's hard to want more than one thing.
There's a conscious focus on "Does this matter to me? Is this worth my time?" You can have a lot - but it will be to varying degrees of satisfaction and investment based on what works for you personally. If you like doing your full-time job every day, it's okay. It's okay to not have a side hustle. If you're drawn in a different direction, you should pursue it.
Courtesy of Jasmine Lawrence
"I like to let [people] know this is something you can strive towards. I'm not some crazy unicorn that just has a genius mind. It's something I've worked hard for and sought to understand and have been able to make an impact by pursuing although it may be nontraditional for someone with my background."
What key roles do you outsource?
Operational leadership. My Vice President drives day-to-day and leads our team. That is the core role. We are two opposite heartbeats. We have to stay in sync and connected. Public relations and design are the other two roles where I am so busy doing the work, it's hard for me to tell the story of what's happening as well. Having a great PR team or point person who can find the right opportunities and have the brand show up in ways that make sense for us and create innovative things that align with the brand identity is crucial. With design, it is incredible [to have] someone who can maintain continuity between your brand identity but also challenge you to grow and modernize.
What’s it like working in tech as an employee but also being a CEO?
The main challenges I've had are when my coworkers find out and there's that sense of envy. Or, they'll ask me rude questions like, "Why are you even here? Why would you show up every day when you're doing this and that with your own company? Why would you be a slave to the man when you have the freedom to be your own boss?" Or, they think if I do slip up on something or something is late that I'm distracted by this other thing I have going on.
On the light side, they like to brag on me as much as I like to brag on me. Microsoft loved that their top project manager was also a CEO and that I took that entrepreneurial mindset and applied that to my work. They love that I have those natural leadership tendencies. I know what it's like to lead something that personally matters to me. The opportunities that I'm trusted with are greater because of the assumptions about what my skills are. They'd love for me to bring that same excitement, passion, and drive to the mission and goals of their organization. There's a lot of recognition and opportunity for someone who has been able to do so much in such a little amount of time.
What does success look like for you?
It's so transient because there is always something more. From a brand perspective, we're growing the EDEN BodyWorks team. We're celebrating an amazing milestone - 15 years! Right now, we're in a period of gratefulness and thankfulness and really reflecting. We're really trying to take a moment to pause, reflect, and recenter and imagine what the next 15 years will be like - and how we'll change and how the industry will change. For EDEN, success will look like being able to publically share a plan of what the future looks like for us.
In tech, I'm making a pivot to working on my first non-hardware product. I've worked on Xbox, HoloLens, robots and artificial intelligence. Most recently, I've worked on Portal at Facebook. I just switched over to a team called Social Good, which is focused on making Facebook a positive force in the world. Our goal is to try to solve the problem to make sure the world has a safe and sustainable supply of blood. It's an interesting space where probably if you looked at my background, you'd be like "Why is she working in the health space?"
I was drawn to that in the same way I was drawn to start EDEN BodyWorks to make shampoo to help women understand the way you look is not a limiting factor on your trajectory in life. You can awaken, empower and change who these people think they can be or are allowed to be by providing the solution.
To learn more about Jasmine and how she's paving the way in the technology and beauty sectors, connect with her on Instagram @edensjasmine.
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
This New Scalp Care Line Is Exactly What Your Wash Days Need
This post is in partnership with SheaMoisture.
When it comes to healthy hair care, there are a few things that will help you achieve healthy strands: a healthy hair care regime, hydration, consistent treatments, and scalp care. While scalp care is one of the most neglected practices, it is also one of the most important. Why? Because it helps promote healthy hair growth, clear hair follicles, and remove build-up.
When it comes to creating a healthy scalp routine, it helps to know exactly what you’re up against so you know how to specifically treat it. Two of the most common concerns are dandruff and dry scalp. It can be tough to decipher which is which, but here’s a quick breakdown: dry scalp is caused by a lack of moisture in the skin, while dandruff is caused by an excess of oil and yeast buildup on the scalp. Knowing that both of these are big concerns, SheaMoisture released two separate product lines to address both issues: the Scalp Moisture collection and the Anti-Dandruff collection.
Needless to say, if you tend to experience dandruff then I’d recommend you try the Anti-Dandruff collection. However, my biggest concern has always been dry scalp. A lack of moisture on the scalp can be caused by several factors like weather, age, and hair products to name a few. I’ve noticed that when I use certain gels or skip out on a deep scalp cleanse, my roots feel itchy and dry nonstop, which is uncomfortable.
The only way to relieve the discomfort is to properly wash and moisturize my roots, so I tried the Scalp Moisture collection and this is what I thought.
Krissy Lewis for xoNecole
First, What’s In The Collection?
The Scalp Moisture collection is a four-product line that includes a pre-wash masque, a moisturizing shampoo and conditioner, and a moisturizing scalp cream. Each product uses moisturizing and strengthening ingredients like aloe butter and vitamin B3 as active ingredients to provide eight times the moisture. Together, aloe butter and vitamin B3 work to restore dry and brittle hair, as well as add relief to the scalp.
Now, let’s break down each product…
Krissy Lewis for xoNecole
Scalp Moisture Pre-Wash Masque
The SheaMoisture Scalp Moisture Pre-Wash Masque may actually be the all-star of the collection. Using this deep conditioning masque is one of the best ways to target your dry scalp, restore hydration, and nourish your strands before shampooing.
I started by completely saturating my hair and scalp with water, then making small sections to apply the masque directly to the root. For my girls who have experience with relaxers and perms, it helps to apply the masque to your roots just like you would do with a relaxer. This way you can make sure you’ve covered as much of your scalp as possible while minimizing any breakage.
Pro tip: you can also use a color application brush to make this step easier.
After I completely covered my scalp, I massaged the product into my roots, used any excess on my strands, then left the masque in for 30 minutes. I was shocked by how moisturizing and clarifying my scalp and hair felt. One of the things that I love about the masque is the slip and how much softer it made my hair. While this is marketed as a scalp care product, it can completely transform your hair from dry and parched to completely hydrated.
In my opinion, the downside of this masque is that the quantity is too small for my liking. Truth be told, naturals go through deep conditioners faster than any other product (especially when it’s this good.) So SheaMoisture, if you’re reading this, we’d love a bigger jar.
Krissy Lewis for xoNecole
Scalp Moisture Shampoo
The SheaMoisture Scalp Moisture Shampoo is a gentle cleanser packed with the same moisture as the masque. The pearl-colored shampoo is lightweight with a serum-like consistency and a light and clean scent. The smell is pleasant, subtle, and not overbearing. When I applied the shampoo, I noticed immediately that it foams and lathers up very quickly, so less is more.
After applying the shampoo, I parted my hair and started at the roots to target as much of my scalp as possible. I recommend really taking the time to work the product and massage your scalp as much as possible.
Pro tip: using a scalp massager makes it easier and it feels amazing.
Once you start to massage your hair you’ll feel the product start to work. There’s a tingling sensation that might catch you off guard if you’re not used to it, but it’s not nearly as strong as other scalp products I’ve tried. I know some may not appreciate the sensation, but I loved it! My scalp felt clean, light, and breathable.
Krissy Lewis for xoNecole
Scalp Moisture Conditioner
Like the shampoo, the SheaMoisture Scalp Moisture Conditioner shares that pearly color and serum-like feel. It applies very easily while softening and moisturizing your hair. When I applied it to my hand, it gave my hands a lotion-like feel, which speaks volumes about its hydration capabilities. I also loved that the conditioner comes with a pump, instead of having to squeeze the product out – to me, it makes application easier.
I typically apply my conditioner to the ends first but because this is a scalp care product I started at the root and worked my way down to my ends. I did leave the conditioner in for ten minutes, although the bottle recommends leaving it in for three. The conditioner also provides that same breathable feel to your scalp. I honestly loved the relief.
Krissy Lewis for xoNecole
Scalp Moisture Cream
The SheaMoisture Scalp Moisture Cream is more of a daily relief product for your roots rather than your overall hair. It’s great for providing moisture and immediate relief to a dry and itchy scalp. Just like most of the collection, it gives a light and breathable feel – without the tingle. The applicator bottle targets specific parts of your scalp and makes applying easier.
Pro tip: I typically just squeeze the bottle to wherever I need the relief and use the tip to massage it into my scalp so it doesn’t mess up the hairstyle.
Overall, SheaMoisture’s scalp care line lives up to its claims – it moisturizes, strengthens, and provides immediate scalp relief. I definitely recommend trying the Scalp Moisture collection for an affordable way to treat itchy and dry scalp.
Featured image by Krissy Lewis for xoNecole
Chilli's Reason For Severing All Ties With Usher In 2019 Is A Lesson We All Can Learn
Rozanda "Chilli" Thomas, a member of the iconic girl group TLC, exemplifies the importance of cutting all ties with an ex in order to find true love as she shares valuable insights about her past relationship with R&B singer Usher.
For context, the pair dated for three years, from 2001 to 2004, despite meeting nearly a decade before when Usher joined LaFace Records, the same label Chilli and her group were signed to. During that period, Usher and Chilli's union was widely admired by fans because of the couple's attractiveness and chemistry, which was shown in various music videos.
In 2004, following their split, limited details about why Usher and Chilli broke up were released to the public. But as the years progressed, social media users developed their own assumptions because, coincidently, around the time Usher and Chilli went their separate ways, he had released his hit album Confessions, and the lead single with the same name talks about a man admitting to possibly fathering a child outside of his relationship.
Due to conflicting reports from past interviews and Usher's song, many believed that infidelity on the "Yeah" singer's part could have led to the demise of his union with Chilli. In a recent interview with People magazine, Chilli --who is currently dating actor Matthew Lawrence-- opened up about her ex, how their relationship didn't necessarily end in 2004 despite it being announced to the public, and why she officially severed ties with him in 2019.
Chilli (L) and Usher (R)
Photo by KMazur/WireImage
Chilli On Her Past Relationship With Usher
During the discussion that took place earlier this month, the 52-year-old revealed that she and Usher were initially attracted to each other because of their intense chemistry.
But over the years, as their union evolved, Chilli realized that the pair was "different" and that the initial chemistry they once shared only occurred when they were working.
"We definitely had some chemistry. But working chemistry does not mean it works in your personal life. If we were working, it was great. But outside of that, we're so different," she said.
Chilli would add that even though her relationship with Usher looked great to the public, it didn't work the first time around because the "Burn" vocalist failed to meet certain requirements.
"It looked great, but in real life ... he knew he had to be a certain way with me, and he couldn't," she continued.
Chilli also disclosed that Usher's album Confessions wasn't about her and that their split in 2004 was due to opposing values and trust issues.
Still, Usher and Chilli would rekindle their union privately on and off for years when they weren't exclusively seeing other people. The "Unpretty" songstress explained the reason behind it was because they couldn't "get over" each other.
"I love hard. I was like, 'God, why can't I get over this?' He couldn't either," she stated.
Chilli On Why She Cut Contact With Usher In 2019
But all that would change in 2019 when Chilli, guided by her faith, cut off all contact with Usher because she wanted to "focus on" herself.
In addition to no longer speaking to the "Glu" singer, the mother of one decided not to date temporarily because she didn't want her past relationship with Usher to ruin her chances with a potential suitor.
"I even stopped dating. Because before that I thought if I met the right guy during that time that I wasn't over [Usher] it wouldn't work. I would never want to straddle the fence, " she said.
Toward the end of the conversation, Chilli shares that she had "no hard feelings" against Usher, who is now with Jenn Goicoechea, a senior vice president of A&R and Epic Records.
Chilli's recent admission about Usher and having to cut ties with an ex to find her significant other could motivate others to follow the same steps or at least re-evaluate the situation.
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