Are You Waking Up At 3:30 A.M. Every Night? There's A Scientific Reason For That.

If there’s one thing that I strive to do, whenever it comes to whatever content I put out into the universe, it’s to offer at least one thing within the pieces that provide a bit of an ah-ha moment. Today? What does it really mean if you find yourself waking up between 3 and 4 a.m. either every night or all of a sudden for several nights in a row?
If you’re someone who had a church-goin’ grandma, you might’ve heard that midnight and then again at 3 a.m. is when the devil is his busiest (also known as “the witching hour”). And if you just connected the dots on why she would say that there is nothing open past midnight but legs (LOL) well…there ya go. Then there are the more logical explanations (some of which I will expound on in a moment) including that you may have eaten too late, you drank too much (which requires you to get up and go to the bathroom), you’re subconsciously stressed out, your room is too hot (or cold) and/or you’re looking at your phone screen too much (the lighting of it can wreck your sleep patterns).
Okay, but what if you’re in your late 30s-early 40s and it seems like, out of nowhere, you’re waking up at 3:30 a.m., damn near on the dot? Is that just a random thing or is there really something to it? Chile, you might be surprised by what I discovered. Read on and I’ll explain.
Waking Up at the Same Damn Time Every Night? Here’s the Deal.

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Oh, perimenopause. It’s a fact of life that no woman can really escape and, to be honest, if you’re in your late 30s, it’s something that you should learn as much about as you possibly can. I say that because, according to many health experts, that time of life (when you’re transitioning into menopause) can last anywhere from 4-10 years (although for some women, it’s only a few months while for others, it can go past a decade). During perimenopause, you may experience everything from hot flashes and incontinence to mood swings and infertility challenges (in part, due to irregular menstrual cycles) — and that’s just for starters.
Another very telling sign that you are either in perimenopause or very close to the day that officially marks menopause (because technically, menopause is the day that you’ve gone 12 consecutive months without a period; after that, you’re in post-menopause)? Sleep problems. I mean, the kind that has you wondering if you’re either an official insomniac or you’re low-key losing your mind. And guess what? For many women, the wake-up call for if they are indeed perimenopausal is 3:29 a.m. Pretty wild, right?
Apparently, there was a survey that was released in honor of World Menopause Day (yes, there is a day; it's in the fall) that said an overwhelming amount of women wake up at that time of the night. Although studies are being conducted to see what the backstory on all of that is about, what is clear is the roller coaster ride of hormones (especially estrogen and progesterone) messes with your circadian rhythm and that can make it challenging to fall asleep and/or stay asleep.
Do you have to just grin and bear it? No. Well, not totally. If it’s been a few months of waking up around this time and some other of the symptoms that I mentioned are happening too, you might want to make an appointment with your healthcare provider, just so they can confirm that it’s perimenopause as opposed to something else (like say, a thyroid issue). Another thing that you can do is check out online services that specialize in menopause; they will assess you virtually and provide recommendations and sometimes even prescriptions (some of those include PlushCare, Versalie, and Let’s Get Checked).
In the meantime, there are a few things that you can do from the comfort and convenience of your home that may provide some semi-immediate relief. I’ve got eight of ‘em right here for you to try.
1. Get on a Sleep Schedule
If there are two things that folks don’t schedule enough (and probably should) it’s sex and sleep (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”). Sex? We’ll have to get into that at another time. Sleep? Listen, all that scheduling means is you’re prioritizing something, and when you schedule sleep that can help you to cultivate a routine that will help you to rest more soundly throughout the night. If you’ve never had a sleep schedule before, all you need to do is purpose in your mind to turn in at the same time every evening.
Actually, there are a few more things that you should add to this: don’t take naps through the day (that can definitely mess with your sleep patterns), do some sort of exercising in the morning or afternoon (that will make it easier to sleep at night) and incorporate a lot of these other tips, so that you’re able to cultivate an atmosphere of rest and relaxation before actually falling asleep.
2. Add a Magnesium, Calcium and Zinc Supplement to Your Diet
Something that my mother hipped me to, shoot, decades ago at this point, is taking magnesium, calcium, and zincas an all-in-one supplement. Not only do they work together to naturally relax your nervous system, but they’re also known to improve your sleep quality as well. It’s also a “fun fact” to know that when you’re going through perimenopause, you’re going to lose some calcium, so this supplement can help you stay on top of that in the process.
3. Don't Eat Late

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I’m definitely preaching to the choir when it comes to this particular point because it’s rare that I will look at the clock when it comes to snacking on something. If you can relate, there’s a study that indicates that eating something, even one hour before turning in, significantly increases your chances of waking up in the middle of the night. And since it can be hella challenging to go back to sleep once you are up, the more proactive that you can be at preventing this from happening, the better…right?
4. Sip on Some Golden Milk or Ashwagandha Tea
Before getting into this tip, it needs to go on record that whether it’s water or something else, if you don’t want to be making potty runs throughout the night, you should stop drinking about two hours before bedtime. That being said, two drinks that can help you out on the rest and relaxation tip are golden milk and ashwagandha tea.
Golden milk is good for you because milk contains tryptophan (a natural sleep agent) and turmeric (which is also in golden milk) can actually help to treat sleep deprivation and anxiety. As far as ashwagandha tea goes, it helps to reduce stress and has compounds in it that actually help to induce sleep.
Now as far as golden milk goes, I am a fan. I will give a heads up, though, that if your periods are topsy-turvy, turmeric is also a blood thinner; so, if heavy cycles are what you’re also going through, you might want to consume golden milk in great amounts of moderation.
5. Make Your Bedroom Cold and Dark
Hot flashes can be as simple as feeling the need to kick your sheets off in the middle of the night or as complex as soaking through your bedding via your sweat. One way to lower the chances of either of these things happening is to take the temperature in your bedroom down a few notches; preferably between 60-67 degrees.
Something else that you should do is keep your room as dark as possible by investing in some blackout curtains, putting on a sleep mask (especially if you share your bed with someone), turning off all electronic devices, and turning your alarm clock away from you.
Why? Because some studies indicate that setting your alarm can cause you to look at it off and on throughout the night in anticipation of waking up which can also hinder you from getting all of the rest that your mind and body need.
6. Calm Your Senses

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Calm is such a calming word. It means to be still and to get into a state of tranquility. Some of the synonyms for calm include quiet, serene, mild, smooth, soothing, peaceful, and restful. If your hormones are anything but all of this, you’ve got to be serious about doing things that will help to calm them — and you — down.
Read a couple of chapters of a non-stress-filled book. Play some nature sounds. Do some meditation. Get into some deep breathing. Read up on what is known as NSDR (Non-Sleep Deep Rest).
Contrary to popular belief, if you crash into bed, that’s not the sign of being a healthy sleeper; it actually should take you between 15-20 minutes to lull yourself. Making the time to do things that will calm you can get your mind, body, and spirit to a place where you can fall into a deep state of sleep so much easier.
7. Put Some Marjoram Oil on Your Bedding
If you’re someone who likes to cook a lot, you might be familiar with marjoram as an herb that’s pretty popular when it comes to Mediterranean dishes. On the health benefits tip, it’s good for digestive issues and it’s loaded with antioxidants. However, if you apply it to your life as an essential oil, it actually has a sweet musky scent that can help to (get this) regulate your hormones and, quite possibly, your menstrual cycle too!
If you want to test it out, my two cents would be to apply some of this essential oil to your pillows and sheets; and see if it helps you sleep a bit more soundly over the next couple of weeks.
8. Use Your Bedroom for Sex and Sleep ONLY
It really can’t be said enough (by me and interior decorators) that your bedroom is not supposed to be a mini-office, entertainment center, or jungle gym for your kids. Your bedroom should be for sex and sleep ONLY (with very few exceptions).
And honestly, since orgasms help to produce some of the hormones that actually help you to decrease your stress levels as well as help you to sleep better — if you do happen to wake up at 3:30 a.m. and you’ve got a fine specimen in your bed beside you…maybe that’s a sign to get some sex to rock you back to sleep! Can’t think of a better way to end this article, come to think of it. #wink
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









