
Women of today are more sexually liberated than the women before us, however, there are moments when we millennials can get a little shy when speaking on our sexual appetites. What subconscious pleasures really turn you on? Some women like passionate and gentle love-making, others like it wild and rough. Maybe you lowkey like a strong spiritual connection, or perhaps naughty role playing gets you going. Read on to learn your hidden libido turn-on, based on your zodiac sign!
What Turns On An Aries

Make-up sex really gets the Aries nature in you riled up! After getting into a heated argument with your partner, one of the first things that comes to your dirty little mind, is how good the make-up sex is going to be! Aries women like things to go their way, and when things are leaning in the other direction, you know that you can use your magical sexual prowess to get things back in order. You know that make-up sex is bound to happen, and there is a part of you that makes a devious inward smirk after a fight with your lover, because you know it's about to be on and poppin'.
Pro Tip: If you and your boo are going through a little riff and you want to make it right, when you know they are coming home, leave a little trail of sweets from the door to the bedroom, and allow your honeypot to be the last treat.
What Turns On A Gemini

Gemini, you are the boss in bed! Subconsciously knowing that you are calling the shots really turns you on. Riding on top is likely to be one of your favorite positions. Your Gemini spirit loves the idea of being the dominant partner. You like to control the flow of love-making. You might even secretly like constraining your partner's hands so that you have free reign. If and when you decide to be more submissive, it's only because you said so...and that is how you like it.
Pro Tip: Give your lover a freaky clock-in text and tell them to report to work. Once they do, they will receive their nightly task in the bedroom.
What Turns On A Taurus

In everyday life, the Taurus woman is tough as nails, but in between the sheets, you melt just like hot chocolate when it comes to romantic and playful love-making. Being deeply in love and comfortable with your partner turns you on the most! You like being soft, sexy, and feminine. You like laughing and you like talking in between positions. You like gazing in your lover's eyes. Subconsciously, you love to let loose and have fun when you are getting it in.
Pro Tip: Tell your lover that a new burlesque club has opened up in the living room and the show starts at 11:11. They'd better be on time, if they want front row seats.
What Turns On A Cancer

The Cancer spirit in you loves the thrill of an unexpected and mysterious sexual escapade. Subconsciously, you are turned on by the fact that you and your partner both know that y'all came for one thing and one thing only. You likely love listening to steamy, seductive, driving melodies that seem to dictate the speed at which you groove on it. Discovering the little sexual secrets about your partner's body, takes you on an intoxicating trip leading to an infinite destination of bliss.
Pro Tip: Invite your lover on a little road trip to a private spot on the beach or a park and get frisky on the way there.
What Turns On A Leo

Leo women like it all about them. You subconsciously enjoy being ravished and worshipped. Your body is a temple, and your partner understands that they are in your house. You expect your lover to pull out all the stops in making sure that your pleasure is achieved. When your lover goes out of the way to cater to you, your body responds like Mother Earth herself. All of your volcanoes erupt, the waves of your waters collide, your winds blow, and your flowers bloom.
Pro Tip: Go on a couples' pedicure and massage date, then have them suck your toes and rub you down later on.
What Turns On A Virgo

The Virgo energy in you is subconsciously turned on when your partner says all the right things, and touches all the right places. You are a sucker for foreplay, and not just when you get in that bedroom...Virgos like to start the sexual experience way before they even hit the sheets. Receiving little dirty text messages about what's going down later on will drive a Virgo crazy! If you see a Virgo woman devilishly smiling to herself with her phone in hand throughout the day, best believe that she has a freaky appointment scheduled for later on.
Pro Tip: Send your boo a dirty text every hour on the hour, then see what that mouth do at the end of the day.
What Turns On A Libra

Nothing quite stirs a Libra woman up like a passionate night of revenge sex. After being hurt by someone you were intimate with, sex with someone else, regardless of whether they're connected to your partner or not, subconsciously gets your ocean flowing. This is an energy of "sex with no strings attached." This may not be your ideal long-term situation, but it gets the job done in the best way when you need it.
Pro Tip: Find every strong surface in your apartment, and go to town!
What Turns On A Scorpio

Scorpios are known for connecting with other people through the sacral chakra, which carries spiritual and sexual energies. Nothing turns the Scorpio woman on more than, a deep energetic and spiritual connection with their partner. Subconsciously, feeling like you are completely in sync with your lover in ways that cannot be explained with words, will have a Scorpio speaking in tongues.
Pro Trip: Buy a book on spiritual tantra for sexual meditation techniques, light some candles and some palo santo, play some Tibetan bell music, and sync your orgasms at the same time.
What Turns On A Sagittarius

The Sagittarius is an independent spirit, and that doesn't stop in the bedroom. Of course intimacy with someone else is adventurous and satisfying for her, but this self-starter likes to self-start, if you know what I mean… Before she can be pleased by anybody else, a Sagittarius is subconsciously turned on by pleasing herself. By knowing what she likes through trial and error, she is able to school her partner, for her own ultimate satisfaction. Don't be surprised if she gets it going without you.
Pro Tip: Take a trip to the sex shop together and buy yourselves new toys. Later on, test out your new buys and review them through dirty talk.
What Turns On A Capricorn

For a Capricorn, nothing is like that "good ole' thang," that "ole' reliable," or the one that your homegirls give you a shady side eye for dealing with. Subconsciously, your reasoning mind might feel like if the car drives well, is good on gas, and gets you from point A to point B, then why not take it for a little ride? Even if it's just once in a while. Sometimes all you need is a little tune up, or maybe a oil change, to get you back on track. You might regret it later, but that good-good is so worth it.
Pro Tip: Netflix and Sex: there will be no chilling.
What Turns On An Aquarius

Aquarius, nothing turns you on more than sex you ain't supposed to be having. This is that "on the low," "ain't nobody supposed to know," "out of sight out of mind" sex. Whether you or your partner for the moment is in a committed or an open relationship with someone else, or both of you want to keep it on a "need to know" basis, nothing revs you up more than a quick sexual rendezvous with a temporary partner. This is about breaking all the rules, and it ain't nobody else's business.
Pro Tip: Change the names of each other in your phones for a day to something ridiculous, and only communicate using those names when getting it in.
What Turns On A Pisces

Since the nature of the Pisces woman is as introverted as it is extroverted, you love to compartmentalize your lovers. Having one partner to fulfill one need, and another to fulfill something else, is your subconscious libido charger. You have your own team of sexual suitors, and you are the coach! The idea of being polyamorous is likely a fulfilling scenario for you because you can control the type of connection you have with each partner and give whomever no longer meshes with your vibe the pink slip when necessary.
Pro Tip: Schedule your lovers like night and day... literally.
All astrological Tarotscopes channeled via Melanade Stand's Tarot Cards! For your own Intuitive Channeled Healing Session, follow @Melanade_Stand on IG and send an inquiry via DM!
- Turn-ons by Zodiac Sign | Articles at KEEN.com ›
- Major Turn-Ons For Each Zodiac Sign... - Zodiac Fire ›
- The Biggest Turn-Ons During Sex For Each Zodiac Sign That'll Help ... ›
- Find Out The Biggest Turn On For Each Of The Zodiac Signs ... ›
- Easiest Way To Turn On Every Zodiac Sign ›
- Dating Turn Ons and Turn Offs for Your Zodiac Signs! | Dating, Love ... ›
- How To Arouse Each Zodiac Sign And Turn Them On | YourTango ›
- Turn-Ons and Turn-Offs by the Signs by Kelli Fox, the Astrologer ›
- Astrology: What Your Partner Wants in the Bedroom By Zodiac Sign ... ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
Courtesy
Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
Courtesy
Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
Courtesy
Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
Courtesy
De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
Courtesy
Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
Courtesy
Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
Courtesy
Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
Courtesy
Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
Courtesy
Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
Courtesy
Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
Courtesy
Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
Courtesy
Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
Courtesy
Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
Courtesy
Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
Courtesy
Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
Courtesy
Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
Courtesy
Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff







