I have had quite a few disappointing birthdays over the years. Every time I planned a dinner or a get-together, I always seemed to be let down. Something unexpected would always happen that had me feeling some type of way. Friends canceled after they R.S.V.P.'d or there were arguments over the restaurant bill. I was even kicked out of my 23rd birthday party because one of my girlfriends' guests lacked V.I.P. etiquette at our joint birthday party. I just didn't feel seen or celebrated by the group of people I chose to be my friends at that time. To be fair though, in your twenties, what do you really know about true friendship? But still, I knew I deserved so much more.
After a while, my birthday became a day I didn't look forward to. I used fear of getting hurt or being disappointed as a guard. Honestly, I didn't start enjoying birthdays until my 27th birthday. I was in a new city, with a new group of friends, who made me feel more seen and appreciated than some of my lifelong friends I currently have. It wasn't until my 33rd birthday I decided to spend my birthday alone.
Celebrating my birthday alone was the most uncomfortable yet empowering thing I had ever done. Why didn't I think of doing this sooner? Now, every year I typically spend my birthday alone. It's not that I don't enjoy the company of my friends–I do. But over the years, I learned to enjoy my own company. I know that I could never let myself down. I know that I would not give myself less than I deserve. And sometimes, in the end, you have to be your own best friend. Word to Beyoncé, y'all. Sometimes, "me, myself, and I" win.
Here are a few things you can do on your birthday alone.
Write Yourself A Love Letter
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Writing yourself a love letter is the ultimate form of self-intimacy and self-love. What better way to celebrate your birthday than to shower yourself with words of affirmation? I started this ritual a year ago. And I will continue to practice this ritual on every single birthday. There is something about using words to embrace the woman you are. We as women don't do this enough, we don't give ourselves enough credit for everything that we are. It's time we pay attention to how we speak to ourselves.
On this birthday, be gentle with yourself. Write about your qualities, flaws, and accomplishments. Make yourself a few promises because you know you will never break your own heart. Remember, pen to paper always wins.
Buy Yourself Flowers
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You deserve flowers at all times. Don't wait for a guy or a friend to give you flowers. Especially on your birthday. Head to your local florist and create your own bouquet. Did you know certain types of flowers can enhance your energy? Carnations symbolize commitment while Freesias exudes positive energy to everyone around it. Pay attention to colors – red symbolizes power, life, and vitality. Yellow builds self-confidence and encourages optimism. Green represents tranquility and helps you stay grounded.
Treat Yourself To A Fancy Brunch Or Dinner
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Like Drake said, "Oh, you fancy huh. Nails did, hair did, everything did." Reserve a table for one at your favorite restaurant or at the new trendy restaurant you have been dying to go to. You don't always need a group of friends to make you feel special on your birthday. You control your feelings. And making yourself feel special is your power. So, get your face beat, put on that outfit, throw on those heels, and pull up to that restaurant with C-O-N-F-I-D-E-N-C-E. Don't give two fucks about the people staring at you just because you're sitting alone. They are probably admiring you anyways queen.
And if you'd prefer to do a quarantine-friendly version of this, prepare yourself a decadent meal or order in from one of your favorite restaurants. Treat yourself to a slice of luxury in the comforts of home.
Spend Your Day At A Day Spa
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Go ahead girl, and pamper yourself at a day spa. I mean, is there a better way to spend your birthday than getting your glow on? A fresh facial or clean skin just gives me all the feels. Book yourself a facial, massage, body treatment, manicure, or pedicure. If a day spa isn't your thing, try a Korean bathhouse or a Russian-Turkish bath. You can relax in different types of saunas, steam rooms, salt rooms, or aromatherapy rooms. Bathhouses offer all types of amenities and services for the ultimate day of self-care.
Wine Tasting
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Who doesn't love a good bottle of wine? Spend your special day in a beautiful vineyard and let your palate explore rich flavorful wines. While I have not done this for my own birthday, I did do a wine tasting safari at Malibu Wines by myself. I spent the day at this famous family-owned winery known for its scenery. I enjoyed picturesque views, feeding farm animals, and meeting new people. Of course, I enjoyed the wine, but I was in awe of the fact that someone owned 1,000 acres of land.
Travel
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Solo travel is life. Get you some sexy bikinis and take that solo birthday trip. Remember you are BAE. I took my first international solo trip for my 33rd birthday to Cabo San Lucas, Mexico. Mexico was a whole mood. It was tacos, tequila shots, and sunsets. On the eve of my birthday, I ordered room service; crème brûleé with a glass of Moscato. Just before midnight, room service delivered my decadent dessert. I brought in my birthday in the comfort of my hotel room bed.
On my 35th birthday, I flew solo to Puerto Rico. Puerto Rico was even better than Mexico. I met up with a girl I connected with over a xoNecole Instagram post about solo travel. We slid in each other's DMs. And on the day of my arrival in Puerto Rico, homegirl scooped me up from the airport. She then connected me with another girl who had the same birthday as mine.
Coincidentally, this same girl was also staying in the same boutique hotel as me, The Dreamcatcher. This had to be a universal sign because from that point forward it was rooftop dinners, champagne bottles, salsa dancing, and island hopping. We even went for a night swim in the ocean butt naked. It was Sagittarius season, and we were lit AF. Oh, and for my 36th birthday, I commemorated my first solo trip by returning to Mexico.
So, on your birthday, celebrate yourself, QUEEN. You are BAE. You are the most important person on your born day. This is a celebration of your life. It's your day to shine even brighter. Don't let anyone even attempt to dim or steal your light. No one will love you more than you do. No one will treat you better than you do.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.
Rapper and Basketball Player Flau'Jae
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Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.
Professional Basketball Player A'ja Wilson
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A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.
Professional Tennis Player Coco Gauff
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Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.
NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
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Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.
Professional Tennis Player and Entrepreneur
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Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.
Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.
Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.
Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.
Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.
Professional Basketball Player and Model Kysre Gondrezick
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Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky
Track and Field Athlete Gabby Thomas
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Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.
Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.
Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff