When Michelle Obama shared that being in quarantine had caused her to experience a low-grade level of depression, I'm pretty sure that a lot of us could totally feel where she was coming from. The reality is, no matter how outgoing or introverted we are, this pandemic has definitely tried us when it comes to not being able to engage others (in the way that we're used to) and not going out on the regular, while also trying to figure out how to manage our job, finances, relationships and children (if we're parents). After a while, trying to balance all of this can take its toll.
That's why, it's so important to make sure that you practice self-care right through here, and that you reach out to your friends, just to make sure that they're good. If, when it comes to the latter, you're all about that, but you're not sure how to do it during this "new normal" of ours, here are 10 tips that can make your homies feel loved, encouraged and totally supported as we all continue to ride COVID-19 out.
1. Start Off the Morning with a Motivational Quote
I'm probably being a little biased when I say this, but since I am such a lover of quotes, I had to make sure this point topped the list. Anyone who's read any of my articles on here knows that I'm not the most succinct person on the planet (don't judge me). Yet that's actually why I dig quotes so much—they're a concise way to motivate, inspire or affirm someone. That's why I say that one way to support your friends is to make it a habit to wake up and text them a great quote; one that will encourage them to start their day off on the right foot. It can make them feel more positive while also making you feel great for being so thoughtful, at the same time.
2. Stay on Top of Their Love Language
As a marriage life coach, I'm a firm believer that one of the biggest struggles in relationships is assuming that the way you want love to be expressed is automatically the way someone else desires for it to be. And you know what? Until a lot of us accept that this way of thinking is more about our ego than anything else, we could get in our own way when it comes to getting closer to those we truly care about.
That's why, not only am I a fan of implementing love languages in romantic relationships, but when it comes to parenting and friendships too. Matter of fact, last year, I wrote an article entitled "This Is How To Apply Love Languages To Your Friendships" to help you better understand how your own friends' love language(s) can be better applied. For instance, while my top one is words of affirmation, a lot of my friends are quality time folks. Since we're not seeing each other right now, they will shoot me a random email or mail me a card and I will set aside an hour to just chat about…shoot, whatever they want to chat about.
Trust me, making the time to even find out what your friend's love language is will make them feel like you are being truly proactive in meeting their relational needs. And proactiveness is a superpower beyond measure in any relationship. It really is.
3. Keep Up with Special Days
I think it's a Gemini thing that we're super over-the-top when it comes to birthdays. Matter of fact, I don't even observe holidays, so my friends know that, come June 17 of every year, I'm like, "What…is…UP?" However, my friends who also remember that I observe Rosh Hashanah (because Christ was a Jew, right?—Mark 15:2) and make sure to send a special shout-out on that day (especially since it changes every year)? That really warms my soul.
Everyone has a birthday. But most of us have special days besides that. Finding out what your friends' are is another way to take real initiative in the friendship. Plus, since the pandemic is causing days, weeks and months to kinda all run in together, reaching out to your friends, on their special days, can help them to feel like 2020 wasn't just one long—Monday (chile…chile).
4. Do Some Group Journaling
Journaling is dope. If you're not someone who does it on the regular, you'd be amazed by how much it can de-stress you and bring clarity to things you may be internalizing. Well, when it comes to group journaling, basically it consists of people getting together to do it. Everyone can offer up writing prompts (like themes or topics) for each session. Then, a time period is set aside to journal. Once everyone is done, they are encouraged to read some of what they shared out loud and expound, if they'd like. Then their audience (or in this case, their friends) can share their thoughts about their thoughts. Not only is group journaling a way to keep your creative juices flowing but it can help you to show real courage when it comes to being vulnerable with others. It can also help you to be more open to hearing other points of view.
When you look at group journaling from this perspective, who better to group journal with than your homies? You can even get each other super hyped up by agreeing to purchase a fresh journal for each other, while letting it be a surprise what the journal looks like until you each receive yours in the mail. (While we still have the mail. Lawd, get Trump outta here!)
5. Schedule Weekly (or Monthly) Face-to-Face Calls
Although a lot of us have the mindset that, so long as we see someone we care about like an IG post or tweet something out into cyberspace, they must be cool, there is nothing like holding an actual conversation with your friends. While you might not have the time (or emotional energy) to reach out on the daily, try and schedule a chat at least once a week or once a month. It's the easiest way to catch up and oftentimes the most effective way for people to feel like they aren't out here dealing, alone.
6. Come Up with Your Own Theme Days
Charge it to that Gemini thing if you'd like, but one of my favorite sites is National Day Calendar. You'd be amazed the kind of days of observance are on the books (it's actually where I got the idea to write articles like "Make 'National Bathtub Party Day' Your Favorite Day Of The Year", "'National All Or Nothing Day' Reminds Us That Sometimes It Needs To Be Just That", "Celebrate What Makes You "YOU" On National Inner Beauty Day", "National Girls' Night In Day Is This Sunday. Here's How To Kick It This Weekend." and "Whew, Chile. It's National Orgasm Day!"). Well, who said that you and your friends can't come up with your own theme days? A wine day. A pamper day. A listen to nothing but 90s R&B day. A get-over-our-ex day. The anniversary of your friendship day. The sky is the limit here, but if you add a few theme days to your own calendar, it's something else that can definitely break up the monotony of this pandemic.
7. Send Them Something Thoughtful
Money is tight in the time of COVID-19. Boy, do I know it. But if there was ever a time when "it's the thought that counts" rings true, it would be during this season of life.
Sending something thoughtful to your friends doesn't mean that it has to be expensive. It can be a scented soy candle for their bedroom. A movie stream to add to their collection. Or shoot, a personalized mask.
I've copped a few myself on Etsy that have been quite the conversation piece when I'm out at the grocery store (which is basically the only place I go these days) because I make sure they all have a Black cultural message. There are plenty of merchants that will personalize a mask for you for under 20 bucks. Just go to the site and put "Black culture mask" or "personalized mask" in the search field to see what tickles your fancy.
8. Watch Movies (or Read a Book) Together (by Video or Phone)
I don't know about y'all, but I DEFINITELY did not think that 2020 was gonna be the year of watching more movies (or re-watching more movies) than my mind can comprehend. I also didn't believe that I would be getting back to chain reading like I did when I was a kid. But here we are. I'm personally the kind of person who prefers to watch and read alone (unless I'm boo'ed up which is a totally irrelevant point at this time). But if you're an extrovert or you've simply gotten to the point where cabin fever has you going insane, something else that you can do is have a virtual (or phone) meeting with your friends where y'all can watch movies or even read and/or discuss books together. On the movie tip, if coins are so tight that you had to cut your cable and streaming services, Tubi is a site that shows movies (and even some throwback television series), in all kinds of genres, for free. There are ads that pop up from time to time but again, since it's free, it's basically worth it.
9. Design Electronic Vision Boards Together
While "this too shall" pass isn't exactly Scriptural, that doesn't make it any less true. Besides, Ecclesiastes 3:1(NKJV) assures us that, "To everything there is a season, a time for every purpose under heaven." So, while it might seem like this pandemic—and all of the fallout from it—is going to last FOR-E-VER, it won't. To make sure that you don't fall into a lethargic way of living your life until you are able to "get back out again", how about doing some electronic vision boards with your friends? It can be a professional one that is focused on careers goals, a personal one that is focused on personal development or even a relational one where you explore what you will do differently once you can actually go on real dates again. The reason why I recommend electronic ones is because they are easy, convenient and a cool way to exchange your visions without having to worry about mailing poster boards back and forth. Plus, doing a project like this can bring in glimmers of hope and excitement on low (or just sheer boredom) days. You can find different apps for this here.
10. Be Their Accountability Partner
An author by the name of Will Craig once said, "Accountability is the glue that bonds commitments to results." While your friends are grown and don't need another mother or proverbial hall monitor for their life, accountability is good in the sense of checking in, encouraging them to keep the goals that they set and yes, even calling them out on their ish when necessary. There are a lot of people out here who are suffering, BIG TIME, during COVID-19. A part of the reason why is because they lack a loving, loyal and compassionate accountability partner. It can never hurt to ask your friends if they feel like they need one. It also can't hurt for you to ask them to be one for you.
Accountability is simply about holding each other responsible. It's an anchor that can keep you and your friends secure until things level back out. Get one. Be one. It'll bless you both.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy