
Something that I really like about the change in seasons is they're a reminder that change is not only inevitable, it is very much so necessary. It's necessary for progress. It's necessary for growth. It's necessary in order for all of us to evolve into even bigger and greater versions of ourselves so that our purpose in this life can truly be fulfilled.
That's why I find it odd that so many of us question ourselves whenever we become restless, outgrow a relationship, or seriously consider leaving a job or moving to another city—or heck, another country even.
While we're out here wondering what's wrong with us, the reality is it could be the opposite; it could be that something very right is happening within. Our entire being is alerting us to the fact that what once was working for us (or at least we thought was working) for us, it no longer is. And so, it is time to take some semi-drastic measures in order to get to what's next.
Sometimes we fight change so much, that we try and talk ourselves out of what our mind, body, and spirit are trying to tell us. As a direct result, we're not quite sure if it's truly time to make a move or not. But as we're all moving full speed ahead into the year, here are some clear-as-day indications that changing your life is exactly what needs to go down. Sooner than later, by the way.
You’re Bored Out of Your Mind

If there is one feeling that I think gets pushed back down into our psyche far too often, it's boredom. I don't know where we get the idea that if we're bored, somehow that is being silly, petty, or childish. Personally, I think it is one of the greatest indications that some major shifting needs to transpire. After all, when you're bored, it means that you are weary. Weary of what? The literal definitions include "tedious repetitions" and "unwanted attention."
That's why I totally get quotes like the one from the French writer Émile Zola— "I would rather die of passion than of boredom." It's a reminder that life is too short to be out here doing the same ole' same ole'…just because. I also like this quote by author Saul Bellow— "Boredom is the conviction that you can't change ... the shriek of unused capacities."
If you're out here hating your job because it feels like you're doing nothing but watching the clock and collecting a check, if you are a homebody because your city feels totally uninspired, if you are remaining in a relationship simply so you won't be alone and nothing more—all of these things point to boredom. All of these are blaring signs that something definitely needs to change.
Everything Seems to “Cramp Your Style”

There is someone in my world who honestly lives "bigger" than anyone else I know. They are constantly traveling. They are always doing something innovative. Since knowing them, I don't think there has been one year when they've done the same thing, the same way. I've asked them about it before. What they've told me is that while they are not the true definition of claustrophobic, whenever they feel "cramped" by a job or relationship or even within themselves, they take that as a sign that they need to do something different—or differently.
For the most part, I like that way of thinking because to cramp something (or someone) is "to confine narrowly; restrict; restrain; hamper." And that makes me think of the Alice Walker quote, "No person is your friend who demands your silence or denies your right to grow." Amen.
While it should go on record that sometimes there's a fine line between your style being cramped and you trying to avoid responsibility (for instance, the routine that comes from being a spouse and/or parent isn't "restricting" you; it's holding you accountable), if something or someone does have you feeling restrained in the sense of being held back, don't ignore that signal.
Ask yourself what could be lying beneath the surface of that emotion because, believe you me, anything or anyone that is good for you is going to propel you, not stifle you.
You’re Restless—When You’re Awake and Asleep

Me? I feel like I am constantly metamorphosizing, one way or another. I always know that it's time to make some sort of transition whenever I feel restless; for me, that's typically at nighttime. Although I usually am able to fall asleep easily, I do have seasons when I will wake up, at the same time, for a couple of weeks or so. Medical professionals say that potentially points to needing to alter one's sleep patterns, someone experiencing hormonal shifts, or an individual going through a bout of anxiety or depression. But according to studies in traditional Chinese medicine, it could have something to do with your energy fields.
I read a cool article that said, if you have trouble sleeping between 9 p.m.-11 p.m., it could mean that you're worried or stressed out. If you keep waking up between 11 p.m.-1 a.m., it means that you are going through some sort of emotional disappointment. 1 a.m.-3 a.m. indicates internalized anger; 3 a.m.-5 a.m. is connected to repressed sadness and if it's between 5 a.m.-7 a.m., there are internal blockages of some sort. Something else that I like about the read is it provides tips on what you can do to shift the energy so that you can get a good night's rest again.
But what I think we all can agree on is if you're not able to rest well, some sort of changes need to be made—for the sake of your health, well-being, and peace of mind.
Your Gifts and Talents Are Lying Dormant

One of my favorite Scriptures is "For God's gifts and His call are irrevocable. [He never withdraws them when once they are given, and He does not change His mind about those to whom He gives His grace or to whom He sends His call.]" (Romans 11:29—AMPC) It is such an awesome reminder that, what the Most High put us here to do, that doesn't change. Unfortunately, a lot of people end up on their deathbed, never really tapping into their fullest potential because figuring out what their gifts and talents are was never a top priority. Paying bills. Finding love. Having kids. Other stuff is what took precedence.
But I'm telling you, you are doing yourself, your Creator, and the world at large a huge disservice if you don't put aside some real time to discover—and then feed into—your gifts and talents.
If you're not really sure what your gifts or talents are, start the journey of figuring it out by doing some journaling. Write down things like what excites you; what your strengths are; what came easy to you in high school and college; what you would totally do for free; and what you would spend your time on if you were independently wealthy. When you see what comes up on that sheet of paper, you should feel a few sparks fly. (Also, if you're a Christian, take a spiritual gifts test; it can reveal a lot about you too).
Since our gifts are irrevocable, they haven't gone anywhere just because we aren't using them. They are simply dormant. But if you feel something tugging at you, it could very well be that very gift or talent that could totally change your life, for the better—the very moment that you decide to stop ignoring it and begin nurturing it instead.
You Keep Pushing Down a Crazy Idea

I am very open about the fact that I'm a huge fan of Hebrew culture. So much in fact that I don't observe January 1 as being the New Year. I celebrate Rosh Hashanah instead; it just happened this past September 29-October 1. The reason why I'm bringing this up is because newness is all about perception. You don't have to wait until four months from now to try something that has been pulling and tugging away at your spirit. Hmph. Let me tell it, if you've got an idea and you keep telling yourself, "I'll do something about it next year", that has little to do with making a resolution and more to do with full-on, straight-up, absolute bona fide procrastination.
And what if you are waiting because the brainstorm that you have sounds totally crazy? First, trust me—live long enough and you learn to accept crazy is relative. And second, it's probably time to adapt a quote by an author named Jennifer Elisabeth— "Don't worry if people think you're crazy. You are crazy. You have that kind of intoxicating insanity that lets other people dream outside of the lines and become who they're destined to be."
For the most part, I like "crazy" ideas. It usually means that it's truly original and creative. When you don't have anything to compare what you're thinking about to, you are on the way to being a trailblazer rather than following someone else's blueprint. And when you stop to really let that sink in, how freakin' cool and amazin' is that?!
Life is too short and meaningful to be second-guessing yourself, simply because a concept comes to mind that you can't compare to anything (or one) else. By stepping out on a crazy idea, not only could it totally change your life for the better, it also may be what someone around you needs to see in order to manifest their own brand of "crazy" too. Doing crazy stuff can inspire others. Let that be your motivation if nothing else.
Your Needs Are Met. But Still, You’re Not Satisfied.

One more. Do you ever have moments when you're asking yourself, "What's wrong with me? I've got a good job, a nice home and really nothing to complain about. But still, something is…off"? You might try and "talk yourself down" by saying that you're just being "extra" or ungrateful. Maybe. Or it could be that your mind is alerting you to the fact that just because your needs are being met, that doesn't mean that there isn't more to life than that. It doesn't mean that there is some part of you—if not all of you—that simply isn't satisfied.
One of the things to always keep in mind when it comes to the definitions of "satisfy" is that one of them means "to fulfill the desires of." If you're currently not satisfied, some desire within you isn't being fulfilled. You shouldn't feel bad or guilty about that; you should figure out what that desire is and how to go about meeting it in the most beneficial and productive way possible. Not someday. As soon as you possibly can.
An Asian actress by the name of Lily Leung (who just passed this past August) once said, "When in doubt, choose change." Don't wait until next year. Don't get distracted by the holiday season. Shoot, don't even click out of this article without making the commitment to do something—anything—that will help you to get to where change wants you to be.
Change is a good thing. So, if you saw yourself in this article, it's time to change your life. The good news is now all you've got to do is fully surrender to that reality. Then watch how the Universe helps you out—now that you're in full agreement. Enjoy the ride, sis. It's about to totally rock your world and change your life—for the better!
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Originally published on June 10, 2019
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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