How Rica Elysee Launched The On-Demand Beauty Booking Service We All Need In Our Lives
Have you ever been in need of beauty services and didn't want to have to travel to a salon? Or, have you wished you could find a beauty professional that matched your specific needs and unique styling preferences? Well, Rica Elyseé has a solution for you.
Her company BeautyLynk, an on-location, web-based mobile beauty booking platform, allows customers to receive salon-quality hair and makeup services in their home, office, hotel, or wherever they may be.
What makes BeautyLynk unique is that it collects data points that make appointments more efficient for beauty professionals and customers. Have locs? Only use vegan beauty products? Need someone who specializes in colored natural hair? Pregnant and on bed-rest but need your makeup done? BeautyLynk has you covered.
Courtesy of BeautyLynk
When booking for the first time, customers can note things such as salon visit frequency, skin complexion, hair type, scalp sensitivity, product preference, and can even indicate if they have any special needs or care requests. Customers are able to have a personalized mobile styling experience and work with someone who is prepared to cater to their needs. "The beauty journey and the beauty appointment are all built on these details," explains Rica. Using this data, BeautyLynk creates the perfect stylist-customer match. "We try to give [enough data] to the beauty professionals that will allow them to be successful."
The inspiration behind BeautyLynk came from a family friend with a physical disability who was in need of beauty services. "Independence is huge," notes Rica. "How could I [create something] so that they never needed anybody's help and could [receive] services themselves?" Thinking about the problem at hand and how to create a scalable solution fueled Rica. "Beauty and technology have created an opportunity for me to look through this lens of what it means to create change in the simplest form," she says.
Courtesy of BeautyLynk
Rica realized that she could bring confidence and empowerment to individuals looking to book beauty professionals, and could also support and grow small beauty businesses as well. BeautyLynk professionals receive 80% of revenue from each booking and can control when and what they do as well as their working environments. When Rica launched BeautyLynk in 2015, she only had 25 beauty professionals. Now, the platform has over 16,000, which has all been fueled by organic growth. The site evolved from Rica manually matching stylists with clients and then booking services on the backend. Now, matching is driven by an algorithm and fully automated. Rica calls BeautyLynk, a "really big salon with no walls," a virtual community for beauty professionals and customers looking to find their perfect match.
Rica will tell you in a heartbeat that while there are other booking services out there, even some run by women of color, she's not like any of them.
"I've learned that you can't compare yourself. Execution is always different."
However, she uses competing services as an opportunity to learn important lessons about what to do, what not to do and how to remain humble. Rica understands what it means to be Black, and more importantly, a Black female founder. "The intersection I represent is a wonderful one." As she puts it, "I don't look like the traditional Black woman in business."
Whether it's because of her mohawk or her tattoos, which she proudly rocks at meetings, she's not afraid to stand up for who she is and use her voice to articulate her vision.
Second, she knows that beauty technology hasn't always been inclusive of the Black female experience or perspective. "I've been open to what it means to be a Black woman in tech building something around hair and beauty," says Rica. "From education to regulation, the beauty industry has never been designed for women of color. We have this opportunity to be something bigger and deeper and be the best friend for the woman of color looking for beauty." Though Rica feels lucky to have "wonderful investors," she's always aware that "if you don't come with a certain background, it's very difficult to navigate the highway of fundraising."
Courtesy of BeautyLynk
Learning how to navigate the world of funding is an ever-going, but necessary, process for her. "I live in Boston where a lot of individuals don't know how to talk to me properly as a Black woman. I have to realize that sometimes I'm going to be the only one at the table and what it means to invite someone to the table," reveals Rica. She even admits, "Sometimes tokenism hurts, [but] I understand why it has to happen. I'm still developing and understanding that intersection on a deeper level."
For anyone looking to start their own entrepreneurial venture, Rica has some key advice. There are more obvious points such as "learn the difference between advice and opinions" and "you never know who's watching or listening so be prepared at all times." But, learning to say no and being able to listen seem to be the two that have really had an impact on her business.
"Just because you can do it, doesn't mean you have to do it... I had to get comfortable with using the word no and being confident [the opportunity] would come back." She wants other entrepreneurs to steer clear of the need to say yes and be everything for everyone and everything.
"Opportunities will come back if you focus on the need to take care of yourself. Without you, there is no opportunity. "
Cultivating the skill-set of listening is directly tied to BeautyLynk's success. "Listening has given me the key to understanding why data is important for the beauty professionals. I've been able to listen to their stories, dreams, and missions and how I can be part of that." Listening to the voice and needs of your company's target audience is key. Without happy beauty professionals willing to work, Rica would have no BeautyLynk.
Courtesy of BeautyLynk
Interestingly, Rica's biggest business challenges are rather personal. "The biggest conflict for myself is staying aligned to the vision and what I'm doing this for...MY why... Sometimes I want to give up and I think about all the people who decided they wanted to join in on the journey with me and i can't give up." BeautyLynk is more than just a service or a place where beauty and technology come to play. It's leveling the playing field for both beauty professional and beauty connoisseurs.
Like many of us, the everyday struggle to fight doubt and issues with self-worth is real. "Being able to get beyond that and keeping myself in check about that has been a journey. I'm always aware of my self-worth."
"I have to be cognizant of not taking in all of this 'hustle porn' online. Sometimes when I'm hustling too hard, I'm hurting my body and limiting [myself.] I always remember that I'm worthy. In order to be successful, you need to take steps towards your worth."
Rica has a lot cooking for the future of BeautyLynk. The brand recently rolled out a product recommendation flow for customers looking for new items. Skincare services will be available by the end of 2019. Then next, global accessibility is at the top of the list. With so many women of color existing outside of the United States, Rica wants "BeautyLynk to be about being able to provide access to beauty regardless of one of one's gender, race, culture, or capability. That's the big North Star."
For now, Rica plans to launch the Everyone Beauty campaign in September, where BeautyLynk will give away beauty appointments to 16- to 18-year-old girls in developing countries such as Senegal and South Africa. Rica wants to provide confidence to girls early and help them "feel glamorous and not like [beauty] is inaccessible to them because of money or anything else."
Courtesy of BeautyLynk
As our conversation ends, I realize Rica's fierce drive and passion to push the boundaries of of mixing beauty with technology is almost like a premonition on her life revealed. I remember a detail from the beginning of our conversation where when asked about her name, Rica tells me her full name is actually Modjossorica - a homage to (and mixture of) her mother, aunt, and grandmother's names.
"My mother always told me that I was never born to be normal, because she never named be to be normal." says Rica. "[This] same type of attitude has helped me to build my business."
Being "normal" isn't the precursor for impact and innovation. Everything Rica does for and because of BeautyLynk is meant to challenge the status quo.
To learn more about BeautyLynk and how you can book your next hair or makeup service appointment, visit www.beautylynk.com.
- BeautyLynk--Easiest way to Book Your Beauty Appointment on Your ... ›
- Entrepreneur of the Week: How Rica Elysee Launched Uber-Style ... ›
- 3 Things BeautyLynk is doing in 2018! – Rica Elysee – Medium ›
- Uber-like app offers beauty on demand ›
- How She Got There: Rica Elysee, Founder & CEO of BeautyLynk ... ›
- How Boston startup BeautyLynk landed a giant billboard ad in Times ... ›
- Rica Elysee (@RicaElysee) | Twitter ›
- Rica Elysee - CEO @ BeautyLynk | Crunchbase ›
- BeautyLynk | LinkedIn ›
- How This Millennial CEO Is Helping The Beauty Industry Negotiate ... ›
Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
The Power Of Your Big 3: Understanding The Astrological Significance You Hold
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
Astrology has become even more mainstream and a phenomenon than it ever has in the past. We have gone beyond the, “What’s your sign?” and have moved into “What’s your big 3?” seemingly overnight, and rightly so due to the significance of knowing these important details. Your Big 3 in Astrology represents your sun sign, your moon sign, and your rising sign.
This trifecta is thought to be one of the most significant details of your birth chart and gives you and others more of a full-picture look at who you are beyond just your sun sign.
What Does Your Big 3 In Astrology Say About You?
Knowing your big 3 is important, especially if you are someone who has never really resonated with your sun sign. You read about what it means to be an Aries, but may not align with what you see or your experience with other Aries. Meanwhile, the whole time, you have a Libra rising, the complete opposite sign of Aries, and this is why you have always seen yourself as a more laid-back and less confrontational Aries.
Elements hold a key role in your birth chart and having a big 3 where the elements are all compatible or the same often signifies someone who knows who they are and is comfortable in their skin. Whereas someone with a different element for each part of their big 3 may have challenges with identity or defining who they are or how they want to present themselves. It’s a different type of perspective when looking into your big 3, and it helps you see where your strengths and needs are in life, and how to tap more into this potential.
Your Big 3 In Astrology Explained
Your big 3 can help you navigate life by understanding which part of you comes out more in different circumstances. At home, you are most like your moon sign, when you are out and about, you are most like your rising sign. Whether you are at home or out and about, your goals, purpose, and interests are most like your sun sign.
You can find out what your big 3 is by looking up a ‘Birth Chart Calculator’ on your search engine, typing in your birthday details (you will need to know your birth date, location, and the exact time you were born), and generating your birth chart.
Read below for your sun, moon, and rising signs.
YOUR SUN SIGN
Your sun sign represents the core of you and what motivates you to shine and be your best self. This is your personality, goals, purpose, identity, ego, interests, direction, and where you light up in life.
FIRE SUN (Aries Sun, Leo Sun, Sagittarius Sun)
If you are an Aries sun, a Leo sun, or a Sagittarius sun, you are outgoing, confident, fearless, and in tune with yourself and your personal goals and desires in life. You go after the things you want, and you are not afraid to take up space. You are someone who prefers to be more independent, and you are often in more leadership roles in life.
EARTH SUN (Taurus Sun, Virgo Sun, Capricorn Sun)
If you are a Taurus sun, a Virgo sun, or a Capricorn sun, you are grounded, dependable, loyal, hard-working, and logical. You prefer the finer things in life but also work hard to get where you are. You are someone others feel they can rely on, and you are often a support for other people in your life. You are very connected to the material sides of life, and have a gift for manifesting.
AIR SUN (Gemini Sun, Libra Sun, Aquarius Sun)
If you are a Gemini sun, a Libra sun, or an Aquarius sun, you are light-hearted, free-flowing, intelligent, and communicative. You speak what is on your mind, and you love to connect and communicate with others. People know you for the things you say and your out-of-the-box ideas, and you are someone who is open-minded and provides a safe space for people to be authentically themselves.
WATER SUN (Cancer Sun, Scorpio Sun, Pisces Sun)
If you are a Cancer sun, a Scorpio sun, or a Pisces sun, you are thoughtful, generous, emotional, loving, and compassionate. You care deeply about the people you love, and you are always there for others. You may be more emotional than most, and this is due to your strong intuition and open heart. You are creative, inspiring, and motivated towards connection in life.
YOUR MOON SIGN
Your moon sign represents your emotions. This is the way you express yourself emotionally, how you process your emotions, what you need in love, what makes you feel safe and nurtured, your desires, intuition, your inner world, and what’s going on beneath the surface.
FIRE MOON (Aries Moon, Leo Moon, Sagittarius Moon)
If you are an Aries moon, a Leo moon, or a Sagittarius moon, you are someone who is not afraid to communicate your emotions or how you are feeling, and you can feel your emotions from a mile away. You are confident in yourself and are someone who stands up for what you feel is right. You have a strong need to be seen and heard in your relationships, and a certain type of understanding is needed for you to emotionally thrive. You may have some challenges with anger or high energy and are working through emotional impulses in this lifetime.
EARTH MOON (Taurus Moon, Virgo Moon, Capricorn Moon)
If you are a Taurus moon, a Virgo moon, or a Capricorn moon, you are someone who is emotionally grounded, safe, comforting, and logical. You aren’t overly emotional and may not show your emotions to people much at all, but that doesn’t mean you don’t have them. You think before you speak, and you process your emotions before acting on them, and you tend to be more down-to-earth and understanding when it comes to other people’s emotional worlds as well. You are someone people go to when they need someone to talk to you as you are a very good listener.
AIR MOON (Gemini Moon, Libra Moon, Aquarius Moon)
If you are a Gemini moon, a Libra moon, or an Aquarius moon, you are someone who is fun, outgoing, and emotionally open-minded. You don’t like heavy emotions or too much emotional drama, and you tend to be more go-with-the-flow in this area of your life. Good conversation and mutual understanding are very important to you in your relationships and you want funny banter and inspiration in your connections with others.
WATER MOON (Cancer Moon, Scorpio Moon, Pisces Moon)
If you are a Cancer moon, a Scorpio moon, or a Pisces moon, you are someone who lives by their heart and values your emotional world deeply. You crave a deep type of intimacy in your partnerships and you need a partner who is going to give you that type of emotional connection. You are more private with your emotional world and you tend to hold a lot in, but this can often lead to sudden outbursts as well. Overall, you are the definition of emotion and others learn a lot from you on what it means to love and to feel.
YOUR ASCENDANT (RISING SIGN)
Your ascendant sign represents your perception and the energy you put out into the world. This is the way you come across to others, the way you express yourself, your physical traits and aesthetics, how you manifest, society, and what you expect from the world around you.
FIRE ASCENDANT (Aries Rising, Leo Rising, Sagittarius Rising)
If you are an Aries rising, a Leo rising, or a Sagittarius rising, you come across to others as confident, bold, and stylish. You are known for the way you look or the way you present yourself, and you are usually adorned in bright colors or wearing something that others take a lot of notice of. You are someone who walks into a room, and all eyes are on you, and you love that. You want to be on the move and on the go, and you love to show up in the world exactly as you are today. You see the world with a lot of possibilities and like it's yours to have fun and enjoy yourself in.
EARTH ASCENDANT (Taurus Rising, Virgo Rising, Capricorn Rising)
If you are a Taurus rising, a Virgo rising, or a Capricorn rising, you come across to others as responsible, beautiful, natural, and dependable. You are a hard worker, and you may be known for your career or the work that you do. You are someone who walks into a room and people feel an immediate sense of comfort and like you are someone they can trust. You have strong values and goals, and you are someone who knows what they want. People love to be around your down-to-earth energy, and you make others feel safe and grounded.
AIR ASCENDANT (Gemini Rising, Libra Rising, Aquarius Rising)
If you are a Gemini rising, a Libra rising, or an Aquarius rising, you come across to others as outgoing, friendly, and talkative. You see the world as a place to learn, connect, and be inspired, and you are on a quest for knowledge and understanding. You connect with people from all walks of life, and you tend to have a pretty open-minded and unique friend group. You care a lot about your style and aesthetic and always strive to be authentically you wherever you are. You can talk to people for hours and are often meeting new people and making new friends wherever you go.
WATER ASCENDANT (Cancer Rising, Scorpio Rising, Pisces Rising)
If you are a Cancer rising, a Scorpio rising, or a Pisces rising, you navigate life through the lens of your emotions, and you are deeply connected to the undercurrents of life. You are ruled by your emotions, and this side of you is not something you can keep hidden away easily. You get emotional when you think about society and others at large, and you want to be known for the kind and sincere person you are. When you walk into a room, you feel other people's energy right away and are highly empathic and intuitive.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by We Are/Getty Images