
I can totally understand if, right when you saw this title, you wondered if this was meant to patronize you in some way. After all, on the surface, when it comes to whether or not you actually choose your own friends, it would seem like the answer would be "duh", right? Yeah, I'm not so sure about that. The more self-work that I do, the more coaching clients that I have, the more folks who email me about their relationships (or lack thereof) and even the more I just sit back and observe the world, I don't think we choose wisely when it comes to our friendships as much as we actually should be.
Just think about the word "choose". It means "to select from a number of possibilities". Choose also means "to pick by preference" and "to prefer or decide". Now take a moment to think about your friends and how the friendship initially came to be to begin with. Did you prefer them or did things just sorta happen? Why is it relevant? Well typically, whenever we decide to make a choice, we've put in some thought, we've processed why we want what we do and we've weighed out, at least on a surface-level, the pros and cons. That way, we have a good idea of what we're getting ourselves into—and why.
Now do you see why choosing your friends is paramount as it relates to the overall scope of your life? If you do, but you're not quite sure that you can answer, whether or not you chose your tribe or not, I'm hoping that the following six questions can offer up some real and lasting clarity.
Did You CHOOSE Your Tribe or Did You Just Go with the Flow?

In my opinion, one of the most important jobs that a parent has, as it relates to raising responsible and emotionally intelligent children, it's giving them the ability to make wise choices. In order to accomplish this, it requires being the type of mom or dad who isn't always trying to control any and everything all of the time—this includes when it comes to who your children's friends are. While I do personally think that up until, I'd say junior year in high school, parents should have a highly influential role in who their kids spend a significant amount of time with, many moms and dads make the grave mistake of putting their children together with the kids of their own friends. You know what I mean—if all of the adults are hanging out in one room, the children are sent off to go and play with each other in another. When this arrangement happens often enough, whether the parents realize it or not, the kids are "forced" to become friends, mostly by proxy, without really stopping to think if they would choose the people that they are spending so much time around.
I am speaking from very personal experience too. One of the worst people to ever come into my life, someone who was a horrible influence until well into my early college years, is a person who my parents put me around, simply because they hung out with her parents. When I tell you that this girl did more damage to my self-esteem and perception of what I should expect in my friendships…words cannot even begin to express.
And the reality is, I know a lot of people who have a similar story about their own childhood friendships. Again, they didn't really stop to choose who their friends were. It was more like they went with the flow of whoever came over to their house with their parents' friends and/or was in their Sabbath or Sunday school class at church and/or who sat next to them the most at school. And because they merely "went with the flow" when it came to their close interactions with others, they didn't really develop the skills that were needed to figure out who best complemented them, who had good intentions for them, and who had the character and values that they wanted and needed to be around.
I know all of this is kind of deep but if, like me, you have found yourself disappointed by some of your past friendships, it can never hurt to ask yourself if you ever developed the skill of actually choosing your friends. Or, have you always just kind of gone with the flow of your environment? The answer to this question alone can be quite revelatory, if you allow it to be.
What Do You Actually PREFER About the People You Call “Friend”?

I believe I've shared before that, a few years ago, I read an article that featured the video interview of a couple that had been married for over 60 years. When the journalist asked the wife for the key to her relationship, she looked at the woman like she was crazy and then said, "I have sex with him. I don't do that with the rest of my friends." Indeed. Well, when it comes to friendships, something that I wish folks would do more often is process what makes them prefer their friends over everyone else on this planet.
To prefer is "to set or hold before or above other persons or things in estimation; like better; choose rather than". There are a lot of awesome people out here. I run into folks who deserve that adjective fairly often. But my friends are those who I literally esteem highly, like better and choose to be a part of the intimate areas of my life.
If you wonder if you're choosing your friends, ponder what you prefer about them over the other individuals who revolve in and out of your world. It can reveal quite a bit.
How Many of Your Friendships Are About Shared Values, Not Just Common Interests?

It's very easy to find yourself spending time with other people, simply because you like the same things. You both enjoy chick flicks, so you hit the movie theatre together fairly often. You both like the same kind of music, so you've been to concerts together before. You enjoy the same cuisine, so you have lunch together from time to time. But just because someone enjoys doing some of the things you do, that doesn't automatically mean they are—or even should be—your friend. A friend should require a much higher standard than that.
Another way to discern whether or not you are actually choosing your friends is to think about if you both have similar value systems. I don't mean if you both share the same faith or you both desire the same type of future (that value system is more applicable to marriage). What I'm referring to here is if you both want the same things out of your friendships (check out "What A Supportive Friend Actually Does (It's Not Quite What You Think)" and "10 Things You Should Absolutely Expect From Your Friendships"). Do you both look for the same type of qualities in a friend and both define "friend" in a similar fashion?
One of the reasons why a lot of people constantly find themselves feeling disappointed in their friendships is because, while a "friend" may be fun, funny and familiar to them, they still aren't the most consistent, loyal or giving. But since they like their friend's personality so much, they don't really stop to process that a person's character is mad relevant too.
So yeah, choosing your friends should also consist of making sure that the type of friend you want is also the type of friend that they actually want to be—that it's mutually understood that you both will truly value one another for the long haul.
Do You Actually Take Inventory on Your Relationships?

Something else that comes with choosing your friendships is deciding when they are no longer serving you. One way to figure that out is by taking annual inventory on them. I already know that some of y'all are going to find this to be semi-extreme, but life has taught me that more than family or even romantic relationships, oftentimes the most impactful relational dynamics that we have is with our friends. Unless we live with a relative or we're married, we typically talk to them the most often. We factor in their perspectives quite heavily. And, they sometimes know things about us that absolutely no one else does. So, why wouldn't we need to make sure that our friends are a healthy addition to our life?
A couple of years ago, something that I did was process who I was initiating communication with more than they were doing the same. There were about five people who, when I stopped reaching out, I never heard from them. Matter of fact, there's one person, in particular, who I like a lot. But I'm always doing the work that's needed in order to keep us connected. The last time I saw her, I said, "You know I'm always calling you, right? You've got my number. The next time we chat, it'll be because you rang me." Yeah, that was almost a year ago. When I run into her again, she'll still be cool as hell in my eyes, but we're not friends. Friends mutually engage. Taking some personal inventory brought me to this revelation.
I think one of the reasons why people struggle so much with evaluating (and reevaluating) their friendships is because they act like folks either fall into the "friend" or "enemy" category when that doesn't have to be the case. Someone can be dope and still not deserve the time, effort and energy that your actual friends do. Figuring out what you need and if the people in your life are supplying it can help you to get to this point and place of choosing who goes where.
Is “All These Years”, All You’ve Got?

Did any of you catch when Yvonne Orji interviewed Molly Carter? It was actually pretty brilliant (you can watch it here). Anyway, while I watched it and laughed (Molly really is a trip, y'all), I thought about the fact that Issa and Molly met in school and have pretty much been hanging onto their friendship because of it. That's very similar to the "pre-Issa and Molly friendship", Joan and Toni from Girlfriends; they were childhood friends. But man, did Toni suck at not being self-absorbed 85.9 percent of the time and boy, was Joan neurotic about the same amount. More times than not, Joan was doing all of the giving and then overthinking and resenting the fact, after the fact. But because they had so many childhood and adolescent tales in common, they kept trying to make work…what wasn't working.
Reminiscing is not a synonym for loyalty. Or healthy. Back when a very close friend of mine ghosted me after years of being in one another's lives, I recognized that a pattern I had created for myself in the dynamic was accepting that, while she had some really good qualities, I didn't really keep her in my life because of how awesome that I thought she was. It was more because I thought that a part of what comes with being a good friend is sticking around, simply because of all of the time, memories and secrets we had shared. As I continued to evolve as a person, though, I never really pondered that "all these years" isn't a good enough reason to remain in our particular dynamic.
I think the universe knew that so long as she remained, I'd stay stuck in "all those years" and so it allowed her to leave so that I could gain a better grasp of what I deserved/deserved in my friendships. Issa, Molly, Joan, Toni, that former friend and myself can all vouch for the fact that knowing someone for a really long time isn't really a good enough reason to keep them in your life. If they aren't benefiting the individual you are in the present and you aren't doing the same for them as well, sometimes it's best to lovingly and peacefully choose to move on. Without each other.
If You Got a Do-Over, Would You CHOOSE the Same Folks Again?

You know what they say, hindsight is sho 'nuf 20/20. So, when it comes to the friends who are currently in your life, be totally honest with yourself—when you think about the person you are now, the relational needs that you currently have and even the kind of influences you desire in order to move forward, do your friends complement those needs or not? Shoot, I'll even give you one better. Knowing what you know now, if you could go back in time to when you met your friends, all the while factoring in the realization that you probably were not as discerning as you should've been, would you have intentionally selected them?
Something that I find to be super revelatory about my own world is, when I got to the point and place of choosing the friends that I now have, there have been no issues, problems or drama. Aside from the fact that I am in a healthier space (which plays a very relevant role), I know the difference between folks who are cool to hang out with sometimes vs. folks who actually deserve the title of "friend" in my life.
It really is a trip. Just like you can choose who to follow in your social media feeds, you can choose who you want to affect your life in real and profound ways. Hmph. Not only can you choose them, you should choose them.
There's no time like the present to break out one of your journals and think about what you need/want in your friendships and if you have chosen people who are fitting that bill. Life is a sum of the choices we make, y'all. When it comes to some of the most important relationships that you will ever have in your life—your friendships—please choose wisely.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
These Black Women Left Their Jobs To Turn Their Wildest Dreams Into Reality
“I’m too big for a f***ing cubicle!” Those thoughts motivated Randi O to kiss her 9 to 5 goodbye and step into her dreams of becoming a full-time social media entrepreneur. She now owns Randi O P&R. Gabrielle, the founder of Raw Honey, was moving from state to state for her corporate job, and every time she packed her suitcases for a new zip code, she regretted the loss of community and the distance in her friendships. So she created a safe haven and village for queer Black people in New York.
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.

Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.

Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.

Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023









