In Meet the xoNecole Tribe, readers are introduced to the members of the xoNecole team that keep the site up and running with their textured and varied stories and voices. In the monthly series, you get a more in-depth look of the person behind the pen, social media, the lens, or whatever they might contribute to the brand.
Joce Blake first set my soul ablaze when she made her presence known in our inbox with her writeup for the Women's March last January. But I truly saw the fire when she wrote her first style post for us. The way she could break down style while still talking to us like a sister-girl quickly became one of my favorite reads to pop into my inbox. Since, she's expanded to covering all things style, but also dabbling in beauty and human interest stories as well.
If you haven't met her yet, meet Joce Blake, xoNecole's Style Writer.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
Where are you from?
I was born and raised in Memphis, TN. I consider myself a millennial southern belle; think Coretta Scott King meets Porsha Williams. I currently reside in Denver, CO.
How old are you?
I am 29 years old. I was born July 18, 1989 and I am the purest form of a Cancer. While some people call us emotional, I like to think I am emotionally intelligent.
What's your occupation?
So, I have a few jobs but most people don't know that I have a full-time job as a project coordinator at The University of Colorado. I also freelance for multiple platforms and even host a podcast from time to time. At xoNecole, I am a style and human interest writer. I enjoy writing trend reports and highlighting black fashion and beauty creatives.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
Where did you go to school? And what was your major?
I graduated with a BA in Journalism from The University of Tennessee. Those four years were truly amazing because they helped me hone in on my writing skills. It even allowed me to study abroad in London, UK where I had an internship working under a freelancer who wrote for Vogue UK. My internship supervisor helped me learn how to marry my two loves - writing and fashion.
How and when did you start working with xoNecole.com?
I started writing for xoNecole in January 2017. I have admired Necole's light and hustle for years. I can recall sitting in lectures in college reading NecoleBitchie.com and I always said that I wanted to work for Necole in some capacity. It's so crazy because I had a vision board party on January 13, 2017 and I wrote xoNecole on my board. Four days later the dream was manifested because they were looking for writers and you best believe that I pitched myself.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
When did your love affair with writing begin?
I remember like it was yesterday. I was in the 9th grade. I was sitting in my computer class and my teacher asked me if I was interested in writing for the school newspaper and yearbook. At that point, I wanted to go to Howard University to become an esteemed lawyer. I knew that I wanted to give a voice to the voiceless and in that moment I realized there were multiple ways to do that so I said yes. The love affair grew immensely when I spent a summer at Phillips Exeter Preparatory School and I found myself telling intriguing stories about people of color's experiences in a predominantly white space.
How do you practice self-care?
I practice self-care by writing, listening to music, going to church and pampering myself. Of all of those things, music and my spirituality are the most essential. Every morning I have a praise and worship session all by my lonesome. To me, there's something so powerful and beautiful about connecting with God through song.
Are you single?
Who's asking? *insert emoji eyes* Yes, I am single like single SINGLE. I am dating but it's so hard in 2019. Living in Denver, my chances of finding my Russell Wilson are exponentially low. (Please tell Ciara I need that prayer!)
Joce Blake at NYFW September 2018
Photo By: Ken Stancil Jr., (KenStancilJr.com), @KenStancilJr
What are your interests? Do you have any hobbies?
I love watching television! My friends constantly tease me because I keep up with all the latest shows and they don't understand how I do it with all of my side hustles. I also love all things fashion so I enjoy attending fashion shows, art exhibits and anything involving fashion.
What is your favorite book of all time? What's the last book you read?
My favorite book of all time has to be Ntozake Shange's For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf. I read it in high school to prepare for a play where I portrayed The Lady in Red. Even at a young age, I appreciated the beauty in all of the women's stories. The last book I read was Arian Simone's Fearless Faith + Hustle: 21 Day Devotional Journey. Necole gave it to me during the Pajamas and Lipstick Party and it was such a blessing. The book is full of inspiration, insight and scriptures made perfect for a girl boss.
Joce Blake at NYFW September 2018
Photo By: Vanessa Samuels @voyavanessa
What's your endgame? Why do you do what you do?
My endgame is to write for a fashion magazine like Vogue. Ever since I watched Carrie Bradshaw strut around the streets of New York City and then write an article for Vogue, I knew I wanted to be a black Carrie Bradshaw. I have always been obsessed with fashion and I have always wanted to be the thing that the world was missing. While representation has changed with amazing women like Lindsay Peoples Wagner, Elaine Welteroth and Kahlana Barfield, I still want to do it for the little black girls in Memphis who think that they aren't enough and can't leave Tennessee.
What is the most rewarding part of your job? What is the most challenging part?
The most rewarding part of my job as a style and beauty writer is when people write me to tell me they are inspired by my articles. I value being a unique voice on the internet because when I search for stylish women on Google, the prototype doesn't look like me. The search can be depressing when every best dressed list on major platforms consist of one token black woman. So for me to be a part of a platform that promotes positive and inspiring images of melanin women, I am forever grateful.
The most challenging part is curating new, effervescent content. Sometimes I fear that I am saying the same thing, the same way. More than anything, I want our readers to always feel like they leave the site with a meaningful gem whether it's learning about ways to keep their skin glowing or the hottest new trend.
Joce Blake and Lenique Smith at NYFW February 2019
Photo By: Ammar Thomas @manmeetsstyle
What advice do you have for other freelance writers?
I would encourage freelance writers to put yourself out there and know that your ideas matter. Sometimes I pitch ideas with so much doubt and then my editor loves the concept. In the past year, I have learned to have confidence in myself and what I bring to the table because my perspective is wildly unique. If you don't tell your story, who will.
How can we keep up with you on social media?
You can keep up with me on Instagram @joce_blake and on Twitter @sarajessicabee.
Keep up with the other members of our Tribe here.
When it comes to creating a healthy scalp routine, it helps to know exactly what you’re up against so you know how to specifically treat it. Two of the most common concerns are dandruff and dry scalp. It can be tough to decipher which is which, but here’s a quick breakdown: dry scalp is caused by a lack of moisture in the skin, while dandruff is caused by an excess of oil and yeast buildup on the scalp. Knowing that both of these are big concerns, SheaMoisture released two separate product lines to address both issues: the Scalp Moisture collection and the Anti-Dandruff collection.
Needless to say, if you tend to experience dandruff then I’d recommend you try the Anti-Dandruff collection. However, my biggest concern has always been dry scalp. A lack of moisture on the scalp can be caused by several factors like weather, age, and hair products to name a few. I’ve noticed that when I use certain gels or skip out on a deep scalp cleanse, my roots feel itchy and dry nonstop, which is uncomfortable.
The only way to relieve the discomfort is to properly wash and moisturize my roots, so I tried the Scalp Moisture collection and this is what I thought.
Krissy Lewis for xoNecole
First, What’s In The Collection?
The Scalp Moisture collection is a four-product line that includes a pre-wash masque, a moisturizing shampoo and conditioner, and a moisturizing scalp cream. Each product uses moisturizing and strengthening ingredients like aloe butter and vitamin B3 as active ingredients to provide eight times the moisture. Together, aloe butter and vitamin B3 work to restore dry and brittle hair, as well as add relief to the scalp.
Now, let’s break down each product…
Krissy Lewis for xoNecole
Scalp Moisture Pre-Wash Masque
The SheaMoisture Scalp Moisture Pre-Wash Masque may actually be the all-star of the collection. Using this deep conditioning masque is one of the best ways to target your dry scalp, restore hydration, and nourish your strands before shampooing.
I started by completely saturating my hair and scalp with water, then making small sections to apply the masque directly to the root. For my girls who have experience with relaxers and perms, it helps to apply the masque to your roots just like you would do with a relaxer. This way you can make sure you’ve covered as much of your scalp as possible while minimizing any breakage.
Pro tip: you can also use a color application brush to make this step easier.
After I completely covered my scalp, I massaged the product into my roots, used any excess on my strands, then left the masque in for 30 minutes. I was shocked by how moisturizing and clarifying my scalp and hair felt. One of the things that I love about the masque is the slip and how much softer it made my hair. While this is marketed as a scalp care product, it can completely transform your hair from dry and parched to completely hydrated.
In my opinion, the downside of this masque is that the quantity is too small for my liking. Truth be told, naturals go through deep conditioners faster than any other product (especially when it’s this good.) So SheaMoisture, if you’re reading this, we’d love a bigger jar.
Krissy Lewis for xoNecole
Scalp Moisture Shampoo
The SheaMoisture Scalp Moisture Shampoo is a gentle cleanser packed with the same moisture as the masque. The pearl-colored shampoo is lightweight with a serum-like consistency and a light and clean scent. The smell is pleasant, subtle, and not overbearing. When I applied the shampoo, I noticed immediately that it foams and lathers up very quickly, so less is more.
After applying the shampoo, I parted my hair and started at the roots to target as much of my scalp as possible. I recommend really taking the time to work the product and massage your scalp as much as possible.
Pro tip: using a scalp massager makes it easier and it feels amazing.
Once you start to massage your hair you’ll feel the product start to work. There’s a tingling sensation that might catch you off guard if you’re not used to it, but it’s not nearly as strong as other scalp products I’ve tried. I know some may not appreciate the sensation, but I loved it! My scalp felt clean, light, and breathable.
Krissy Lewis for xoNecole
Scalp Moisture Conditioner
Like the shampoo, the SheaMoisture Scalp Moisture Conditioner shares that pearly color and serum-like feel. It applies very easily while softening and moisturizing your hair. When I applied it to my hand, it gave my hands a lotion-like feel, which speaks volumes about its hydration capabilities. I also loved that the conditioner comes with a pump, instead of having to squeeze the product out – to me, it makes application easier.
I typically apply my conditioner to the ends first but because this is a scalp care product I started at the root and worked my way down to my ends. I did leave the conditioner in for ten minutes, although the bottle recommends leaving it in for three. The conditioner also provides that same breathable feel to your scalp. I honestly loved the relief.
Krissy Lewis for xoNecole
Scalp Moisture Cream
The SheaMoisture Scalp Moisture Cream is more of a daily relief product for your roots rather than your overall hair. It’s great for providing moisture and immediate relief to a dry and itchy scalp. Just like most of the collection, it gives a light and breathable feel – without the tingle. The applicator bottle targets specific parts of your scalp and makes applying easier.
Pro tip: I typically just squeeze the bottle to wherever I need the relief and use the tip to massage it into my scalp so it doesn’t mess up the hairstyle.
Overall, SheaMoisture’s scalp care line lives up to its claims – it moisturizes, strengthens, and provides immediate scalp relief. I definitely recommend trying the Scalp Moisture collection for an affordable way to treat itchy and dry scalp.
Featured image by Krissy Lewis for xoNecole
