

In Meet the xoNecole Tribe, readers are introduced to the members of the xoNecole team that keep the site up and running with their textured and varied stories and voices. In the monthly series, you get a more in-depth look of the person behind the pen, social media, the lens, or whatever they might contribute to the brand.
Joce Blake first set my soul ablaze when she made her presence known in our inbox with her writeup for the Women's March last January. But I truly saw the fire when she wrote her first style post for us. The way she could break down style while still talking to us like a sister-girl quickly became one of my favorite reads to pop into my inbox. Since, she's expanded to covering all things style, but also dabbling in beauty and human interest stories as well.
If you haven't met her yet, meet Joce Blake, xoNecole's Style Writer.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
Where are you from?
I was born and raised in Memphis, TN. I consider myself a millennial southern belle; think Coretta Scott King meets Porsha Williams. I currently reside in Denver, CO.
How old are you?
I am 29 years old. I was born July 18, 1989 and I am the purest form of a Cancer. While some people call us emotional, I like to think I am emotionally intelligent.
What's your occupation?
So, I have a few jobs but most people don't know that I have a full-time job as a project coordinator at The University of Colorado. I also freelance for multiple platforms and even host a podcast from time to time. At xoNecole, I am a style and human interest writer. I enjoy writing trend reports and highlighting black fashion and beauty creatives.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
Where did you go to school? And what was your major?
I graduated with a BA in Journalism from The University of Tennessee. Those four years were truly amazing because they helped me hone in on my writing skills. It even allowed me to study abroad in London, UK where I had an internship working under a freelancer who wrote for Vogue UK. My internship supervisor helped me learn how to marry my two loves - writing and fashion.
How and when did you start working with xoNecole.com?
I started writing for xoNecole in January 2017. I have admired Necole's light and hustle for years. I can recall sitting in lectures in college reading NecoleBitchie.com and I always said that I wanted to work for Necole in some capacity. It's so crazy because I had a vision board party on January 13, 2017 and I wrote xoNecole on my board. Four days later the dream was manifested because they were looking for writers and you best believe that I pitched myself.
Joce Blake
Photos By: Noah Berg Photography @noahbergphotography
When did your love affair with writing begin?
I remember like it was yesterday. I was in the 9th grade. I was sitting in my computer class and my teacher asked me if I was interested in writing for the school newspaper and yearbook. At that point, I wanted to go to Howard University to become an esteemed lawyer. I knew that I wanted to give a voice to the voiceless and in that moment I realized there were multiple ways to do that so I said yes. The love affair grew immensely when I spent a summer at Phillips Exeter Preparatory School and I found myself telling intriguing stories about people of color's experiences in a predominantly white space.
How do you practice self-care?
I practice self-care by writing, listening to music, going to church and pampering myself. Of all of those things, music and my spirituality are the most essential. Every morning I have a praise and worship session all by my lonesome. To me, there's something so powerful and beautiful about connecting with God through song.
Are you single?
Who's asking? *insert emoji eyes* Yes, I am single like single SINGLE. I am dating but it's so hard in 2019. Living in Denver, my chances of finding my Russell Wilson are exponentially low. (Please tell Ciara I need that prayer!)
Joce Blake at NYFW September 2018
Photo By: Ken Stancil Jr., (KenStancilJr.com), @KenStancilJr
What are your interests? Do you have any hobbies?
I love watching television! My friends constantly tease me because I keep up with all the latest shows and they don't understand how I do it with all of my side hustles. I also love all things fashion so I enjoy attending fashion shows, art exhibits and anything involving fashion.
What is your favorite book of all time? What's the last book you read?
My favorite book of all time has to be Ntozake Shange's For Colored Girls Who Have Considered Suicide When the Rainbow Is Enuf. I read it in high school to prepare for a play where I portrayed The Lady in Red. Even at a young age, I appreciated the beauty in all of the women's stories. The last book I read was Arian Simone's Fearless Faith + Hustle: 21 Day Devotional Journey. Necole gave it to me during the Pajamas and Lipstick Party and it was such a blessing. The book is full of inspiration, insight and scriptures made perfect for a girl boss.
Joce Blake at NYFW September 2018
Photo By: Vanessa Samuels @voyavanessa
What's your endgame? Why do you do what you do?
My endgame is to write for a fashion magazine like Vogue. Ever since I watched Carrie Bradshaw strut around the streets of New York City and then write an article for Vogue, I knew I wanted to be a black Carrie Bradshaw. I have always been obsessed with fashion and I have always wanted to be the thing that the world was missing. While representation has changed with amazing women like Lindsay Peoples Wagner, Elaine Welteroth and Kahlana Barfield, I still want to do it for the little black girls in Memphis who think that they aren't enough and can't leave Tennessee.
What is the most rewarding part of your job? What is the most challenging part?
The most rewarding part of my job as a style and beauty writer is when people write me to tell me they are inspired by my articles. I value being a unique voice on the internet because when I search for stylish women on Google, the prototype doesn't look like me. The search can be depressing when every best dressed list on major platforms consist of one token black woman. So for me to be a part of a platform that promotes positive and inspiring images of melanin women, I am forever grateful.
The most challenging part is curating new, effervescent content. Sometimes I fear that I am saying the same thing, the same way. More than anything, I want our readers to always feel like they leave the site with a meaningful gem whether it's learning about ways to keep their skin glowing or the hottest new trend.
Joce Blake and Lenique Smith at NYFW February 2019
Photo By: Ammar Thomas @manmeetsstyle
What advice do you have for other freelance writers?
I would encourage freelance writers to put yourself out there and know that your ideas matter. Sometimes I pitch ideas with so much doubt and then my editor loves the concept. In the past year, I have learned to have confidence in myself and what I bring to the table because my perspective is wildly unique. If you don't tell your story, who will.
How can we keep up with you on social media?
You can keep up with me on Instagram @joce_blake and on Twitter @sarajessicabee.
Keep up with the other members of our Tribe here.
Luxury Hairstylist On Viral 'Hey Boo' Texts & Professionalism In The Hair Industry
As Black women, our hair is our crowning glory - whether we paid for it or not. We take pride in how we wear and take care of our hair. As with everything, hair care and hair styling have evolved over the years. Long gone are the days of Blue Magic (although I hear it’s making a comeback).
Now, we have a plethora of creams, oils, conditioners, shampoos, and stylists to choose from. Beyond wearing our natural curls, we have a range of options, from wigs and sew-ins to tape-ins, I-tips, and K-tips. So much choice! But you know what they say about too much of a good thing...
The Black hair industry has definitely blossomed in the last decade with a wave of new stylists and salons popping up all over the place. As much as I love that for us, many of these stylists have become the subjects of viral TikTok and Instagram tirades because of their alleged questionable behavior and bizarre rules.
Excessive policies, strange fees, long wait times, poor performance, and the infamous “Hey boo” texts. Beauty is pain, they say… xoNecole got to the root of these issues with luxury hair extensionist Dee Michelle, who’s been in the hair game for 20 years and runs a seven-figure business - all while being a mom of four.
Antonio Livingston
“I started my business with my career in the hair industry [at] very, very young age when I was maybe like eight...So, over the years, I've just built a very successful seven-figure business very quickly just by offering high-end services and creating great experiences for my clients, many of whom are high-profile professionals,” she said. “I'm also a mother of four, including a set of triplets, which inspires me daily to show what's possible with my hard work and focus.”
Dee’s business has gone viral on social media because of what many call outrageous prices for her invisible K-Tip installs.
“When I developed my invisible K-tip extensions technique, I made sure that it wasn't just about the hair or the style, but about providing a high-end experience from start to finish. So, my clients just aren't paying for the extensions or just the style itself, but they're investing into my meticulous, seamless craft and premium hair sourced from the best suppliers…I've spent so many hours mastering my craft, creating this seamless method that gives my clients long-lasting natural results, and my pricing just reflects that - the value of my expertise and the exclusivity of the service.”
The K-tip specialist stands on business when it comes to catering to her clients and giving them an experience worth the cost.
“And it's just important for me to also say that my clients are high-profile individuals who value quality, their privacy, and their time. They want a service that fits into their lifestyle and their time. They want things that deliver perfection. And I deliver that every single time.”
I’m sure we’ve all seen the various TikTok rants about people’s nightmare experiences with stylists and uttered a silent “FELT!” We asked Dee her opinion on a few nightmare scenarios that beg the response, “please be so forreal."
On stylists charging extra to wash clients’ hair:
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
“I think they should just include it in the price, to be honest. Because I feel like when clients go to a stylist, they're expecting you to wash their hair. Personally, if I see that washing is extra, I just wouldn't go to the salon because it just shows a lack of professionalism, in my opinion, and a lack of experience.”
On ‘deposits’ that don’t go towards the cost of the service:
“I think that's kind of weird, too, for deposits to not be like a part of the service. I've seen people have booking fees and I just don't understand it, to be honest. I disagree with that kind of policy…By all means, people should do what works for them, but to me, it doesn't make sense. Why does somebody have to pay a fee just to book an appointment with you? I don't get it. It feels like exploitation.”
On stylists charging extra to style (straighten/curl) wigs, sew-ins etc., after installing:
“I don't get it. Clients come to us to get their hair done, to get it styled. So why is it extra for you to style it? If you're going to charge extra, just increase your price. I feel like it could be just a lack of confidence in those stylists, feeling like people won't pay a certain price for certain things, or just their lack of professionalism as well, because people are coming to us to get styled.”
On the infamous “Hey boo” text stylists send to clients when they need to cancel/reschedule:
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
“Professionalism in any industry, especially the beauty industry, is everything. So texting a client the, “Hey boo” is so unprofessional, and it's damaging to the client-stylist relationship. Clients book their appointments expecting a level of respect and care, especially when they're investing their time and money and a service. And I get it, emergencies happen, we're all humans. However, it should be done with a formal apology and a clear explanation.”
We know all too well what kinds of things will keep us from ever gracing certain hairstylists’ chairs with our butts again. So, what should hairstylists do to provide a good service to their clients? What is good hairstylist etiquette?
“For one, being on time is an important rule for stylist etiquette. It's just not okay to require your clients to be on time, and you're not on time. Also, communication. Being able to communicate clearly, respectfully, and professionally, whether that's in person, via text, or on social media. Style is etiquette. Appearance matters. So just maintaining a clean, polished, and professional look. Clients respect you more whenever your appearance reflects your work. There's just so many things, but another thing I would say is active listening. So, being able to pay close attention to what your client wants and also clarifying any questions that they might have. Just to ensure that they feel heard and to minimize any misunderstandings.”
Dee also shared some red flags to look out for when considering a new stylist.
“Even me as a client, if I'm booking somebody and they have a long list of rules, I don't even book with them. That's, for one, just such a huge turn-off. Also, stylists who have inconsistent or unclear pricing, that's a red flag. People who change their rates too much without an explanation. Poor communication. So, if a stylist is responding very slow or responding unprofessionally, or giving vague answers to questions, that can make clients question whether or not they are respecting their time and their needs.
Another red flag - an inconsistent or low quality portfolio. And I feel like, I see this a lot with stylists stealing other people's work, and their portfolio on social media is just very inconsistent.”
We couldn’t let Dee go without getting the tea on what styles she predicts will trend in 2025.
“I feel like people are going back to natural-looking styles. So, a lot of people are ditching the wigs, the lace fronts, things like that. People are still wearing them, of course, but it is becoming more of a trend to embrace your natural hair and something that's not looking too fake. That’s one thing that we're going to be seeing a lot. I would say a lot of layers are coming back, heavy layers. Those are becoming really, really trendy. And people are leaning more towards platinum-colored hair. I've been seeing lots of like blondes coming out. Also, jet black is always going to be a trend. But I would say more like natural colors, but natural colors that are still making a statement.”
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Feature image by Antonio Livingston.
With Valentine's Day rapidly approaching, different shades of pinks and reds are heavy in rotation. And even though red lipstick is a bold statement no matter the time of year, this season in particular places a special emphasis on the timeless beauty staple. What says confidence and allure more than a red lip?
Vying for a place as your go-to red lipstick shade is The Lip Bar's latest release, "Good Karma," a warm rust-brown red lippie formulated with melanin-rich skin in mind. Finding the right red lipstick can be a game-changer when you're looking to make a statement, find your signature, or turn heads. And the beauty of dark skin means that the versatility of reds we can rock is limitless.
From rust-red or brick shades for warm undertones to intense reds, berry reds, or deep wine and true reds, melanin-rich skin has a richness to it that translates to a range of reds popping beautifully against our various skin tones. If you've been on the hunt for your one true pairing when it comes to the ultimate red lipstick shade, look no further than our list of Black-owned beauty brands.
The Best Red Lipsticks for Deep Skin Tones
"Good Karma" x The Lip Bar
"Good Karma"
Finish: Matte
Why It's a Winner: Following in the footsteps of The Lip Bar's "Bawse Lady," aka their #1 red matte lippie, "Good Karma" is a warm rust-brown red liquid matte that applies like a gloss and has all-day staying power.
"Elson 2" x Pat McGrath Labs
"Elson 2"
Finish: Matte
Why It's a Winner: Nicknamed "The Perfect Red," Pat McGrath Labs' "Elson 2" is a beauty lover staple and stays sold out. With its luxurious, highly pigmented formula and velvety smooth finish, this red lipstick delivers on its promise of pure color and then some.
"Sade" x UOMA Beauty
"Sade"
Finish: Matte
Why It's a Winner: UOMA Beauty knew what they were doing with their line of "Badass Icon Matte Lipstick" inspired by badass icons across generations. Talk about timeless elegance, "Sade" is a deep, balanced red that goes on as smoothly and wears as divinely as its namesake.
"Fierce" x Juvia's Place
"Fierce"
Finish: Matte
Why It's a Winner: "Fierce" is a standout in Juvia's Place's carefully curated Reds and Berries Velvety Matte Lipstick collection. The shades prove the beauty brand has the range when it comes to shades that have deep skin tones in mind and "Fierce"'s burgundy-red pigmentation is no exception.
"Blood Orange" x Mented Cosmetics
"Blood Orange"
Finish: Matte
Why It's a Winner: As a part of Mented Cosmetics' Sangria collection, the vibrant red-orange "Blood Orange" shade is a standout amongst the liquid matte lippies, offering a perfect pop of color that's not too soft and not too bold.
"Uncensored" x Fenty Beauty
"Uncensored"
Finish: Matte
Why It's a Winner: The Stunna Lip Paint in "Uncensored" by Fenty Beauty is a universally flattering true red that stuns on all skin tones, no matter the undertone. Bold, long-lasting, and kissably smooth, "Uncensored" is that red lipstick.
"Uno Love" x GloGirlCosmetics
"Uno Love"
Finish: Satin
Why It's a Winner: "Uno Love" is a fiery red lipstick shade with coral undertones that dares those who wear it to "live out loud." Enriched with vitamin E, the formula packs the pigment while ensuring your pout stays deeply nourished.
"Dare" x Wyn Beauty
Finish: Matte
Why It's a Winner: A ruby-red shade that is as hydrating as it is long-lasting, Wyn Beauty's "Dare" is a shade designed to keep your lips feeling soft while making an unapologetically bold statement.
"Rich AF" x LYS Beauty
"Rich AF"
Finish: Matte
Why It's a Winner: "Rich AF" is LYS Beauty's take on a classic red. This highly pigmented formula delivers bold color with one swipe while keeping lips nourished and soft for all-day wear.
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Featured image by courtesy