
This SHEeo Created A Wearable Art Brand That Helps ATL-Based Artists Level Up Their Income

With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Dionna Collins originally launched ComfiArt in 2016 as a way to combine her graphic design and digital marketing skills into unique home goods pieces for herself. But a year later, a job layoff led the entrepreneur to rebrand ComfiArt to cater to consumers who want affordable art and home decor and expanded her product offerings to include apparel and accessories. Partnering with local artists and brands in the Atlanta community, ComfiArt services e-commerce, events, and business-to-business clients wishing to take their space up a notch without sacrificing quality or style.
In this week's feature, meet Dionna Collins of ComfiArt.
Courtesy of Dionna Collins
The Stats
Title: Founder/CEO of ComfiArt
Location: Atlanta
Year Founded: 2016
# of Employee(s): 2
30-Second Pitch: "ComfiArt was founded in 2016 as an affordable way to buy unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the community."
The Details
What inspired you to start your brand?
I've always loved graphic design. I have 14 years in the graphic design and digital marketing world, but I didn't want to deal with freelance market. I started ComfiArt for myself. Originally, it was only pillows and home goods. Creating ComfiArt has allowed me to be able to create for the consumer while feeding my soul with the love and passion of creativity without the pressure.
What was your "A-ha!" moment that brought your idea into reality?
My "A-ha!" moment was in 2017 when I got laid off from my job. While trying to generate an income, that pushed me to rebrand ComfiArt. I expanded the products I was selling online to include more apparel and accessories, which led to the three tiers that make up ComfiArt: e-commerce, events, and business-to-business.
Courtesy of Dionna Collins
Who is your ideal customer?
Being that my main focus is on art, we at ComfiArt like to collaborate with artists in their area, Atlanta, Georgia. With that, we ensure that people are able to afford beautiful artwork in the small pieces we offer online. Our goal is to make sure that if you aren't able to afford a $5,000 and upward original piece, you can afford original artwork with ComfiArt. Our ideal customers are art enthusiasts, people that love unique items, creatives, home decorators and people who like to stand out from the crowd.
What makes your business different?
ComfiArt is an affordable way to bring unique art that you can wear and also decorate your space. We create exclusive pieces while collaborating with artists and brands around the Atlanta area. The collaborations we have with Atlanta artists help them find other alternatives in creating financial wealth for themselves. Some ways that we help are by curating events, connecting them with brands, and sharing profit opportunities with ComfiArt through our website e-commerce.
What obstacles did you have to overcome while launching and growing your brand?
Like everyone, I'm still going through obstacles. Finances are one struggle as a small business. It can be hard finding funding to help grow and expand the business. Self-doubt, confidence, and depending on others to make my dreams come true are some of the obstacles I've overcome so far and I depend more on myself now. This entrepreneurial life is more personal. It has forced me to depend on myself, not doubt my own ideas and how to follow through. Now when I hear a "no" or a door closes, I don't get as upset anymore. I just realize that it's not the time or that God is telling me that I'm not quite ready and that opportunity will come back when the time is right.
What was the defining moment in your entrepreneurial journey?
For me, I don't think I have one yet. In this past year, I have reached some major milestones in regards to helping artists sell their artwork and expanding my brand identity, as well as collaborating with other major brands such as WeWork and Whole Foods while still being such a young company. As a brand, what sets me apart is being able to bring artists to platforms and environments that they're not typically used to being in. In the upcoming years, I'd like to expand more on that. The NBA, Hawks, Nike, Amazon, and Coca-Cola are a few of the brands that I'd like to collaborate with.
Where do you see your company in 5-10 years?
To be a global brand. In the next 5-10 years, I want to be the company that brands call to find artists while being the brand that artists come to find contracts for work. Our main purpose at ComfiArt is to help artists find alternatives to building financial wealth while merging the gap between brands and artists and assisting with government contracts. My goal is to also expand the e-commerce aspect of ComfiArt and collaborate with more artists while being the brand that hosts major art events throughout the country and simultaneously expands the experiential realm for artists.
Where have you seen the biggest return on investment?
Social media has been our biggest ROI. We get a lot of traffic via Instagram and influencer marketing through our events with other artists. This has helped to grow my email marketing list and expand the brand to other artists.
Do you have a mentor?
No mentors, hoping to find one soon to assist with questions that I have on building and expanding the company and learning more about investments and finances.
Biggest lesson you’ve learned in business?
Not everyone will believe in your dreams at first, you just have to trust and believe in yourself and take risks. It takes a lot of hard work, dedication, blood, sweat, and tears. It won't happen overnight, you just have to be consistent.
For more ComfiArt, follow them on social media @ComfiArt.
'Sistas' Star Skyh Black On The Power Of Hypnotherapy & Emotional Vulnerability For Men
In this insightful episode of the xoMAN podcast, host Kiara Walker talked with Sistas star Skyh Black, as he opened up about his journey of emotional growth, resilience, and self-discovery. The episode touches on emotional availability, self-worth, masculinity, and the importance of therapy in overcoming personal struggles.
Skyh Black on Emotional Availability & Love
On Emotional Availability & Vulnerability
“My wife and I wouldn't be where we are today if both of us weren't emotionally available,” he shared about his wife and Sistas co-star KJ Smith, highlighting the value of vulnerability and emotional openness in a relationship. His approach to masculinity stands in contrast to the traditional, stoic ideals. Skyh is not afraid to embrace softness as part of his emotional expression.
On Overcoming Self-Doubt & Worthiness Issues
Skyh reflected on the self-doubt and worthiness issues that he struggled with, especially early in his career. He opens up about his time in Los Angeles, living what he calls the “LA struggle story”—in a one-bedroom with three roommates—and being homeless three times over the span of 16 years. “I always had this self-sabotaging thought process,” Skyh said. “For me, I feel therapy is essential, period. I have a regular therapist and I go to a hypnotherapist.”
How Therapy Helped Him Heal From Self-Doubt
On Hypnotherapy & Empowering Self-Acceptance
Skyh’s journey is a testament to the power of tapping into self-development despite life’s struggles and being open to growth. “I had to submit to the fact that God was doing good in my life, and that I'm worthy of it. I had a worthiness issue and I did not realize that. So, that’s what the hypnotherapy did. It brought me back to the core. What is wrong so that I can fix it?”
Watch the full podcast episode below:
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Quinta Brunson Gets Real About Divorce, Boundaries & Becoming
Quinta Brunson is the woman who chooses herself, even when the world is watching. And in her June 30 cover story for Bustle, she gives us a rare glimpse into the soft, centered place she's navigating her life from now. From leading one of television's most beloved series in the last decade to quietly moving through life shifts, the creator of Abbott Elementary is walking through a personal evolution and doing so with intention, grace, and a firm grip on her boundaries.
Back in March, the 35-year-old filed for divorce from Kevin Jay Anik after nearly three years of marriage, citing "irreconcilable differences." The news hit the headlines of news outlets fast, but Quinta hadn't planned to announce their dissolution to the public so quickly.
Quinta Brunson On Divorce, Public Scrutiny & Sacred Boundaries
"I remember seeing people be like, ‘She announced her divorce,’" she told Bustle. “I didn’t announce anything. I think people have this idea that people in the public eye want the public to know their every move. None of us do. I promise you. No one wants [everyone] to know when you buy a house, when you move, when a major change happens in your personal life. It’s just that that’s public record information."
In regards to her private moves becoming tabloid fodder, Quinta continued, "I hated that. I hate all of it."
"I Am An Artist First": Quinta On Cutting Her Hair & Reclaiming Herself
Still, the diminutive phenom holds her crown high in the face of change and is returning to the essence of who she is, especially as an artist. "Cutting my hair reminded me that I am an artist first. I want to feel things. I want to make choices. I want to be a person, and not just stuck in having to be a certain way for business." It's giving sacred rebirth. It's giving self-liberation. It's especially giving main character energy.
And while the headlines keep spinning their narratives, the one that Quinta is focused on is her own. For her, slowing down and nourishing herself in ways that feed her is what matters. "It’s a transitional time. I think it’s true for me and my personal life, and it’s how I feel about myself, my career, and the world," Quinta shared with Bustle. “I feel very serious about focusing on watering my own gardens, taking care of myself and the people around me who I actually interact with day-to-day."
That includes indulging in simple rituals that ground her like "making myself a meal" which has become "really, really important to me."
That spirit of agency doesn't stop at the personal. In her professional world, as the creator, executive producer, and lead actress of the critically-acclaimed Abbott Elementary, Quinta understands the weight her choices carry, both on- and off-screen. She revealed to Bustle, "People used to tell me at the beginning of this that the No. 1 on the call sheet sets the tone, and the producer sets the tone — and I’m both of those roles."
She continued, "I understand now, after doing this for four years, how important it was that I set the tone that I did when we first started."
Quinta doesn't just lead, she understands the importance of curating the energy of any space she enters. Even amid a season of shifts and shedding, her power speaks loudly. Sometimes that power looks like quiet resistance. Sometimes that power is soft leadership.
And sometimes that power looks like cutting your hair and taking back your name in rooms that have forgotten you were an artist long before you were a brand.
Read Quinta's cover story on Bustle here to witness the fullness of Quinta's becoming.
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Featured image by Zach Hilty/BFA.com/Shutterstock