This weekend, xoNecole had the pleasure of hosting the Ford Motor Company booth at ESSENCE Festival. Held in New Orleans, LA, ESSENCE Fest provides a safe space for Black women to gather and celebrate. The festival is the true embodiment of #BlackGirlMagic.
Throughout the weekend, attendees were able to take a break from the summer heat and test-drive Ford vehicles, as part of the company's Ride and Drive experience. I was pleased to have had enough time to drive an exclusive 2018 Platinum Edition Ford Expedition.
Accompanied by a product specialist, I was able to drive and receive a tour of the Ford Expedition, which I referred to as a "big boy." It's an eight-passenger vehicle. That's no small vehicle!
During our tour, the product specialist provided me with a breakdown of the vehicles features. Immediately, I noticed the rotary gear shift dial that made shifting gears effortless. It's the first time I've seen anything like it, and it felt very futuristic. I also loved how big the vehicle felt. The middle console is large enough to fit my purse.
The vehicle also has a keyless start with a full entertainment system. However, the most impressive feature was the 360-camera view that made it really easy to park in the midst of the big ESSENCE crowd. The vehicle also has additional features that include a Waze navigation system and Alexa partnership that allows owners to turn on their car using the Amazon Alexa system.
Apparently, the luxury Ford driving experience is consistent with their customer service. There were several Ford-owners in line to test-drive another vehicle. One of the owners test-drove a Ford Mustang, because she really enjoys being a Ford customer, and is interested in purchasing a second vehicle with the company.
I have to admit; the Ford Expedition really spoke to me. It was definitely difficult for me to turn in the keys for the big boy. The power that I felt behind the wheel matched the energy that I felt the entire weekend.