TMI Alert (but I mean, considering the topic, it’s kind of whatever, right?): As someone who has a bowel movement once a day (usually in the morning), I used to be envious of an ex-boyfriend who would have one, like clockwork, about an hour after every meal. In fact, it wasn’t until I did some research on the frequency of pooping that I discovered that both of us were rolling as we should be; that it’s actually “normal” to number two anywhere between three times a day (like him) to three times a week (interesting).
For the record, bowel movements should also have the consistency of toothpaste and resemble the shape of your intestines. Something less frequent or harder (or dryer) can be a sign of constipation.
Ah, yes, constipation. What exactly causes this type of health-related issue that affects roughly four million Americans on an annual basis? Dehydration, a poor diet (including low fiber and/or too much fat or sugar), a lack of exercise, certain medications, and a drastic change in one’s lifestyle due to things like pregnancy or aging can all play a role. That’s why it’s important to pay close attention to the consistency of your own bowel movements along with a shift in your daily habits. If you discover that you are constipated, there are some simple things that should be able to bring you some much-needed relief before relying on a laxative or enema.
If, after trying these 10 suggestions, you don’t see a change within a week or so, make an appointment to see your doctor. Sometimes constipation can be connected to an underlying health condition, and either way, toxins filling up your system is only going to make you feel increasingly — pardon the pun — crappy.
Anyway, here are some natural ways to (hopefully) feel better in no time.
Jeffrey Coolidge
1. Leave Dairy Alone
Did you know that the proteins found in cow’s milk have the ability to literally slow down your bowel movements? Not only that, but since dairy can also cause inflammation in many people, that’s another reason why it can make it difficult for you to poop on a consistent basis. If you add to that the fact that more medical professionals are speaking out about the saturated fats and link to heart disease, acne, and even cancer that dairy can trigger in your system, you are far better off either reducing your dairy intake or (at least) going with a milk alternative from time to time. Oat milk is a personal fave of mine. Ironically, one reason why is because it’s a good source of fiber, something that we all need in order to stay regular.
2. Up Your Probiotic Intake
There are so many reasons why it’s a good idea to take a probiotic on a consistent basis. One of them is it keeps your gut in good condition while your body is processing your foods. Another? It helps to shorten the time that it takes for your colon to do its thing. The end result is you having less of a chance of becoming constipated; especially if you are pregnant or you are currently taking medications that have constipation as a side effect. Again, a probiotic supplement is bomb; however, you can also eat foods that are rich in probiotics too. Some of those include fermented foods like yogurt, pickles, fermented olives, cottage cheese, and pickled onions.
3. Take an Omega Supplement
As someone who has a cocktail of vitamins that I consume on a daily basis, I prefer to take them at night. One reason is so I can sleep through any minor discomfort that the combination may potentially cause my stomach (for instance, I take a gentle iron supplement that likes to show out sometimes). Another is because I can always tell the difference between when I take my evening primrose oil supplement and when I don’t.
Most definitely, when there is an oil that lubricates your system for a few hours, that can help having a number two a lot easier for you. The reason why I shouted out an omega supplement, specifically, for this is because it also contains properties that help to decrease bodily inflammation. A win all the way around.
Creative Photography
4. Drink Some Lemon Water
It honestly can’t be said enough that 75 percent of Americans are chronically dehydrated. That’s problematic as hell because your body needs fluids in order to keep your hormones balanced, give your organs the oxygen that they need, lubricate your joints, moisturize your skin and hair, produce saliva and moisture for your eyes, and so much more — including helping your system to properly digest your food and get rid of waste.
The reason why lemon water is a fan fave for many is because not only does water help keep your intestines in good working order, but lemon juice contains the antioxidant vitamin C; thus lemon water has the ability to actually pull more water into your gut. If the lemon water is hot, that’s even better. Hot water has a reputation for making the digestive process easier on your body (drink this before going to bed in order to get the best results).
5. Sip on Some Slippery Elm Tea
If you’re a fan of herbal teas (check out “10 'Uncommon' Teas You Should Add To Your Stash (& Why)”), you’ve got to add slippery elm tea to your stash. For one thing, it’s great for soothing a sore throat or healing a cough. It also has a solid reputation for working as a mild diuretic and reducing symptoms related to heartburn as well as ones that are associated with irritable bowel disease (IBD). That’s because it contains antioxidants and other properties that coat your intestines, again, making it easier for you to have bowel movements.
6. Or an Apple and Banana Smoothie
If you’ve always heard that fiber helps to keep you regular yet you’ve never really known why, probably the quickest and easiest way to explain it is fiber has a way of increasing both the weight and size of your bowel movements while making them softer (and therefore, easier to pass) too — and hey, the fewer toxins that are in your system, the less of a chance that you will be diagnosed with colon cancer up the road (because fiber has been proven to be a preventative carbohydrate in that lane).
That’s why it can be a good idea to indulge in a homemade smoothie that’s made from a highly fibrous fruit like apples and/or bananas (or berries, avocados, pears, kiwi, or mango) a couple of times a week. Just make sure to not overdo it as far as fiber is concerned. In this case, too much of a good thing can also result in bloating, gas, and yes, constipation. Twenty-five grams a day for women (and 38 grams a day for men) will get you just what you need.
Daniel de la Hoz/Getty Images
7. Do Some Yoga
Aside from some changes that you can make in your diet, there are some lifestyle tips that can be helpful for you as well. For one thing, if you don’t already do yoga yet constipation is an issue for you, so why not give it a shot? Not only does it help to reduce stress, and all of the twists and turns that your body goes through to get into certain positions, it can also help to “manipulate” (in a good way) your intestines so that you can have bowel movements more easily. Ones like the half-spinal twist and cobra pose (which you can see here) are directly attributed to making going to the bathroom a smoother process for you.
8. Give Yourself a Colonic Massage
There is nothing like a good old-fashioned massage. Well, when constipation is an issue, consider giving yourself an abdominal or colonic massage. When it comes to a colonic one, specifically, it’s beneficial because it can help to relieve gas, reduce intestinal blockages, and get rid of the abdominal fluid that could be the underlying cause of why you’re so constipated.
Another tip? If you apply some fennel oil (along with a carrier oil like rosemary) to your abdominal region and massage your lower tummy in circular motions, two or three times a day, that can help to bring constipation relief within a couple of days. You can watch a video on how to properly perform a colonic massage here.
9. Shift Your Posture (on the Toilet)
As a doula, I’ll never understand why (some) doctors will encourage women to try and push out their babies while being on their backs. My running statement for that is, “Who has a bowel movement while lying on their back?”. And that is the main point here. If what you’re experiencing is an occasional bout of constipation, try shifting your posture a bit while you’re on the toilet. Leaning forward, tilting your hips at a 60-degree angle, or putting your feet on a footstool (so that your knees are higher than your hips) are all positions that can help you to poop faster and easier.
10. Chew Some Sugar-Free Gum
If this is your “something new” for the day — hey, I totally get it. Word on the street is that if you chew on some sugar-free gum, it could help to “get things moving” sooner. The method behind the madness is this type of gum contains the ingredient sorbitol which acts as a mild laxative. The main things to keep in mind with this “hack” is 1) you will probably have to chew more than one piece to get results, and 2) you shouldn’t constantly rely on this because too much sorbitol could also cause diarrhea.
But if you like to chew gum and you also apply a few of these other tips at the same time, there’s a pretty good chance that constipation will be a thing of the past. So, get to — again, pardon the pun — moving on them, sis.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff