Born into the world of entertainment, Deja Riley is a star in her own right. And if her last name sounds familiar, it is because she is the daughter of legendary producer and King of New Jack Swing, Teddy Riley. But rather than rely on her father's connections and last name, Deja chose to forge her own path into the entertainment industry. Going from dancing professionally with the likes of Lady Gaga, Katy Perry, and the queen herself, Beyoncé, to now becoming one of the most sought-after MIRROR home fitness trainers, a lululemon global ambassador, and the creator of her own fitness brand, the Sweaty Smiles Squad.
In an exclusive with xoNecole, Deja opens up about her professional dance background, transitioning into a career in fitness, being an advocate for Black people in the fitness industry, and the importance of 'Deja Dailies' to her self-care routine.
xoNecole: Let's first get into your dance background. How long have you been a dancer and how did you begin dancing for some of our faves?
Deja Riley: Dancing is actually something that I've always done. My parents put me in dance at the age of three so it's always been a huge part of my life. Once I started competitively dancing at 12, I started taking it more seriously. When I moved to LA at the age of 19, my first dance job was working for Laurieann Gibson as her assistant. She was a huge mentor who gave me my first celebrity gig which was on Dancing with the Stars with Lady Gaga.
Since then, I have danced for Britney Spears, J.Lo, Nicki Minaj, Katy Perry, and the list goes on and on and on. So it's something that will always be a passion of mine. And I think that that is why I love dance fitness so much. It's because I get to incorporate both my passion for wellness and then my passion for dance as well.
xoN: What made you decide to transition into the health and fitness space?
DR: I've just always had this inclination to move my body. I love movement of all kinds. It varies from yoga to HIIT workouts. I love kickboxing. I love boxing. So at the age of 27 or 28, I was transitioning out of the dance industry. I remember being on the football field at Super Bowl 50, dancing behind Beyoncé with all of the glitz and glamour and lights. And I still felt small. I felt like I was not enough. And my mental health is important. So when I started feeling that way, I knew that it was time to shift. It was time to switch gears into something a lot more fulfilling for not just my body, but also my spirit and my mind.
It took six months to a year for me to fully make the transition. But I had already been working out a lot so I decided that I wanted to lean into fitness even more. At first, I was like, maybe I'll do some fitness modeling. Then I was like, maybe I'll go into personal training. And I landed in group fitness where I started my fitness journey as a leader.
"I remember being on the football field at Super Bowl 50, dancing behind Beyoncé with all of the glitz and glamour and lights. And I still felt small. I felt like I was not enough. And my mental health is important. So when I started feeling that way, I knew that it was time to shift."
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xoN: As a Black woman in the fitness industry, what hurdles have you had to overcome?
DR: That's a great question. Representation is so important. Especially because when I was a little girl, I didn't have very many examples of that. But we have more today. And it is up to trainers like me and other, Black and brown women to continue to pave the way and show our young Black women that you can lead a healthy and happy life. I think that is part of my mission, as a trainer, as an advocate, as an activist. I take that responsibility very, very seriously. In terms of obstacles that I've had to conquer, it goes back to the very beginning of my journey as a dancer.
I was oftentimes faced with this idea of tokenism. Like there can only be one of us in the group, or there can only be one of us on the platform. And that's not true. Combating that narrative is so important. It's not competing, it's about sisterhood. When negotiating my contract for Lululemon and MIRROR, I had to seek advice from other mentors in other industries because I didn't know anyone within our industry to help me navigate that. So now mentoring people that come after me is very important. I currently work with an organization called Fit For Us which advocates, supports, and continues to push the agenda forward for Black wellness and fitness professionals. That is near and dear to my heart.
I've done things like fireside chats, one-on-ones, and being transparent about fair wages and what other Black fitness professionals should look out for in their contracts. I think it is important that we continue to band together and teach those that come after us on progressing and pushing forward. And that's what I'm on a mission to continue to do.
"In terms of obstacles that I've had to conquer, it goes back to the very beginning of my journey as a dancer. I was oftentimes faced with this idea of tokenism. Like there can only be one of us in the group, or there can only be one of us on the platform. And that's not true. Combating that narrative is so important. It's not competing, it's about sisterhood."
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xoN: As the daughter of super-producer Teddy Riley, what was that journey like making a name for yourself and not relying on your father?
DR: I think what is often perceived by the public is that I got to where I am, because of my dad, and it's quite the opposite. We can never escape the name. My siblings and I work very hard. We all have different careers in different industries. And we all do our best to let our work and our character speak for themselves. My dad instilled in each one of us a very strong work ethic. So it was never an option to only lean on my last name. I always had to work for everything that I had.
When I was in the dance industry, I had to audition just like all of these other dancers and work for the job. My dad wasn't making phone calls to choreographers or artists for me to get the job. But I think that I do have the privilege and the honor of being able to get industry and career advice from somebody like him. He has paved the way for so many in the music industry, and I'm hoping to do the same in the fitness industry.
xoN: How do you prioritize yourself and approach self-care in your busy life and the different titles you juggle day-to-day?
DR: I make self-care a priority every day. I couldn't put out radiant, joyful energy in the world if I didn't start with me first. I use my 'Deja Dailies' -- my own internal assessment I roll through -- to set the tone for my day. I meditate first thing in the morning and take time to read and journal. I usually get into my favorite book of the month, read articles that challenge my brain or inspire me, and then take time to journal and take into account feelings that I need to get out on paper and release.
I make it a priority to get nourishment into my body, which could be through food, music, or movement, so I find space to dance or run, or whatever I need that day to feed my soul. I make sure to intentionally set the pace of my days; even if that means going to bed early or waking up earlier, ultimately I do what's necessary to be my best self each day.
"I make self-care a priority every day. I couldn't put out radiant, joyful energy in the world if I didn't start with me first... I make it a priority to get nourishment into my body, which could be through food, music, or movement, so I find space to dance or run, or whatever I need that day to feed my soul."
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xoN: What are some sustainable lifestyle changes that people can incorporate into their lives?
DR: So I'm going to give a little bit of motivational advice, and that is you have to do something that you love. If you don't find what resonates with your heart, you're eventually going to quit doing it. There are so many ways to move [your body]. Also, "Start where you are, use what you have, and do what you can."
That's actually a quote from Arthur Ashe. I think we oftentimes forget that he, like many others, had to start somewhere too. So I go back to that phrase often. And if you get overwhelmed, from looking at the entire staircase, just focus on one step, focus on being present.
For more of Deja Riley, follow her on Instagram @dejariley.
Featured image courtesy of Deja Riley
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Apparently, there was a Thanksgiving episode that featured all of the friends having dinner together. And y’all, there was simply no way that I was going to mention the latter without shouting out the original (amen?).
Okay, so with that out of the way — Friendsgiving. Something that I appreciate about twists to holidays like this is that it’s a reminder that there is no one way to celebrate special occasions. And so, if, for whatever the reason, you will not or cannot be with family during the holiday season, there are certainly other alternatives at your disposal.
That being said, if the thought of spending time with friends this Thanksgiving is something that you’d like to do, yet you’re not sure how to host it in a way that will make Friendsgiving a fan favorite for your entire circle — I’ve got 10 suggestions that can make the planning process easy as pumpkin (or sweet potato) pie.
1. Position Chrysanthemums or Orchids for Your Table Décor
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Let’s start with décor first. Listen, aside from cleaning up your place, you don’t have to be over the top. If you put together a really nice centerpiece or put a flower at each table setting, honestly, you’re all good. And if you’re someone who is big on details and symbolism, my recommendation would be to go with some chrysanthemums and/or orchids.
When it comes to chrysanthemums, not only are they a peak fall flower, they represent things like friendship and happiness. And orchids? They tend to bloom during the fall and spring seasons and, not only are they about luxury, certain orchid colors also symbolize friendship (for the record, yellow roses symbolize friendship too). Perfect.
2. Incorporate Scents That Cultivate Gratitude
Speaking of cultivating a warm and inviting space, you can never go wrong with scented soy candles — or at least having an essential oil diffuser in a few spots. Some scents that actually help to bring in the spirit of gratitude include vanilla, jasmine, ginger, cedarwood and frankincense.
3. Use Upscale Paper Products to Dine With
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Let’s be real — a lot more of us would probably host events in our home if it wasn’t for the mess that is left behind in our kitchen once the festivities are over. Wanna avoid that? Use paper plates. No, I don’t mean the cheap Styrofoam ones. SMDH. These days, there are paper (and plastic) plate brands that will low-key blow your mind when it comes to how bougie they look. Some that are worth considering are located here, here and here.
4. Handwrite Thank-You Notes (Use Them As Place Settings)
If you’re like Tiffany (from the HBO series Insecure — what a time) was at that memorable dinner party when all hell broke loose between Lawrence and Issa and you’re pretty anal — I mean, particular — LOL — about place settings, it’s a nice touch to pick up some blank thank-you cards that you can write a personalized “I’m thankful for you because…” message in. Place each one where you’d like each friend to sit. They won’t see it coming and it’s a really nice touch.
5. Have Everyone Bring Their Favorite Homemade Dish
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Okay, and what if what has you on the fence about hosting is you don’t feel like doing a ton of cooking? Chile, this is where the concept of having a potluck comes in. Get everyone to bring the dish that they claim they cook the best and make sure to let them know how many individuals you plan on coming (so that they will make enough). You can even make a game out of it by having everyone anonymously vote for the first, second and third best dishes out of the bunch. Take it up a notch by having a prize for each winner.
6. Take a Warm Drink and Dessert Poll Beforehand
You know what isn’t discussed enough about dinner parties? Folks bringing desserts that other people don’t even like. SMDH. You can avoid this from becoming an issue at your Friendsgiving by sending an email (most people prefer that to group chats; let’s be real — and make sure to BCC everyone as well) asking everyone to share what their top three favorite desserts and warm drinks are. Then pick the top 2-3 out of the bunch. That way, you won’t have a ton of (for instance) coffee cake or apple cider lying around that no one even wanted in the first place.
7. Create a Signature Friendsgiving Mocktail and Cocktail
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Speaking of drinks, another way to make your Friendsgiving memorable is to come up with a signature mocktail (for those who don’t consume alcohol) and cocktail. For the mocktail, you can also poll your friends about their favorite mocktail or fruits and come up with a mixture of your own. For the cocktail — although National Friendship Day is actually in August, I did peep that there are certain drinks that have been created in its honor. Some of them are located here for you to do a bit of tweaking on (if you’d like).
8. Ask Everyone to Share Their “Favorite Friend Quality” of Another
You know how it’s customary for everyone to go around and share what they are truly thankful for before having dinner? Well, to continue along with the Friendsgiving theme, have each person share what their favorite friend quality is about the person to their right. If folks are just meeting each other for the first time, instead they can share what they value the most in friendship overall, along with a story of how it was displayed to them personally over the past 12 months.
9. Send Each of Your Guests Home with a Fresh Gratitude Journal
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Wanna send folks home with a nice parting gift? It would be so on-trend to give each of them a gratitude journal. Listen, we are in some crazy times right through here (at least in the States) and so, encouraging your friends to set some time aside, regularly, to think about and then outwardly express what they are grateful for? That helps to keep stress down, keep things in perspective and it reminds us all to maintain a positive mindset as much as possible.
10. Watch a Nostalgic Movie
While everyone is enjoying dessert and drinks, how about watching a movie that brings back fond memories? A list of some of the most popular movies to come out previous Thanksgiving weekends is located here and a list of some favorite Black holiday-themed films can be found here. It’s a way to wind down and share some laughs before everyone heads home.
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Friendsgiving. What a wonderful way to celebrate your friends while also observing Thanksgiving in a way that is totally on your terms. And now that you know how to put it together, what are you waiting for? Hit your friends up and let them know that, whether it’s on actual Thanksgiving Day or a few days before or after, you’ve got a special dinner in mind.
One that has a good time with amazing friends written ALL over it.
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Featured image by PeopleImages/Shutterstock