I’ve Built Fashion Bomb Daily. And This Is Why Individuality Is The Best Thing You Can Wear.
As Told To is a recurring segment on xoNecole where real women are given a platform to tell their stories in first-person narrative as told to a writer. If you have a story you'd like to share, but aren't sure about how to put it into words, contact us at submissions@xonecole.com with the subject "As Told To" for your story to be featured.
This is Claire Sulmers' story, as told to Charmin Michelle.
The fashion industry is such a humbling place. Which is why I've always positioned myself to learn, no matter the environment. I think back to the time I saw celebrity stylist, Phillip Bloch, at an industry party. I was first starting out and Fashion Bomb Daily hadn't yet reached the level of success that it has now.
I was the new, insignificant girl on the block.
I had already met Phillip before, so I felt somewhat comfortable in approaching him; almost as if we had known each other longer than we had. And honestly, I was just excited to see a familiar face. Before I knew it, I had walked up to him, eager to pick up where we left off. "Do you remember me?" I asked.
He looked at me. I realized that he probably didn't. "Don't lead with that," he responded. Yikes. "It makes people feel bad. Just say, 'I met you at…It's so good to see you again.'"
I will never forget that day. It always lingers in the back of my mind. Now, I despise that question.
I was born in Brooklyn and raised in Atlanta to two extremely Caribbean parents who were each very big on education. I went to private schools all my life—Westminster Schools of Atlanta, and eventually, Harvard.
In addition to education, I was always into fashion—from as early as junior high school. Like most girls my age, I had such an obsession with Clueless, which had a major influence on most teens during that time. I became that girl that never wore sweatpants or dressed down. My friends and I were always in stilettos, even while navigating campus cobblestones.
Oddly, I never thought fashion would be a career for me until one day I was offered an internship at Upscale Magazine. Here, I discovered that I really loved and had a knack for fashion; I truly understood it. My passions redirected and ultimately, this is how I broke into the industry.
Courtesy of Claire Sulmers
I have been in love with fashion and beauty ever since.
My first year at Fashion Bomb Daily was wonderful, but wild too; harsh even. I started during a time when major publications such as Honey and Suede were folding. Women and men like me still needed an outlet or point-of-reference for their pop culture fix, and the lane was open. I decided that creating a community where everyone is valued and respected, and a safe space where our fashionable needs are attended to, would be how I would enter the space. So, I opened my little black Macbook, reached out from my small studio apartment, and as it turns out, millions would respond.
Since, I've been fortunate enough to rub elbows with the giants, or be in rooms with people I've idolized. These environments, to this day, have always peaked my curiosity, making me a firm believer in having the courage to seek advice, remaining a student of the game, and sharing what I've learned.
And so you know it's real, here are a few gems:
Individuality is your best outfit.
Fashion is how you express yourself and your personality to the world. For some, their fashion underscores who they want to be. If you want to be rich, a boss, or a supermodel, dress the part until you become that. Or dress according to what you do, how you feel, or what your priorities are. Fashion is intensely personal, but it is also important. Most people judge others based on first impressions, so be careful with how you present yourself to the world. But however you present yourself, be sure that it encompasses who you are. Also, Individuality applies to more than just what you wear. It's also how you maneuver.
Step out on Faith. GOD will catch you.
I grew up being afraid of public speaking, but I've been asked many times to moderate discussions or keynote conferences. I had to remove my fear and live in these moments. I hired a speaking coach, began attending Toastmasters, practiced, and became more. Now, I am booked to speak all the time. Had I rested in that fear, so many new doors would have never opened for me. Whatever is on your heart, is an assignment from God. If you have an idea, try it. Don't be afraid of failure. Everything I do, even if I stumble at first, even if I'm scared, I get better at it. And eventually, it becomes a new opportunity. God puts notions and inclinations in our minds that are unique to you and it's up to you to answer that call.
The only color that matters is green, and social media has leveled the playing field.
Barneys has gone out of business and Fashion Nova is booming. Take notes, ladies.
Take a course in business.
OK, so here's the thing about entrepreneurs: we are all scared.We're scared of failure, scared of not making a true impact. Even to this day, I wonder if maybe I am getting too carried away—like, who am I to dream this big?
I became a woman building a successful brand, and trailblazing a path for little black girls who were voiceless, but interested in mainstream fashion too—all from my studio apartment. But I understood business.
So many young women have great ideas and products, and can sell products and get the creative part of business down. But actually operating a business: understanding how to budget, how to be a leader, how to plan, and how to diversify your offerings, etc., requires skill. If you can find a mentor or get moments of time with someone you admire, do it. Take the time to invest in yourself. You'll learn a lot about yourself if you do. I always seek a good learning curve. Growth lies within them.
—
Today, Claire is a laidback, forever go-getting woman about her business. I love my Rayar Jeans, my celeb style crush is Jennifer Lopez, and I admire Bethann Hardison. I'm always on the go and I thrive in environments that require high-performance. I also like to curl up with a good book, one of my favorites being TheMagic of Thinking Big by David Schwartz.
Read that one if you haven't.
To decompress, I take 1-2 days off when necessary. I travel often and have a busy schedule, so my world can be chaotic. And on top of that, I struggle with the nagging feeling or need to always be 'on'—which creates stress and pressure. A major part of self-care is learning to say 'no' and not feel guilty about doing so—which I'm working on. Sleep is also a very important part of my self-care routine as well. I make it a point to get my rest, especially on weekends. Weekends are sacred.
Ladies, I say all of this to say, throughout my career, I've remained true to who Claire is, which makes my journey unique to me. All of my interests, all of my qualities, and all of my success, is what makes up my individuality. And I am most fulfilled in any opportunity to provide a blueprint. I'll continue to highlight and diversify fashion. With Convos with Claire, I'll offer mentorship and accessibility. I plan to hire more staff and even begin consulting businesses. And I'll be working tirelessly to build the Faby's brand.
Actually, I'll be working to elevate my entire brand.
Working so hard, that I'll never have to ask anyone if they remember me again.
To keep up with Claire, follow her on Instagram or catch her at this year's Flourish Media Conference (Feb. 21-22). Also, shop FashionBombDailyShop.com to purchase pieces from some of her favorite designers.
Featured image by DeMorris Marable
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Megan Thee Stallion Shares Her Transformative Approach To Health And Wellness
Megan Thee Stallion is back and better than ever — both physically and mentally.
ForWomen’s Health May/June 2024 cover, the 29-year-old rapper bared all, opening up about her healing journey following the aftermath of the July 2020 shooting incident by rapper Tory Lanez.
“A lot of people didn’t treat me like I was human for a long time,” she told the publication. “I feel like everybody was always used to me being the fun and happy party girl. I watched people build me up, tear me down, and be confused about their expectations of me.”
She continued, “As a Black woman, as a darker Black woman, I also feel like people expect me to take the punches, take the beating, take the lashings, and handle it with grace. But I’m human.”
While the “Savage” artist exudes confidence through her stage presence and boisterous lyrics, behind the scenes, Megan was experiencing a silent battle with her mental health. “Before I went onstage, I would be crying half the time because I didn’t want to [perform], but I also didn’t want to upset my fans,” she says.
With pressures from the outside world piling up, Megan experienced “dark times,” that caused her to isolate from the public eye.
“I didn’t want to get [out] from under the covers,” she recalls. “I stayed in my room. I would not turn the lights on. I had blackout curtains. I didn’t want to see the sun. I knew I wasn’t myself. It took me a while to acknowledge that I was depressed. But once I started talking to a therapist, I was able to be truthful with myself.”
The “Wanna Be” rapper also details her current workout slip and diet that work hand in hand, giving her the mental clarity and stamina to perform at her highest level. For four to five days a week, Megan is locked in with one of her two trainers, Emory “Joc” Bernard and Tim Boutte, doing a variety of workouts like Pilates, running up and down sand hills at the beach, or hitting the StairMaster or elliptical for upwards of 40 minutes.
Best known for her “Megan knees,” leg day is a must — with hip thrusts, goblet squats, leg extensions, and “stallion kicks,” being included in her circuits.
With a combination of therapy, stepping away from imbalanced relationships, and daily movement, the Houston Hottie has since been able to reconnect with herself on a deeper level; putting her happiness before the opinions of others. “Working on myself made me get into working out because I needed to focus my energy somewhere else,” she shares. “I used working out to escape and to get happy.”
“I’m in a space where I feel good mentally, so I want to look as good as I feel.”
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Dia Dipasupil/Getty Images