From Rocawear To Rich Girl Candy: My Fashion Brand Celebrates The True Empowerment Of Women
As Told To is a recurring segment on xoNecole where real women are given a platform to tell their stories in first-person narrative as told to a writer.
This is Mieka Joi's story, as told to Charmin Michelle.
I have always loved fashion and how it makes us feel. I love the creativity and individuality that is encouraged. I love the places that it can take you. I love the happiness it brings...
Your outfit can literally elevate, and even transform, your mood and confidence. And what's even better, is we can achieve an amazing look on any budget.
Throughout my life, the experiences that I've had, the things that I've seen and learned, and the opportunities that I have come across, is what ultimately drove me to make the decision to dive head-first into a space that I oh so loved.
And from there, a dream was born...
The Birth Of A Designer
I've lived my life as the CEO and Head Unicorn of my fashion label, well before I even founded the company. It was always just in me.
I'm a Chicago girlβin every aspectβborn and raised. I grew up with entrepreneurship at the forefront of my household, as both of my parents were business owners. Since birth, I saw my mother, a successful single black female entrepreneur, give everything she had to her business and family. So naturally, I didn't know any other way in terms of a profession. Witnessing her work ethic, instilled a different level of confidence in me when it came time for me to pursue my own passion and career.
My company is Rich Girl Candy. We're a mood-changing symbol, using neon and varying colorful elements to encourage happiness and light-feeling childlike bliss. We pride ourselves on being a feeling; a vibe. And we celebrate individuality and standing apart from the status quo.
When you see my brand, you see color, fun, flair, and fashion, something many shy away from.
Long before getting to the point of where we are today, I worked in the fashion and styling game, dating back to my sophomore year at Clark Atlanta.
My roommate and I were approached with an opportunity to intern for a top-tier district buyer for Rocawear. And for me, this was a dream come true.
Rocawear? As in Jay-Z's Rocawear?
Sis, I am on the way...
I mean, Jay has always been one of my favorite artists, and I adore the Rocawear brand, of course, even to this day. So, basically, there was never even a moment where I considered otherwise.
We each accepted and ran with being students of fashion. One of the dopest experiences ever. Being in that environment, and just being in the presence of so many people I could learn the inner workings from, was beyond priceless. I was able to first-hand observe the fashion industry from a different perspective, which of course, was intriguing.
From here, there were a few bumps and bruises, developed companies, and partnerships made. I even took on various clients for styling and consulting, and eventually, Rich Girl Candy was born. This was in 2013βI was 25 years old.
And since that internship, to now, you've seen my work on a few of our favesβSerena Williams being one (she looked so bomb that day)βin addition to many others.
The Beginning Of Forever
I'm often asked the origin of RGC, and for me, it's simple. Rich means "abundance". And in some capacity, we are all richβwhether rich in love, rich in friendship, rich in health, or even in wealth. Basically, I want all women to be fruitful. I actually originally planned for RGC to solely be a high-end resale shop for designer bags and shoes. The accessories would originally serve as a treat to women, similar to how candy is for kids. Thus, Rich Girl Candy.
Over time, we became an all-in fashion brand, complete with a girl's youth line, partnership collections with celebs, athletic wear, swimwear, and even grindersβcolor always being the focus. While evolving, I knew I wanted to target fly basketball and soccer momsβthose moms who match sweats with a Chanel bag or mix their fave designer dress with sneakers instead of heels. I wanted our woman to be completely comfortable, but still turn heads, whether running errands or going to a concert.
Our first year, we honestly wasted way too much money, there was so much trial and error. My biggest disappointments and lessons lived in these moments, hell they survived there. I was forced to become well-versed in fashion basicsβones that people don't necessarily consider, such as understanding the necessity to plan 6-12 months ahead of time (because ladies, fair warning, no factory is ever on schedule). This changed my entire perspective on how I conduct business.
So, now, while most are mapping out their 2020 fiscal year, I'm thinking of 2022.
But make no mistake about it, I've had so many rewarding moments with my business. One of my favorites, last yearβthe first time we attended ComplexCon in Chicago. Such a monumental moment for my team and I. For one, it was ComplexCon, the mecca of the most influential minds in the country. And two, it took place in my hometown. Being in LA and traveling often, can all take its toll. So this, for me, was a full circle moment.
Entrepreneur Girl, In A Rich World
Listen, ladies, I tell my story solely to empower. That's all I really want. My entire brand is based on it. To empower is to truly want to see others win, while supporting that win in whatever capacity you can. It's being the example, or the leader, for all women to look up to and grow from. I may not agree with how someone runs their business, but we are all doing what works for us. Everyone has their own journey, and that's OK. And this goes for all women, of all shades, with all body types, and in all facets of work.
Empowerment isn't exclusive to a specific group of women who have passed a specific threshold. And it's certainly not for sale.
We are so much more powerful when we support each other in the lanes that we choose for ourselves, we deal with enough shit on our own.
And being in my world, I often see a faux notion of that support; a thin layer. This isn't enough for me. I believe in wholehearted loyalty and protection of our queensβand if you really wanna have that conversation, let me know. I'm always intrigued by the mere misconception.
So, my advice and affirmations as a business owner lie here:
- If entrepreneurship is a path you want to take, or a path you're currently on, stay your course. It's your course.
- There will be many people wanting you to pay them to build your brand. No one can build or sell your brand like you can. Get help where necessary, but when it comes to vision, save that money, sis.
- The best publicity is free. Quality product sells itself.
- You will want to give up. Don't. These times just confirm that you're on the right path. Nothing great comes without fear. Keep going, always.
- Find your passion. Don't take on a journey just because you see someone making money from it, that's not your passion. It's forced. Therefore, it's work.
When I'm overwhelmed I meditate. I pray, I read, I take time to reflect inward; mostly tapping into what lessons the universe is trying to teach me. I'll listen to a few of my go-to podcasts and I'm big on journaling, it helps to release buried feelings and emotions.
As for what's next for me, with the quarantine, only God knows. A lot of the events and festivals we had for summer have been postponed, so now we're in campaign mode, which represents our new reality. I am, however, focusing on engaging with our customers and audience, letting everyone know we are in this together, and in the meantime, building out the brand, making key connections, and promising a solid next move.
And I'm making a point to do all of the above, while continuing to support everyone around me. And you too.
To keep up with Mieka Joi, follow her on Instagram at @miekajoi_.
If you have a story you'd like to share, but aren't sure about how to put it into words, contact us at submissions@xonecole.com with the subject "As Told To" for your story to be featured.
Feature image courtesy of Shaun Michael.
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
The Reality Of Living With Severe Asthma β As Told by 2 Women On Their Disease Journey
This post is in partnership with Amgen.
The seemingly simple task of taking a breath is something most of us donβt think twice about. But for people who live with severe asthma, breathing does not always come easily. Asthma, a chronic respiratory condition that inflames and narrows the airways in the lungs, affects millions of people worldwide β 5-10% of which live with severe asthma. Severe asthma is a chronic and lifelong condition that is unpredictable and can be difficult to manage. Though often invisible to the rest of the world, severe asthma is a not-so-silent companion for those who live with it, often interrupting schedules and impacting day-to-day life.
Among the many individuals who battle severe asthma, Black women face a unique set of challenges. It's not uncommon for us to go years without a proper diagnosis, and finding the right treatment often requires some trial and error. Thankfully, all hope is not lost for those who may be fighting to get their severe asthma under control. We spoke with Juanita Brown Ingram, Esq. and Jania Watson, two inspiring Black women who have been living with severe asthma and have found strength, resilience, and a sense of purpose in their journeys.
Juanita Brown Ingram, Esq.
Juanita Ingram has a resume that would make anyoneβs jaw drop. On top of being recently crowned Mrs. Universe, sheβs also an accomplished attorney, filmmaker, and philanthropist. From the outside, it seems thereβs nothing this talented woman wonβt try, and likely succeed at. In her everyday life, however, Juanita exercises a lot more caution. From a young age, Juanita has struggled with severe asthma. Her symptoms were always exacerbated by common illnesses like a cold or flu. βI've heard these stories of my breathing struggles, but I remember distinctly when I was younger not being able to breathe every time I got a virus,β says Ingram. βI remember missing a lot of school and crying a lot because asthma is painful. I [was taken] to see my doctor often if I got sick with anything so I was hypervigilant as a child, and I still am.β
Today, Juanita says her symptoms are best managed when sheβs working closely with her care team, avoiding getting sick and staying ahead of any symptoms. Ingram said sheβs been blessed with skilled doctors who are just as vigilant of her symptoms as she is. While competing in the Mrs. Universe competition, Juanita took extra care to stay clear of other competitors to ensure she didnβt catch a cold or virus that would trigger her severe asthma. βI would stand off to the side and sometimes that could be taken as βoh, she thinks she's better than everybody else.β But if I get sick during a pageant, I'm done. I had to compete with that in mind because my sickness doesn't look like everybody else's sickness.β
Even when her symptoms are under control, living with severe asthma still presents challenges. Juanita relies on her strong support system to overcome the hurdles caused by a lack of understanding from the public, βI think that there's a lot of lack of awareness about how serious severe asthma is. I would [also] tell women to advocate and to trust their intuition and not to allow someone to dismiss what you're experiencing.β
Jania Watson
Jania, a content creator from Atlanta, Georgia, has been living with severe asthma for many years. Thanks to early testing by asthma specialists, Jania was diagnosed with severe asthma as a child after experiencing frequent flare-ups and challenges in her day-to-day life. βI specifically remember, I was starting school, and we were moving into a new house. One of the triggers for me and my younger sister at the time were certain types of carpets. We had just moved into this new house and within weeks of us being there, my parents literally had to pay for all new carpet in the house.β
As Jania grew older, she was suffering from fewer flare-ups and thought her asthma was well under control. However, a trip back to her doctor during high school revealed that her severe asthma was affecting her more than she realized. βThat was the first time in a long time I had to do a breathing test,β she describes. βThe doctor had me take a deep breath in and blow into a machine to test my breathing. They told me to blow as hard as I could. And I was doing it. I was giving everything I got. [My dad and the doctor] were looking at me like βgirl, stop playing.β And at that point [it confirmed] I still have severe asthma because I've given it all I got. It doesn't really go away, but I just learned how to help manage it better.β
Jania recognizes that people who arenβt living with asthma, may not understand the disease and mistake it for something less serious. Or there could be others who think their symptoms are minor, and not worth bringing up. So, for Jania, communicating with others about her diagnosis is key. βHaving severe asthma [flare-ups] in some cases looks very similar to being out of shape,β she said. βBut this is a chronic illness that I was born with. This is just something that I live with that I've been dealing with. And I think it's important for people to know because that determines the next steps. [They might ask] βDo you need a bottle of water, or do you need an inhaler? Do you need to take a break, or do we need to take you to the hospital?β So, I think letting the people around you know what's going on, just in case anything were to happen plays a lot into it as well.β
Like Juanita, Janiaβs journey has been marked by ups and downs, but she remains an unwavering advocate for asthma awareness and support within the Black community. She hopes that her story can be an inspiration to other women with asthma who may not yet have their symptoms under control. βThere's still life to be lived outside of having severe asthma. It is always going to be there, but it's not meant to stop you from living your life. Thatβs why learning how to manage it and also having that support system around you, is so important.β
By sharing their journeys, Juanita and Jania hope to encourage others to embrace their conditions, obtain a proper management plan from a doctor or asthma specialist like a pulmonologist or allergist, and contribute to the improvement of asthma awareness and support, not only within the Black community, but for all individuals living with severe asthma.
Read more stories from others like Juanita and Jania on Amgen.com, or visit Uncontrolled Asthma In Black Women | BREAK THE CYCLE to find support and resources.
Unleash Your Inner Goddess With These 16 Bubble Braid Looks
Ever since I found the joy that is twisting up my hair with added hair in an effortless protective style that can be achieved in four hours or less (and in the comfort of my own home), I've been obsessed with simple hairstyles that are easy to do and not a pain to maintain.
Throwing some simple albeit a little messy twists into my hair whenever I want to tuck my natural hair away for a bit or have the ease or a break from daily manipulation is a welcomed change, especially when you are a lazy natural who never quite got the hang of doing her own hair beyond rocking an afro.
Another style that has been luring me into trying more hairstyles in my own at home? The much-talked-about bubble braids, or "poodle puffs," that have been trending around the web for a minute. The fun and playful style got its name from the small "bubbles" or "puffs" of the rubberbanded sections that make up each ponytail/braid. Bubble braids can be created with your own hair or with added length through extensions and can vary in length depending on whether you're opting for a short, medium, or long length.
Another variation of the style, sometimes called "bubble ponytails," can be achieved using a single ponytail that would then use elastics to rubberband large sections into an added pony. This one feels like more of a cross between that and classic twist styles.
I first came across them on my FYP when a creator named Ava shared a TikTok of herself in different stages of styling and installing bubble braids into her hair.
Bubble braids for da WINN
@ava_tocloo Bubble braids for da WINN
Tell me that didn't just inspire you to go cop some packs of Afro Kinky Twist hair and get to work! In a separate TikTok, the creator also showed her audience an in-depth tutorial on how to achieve the style at home. Check that out here.
For its versatility, personality, and simplicity, bubble braids should most definitely be on your radar in 2024 if the protective style isn't already. Need more motivation? Keep reading for some bubble braid styles we are currently loving.
16 Best Bubble Braids Styles
@ava.tocloo
@isasnovaes
@brianna.who
@curlielexi
@curlielexi #stitch with @β Ava β I was inspired to do poodle puffs... bubble braids.. however you call itπ₯° #poodlepuffs #bubblebraids #protectivestyles
@satur.nine
@kayratheodore
@queen_esie
@plus_237
@saturnbaby__
@saturnbaby__ Underated protective style π #naturalhair #naturalhairstyles #poodlepuffs
Underrated protective style π #naturalhair #naturalhairstyles #poodlepuffs
@the.priscilla.in.me
@gjdallas
@nextawe_pturals
@claireateku
@raerays
@lokebadt
@lokebadt I forgot how much I liked this songπ₯ #poodlepuffs #blackgirltiktok #gingerhair #copperhair #4chair #backtoschoolhairstyles #fyp #puffbraids #bubblebraids #marleytwist
@ohsolovelyrae
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Featured image via @ava_tocloo/Instagram